Why Shakira says there’s no limit to what girls can do
When you hear Shakira’s name (or when her catchy lyrics inevitably get stuck in your head), you may think of her as an international pop sensation, Latin American icon or stunning performer. But there’s a fourth characteristic to add to that list: philanthropist and advocate for education.
Shakira has been a champion of this work for over 20 years, dating back to the creation of her charitable organization Fundacion Pies Descalzos, which expands access to education in Colombia and Latin America. And now, she’s bringing her passion for philanthropy to the Google.org Impact Challenge for Women and Girls. Shakira joins 28 other incredible women as expert panelists who will help us determine which organizations will receive a grant to continue their work supporting economic empowerment for women and girls.
We grabbed the mic to ask Shakira a few questions about why this cause is so important to her. Put on your favorite Shakira hit, and read on.
Your amazing philanthropic work has focused on education for kids. What is the biggest barrier that young girls face in getting a quality education?
Girls are too often vulnerable to gender-based violence, relied upon to care for others in the household, or lack access to basic facilities like running water or proper bathrooms that would allow them to attend school during menstruation. The irony is that investing in girls’ education has one of the best returns on investment that a society could ask for, and it creates real economic impact. If every girl completed 12 years of education, their lifetime earnings could increase by $15 trillion to $30 trillion. It’s not only about lifting girls up — lifting them up will do the same for entire communities.
Why did you get involved with the Google.org Impact Challenge for Women and Girls?
I think there’s no limit to what girls can achieve, and companies like Google can lead the way for girls — particularly in fields where there is still a noticeable disparity such as STEM disciplines.
When you envision a more equitable world for women and girls, what do you see?
I want to see a world where girls have the same amount of choices and opportunities at their disposal as boys. I want to see more women leaders, and policies made for women by women that acknowledge both the needs of women and their unique perspectives and ways of contributing to society at large.
What’s one message that you would give to every woman around the world?
Don’t take no for an answer.
If there was a playlist for empowerment for women and girls, what song would you put on it?
Beyonce “Run the World (Girls)”
Come acquistare un Buono Regalo su Amazon
Ufficiale: PES 2022 si chiamerà eFootball e sarà gratuito
Digital Diamonds: 5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer


How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety?
Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endure — so why not strive to make them truly memorable?
Also like diamonds, B2B marketing is a multifaceted endeavor.
Let’s explore five enduring tactics that can help you achieve B2B content marketing clarity and create your own digital marketing diamonds.
1 — Achieve Content Marketing Clarity
Bring diamond-like clarity to your B2B content marketing by identifying and focusing on the heart of your effort’s primary goal.
While it can be tempting to digress into periphery elements of the topic at hand, honing in on the purpose of your content and delivering a clear answer in providing it will make your marketing creations shine with diamond-like brilliance.
Part of providing content marketing clarity is knowing what your audience is hoping to learn from what you’ve got on tap, and this type of knowledge can come from a number of places.
One of the best sources for finding the root topics that your audience is seeking information about are the tools and services that show the questions people are asking online.
Some of the question research tools that B2B marketers can benefit from include:
- Answer the Public
- StoryBase
- SEMrush’s Topic Research Competitive Research Tool
- Ahrefs
- Google Search Console
- KeywordTool.io
- BuzzSumo’s Question Analyzer
Other often-untapped resources for finding out what your audience is looking for include:
- Asking Directly with Polls, Surveys, Focus Groups & Questionnaires
- Tapping Into Search Intent From Voice Search & Chatbots
- Online Form Queries, Server Log Files, & E-mail Questions
You can learn more about each of these tools and tactics in my “10 Smart Question Research Tools for B2B Marketers,” and also dig in to other relevant questions in the following helpful articles:
- 9 Questions to Ask When Hiring a B2B Influencer Marketing Agency
- B2B Influencer Marketing Strategy: 5 Questions to Ask First
- Project Management FAQ: Top Questions B2B Marketers Ask About Projects and Process
- 4 Questions to Drive More Productive Marketing Meetings
Clarity in B2B content marketing can help deliver a diamond rating to your efforts, so take the time to research and fully understand what you’re trying to achieve with any written, visual, or audio marketing efforts.
[bctt tweet=”“Honing in on the purpose of your content and delivering a clear answer in providing it will make your marketing creations shine with diamond-like brilliance.” — Lane R. Ellis @lanerellis” username=”toprank”]2 — Get a Cut Above With a Marathon of Commitment
In today’s B2B marketing world it takes more than a little commitment to get a cut above when it comes to crafting the best digital diamonds of content.
B2B marketing’s lengthier sales cycles mean you’ll need dedication and commitment to achieve the type of long-term success that powers businesses outside of the B2C realm.
You don’t necessarily need to be Batman or Robin to craft compelling and memorable B2B content, however you will need commitment.
B2B marketing is more akin to a marathon than a sprint, and I’ve explored the similarities between marathon running and marketing in “26.2 B2B Marathon Marketing Lessons,” along with the importance of proper pacing when you’re in it for the long marketing haul, in “5 Payoffs B2B Marketers Win From Precision Pacing.”
