Anime su Prime Video: 5 film che andrebbero visti
How leading Google One is like solving a puzzle
When office life became video call life in 2020, people around the world experienced the drain of remote meetings. Larissa Fontaine might be the one exception. “Video calls can be hard because you’re just moving from one thing to the next…but I also get a lot of energy from them,” she says with a smile. “I realized I actually like jumping from topic to topic.” Holding up her notebook, she admits one caveat: “But I have to write things down! Otherwise I won’t retain it all.”
By “it all,” Larissa means the many product teams she meets with every day. Larissa is the vice president of Google One, a subscription service that includes cloud storage and extra benefits to give users peace of mind, such as automatic phone backup, enhanced security features, family sharing…the list goes on. This role requires her to act as something of a puzzle master, making sure everything works together just right, so that different departments, partners and ultimately — most importantly — customers get what they need. Luckily, she’s up to the task. “I enjoy problem-solving,” she says. “I find it really invigorating.”
How would you describe your job to someone who doesn’t work in tech?
I say I work on Google One, which is a subscription that gives you more storage and premium features across different Google products — basically, a membership to help you get more out of Google. I work with Googlers across different areas like engineering, marketing and design to figure out how to make Google One even more valuable for our members.
What are the most challenging and most rewarding parts of your job?
They’re the same thing: partnering with so many different teams and products across the entire company. It can be complicated trying to solve for the needs of that many product areas. At the same time, when teams come together and find a great solution, it’s exciting. I am always impressed with the creativity and collaboration required to make amazing experiences for users that also work really well for different products and our partners.
Did you always want to work in tech?
I took a mechanical engineering class in college, and it was sort of like “MacGyver,” where you have things like foam core and string and tape and you have to figure out how to precisely move an object across the room without picking it up. I loved figuring out ways to solve these crazy problems, I loved being part of a team, and I loved being super hands-on building things. I ended up majoring in mechanical engineering and then also getting my master’s degree in mechanical engineering.
I want to hear how you’re doing, what’s going on in the rest of your life — and then we can get into the potentially harder, thornier stuff we need to talk about.
How have you seen the subscription model take over tech?
The open, free internet is still incredibly important, and ad-supported models provide significant value to users. There are also cases where ad-supported solutions may not be the right fit. Subscriptions are growing across industries, not just tech. Car companies are building subscriptions, kids’ clothing companies — there are many examples. And it’s because people rightfully expect ongoing value for the things they buy. Buying something that’s one-and-done, that doesn’t consistently get better, isn’t as appealing. Tech lends itself particularly well to this idea, because we can provide more innovation and continuous improvements over time.
What’s a habit or routine that helps you in your job?
I have a habit of spending the first few minutes of every meeting just connecting with my coworkers, especially in video calls. Having an awareness of other people’s overall wellbeing is personally important to me, and I also think it helps us work better together. I want to hear how you’re doing, what’s going on in the rest of your life — and then we can get into the potentially harder, thornier stuff we need to talk about. It makes my work a lot more enjoyable and I think it makes the people I work with feel the same — at least I hope so!
We created these values for our team a couple of years ago, and one of them is “woohoo often.” It sounds silly, but we do a group “woohoo!” out loud when we have a win or hit a milestone, personal or work-related. We kept it going throughout working from home, and it felt a little strange at first to cheer “woohoo!” over a video call, but it’s actually been great.
What’s something about you that would surprise people?
I did gymnastics growing up and was on the national team for about nine years and I competed on two world championship teams. I have a move named after me, the Fontaine. It was considered difficult at the time, but you’ll see far more impressive skills from Simone Biles in Tokyo!
