12 Google Workspace updates for better collaboration
Since we launched Google Docs and Sheets 15 years ago, we’ve been pushing work documents away from being just digital pieces of paper and toward collaborative, linked content inspired by the web. Our mission is to build the future of work, and smart canvas is our next big step.
Specifically, we’re enhancing the apps that hundreds of millions of people use every day — like Docs, Sheets, and Slides — to transform collaboration and make Google Workspace even more flexible, interactive and intelligent. Between now and the end of the year, we’re rolling out new features that’ll make it easier for you to do your work and collaborate with your teammates, wherever you are.
Here are 12 new features to help make collaboration even more seamless.
@-mention people, files and meetings
Already available, when you @-mention a person in a document, a smart chip shows you additional information like the person’s location, job title and contact information. And starting now, we’re introducing new smart chips in Docs for recommended files and meetings. To insert smart chips into your work, simply type “@” to see a list of recommended people, files and meetings. From web or mobile, your collaborators can then quickly skim associated meetings and people or preview linked documents, all without changing tabs or contexts. Smart chips will come to Sheets in the coming months.
The story behind the Blob Opera world tour
When artist David Li partnered with Google Arts & Culture on a machine learning experiment in late 2020, he didn’t realize the project would make a return at this week’s I/O. “Opera singers use their voices as expressive and beautiful musical instruments and I was interested in the idea of making interactive versions of these voices, so that anyone could play with them,” he says. At the time, he simply wanted to explore what technology could do with the human voice — but the Blob Opera quickly became a hit.
“I’m definitely not a musician,” says Pamela Peter-Agbia. “I stopped playing piano a very long time ago.” Pamela is a producer for Google, and despite her non-musical background, she’s part of a very special, very experimental musical project: bringing Blob Opera to I/O.
“We were very excited to get the invitation to bring Blob Opera to I/O with new features,” says Laurent Gaveau, who’s the head of Google Arts & Culture lab. Laurent is a musician who studied at a conservatory in France and worked in music for 10 years. “Opera is one of my passions,” he says. “The magic of performing art is one of the most difficult things to grasp from a technical standpoint. So it’s been a pleasure to invite David Li to create this experiment that so playfully guides people to learn more about the voice and music. But we weren’t really expecting how much people would enjoy it when we first introduced Blob Opera.”
Before the experiment’s initial release in December 2020, the team needed samples of opera voices. They turned to four talented freelance opera singers who went into the recording studio alone for hours at a time, using their voices and talent to unearth a huge range of sounds. They explained it to the singers as teaching a computer to sing. “Imagine trying to create a kind of map of sound with different elements — vowels, consonants, all the different notes — and then bringing it all together to train an algorithm,” Pamela says. “We fed 16 hours of singing in a Convolutional Neural Network, which learned how to reproduce each voice type based on what it heard,” David explains. In fact, the team created two models: One that taught the computer to sing, and another that taught it to harmonize. The end result being, of course, the Blob Opera.
There was an added bonus to all that time in the studio. “The singers really enjoyed using their voices in a different way — I remember our soprano, Olivia, was excited to see how young people would use this.”
“Until I saw the Blobs, I couldn’t quite understand it — but when I finally saw it, I loved it!” says Olivia ( whose fiance was the tenor). “The sheet music we received was basically parts of an opera, but all written on one note,” she explains. “So we sang those pieces as one note, in a range of pitches, for hours.” Olivia says that while it could be tricky, she thoroughly enjoyed the process — especially since she’d hardly been able to sing live all year.
Pamela hardly minded logging hours in the studio with them. “It made me realize how much I miss live music!”
Fittingly, Blob Opera’s return (which comes with a new look and new features) had its own performance moment on stage with Tune-Yards at Google I/O 2021. Pamela and Laurent mentioned that Tune-Yards’ lead vocalist Merrill Garbus’s voice was a perfect fit for the Blobs’ operatic sounds and that it was incredible to see a real artist working with the blobs as colleagues.