[bctt tweet=”“B2B marketing’s lengthier sales cycles mean you’ll need dedication and commitment to achieve the type of long-term success that powers businesses outside of the B2C realm.” — Lane R. Ellis @lanerellis” username=”toprank”]3 — Finding Hidden Gems Can Sometimes Be Key
Not all that glitters is gold, yet what’s hidden out of sight just below the surface are often gems that can digitally bejewel your B2B marketing content, if you know where and when to look.
Although no handy treasure maps are on offer, B2B marketers can use a number of tactics to unearth the hidden gems that will set your content apart.
Doing your own research and investigation can often be the best way to go beyond what everybody else is doing, allowing you to go far beyond the same few tactics and techniques that are often repeated in perpetuity in all-too-similar how-to guides and lists.
Creating original B2B research that’s both credible and impactful is the focus of our CEO Lee Odden‘s insightful “How to Optimize Original B2B Research Content For Credibility and Impact.”
[bctt tweet=”“Brands that co-create experiential content with relevant experts and influencers can build industry confidence, grow brand trust, create a more effective digital customer experience and drive business growth.” — Lee Odden @LeeOdden” username=”toprank”]4 — Making The Hardest Substance Into a Softer Journey
Diamonds are famously and unyieldingly inflexible, but that doesn’t mean that the marketing journey you offer your audience can’t be a pleasant one.
Some B2B industries may have notoriously friction-riddled obstacles, and smart marketers will turn these challenges into opportunities.
By helping audiences smoothly navigate around troublesome hot-spots, the best B2B content marketing offers the kind of smooth sailing that competitors can’t easily match.
Easing the B2B customer journey is key in 2021 and will most likely become even more critical in 2022, as increasing competition and an influx of more B2C-like tactics mean you’ll need to serve up diamonds and not just more disposable digital dust.
These resources offer fresh takes on the B2B audience journey and using storytelling to smooth the way:
- 6 B2B Content Marketing Summertime Sizzlers To Increase Audience Engagement
- Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling
- Hophead Marketing: What B2B Marketers Can Learn From The Craft Beer Industry
- Create a Stellar Audience Experience By Slowing Down with These Tips from Ann Handley
5 — Keep a Watch Out For Imposters In The Search For Authenticity
If it appears too good to be true, it’s wise to be wary and take extra measures to make sure the information and answers you’re providing are genuinely helpful and contain the latest accurate information.
Authenticity in B2B marketing is a subject close to our heart at TopRank Marketing, and as such we’ve developed several approaches marketers can take to achieving the most genuine and human connections.
A selection of some of our recent efforts highlighting the importance of authenticity in B2B marketing include:
- Inside Influence 12: Paul Dobson from Citrix on The Secret Sauce of B2B Influence: Authenticity
- The Real Thing: 5 Ways Authenticity Inspires Vibrant B2B Marketing
- Authenticity and Great B2B Content Marketing Go Hand In Hand
- 10 Expert Pointers To Create Better B2B Content With Authentic Influence
- 5 Tips For Finding Your Authentic Marketing Identity
- In Search of Trust: How Authentic Content Drives Customer Experience
Digital Marketing Diamonds Last Forever & A Day
We hope that these five tips for achieving B2B content marketing clarity by getting a cut above with commitment, finding hidden gems, making a softer audience journey, and keeping watch for imposters, will help as you create your own digital marketing diamonds.
Creating award-winning digital experiences and storytelling takes significant time, resources, and effort, which is why many of the world’s top B2B brands choose to partner with a leading B2B marketing agency. Contact us today and learn why for more than 20 years brands from LinkedIn and 3M to Dell and Adobe have chosen to work with TopRank Marketing.
The post Digital Diamonds: 5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer appeared first on B2B Marketing Blog – TopRank®.
Muoversi nella nuova normalità con Google Maps
Parlare di nuova normalità, oggi, ha un significato diverso, che varia in base al luogo in cui ci troviamo: l’impatto della pandemia, infatti, è diverso da un paese all’altro. Indipendentemente dalla situazione, però, Google Maps vi aiuta con nuovi strumenti per spostarvi nel modo più sicuro possibile.
Mantenete le distanze sui mezzi di trasporto pubblico
| Le previsioni di affollamento dei mezzi di trasporto pubblico, in espansione in oltre 10.000 città in 100 paesi |
Programmate il vostro tempo consapevolmente
| La nuova scheda Approfondimenti degli spostamenti su un telefono Pixel |
Ricordi dei viaggi passati, con uno sguardo a quelli futuri
| La scheda Viaggi in Timeline vi aiuta a ricordare i viaggi passati e pianificarne di nuovi |
8 tips to navigate and explore safely with Google Maps
With the state of the pandemic varying around the world, keeping up with local restrictions, navigating day-to-day life and easing back into activities we enjoy can feel confusing and unfamiliar.