B2B Marketing News: Targeting B2B Buyers Takes Long-Term Lens, Where CMOs Are Spending, ABM Use Rises In B2B, US Influencer Spending To Top $3B, & Media Price Inflation Concerns
US influencer spending to surpass $3 billion in 2021
An increase of over 33 percent in influencer marketing spending is expected for 2021 — reaching $3.69 billion — recently-released forecast data shows, with a 12.2 percent rise predicted for 2022 and 11.5% in 2023, climbing to $4.62 billion, according to the forecast. eMarketer
Ehrenberg-Bass: 95% of B2B buyers are not in the market for your products
As many as 95 percent of businesses aren’t presently in the market for most services and goods, however not in all sectors, according to newly-released data from client LinkedIn and its LinkedIn B2B Institute. Marketing Week examines the data, and interviews Jann Martin Schwarz, global head of the LinkedIn B2B Institute, on targeting long-term B2B marketing goals and more. Marketing Week
B2B Marketers’ Biggest Lead Gen Challenges
45 percent of B2B marketers find creating targeted and engaging content the most difficult challenge when it comes to lead generation, followed by difficulty gathering quality data at 43 percent, and managing and tracking leads at 38 percent, according to recently-released B2B marketing survey data of interest to digital marketers. MarketingProfs
Account-based marketing propelled forward by the pandemic
80 percent of B2B buyers plan to do more business online after the pandemic than they did during pre-covid times, while at the same time 77 percent say purchases have become more complex and challenging, with six to 10 people now comprising the median size of buying groups, newly-released survey data shows. MarTech
CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
Digital commerce, marketing operations, brand strategy and marketing analytics are the top content marketing officer investments, according to Gartner’s latest CMO Spend Survey, which also showed that over 72 percent of total marketing budgets are now pure-play digital channels. MediaPost
Google Launches New Way to Optimize Videos For Search
Google has brought easier markup to video content hosted on brands’ own sites with the latest Google SeektoAction change, making non-YouTube video segmentation and chapters possible, the search giant recently announced, expanding the previous beta test of the feature to a wider audience. Search Engine Journal
Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of Expansion
Strong year-over-year growth has continued for the U.S. advertising economy, with June’s 35.2 percent increase in ad spending representing the third month in a row of growth, according to newly-released advertising index data of interest to digital marketers. MediaPost
Instagram Stories Drafts are Now Available to All Users
Crafting more thoughtful and detailed content is likely to become easier with the return of Instagram’s option to save Instagram Story drafts — a feature that had previously been removed, the Facebook-owned platform recently announced. Social Media Today
YouTube Begins Adding Chapters to Videos Automatically
Optional artificial intelligence (AI) generated video chapter splitting has come to certain eligible videos on Google’s YouTube platform, with the option being turned on by default, in an effort to provide a more helpful user experience, YouTube recently announced. Search Engine Journal
What Makes a Brand Best-in-Class on Social Media
Marketers and consumers hold differing viewpoints on the qualities that comprise best-in-class experiences on social media, with 48 percent of marketers noting that they saw audience engagement as the most important factor, while 47 percent of consumers said that they viewed strong customer service as the most important element, according to newly-released social media survey data. MarketingProfs
ON THE LIGHTER SIDE:
A lighthearted look at the “back to the office” by Marketoonist Tom Fishburne — Marketoonist
Italian Museums Are Using AI Cameras to Determine if People Like the Art — PetaPixel
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- TopRank Marketing — Influencer Marketing In A B2B World – Don’t Miss Out! — Crowd Media
- TopRank Marketing — Why Website Accessibility Is Critical To The Digital Experience — Dan Gingiss
- Lee Odden — Top 45 Twitter Accounts on Marketing You Should Follow — Signum.ai
Have you located your own key B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.
Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope that you’ll return again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Targeting B2B Buyers Takes Long-Term Lens, Where CMOs Are Spending, ABM Use Rises In B2B, US Influencer Spending To Top $3B, & Media Price Inflation Concerns appeared first on B2B Marketing Blog – TopRank®.
Cultural Pit-Stops: making hours of boring travel time fly by
Ever noticed how summer holidays never seem to come quickly enough? We plan our journey ahead with chills of excitement, eagerly choosing which swimsuits will make it into our suitcase or dreaming of days blurring into long naps and lemonade-sipping, counting down the moments until we can finally hit the road. But then the long-awaited day arrives and time shifts as hours seem to stretch long while we wait to board a plane, travel hundreds of kilometers or miles by car (sometimes with kids or pets) or embark on multiple train rides. How can we make it go faster?
Google Arts & Culture and its partners have got you covered with Cultural Pit-Stops: a series of fun and educative activities you can do alone or with a group to help speed up time while you travel.