While the Blob Opera will be a part of the Tune-Yards live performance at I/O, they’ll also be available online, where anyone can interact with it. The interactive Blobs, which have new, colorful styles, can also leave their digital opera house and go on tour to places like Cape Town, London, Mexico City, New York, Paris or Seoul. Each location comes with its own set of traditional, local songs – like “Frére Jacques” or La Bamba. David calls the custom version of Blob Opera, used to create the show, a “massively optimized version.” “We used the new WebAssembly SIMD feature so 16 blobs could all move and sing at the same time,” he says. “It was great to get to push web browsers in this way.”
Laurent says it was a joy to bring the Blobs back in this new way, and both he and Pamela describe the process as one of the smoothest collaborations they’ve worked on. Of course, it’s had something of an effect on them as well. “I have to say, what I’ve found really funny,” Pamela says, “…is that I’m literally eating, sleeping, breathing Tune-Yards and opera songs these days!”
To learn more about this or other musical experiments — such as AR Synth or Assisted Melody – visit the Google Arts & Culture experiments website or get our free app for Android or iOS to discover more about performing arts.
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Google’s support of the news industry in India
At a time when the need for access to trustworthy information is critical, we are announcing a slew of investments to support India’s large and diverse news industry. These investments will help people find quality journalism, contribute to the sustainability of news organizations, and expand our programs under the Google News Initiative — enabling newsrooms to engage their readers in new and compelling ways through the COVID-19 pandemic and beyond.
Launching Google News Showcase in India
Today’s announcement comes at a particularly challenging moment in India, with Indians seeking out authoritative news and information as the COVID-19 crisis deepens. To support news organizations and readers, we’re introducing Google News Showcase, our new online experience and licensing program. This program incentivizes and supports news publishers to curate high quality content on Google’s News and Discover platforms, connecting readers with the news they need.
Starting today, Google News Showcase is rolling out in India with 30 news publishers including national, regional and local news organizations like The Hindu Group, HT Digital Streams Ltd, Indian Express Group, ABP LIVE, India TV, NDTV, Zee News, Amar Ujala, Deccan Herald, Punjab Kesari, The Telegraph India, IANS (Indo Asian News Service) and ANI. This builds on News Showcase deals signed by 700 news publications in more than a dozen countries, including Germany, Brazil, Canada, France, Japan, the U.K. Australia, Czechia, Italy and Argentina,more than 90% of them representing local or community news — with discussions underway in several other countries.
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Alessandra Basile e Sergio Cammariere
Sergio Cammariere intervistato da Alessandra Basile Alessanda Basile: “Le mie interviste telefoniche 2021 proseguono nel nome dell’eccellenza con un talento della musica, colto, simpatico, disponibile, artisticamente raffinato, il cantautore Sergio…
L’articolo Alessandra Basile e Sergio Cammariere scritto da Paolo Brambilla proviene da Assodigitale.
Telegraphing the future of security
This week at the annual RSA Conference, we will hear from industry leaders on a wide range of issues, from the supply chain security crisis to breach disclosure notifications. While it’s important to talk about where we have been and what is happening in the industry right now, it is equally as important to think about where we need to go.
At Google, that means creating a safer Internet that is more secure for the next billion users.
In order to create a safer Internet, our engineers, technologists and product teams look at what we know today and think about how it will change tomorrow – from analyzing trends in attacker methods, to shifts in the threat landscape, to new technologies – and we use those insights to chart the path ahead.
We recently asked security experts across Google to telegraph the future of security, here’s a glimpse at their insights:
What do you think the biggest security challenge will be in 10 years?
Content Marketing Optimization Audits – Find Where SEO Can Boost Content Marketing Success


SEO and content marketing intersect in more ways than optimizing web pages with keywords.
Answering the question, “How does SEO and content marketing strategy interact?” starts with understanding customers, behaviors and preferences for information discovery, consumption and sharing. Knowing what customers care about and how those concerns and interests manifest as search keywords and social topics folds very well into the keyword research practiced by professional SEOs.
Keyword Glossaries and Editorial Plans can be valuable tools for marketers to aid in creating relevant content that is inherently optimized for customers and target audiences alike. Specific keyword optimization is appropriate as well, but the end content product becomes much easier to find, consume and share if an understanding of customer questions is translated into topics and keywords from the start. This is the core of how brands can become the best answer for what customers are looking for.
