Google’s support of the news industry in India
At a time when the need for access to trustworthy information is critical, we are announcing a slew of investments to support India’s large and diverse news industry. These investments will help people find quality journalism, contribute to the sustainability of news organizations, and expand our programs under the Google News Initiative — enabling newsrooms to engage their readers in new and compelling ways through the COVID-19 pandemic and beyond.
Launching Google News Showcase in India
Today’s announcement comes at a particularly challenging moment in India, with Indians seeking out authoritative news and information as the COVID-19 crisis deepens. To support news organizations and readers, we’re introducing Google News Showcase, our new online experience and licensing program. This program incentivizes and supports news publishers to curate high quality content on Google’s News and Discover platforms, connecting readers with the news they need.
Starting today, Google News Showcase is rolling out in India with 30 news publishers including national, regional and local news organizations like The Hindu Group, HT Digital Streams Ltd, Indian Express Group, ABP LIVE, India TV, NDTV, Zee News, Amar Ujala, Deccan Herald, Punjab Kesari, The Telegraph India, IANS (Indo Asian News Service) and ANI. This builds on News Showcase deals signed by 700 news publications in more than a dozen countries, including Germany, Brazil, Canada, France, Japan, the U.K. Australia, Czechia, Italy and Argentina,more than 90% of them representing local or community news — with discussions underway in several other countries.
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Alessandra Basile e Sergio Cammariere
Sergio Cammariere intervistato da Alessandra Basile Alessanda Basile: “Le mie interviste telefoniche 2021 proseguono nel nome dell’eccellenza con un talento della musica, colto, simpatico, disponibile, artisticamente raffinato, il cantautore Sergio…
L’articolo Alessandra Basile e Sergio Cammariere scritto da Paolo Brambilla proviene da Assodigitale.
Telegraphing the future of security
This week at the annual RSA Conference, we will hear from industry leaders on a wide range of issues, from the supply chain security crisis to breach disclosure notifications. While it’s important to talk about where we have been and what is happening in the industry right now, it is equally as important to think about where we need to go.
At Google, that means creating a safer Internet that is more secure for the next billion users.
In order to create a safer Internet, our engineers, technologists and product teams look at what we know today and think about how it will change tomorrow – from analyzing trends in attacker methods, to shifts in the threat landscape, to new technologies – and we use those insights to chart the path ahead.
We recently asked security experts across Google to telegraph the future of security, here’s a glimpse at their insights:
What do you think the biggest security challenge will be in 10 years?
Content Marketing Optimization Audits – Find Where SEO Can Boost Content Marketing Success
SEO and content marketing intersect in more ways than optimizing web pages with keywords.
Answering the question, “How does SEO and content marketing strategy interact?” starts with understanding customers, behaviors and preferences for information discovery, consumption and sharing. Knowing what customers care about and how those concerns and interests manifest as search keywords and social topics folds very well into the keyword research practiced by professional SEOs.
Keyword Glossaries and Editorial Plans can be valuable tools for marketers to aid in creating relevant content that is inherently optimized for customers and target audiences alike. Specific keyword optimization is appropriate as well, but the end content product becomes much easier to find, consume and share if an understanding of customer questions is translated into topics and keywords from the start. This is the core of how brands can become the best answer for what customers are looking for.
The role of a content plan is to outlines content types, topics and the keywords they’re optimized for. Content plans also show where and if the content will be re-published and re-purposed, plus which channels of distribution will be used to promote the content. Search engine optimization also applies to social media content that emphasizes popular and relevant social topics vs. search keywords.
Planning, creating, optimizing, promoting and engaging with content on topics that customers and target audiences care about is where SEO has evolved as Content Marketing Optimization. SEO expertise, which also includes knowledge of how search engines crawl and index websites, content management systems, the impact of how websites are coded and organized, provides a powerful ally to Content Marketers when goals and objectives are in alignment.
To understand where SEO can create performance optimization opportunities for content marketers, it’s important to evaluate the current situation and uncover the gaps that represent opportunities for improvement through a series of audits.
5 Fundamental SEO Research and Audit Reports
Keyword Research – Customers often speak a different language when it comes to using search engines to find answers or solutions. So, it’s important to identify what phrases represent the mix of reasons for using a search engine to find solutions like those offered by your company. Of course, people search for more reasons than to buy products and services, so keyword research can provide essential insight into the demand for topics that customers might have across the entire journey from awareness of a problem, to consideration of options to choosing specific solutions. A Keyword Research audit will asses your website, competitors, consumers, web analytics and keyword research tools to identify, organize and manage your target search keyword phrases. From the audit, you can then discover what keywords will best motivate customer actions from top of mind consideration to leads and sales.
Content Audit – Once target keyword phrases and topics have been identified, a comparison with current website content is made to determine optimization opportunities as well as to recommend new content creation. It’s pretty tough to be found in search for topics that do not exist on your website. In competitive categories, a website must be the best resource for a topic to stand out. Content optimization takes inventory of all content and digital assets that could be a potential entry point via search and recommends SEO copywriting tactics to showcase those pages as the best answer.
Technical SEO Audit – If search engines have difficulty with finding, crawling and indexing your content then it may put your site at a disadvantage. Search engines are far from perfect, so the more website owners and marketers can do to help the engines do their job, the more advantage we can create for desired visibility in search. From core web vitals and performance of individual pages to structured data, xml sitemaps, duplicate content, mobile friendliness and many other aspects of how web page content is delivered to search engine bots when they crawl, a technical SEO audit will reveal a prioritized list of fixes that can result in both better search engine visibility and a better experience for your customers.