1. If you’re watching the clock tick before hopping on your next train/plane/bus…
Enjoy a series of videos and experiences like Spin the Globe for your first stop, continue your journey across the world with celebrities, or just relax and stop frantically checking the departure board at the station or airport. And if you’re stuck in a car, we have something for you whether you are sitting in the driver’s orpassenger’sseat.
2. If your kids start to act up in the back of the car:
Traveling with children can literally be a headache but virtual baby-sitters like the Blobs or Hopper the Penguin may just save your journey by helping you keep your littles ones busy and focused as you create a song or explore a museum together.
3. If conversation is running dry with your fellow travel companions:
Why not test your knowledge of cinema pioneers or famous monuments? You may well become your group’s next culture champion and, if not, you can always put your headphones on and learn more about Frida’s Self Portrait or Gauguin’s Vahine. Tip: this also works for endless walks with your in-laws or that old uncle you haven’t seen in years.
If this intense cultural journey has left you exhausted, you can always squeeze in one last selfie — but make it artsy.
And just like that, you’ve arrived at your destination. Happy holidays.
Explore more by downloading the free Google Arts & Culture app, or visit the Google Arts & Culture website.
Gli Emirati Arabi Uniti useranno i droni per controllare il clima
Podcast del Disinformatico RSI 2021/07/23: Perché i computer spaziali durano decenni ma il mio PC si pianta sempre?
È appena terminato il montaggio del podcast di oggi de Il Disinformatico della Rete Tre della Radiotelevisione Svizzera, condotto dal sottoscritto, e la puntata è già online presso www.rsi.ch/ildisinformatico (link diretto). Questa è l’edizione estiva, dedicata a un singolo argomento.
I podcast del Disinformatico di Rete Tre sono ascoltabili anche tramite feed RSS, iTunes, Google Podcasts e Spotify.
Buon ascolto, e se vi interessano il testo e i link alle fonti della storia di oggi, sono qui sotto!
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L’uomo seduto davanti a me, in un ristorante di Zurigo in un caldissimo giorno di giugno, ha un problema. Deve riprogrammare un vecchio computer, cosa che sa fare benissimo, ma quel computer risponde molto, molto lentamente. Per mandargli un comando e ottenere la risposta servono quasi nove ore. Cosa più importante, se si blocca per un comando sbagliato è un po’ difficile andare a spegnerlo e riaccenderlo, perché quel computer sta a cinque miliardi di chilometri di distanza.
L’uomo, infatti, è Alan Stern, principale responsabile della sonda spaziale New Horizons, partita dalla Terra nel 2006; quella che ci ha regalato le prime, bellissime immagini di Plutone e che ora va riprogrammata per esplorare le zone più remote del Sistema Solare.
Questa è la storia di come uomini e donne di tutto il mondo riescono a creare macchine così incredibilmente affidabili da sopravvivere a decenni di funzionamento continuo nel gelo nello spazio, mentre noi conviviamo sulla Terra a fatica con computer, tablet e telefonini che vanno spenti e riaccesi perché si piantano continuamente. Perché loro ci riescono e noi no?
—-
Ho incontrato Alan Stern, il principal investigator della sonda spaziale New Horizons, a giugno del 2019, in occasione del festival di musica e scienza Starmus, tenutosi appunto a Zurigo. Stern era lì per presentare gli straordinari risultati della sua sonda.
[CLIP: AlanStern parla a Starmus]
I dati, appunto, arrivano lentamente perché la sonda sta a oltre cinque miliardi di chilometri e trasmette con una potenza di trenta watt: quella di una lampadina piuttosto fioca, per intenderci. E lui deve trovare il modo di riprogrammare il computer di quella sonda per cercare nuovi corpi celesti da esplorare negli anni che verranno.
Il lavoro di Alan Stern può sembrare lontanissimo, non solo in termini di distanza siderale, dalla nostra vita di tutti i giorni. Lui, come tutti i responsabili dei progetti spaziali, ha bisogno di sistemi informatici ad altissima affidabilità, mentre noi possiamo tranquillamente accettare che ogni tanto il nostro computer si pianti e vada riavviato pigiando un pulsante.
