Category "notizie dai blog"

Journalism has always been about bringing communities together, and delivering information that is valuable to them. But traditionally, the most influential outlets have focused on serving the majority, often inadvertently leaving people behind. The result is entire communities who are unable to find quality journalism which reflects their lives and values.

Today, it’s possible for digital publishers to reach local and niche audiences online with journalism readers care about and can see themselves in. Despite this, we know that achieving financial sustainability as a digital news business is often a major challenge.

That’s why we at Media Lab Bayern are partnering with the Google News Initiative and the European Journalism Centre to launch the GNI Startups Lab Europe – an intensive six-month accelerator program designed to help a group of up to 12 early-stage digital news organisations find solid financial footing.

The program has been designed specifically for news startups producing original content, drawing on our team’s collective expertise. This will be the GNI’s fourth Startups Lab, following runs in Brazil, North American and Hispanoamérica. The European Journalism Centre brings their deep domain knowledge and vast network from across the continent. We at Media Lab Bayern will leverage our experience as a media innovation hub for more than 200 European media startups over the past six years. During this time, we have learned how startups can build a sustainable business, with the three most important things to get right being building something your users need, getting the word out and finding a viable business model.

That’s why we have structured the program into three phases:

1. In the first two months we’ll work with the participating teams on their product and team. Which audience do they serve? Which problems do they solve for them? And do they have the resources inside their team to build an amazing product?

2. In the middle months, we provide inspiration on how to grow an audience. Do they have the right marketing strategy? How big is the addressable market?

3. And finally, for the final two months of the program we will help them develop a sustainable business model — something which no company can survive without. How many income streams do they have and what might be unconventional ways to monetize their content? Experimentation will be a key element of this phase, as there is no one-size-fits-all solution. 

The GNI Startups Lab Europe will start this November. You can learn more and apply here; applications are open until September 20, 2021. If you are an early-stage digital news publisher who is passionate about reaching an underserved community then we want to hear from you. 

Together we can build a sustainable future for digital news, so every European who searches for a community can find exactly what they are looking for.

In 2019, our Quantum AI team achieved a beyond-classical computation by outperforming the world’s fastest classical computer. Today, a quantum processor from the Sycamore generation that accomplished this important computing milestone will be donated to the Deutsches Museum of Masterpieces of Science and Technology in Munich, Germany. 

The Deutsches Museum has one of the largest collections of science and technology artifacts in the world. This means that the Sycamore will share the same exhibition space as some of the world’s most important technological achievements: like the roundest object in the world – a silicon sphere that gives the kilogram a new definition; the Z3, one of the earliest computers; the Wright Flyer, considered the first serial motor plane; and automotive history from the first diesel engine to the Waymo Firefly. The museum has a long history of preserving artifacts that mark the start of new eras in science and technology, which is why we’re honored to have the Sycamore processor among these exhibits. The beyond-classical experiment ushered in a new era for exploring near-term quantum algorithms that could have tangible benefits to society, for example—design more efficient batteries, create fertilizer using less energy, and figure out what molecules might make effective medicines.

This also marks an important milestone in the collaboration between Google Research and Germany’s burgeoning quantum community.  Since Google has a research presence in Munich and Berlin, it has given us the opportunity to partner with several German organisations to explore the future of quantum computing. For example, the Sycamore processor has already been used by some of our industrial research partners, like Volkswagen and Mercedes-Benz, and will be the foundation for experiments designed with Boehringer Ingelheim, Covestro and BASF. 

If you can’t travel to Munich to visit the Deutsches Museum in person, don’t forget that you can take a virtual trip through Google Arts & Culture.

As a middle schooler, Mackenzie Thomas would wake up at 5 a.m. to watch SportsCenter. “I hoped to see my childhood heroes Mia Hamm, Briana Scurry and Lisa Leslie,” she says, “but instead I memorized tons of MLB and NBA scores.” Even then, she saw how differently the media celebrated women athletes compared to men. Now she’s dedicated to driving equity on and off the court. 

Today Mackenzie leads marketing inclusion, and her days are spent asking hard questions and ensuring that Google is focusing on historically underrepresented voices in tech and in media, where only 4% of television sports coverage is dedicated to women’s sports, for example. And she’s a core member of the team responsible for driving Google’s partnership with the WNBA and National Women’s Soccer League (NWSL).  

Fresh off of Google’s sponsorship of the WNBA All-Star Game and presentation of ESPN Film’s latest 30 for 30 documentary featuring Maya Moore — and as we prepare to watch the world’s top athletes compete in Tokyo — we talked to Mackenzie about Google’s efforts to bring equity to sports and what it means to her personally.

Like many young people in Singapore last year, Gaviota Rajendhiran graduated in a tough environment. The economic impact of COVID-19 meant there were fewer jobs to apply for and more competition for the positions that were available. So when she heard about Skills Ignition SG, a Grow with Google program, Gaviota rushed to put in an application — earning a placement with Omnicom Media Group. She impressed the team there so much that they offered her a full-time job, making her one of eight Skills Ignition trainees to secure permanent roles with Omnicom. 

Gaviota’s story is testament to her talent and determination. But it also shows the power of governments and businesses working together to create opportunity. We created Skills Ignition last year as a partnership between Google and three Singapore government agencies: the Economic Development Board, Infocomm & Media Development Authority and SkillsFuture Singapore. The program equips trainees with the skills they need for an economy becoming increasingly reliant on technology — helping build a talent pipeline that will benefit Singapore for years to come. 

When we launched Skills Ignition, we set a goal of training 3,000 Singaporeans and permanent residents: 2,400 through online vocational training and 600 through a combination of online training and on-the-job learning with 38 (and counting) global and local host companies. We’re on track to meet that target, and 90% of the trainees who’ve been through the program so far feel it’s allowed them to gain the right skills to succeed in the digital economy. The 100 trainees we hosted at Google certainly made a huge impact with their energy and enthusiasm.