To help with that, we’ve pulled together Google Maps tips — including new features and product updates — to help you safely plan your next outing, navigate how and when to get things done, and relive past adventures or plan for future ones when the time is right:
- Plan ahead if you’re taking public transit: Before heading out, check to see how crowded your bus, train, or subway car is likely to be — so you’ll know if you’re likely to grab a seat or if you should wait for another train. You’ll be able to see transit crowdedness predictions for over 10,000 transit agencies in 100 countries around the world.
- Find the latest information about COVID-19:Whether you’re staying close to home or taking a trip, use the COVID layer to see how cases are trending in an area. You can also access quick links to trusted local resources so you’ll know at a glance if there are specific guidelines or restrictions you need to follow.
- Avoid crowds with live busyness information: Before you go, search for your destination on Google Maps, then scroll down on the Business Profile to see how busy a place typically is or how busy it is right now. With busyness information, you’ll know instantly you’re about to face a long line or a big crowd and can adjust your plans accordingly.
- Reserve your spot:Many places are now appointment only. You can reserve your spot ahead of time right from Google Maps with participating businesses. Simply search for the business, check upcoming availability, and book! If you need to change something, manage upcoming reservations and bookings within the Saved tab of the Google Maps app.
- Tap and go with contactless payments: Pay for things likestreet parking or public transit right from Google Maps without having to pull out your wallet or touch a parking meter. For street parking, type in your meter number, hit pay and refill while you’re out and about. For public transportation, a payment option will pop up once you arrive at any public transit, then tap your phone to pay.
- Know before you go:Check out local places’ Business Profiles on Google Maps to see information like operating hours, current COVID-19 safety precautions, trending dishes and reviews.
- Leave a review: Support local businesses you love and leave a review on Google! Now you can tap on prompts to quickly share helpful information for any restaurant in the U.S. — like the average price range or whether you dined in or ordered takeout.
- Reminisce on past trips: Figure out where you want to go next by taking a look at where you’ve been with the Trips tab. Available to all Android users, you can now use the Trips tab to transport yourself back in time to that one dinner in Italy (you know the one) or that epic camping weekend in Big Sur. Become everyone’s go-to travel guide and export these places to a list to share.
Navigate new normals with Google Maps
With the state of the pandemic varying across the globe, the new normal looks different depending on where you go. But no matter your situation, Google Maps has your back with new tools to help you navigate and explore as safely as possible.
Keep your distance on mass transit
It’s no surprise that transit ridership took a drastic plunge during the early days of the pandemic. While people are returning to public transit — with transit directions on Maps increasing 50% compared to last year in the U.S. — safety remains top of mind. That’s why we’re expanding transit crowdedness predictions to over 10,000 transit agencies in 100 countries so you’ll know if your line is likely to have lots of open seats, hit full capacity, or be anywhere in between. With this information you can decide whether you want to hop on board or wait for another train. Because pandemic or not, no one likes standing in a jam-packed subway car.
These predictions are made possible through our AI technology, contributions from people using Google Maps, and historical location trends that predict future crowdedness levels for transit lines all over the world. All these predictions were designed with privacy in mind. We apply world-class anonymization technology and differential privacy techniques to Location History data to make sure your data remains secure and private.
Netflix si concentrerà inizialmente sul mobile gaming
New ways to find deals and shop on Google
When it comes to shopping, people are increasingly looking for ways to save money. In fact, we’ve seen that searches for “discount code” have increased 50% since last year. With the back-to-school season upon us and the holiday season fast approaching, we know that consumers will be on the hunt for products that offer the best value, and businesses will be looking for ways to maximize exposure for their products with deals and promotions.
That’s why we’re rolling out new tools in the United States to bridge the connection between deal-seeking consumers and businesses looking to promote their products.
Making it easier for shoppers to find great deals
Starting today, we’re showcasing deals right on the Shopping tab found on Google. For instance, if you’re searching for “backpacks,” you may see a new section that will organize and show you backpacks that are competitively priced or discounted from retailers across the web, all in one place.
Echo Dot, 10 richieste inutili (e divertenti) da fare ad Alexa
Back 4 Blood, il nuovo trailer svela le funzionalità per PC
Jeff Bezos ce l’ha fatta: successo del suo viaggio nello spazio
Il nuovo Huawei P50 verrà presentato il 29 luglio
Scoperto un bug su Cassandra 4.0: rilascio annullato
Privacy and performance, working together in Chrome
For most people, internet browsers like Chrome act as a window to the web, where you can read the latest news, find the perfect gift or finally cross that task off your to-do list. And when you browse the web from A to Z, you definitely want an experience that offers peace of mind.
That’s why today, we’re making a number of privacy features more accessible, useful, and powerful in Chrome — helping you make informed decisions faster, and saving you some battery, too.
Per-site permissions, now just one tap away
Sometimes, when you visit a site, it might ask for access to your microphone, location and camera. With the updated site safety controls, we’ve made it easier to keep track of which site has permission to what information. Simply tap the lock icon on the left side of the Chrome address bar to open the updated panel, which shows what permissions you’ve granted for that particular site. From there, you’ll be able to more easily toggle between sharing and not sharing access to things like your location and your camera. And in an upcoming release, we’ll also add an option to delete the site from your browsing history in Chrome.