]CLIP: Suono di boot di Windows Vista]
Ma in realtà non è così: anche noi viviamo circondati da apparati informatici che devono assolutamente funzionare. Le nostre automobili contengono computer che ne gestiscono funzioni essenziali come la frenata; gli ascensori sono comandati da sistemi elettronici programmabili; gli aerei di linea volano grazie ai sistemi informatici di bordo. Sarebbe decisamente spiacevole se uno di questi sistemi decidesse che “Il computer ha riscontrato un problema e deve essere riavviato” proprio mentre stiamo effettuando un sorpasso o sorvolando le Alpi. La progettazione di sistemi a prova di crash informatico è insomma una cosa che ci tocca molto da vicino.
Ma non la possiamo avere nei nostri computer, perché troveremmo indigesto il prezzo di questa affidabilità totale. I progettisti di questi sistemi, infatti, devono ricorrere a rinunce drastiche e a rimedi costosi. I loro mantra non sono il numero di megapixel della fotocamera o la risoluzione ultra HD dello schermo o i gigahertz del processore, ma la resilienza e la ridondanza.
Resilienza significa che il software che controlla tutto, ossia il sistema operativo, deve essere in grado di assegnare le giuste priorità ai vari compiti che deve svolgere, e di decidere quali di questi compiti scartare senza pietà se la situazione gliene chiede troppi contemporaneamente. Se il vostro computer si ferma completamente per qualche secondo perché sta scaricando la mail, non muore nessuno; ma se il computer di una sonda spaziale che si sta avvicinando a Marte si blocca per una manciata di secondi nel momento sbagliato perché è occupato a copiare un file o a salvare una foto, rischia di schiantarsi sul pianeta o mancarlo completamente.
Non solo: il software deve essere anche capace di riavviarsi da solo e istantaneamente in caso di problemi, qualunque cosa accada, perché nello spazio non c’è nessuno che possa premere il pulsante di reset e non c’è tempo di aspettare il caricamento dei programmi. I progettisti includono quindi un cosiddetto safe mode: una modalità minima che permette al sistema di ripartire velocemente da capo, a mente fresca, per così dire, e dedicarsi alle attività essenziali ignorando tutto il resto.
Questa non è teoria o eccesso di prudenza: sono realmente accaduti vari episodi in cui questa progettazione astuta ha salvato le missioni spaziali e in alcuni casi anche le vite degli astronauti.
Un caso classico è quello del primo allunaggio, a luglio del 1969: due astronauti, Neil Armstrong e Buzz Aldrin, stanno scendendo verso la Luna quando il computer che mantiene stabile il loro veicolo va in sovraccarico a tre minuti dall’atterraggio. Sta ricevendo troppe informazioni contemporaneamente, e segnala questo problema ai due uomini con un laconico, semplice codice: 1202.
[CLIP: Armstrong e Aldrin segnalano il 1202]
Senza quel computer i due astronauti sono spacciati, ma i tecnici sulla Terra rispondono via radio di continuare tranquillamente la discesa, ignorando la crisi informatica. È la scelta giusta, perché il software del computer si riavvia istantaneamente, scarta i compiti non strettamente necessari e si concentra sull’unica cosa davvero importante: atterrare. E i due, appunto, atterranno con successo sulla Luna ed entrano nella Storia.
Se non abbiamo tanti pezzettini d’astronauta sparsi sulla Luna è grazie in parte a una donna, Margaret Hamilton. che era direttore e supervisore della programmazione del software della missione Apollo 11, a soli 33 anni. È stata lei a progettare il computer di allunaggio in modo così resiliente, ispirata in parte da un incidente avvenuto durante una simulazione: la sua piccola figlia Lauren, che aveva portato con sé in ufficio, era riuscita a mandare in tilt il computer di bordo semplicemente pigiando dei tasti a caso. Questo chiaramente non doveva essere possibile durante una missione.
Questa resilienza, però, si paga: niente grafica, niente finestre, ma solo lettere e numeri su uno schermo rigorosamente monocromatico. Accettereste un telefonino o un computer così semplificato? Senza Fortnite, senza suonerie personalizzate, senza video e foto per Instagram, senza schermo touch 4K, e con una manciata di bei tasti robusti? Probabilmente no. E quindi niente resilienza per il vostro smartphone.