The role of a content plan is to outlines content types, topics and the keywords they’re optimized for. Content plans also show where and if the content will be re-published and re-purposed, plus which channels of distribution will be used to promote the content. Search engine optimization also applies to social media content that emphasizes popular and relevant social topics vs. search keywords.
Planning, creating, optimizing, promoting and engaging with content on topics that customers and target audiences care about is where SEO has evolved as Content Marketing Optimization. SEO expertise, which also includes knowledge of how search engines crawl and index websites, content management systems, the impact of how websites are coded and organized, provides a powerful ally to Content Marketers when goals and objectives are in alignment.
To understand where SEO can create performance optimization opportunities for content marketers, it’s important to evaluate the current situation and uncover the gaps that represent opportunities for improvement through a series of audits.
5 Fundamental SEO Research and Audit Reports
Keyword Research – Customers often speak a different language when it comes to using search engines to find answers or solutions. So, it’s important to identify what phrases represent the mix of reasons for using a search engine to find solutions like those offered by your company. Of course, people search for more reasons than to buy products and services, so keyword research can provide essential insight into the demand for topics that customers might have across the entire journey from awareness of a problem, to consideration of options to choosing specific solutions. A Keyword Research audit will asses your website, competitors, consumers, web analytics and keyword research tools to identify, organize and manage your target search keyword phrases. From the audit, you can then discover what keywords will best motivate customer actions from top of mind consideration to leads and sales.
Content Audit – Once target keyword phrases and topics have been identified, a comparison with current website content is made to determine optimization opportunities as well as to recommend new content creation. It’s pretty tough to be found in search for topics that do not exist on your website. In competitive categories, a website must be the best resource for a topic to stand out. Content optimization takes inventory of all content and digital assets that could be a potential entry point via search and recommends SEO copywriting tactics to showcase those pages as the best answer.
Technical SEO Audit – If search engines have difficulty with finding, crawling and indexing your content then it may put your site at a disadvantage. Search engines are far from perfect, so the more website owners and marketers can do to help the engines do their job, the more advantage we can create for desired visibility in search. From core web vitals and performance of individual pages to structured data, xml sitemaps, duplicate content, mobile friendliness and many other aspects of how web page content is delivered to search engine bots when they crawl, a technical SEO audit will reveal a prioritized list of fixes that can result in both better search engine visibility and a better experience for your customers.
Inbound and Internal Linking Audit – Links help search engines and customers alike find your content. Links from one page to another serve as a signal that can be factored by search engines as they decide the best answers to display in the search results. A Link Audit identifies the quantity and quality of links from web sources pointing to your content. A comparison with top performing websites in your industry and keyword category can reveal numerous opportunities to attract more high quality links to your content. Additionally, the site architecture of your website and how pages link to each other using anchor text is important for both search engines and user experience.
Social Media Audit – The influence of social media on search engine visibility may be more indirect due to the use of nofollow in links but the inclusion of social content within search results represents an opportunity for brands to earn substantial real estate in search results beyond the brand domain name. Assessing a brand’s social presence, engagement and distribution through social channels is as much an audit with SEO implications as it is for social media marketing. Understanding a brand’s social authority and content distribution can lead to a much improved approach with benefits to customers as well as to the business.
If there’s a market demand through search for solutions offered by a company, then search engine optimization solutions are essential for maximizing that opportunity. But SEO doesn’t work on it’s own. Content is the reason search engines were created and it is content that represents the best optimization opportunity that impact discovery, consumption and action by customers.
Optimizing for better search visibility goes beyond driving sales. People use search engines to find the best resources in a variety of ways that benefit businesses. For companies that expect to gain new business, protect their online reputation, grow social networks, attract new employees and provide a great user experience with online customer support, then SEO is an essential tool in the content marketing mix.
The post Content Marketing Optimization Audits – Find Where SEO Can Boost Content Marketing Success appeared first on B2B Marketing Blog – TopRank®.