Inbound and Internal Linking Audit – Links help search engines and customers alike find your content. Links from one page to another serve as a signal that can be factored by search engines as they decide the best answers to display in the search results. A Link Audit identifies the quantity and quality of links from web sources pointing to your content. A comparison with top performing websites in your industry and keyword category can reveal numerous opportunities to attract more high quality links to your content. Additionally, the site architecture of your website and how pages link to each other using anchor text is important for both search engines and user experience.
Social Media Audit – The influence of social media on search engine visibility may be more indirect due to the use of nofollow in links but the inclusion of social content within search results represents an opportunity for brands to earn substantial real estate in search results beyond the brand domain name. Assessing a brand’s social presence, engagement and distribution through social channels is as much an audit with SEO implications as it is for social media marketing. Understanding a brand’s social authority and content distribution can lead to a much improved approach with benefits to customers as well as to the business.
If there’s a market demand through search for solutions offered by a company, then search engine optimization solutions are essential for maximizing that opportunity. But SEO doesn’t work on it’s own. Content is the reason search engines were created and it is content that represents the best optimization opportunity that impact discovery, consumption and action by customers.
Optimizing for better search visibility goes beyond driving sales. People use search engines to find the best resources in a variety of ways that benefit businesses. For companies that expect to gain new business, protect their online reputation, grow social networks, attract new employees and provide a great user experience with online customer support, then SEO is an essential tool in the content marketing mix.
The post Content Marketing Optimization Audits – Find Where SEO Can Boost Content Marketing Success appeared first on B2B Marketing Blog – TopRank®.
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Il primo stand tokenizzato NFT al mondo alla fiera AIBC di Dubai
Lo stand, che si trova al piano espositivo AIBC Dubai, consentirà ai partecipanti di convertire la loro intervista sullo stand in un NFT L’imprenditore digitale seriale Mru Patel e la…
L’articolo Il primo stand tokenizzato NFT al mondo alla fiera AIBC di Dubai scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
Video UFO definito “autentico”, cerchiamo di capire le parole invece di fantasticare
Mi stanno arrivando parecchie richieste di commento su articoli come quello del Corriere della Sera, che parlano di un video di UFO che è stato definito “autentico” dal Pentagono.
La faccio molto breve: quando qualcuno dice che un video è autentico, vuol dire soltanto che non è stato alterato e che la sua provenienza è verificata. Non vuol dire che conferma una data interpretazione di cosa mostra.
Tipo, che so, se chiedi a George Lucas se una foto scattata sul set di Star Wars è autentica, e lui ti risponde di sì, non è che puoi andare in giro a dire che i Jedi esistono, Darth Vader è reale e puoi manipolare le menti deboli usando la Forza.
Per tutto il resto, consiglio a chi volesse ancora pensare che questi video mostrino veicoli alieni e che questo sarebbe stato confermato dal Pentagono di leggersi attentamente le dichiarazioni originali e non i virgolettati farlocchi che circolano sulla stampa.
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Sinceramente tutti questi “avvistamenti” mi hanno stufato. Sono anni che si va avanti con video sgranati e confusi, utili soltanto a fabbricare cretinate acchiappaclic. Abbiamo tutti in tasca telecamere HD pronte a entrare in azione in un istante, abbiamo telecamere di sorveglianza ovunque, abbiamo astronomi che sorvegliano il cielo 24 ore su 24, e questi video sono il meglio che si riesce a presentare? Sul serio? Una macchiolina? Un triangolino che oltretutto lampeggia esattamente come un aereo? Ma secondo voi gli alieni vanno in giro con le luci di posizione a norma terrestre?
Persino un evento totalmente inatteso come il meteoroide di Celyabinsk è stato documentato magnificamente. Ma qui no, siamo ancora fermi alle macchioline indistinte. E allora viene da chiedersi se per caso il problema è che c’è qualcuno che a tutti costi vuole credere che tutte le macchioline indistinte siano veicoli misteriosi. Quando è invece infinitamente più probabile che siano errori di interpretazione di oggetti assolutamente banali.
Personalmente mi sono stancato di perdere ore a investigare ogni singolo “avvistamento”. Si finisce per essere vittime della Teoria della Montagna di M* (cit.): ore per indagare ogni “avvistamento”, scoprire che ha una spiegazione banalissima, per poi trovare subito dopo che ne è uscito un altro altrettanto vago, e si ricomincia da capo.
Per cui chi vuole continuare a pensare che ogni singola cacchina di mosca sull’obiettivo e ogni luce all’orizzonte sia la scialuppa vagabonda di un alieno troppo pirla per non farsi vedere spegnendo le luci lampeggianti, faccia pure. Io non voglio perderci altro tempo. Chiamatemi quando avrete riprese decenti. E magari chiedetevi chi sono gli unici che guadagnano sempre quando c’è di mezzo l’ufologia.
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FREEDOME: PIÙ DI 1000 ESPERIENZE OUTDOOR PER L’ESTATE 2021 Mai come quest’anno l’aria di primavera porta con sé la voglia di viaggiare, di uscire di casa e di fare attività all’aria aperta. I lunghi mesi confinati all’interno dei propri comuni, tra restrizioni e orari da rispettare, hanno acceso negli italiani un autentico desiderio di libertà. E allora, chi non vede l’ora di preparare lo zaino e partire, può cominciare a scegliere la sua attività preferita…
L’articolo Freedome, la piattaforma digitale per le migliori esperienze all’aria aperta scritto da Paolo Brambilla proviene da Assodigitale.