Però il software del computerino che gestisce la frenata della vostra auto con l’ABS fa a meno di tutte questi abbellimenti e quindi riesce a fare una sola cosa e a farla bene: frenare senza bloccare le ruote. Quel computerino salvavita della vostra auto è resiliente come un veicolo spaziale.
Anche Alan Stern, l’uomo che cerca di vedere una lampadina da cinque miliardi di chilometri di distanza, sa bene quanto sia importante questa resilienza. La sua sonda New Horizons a un certo punto aveva perso il contatto radio con la Terra proprio pochi giorni prima di raggiungere la sua destinazione principale, Plutone, dopo anni di viaggio. Senza quel contatto radio i dati raccolti sarebbero andati persi per sempre. Ma la sonda, che era andata in sovraccarico di compiti da svolgere, si era resa conto della situazione e si era riavviata da sola, andando in safe mode e dando priorità assoluta alle trasmissioni, e così aveva ripreso il contatto con la Terra appena in tempo.
L’altro asso nella manica di questi computer ultra-affidabili è la ridondanza: tutti i componenti principali, dal processore alla memoria ai sensori, sono duplicati o triplicati. Se se ne guasta uno, subentra l’altro: se va in crisi anche quello, entra in azione il terzo, e così via. Ovviamente questo significa dover installare il doppio o il triplo dei componenti, occupando molto più spazio e quasi raddoppiando o triplicando i costi. Una scelta accettabile per un veicolo spaziale, che costa comunque milioni, ma non per un computer o uno smartphone che vogliamo che sia sempre più compatto e leggero e che costi sempre meno. Sarebbe come andare in giro sempre con quattro ruote di scorta: inutile quando c’è un gommista ogni pochi chilometri, ma molto opportuno se c’è da attraversare un deserto roccioso.
Anche questa ridondanza è un trucco che troviamo anche qui sulla Terra, ma solo nei sistemi informatici che proteggono cose essenziali: negli aerei di linea, appunto, per esempio, e nelle automobili dotate di sistemi avanzati di guida assistita. Questi sistemi devono avere tempi di analisi e reazione rapidissimi e devono funzionare sempre, e quindi le loro memorie e i loro processori sono ridondati, ossia duplicati; addirittura in molti casi l’intero computer è installato in due esemplari completi e ce n’è un terzo, differente, che decide cosa fare se gli altri due non concordano.
L’informatica spaziale, come quella terrestre, continua a evolversi, e la sua nuova frontiera è l’intelligenza artificiale: le sonde più recenti non chiedono più l’aiuto a casa, ma trovano da sole il punto giusto dove atterrare grazie a software di bordo che analizzano le immagini delle telecamere di navigazione e riconoscono crateri, massi e altri ostacoli da evitare. Anche questo software deve essere perfettamente affidabile e privo di esitazioni.
Zibi Turtle è un’altra di quelle persone che lo sa bene: è una collega di Alan Stern. Anche lei è coordinatrice di un progetto spaziale molto ambizioso: la prima sonda capace di atterrare e ripartire in volo per esplorare Titano, una delle lune di Saturno, alla ricerca di indizi chimici della vita. Lo farà nel 2036. La sonda, denominata Dragonfly, sarà così lontana, a un miliardo e quattrocento milioni di chilometri, che i suoi segnali ci metteranno ore, alla velocità della luce, ad arrivare al centro di controllo, per cui il suo software dovrà essere in grado di decidere da solo come volare e dove atterrare. Non potrà aspettare comandi dalla Terra.
Via Zoom, Zibi Turtle mi ha spiegato come Dragonfly, che è in sostanza un laboratorio volante simile a un grosso drone a otto eliche, dovrà cavarsela completamente da solo su Titano.
[CLIP: Zibi spiega]
Le sue decisioni saranno guidate dal software di bordo, che dovrà fare riconoscimento delle immagini in tempo reale. Se il software dovesse sbagliare, addio sonda, e quindi anche qui sarà necessario adottare resilienza e ridondanza.
Quello stesso riconoscimento delle immagini che permetterà a questo “ottocottero” di esplorare una luna lontanissima è quello che, in forma più semplice, riconosce i volti quando facciamo le foto con il telefonino, ed è quello che, in forma molto più sofisticata, agisce nelle automobili più moderne, che possono decidere di frenare autonomamente perché hanno riconosciuto la sagoma di un bambino che sta attraversando di corsa la strada senza guardare [CLIP] e hanno attivato il freno ben prima che il conducente avesse il tempo di rendersi conto del pericolo e reagire.
[CLIP: Allarme di collisione]
Alla fine, insomma, gli investimenti spaziali hanno ricadute molto concrete sulla Terra, grazie a persone come Alan Stern, Zibi Turtle, Margaret Hamilton e a tante altre come loro, sparse per il mondo.
Ed è così che le pigiate incoerenti di una bambina sulla tastiera di un computer spaziale mezzo secolo fa hanno creato un intero settore, l’ingegneria del software, che vale circa 400 miliardi di dollari, e ci hanno portato qui, sul nostro fragile pianeta, ad avere voli sempre più sicuri e automobili che frenano ed evitano incidenti, spesso meglio di quanto farebbero i loro conducenti umani. Ma al tempo stesso, la corsa al risparmio ci dà computer che invece s’impallano puntualmente, contando sul fatto che arriverà la nostra semplice, affidabile mano a spegnerli e farli ripartire.
Nintendo Switch al prezzo più basso degli ultimi due anni su Amazon
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Conclusa la prima fase del progetto HydRON dell’ESA
Plan for business growth with Display & Video 360
At Google Marketing Livestream this spring, we talked about how Google Marketing Platform can help you drive performance while protecting privacy. That’s when we raised the curtain on some Display & Video 360 product announcements designed to help you reach your customers wherever they are — including on connected TV and audio.
Today we’re kicking off a series of articles about Display & Video 360 that cover these new features, as well as upcoming capabilities to support your business recovery and growth. This includes new TV and audio reach forecasting tools and new frequency metrics to help you quickly figure out where your audience is and how to reach them in the most cost-effective way. This series will also introduce new enterprise-level features designed to increase your productivity thanks to automated yet customizable technology. First up is planning.
Get more premium reach with Display & Video 360’s planning tools
Planning is no longer a one-time exercise; it needs to happen on an ongoing basis to keep up with your audience’s rapidly-changing habits. Planning solutions that are tightly connected to your media buying platform can let you more accurately and more quickly assess the potential reach of your plans.
To help media planners adjust to this new way of working, we’re introducing two Display & Video 360 tools that will help you estimate the reach of your campaigns in real-time across any inventory type – including traditional TV, connected TV (CTV) and even audio.
Plan your CTV and audio campaigns alongside your other media buys
Watching CTV and streaming audio are now mainstream behaviors. To help marketers make the most of this extra reach opportunity, we’re adding new signals in Display & Video 360’s reach planning tool so that you can plan the reach of your CTV and audio deals in real time. This will complement existing Display & Video 360 forecasting capabilities which already allow you to estimate the reach of your display and video programmatic deals as well as your CTV open auction buys.
Planners will now be able to more immediately answer questions like, “How much incremental reach could I get by combining a network CTV deal with YouTube reservation and open auction video or audio ads?” They’ll have the option to forecast the reach of their campaign either by picking from their custom list of available CTV and audio deals or by choosing publishers they’re considering adding to their media mix.
Strike the optimal mix of TV and digital media to maximize reach
Planning tools that span across traditional and CTV viewing can help you navigate the shift from linear TV to streaming more effectively. For example, TV in Google Ads Reach Planner lets advertisers like PepsiCo better plan for their reach and frequency goals by allocating optimal budgets across TV and YouTube.
We’re bringing TV planning to Display & Video 360 users in the U.S., France, Germany, Japan and Vietnam. By combining actual historical TV and digital ads data into a single reach curve the tool will show the unduplicated reach of the entire plan across TV, YouTube, broadcast and cable networks on CTV and the rest of your digital campaigns. Display & Video 360 will use data from major single-source panels in each available country or region to understand the TV viewership and how it overlaps with digital media consumption.
We’ll start rolling out this TV planning functionality in beta in the fall. It will be fully self-service and you’ll only need some basic details about your media plan to get started: your core audience demographics, the duration of your campaign and your estimated TV discount so that we can return tailored estimates.
If your budgets are somewhat flexible, we’ll show two curves: one will show the reach you’d get by spending your entire budget on TV and the other will show the optimal reach you’d get by efficiently splitting your budgets across TV and digital. You’ll also be able to set a fixed TV budget and see a single curve showing the extra reach you could get by adding digital channels such as YouTube and CTV ads to the mix.
TV in Display & Video 360 reach planning tool (flexible budget scenario)
The growth of new media types alongside traditional TV has made forecasting reach and ad spend more difficult than ever. With Display & Video 360’s real-time forecasting solutions you’ll be able to approach show premieres seasons this fall with more serenity.
Get ready for the Tokyo 2020 Olympics with Google and YouTube
In a few hours, the best athletes from around the world will come together in Tokyo to compete on the world’s largest stage. While everyone on the ground prepares for the matches and meets, we’re getting ready, too.
We hope technology can help everyone enjoy the Games safely at a distance this year. Here are six ways Google is helping bring you all the action from the Olympic Games Tokyo 2020:
1. Stay up to speed (without breaking a sweat) with Google Search
When you search for the Olympics you’ll be able to find the latest information on your favorite events, sports and players, and even see where your country ranks in the race for gold. If you can’t tune into the Games live, don’t worry — you can watch a daily recap video or check out the top news related to the Olympic Games. For data aficionados, check out our Trends page to see fun Search stats on your favorite sports.
2. Take a timeout with the Doodle Champion Island Games
Join in on the action with our largest-ever interactive Doodle game, created in collaboration with Japanese animation STUDIO 4°C. Click on the Doodle to enter the gameworld, join a team and compete against reigning Champions across skateboarding, rugby, climbing and more — all in retro 16-bit glory. Keep a lookout for dozens of surprises and side quests as you journey through Doodle Champion Island.
OnePlus Nord 2, un ottimo smartphone migliorato solo dove serviva. La recensione
Learn more – and get more – from Search
When you search for information on Google, you’re probably accustomed to seeing a lot of relevant results in a fraction of a second. But maybe you’ve found yourself wondering how Google connected those results to the words you typed, especially if you didn’t get exactly what you were expecting to find.
Now, there’s a quick and easy way to see useful context about how Google returned results for your query, and to find helpful tips to get more out of Google Search. Starting today, when you visit an About This Result panel — the three dots next to most results — you’ll get even more information about your results to help you make sense of the information and figure out which result will be most useful.
Ask a Techspert: What is open source?
When I started working at Google, a colleague mentioned that the group projects I worked on in college sounded a lot like some of the open source projects we do here at Google. I thought there had to be some misunderstanding since my projects all happened in-person with my classmates in the corner of some building in the engineering quad.
To find out how a real life study group could be like a type of computer software, I went straight to Rebecca Stambler, one of Google’s many open source experts.
Explain your job to me like I’m a first-grader.
Well, to start, computer programs have to be written in a language that computers understand — not in English or any other spoken language. At Google we have our own language called Go. When we write in a language to tell a computer what to do, that’s called source code. Just like you can write an essay or a letter in a Google Doc, you have to write your code in an “editor.” I work on making these editors work well for people who write code in Google’s programming language, Go.
What does it mean for software to be open source?
A piece of software is considered open source if its source code is made publicly available to anyone, meaning they can freely copy, modify and redistribute the code. Usually, companies want to keep the source code of their products secret, so people can’t copy and reproduce their products. But sometimes a company shares their code publicly so anyone can contribute. This makes software more accessible and builds a community around a project. Anyone can work on an open source project no matter who they are or where they are.
Anyone can contribute? How do they do it?
Before you actually write open source code, a good first step would be thinking about what you’re interested in, whether that’s web development, systems or front end development. Then you can dive into that community by doing things like attending talks or joining online networks where you can often learn more about what open source projects are out there. Then, think about what topics you’re interested in — maybe it’s the environment, retail, banking or a specific type of web development. Some people write code just because they enjoy it; plenty of these people have contributed to code within Google open source projects. So if you’re looking to contribute, make sure it’s something you’re really interested in.