WhatsApp fa causa all’India perché vuole rendere i messaggi tracciabili
For the first time I was able to call my 23-year-old son
Last August — for the first time in my life — I had the opportunity to do something that people do every day. I called my son.
“Dad, do you realize this is the first time we’ve talked on the phone?” said my 23-year-old son Harry who lives in Hong Kong. Since birth, I’ve been profoundly deaf. In my daily life, I rely on captions and lip-reading for communication. Until recently, I haven’t been able to simply pick up the phone to chat with someone because I didn’t have a way to caption what they were saying. But Live Caption on the Google Pixel changed all of this.
Thanks to this feature, when Harry spoke his words were instantly converted to text. I was able to simultaneously read what Harry was saying and respond to him in a way that was natural and fluid.
Since the first call with my son, I’ve called my bank manager, handyman, colleagues, family and friends. I even used Live Caption on a recent call with my doctor who noted that “it worked extremely well.” And last week, my partner asked me to make a phone call for her — never in my life could I have imagined that scenario.
Live Caption continues to delight me every day, and it’s clear how it can have a huge impact on the millions of people around the world who live with hearing loss every day. These days, I can’t wait to pick up the phone again.
Live Caption for calls is currently available in English only on Pixel 2 or newer phones. The accuracy of the captions can vary depending on the quality and clarity of the audio source. For more information check out our help center page.
Amazon acquista MGM per 8,45 miliardi di dollari
From Finesse To Zest: 25 Powerful Qualities That Elevate Your B2B Marketing
Which qualities encompass the best that B2B marketing has to offer?
Are there overlapping elements that bring success to both our professional and personal lives?
How can you bring more of these qualities into your own marketing efforts?
From a seemingly endless compilation of possible traits held by successful marketers, some naturally work their way to the forefront over time, yet aren’t often explored.
To help answer these questions, let’s take a look at five powerful qualities that we can combine to drive not only the best B2B marketing experiences, but that we can also harness and learn from to make us better associates, business partners, and people.
For each, we’ll also offer five ways you can add more of them to your own marketing — a total of 25 ways to add more determination, poise, kindness, zest, and finesse to your B2B marketing experiences.
1 — Marketing with Determination
Marketing with determination springs from a passionate will power — a sometimes fierce or all-encompassing resolve that may be personified by sisu, the Finnish art of inner strength.
When it comes to this kind of determination, some say you either have it or you don’t, yet even the most driven B2B marketers can make a mindful effort to bring more of this passion to our work.
Here are five ways to do so.
To Add More Determination to Your Marketing:
- Visualize the efforts necessary to break through barriers
- Market as a marathon and not as a sprint
- Bring your passions into your marketing
- Focus on each of the short-term goals that will combine to long-term success
- Embrace multiple angles for showing your marketing vision
2 — Marketing with Poise
Marketing with poise stems from a certain variety of level-headedness, bringing a calm and graceful presence for whatever work is at hand.
Whether it’s managing teams of hundreds or thousands, or crafting any form of digital deliverables, marketing with poise raises the overall level of quality on any project.
We can cultivate some of the aspects that comprise poise. Here are five ways to start the journey.
To Add More Poise to Your Marketing:
- The calming elements of your personal life can also work wonders to steady your professional presence
- Practice the art of being humble and level-headed in the face of adversity
- Focus on enhancing the essence of a marketing effort that sets it apart from the competition
- Take comfort in the preparation you’ve done and the unique experience you bring to the marketing table
- Accept and learn from setbacks and move on with grace and dignity
3 — Marketing with Kindness
Marketing with kindness offers us the chance to empathize with differing viewpoints and methods, and to bring genuine compassion and concern to any situation we encounter in our busy daily lives as marketers.
Whether through seemingly small gestures or mighty acts of warm sentiment and respect, marketing with kindness has a powerful effect on our lives.
Through slight adjustments we can increase the amount of kindness we broadcast out into the world — here are just a few ways to start.
To Add More Kindness to Your Marketing:
- Make a conscious effort to empathize in all your communication
- Ask yourself whether your actions would have the ring of truth to your own mother, grandmother, or even Mr. Rogers
- Remember that an initial meeting with a new client or colleague will often lead to partnerships or friendships that can last decades
- Recognize and address your weaknesses and shortcomings
- Find and follow the goodness in your marketing efforts
4 — Marketing with Zest
Marketing with zest adds that “wow” factor — the type that brings unbounded zeal and enthusiasm to all our daily interactions.
Zest brings delight to all our journeys, and a certain joyful eagerness in whatever marketing adventure we may currently be working on.
It can also be one of the most difficult qualities to find, however it can be nurtured.
Here are five ways to bring some Z2Z — zest to zeal — into your B2B marketing.
To Add More Zest to Your Marketing:
- Change up a marketing environment that’s grown stale by adding new sights, sounds, scents, and tactile surroundings that rejuvenate and restore joy in your professional adventures
- Bring more of your unique qualities and strong points to your marketing efforts
- If you now find yourself with hybrid or remote work options, embrace them to the fullest by trying new work environments
- Seek out potential collaborations with people you deeply admire
- Identify the areas of your marketing life present the biggest challenges, and map out ways to infuse each with a sense of delight
5 — Marketing with Finesse
Marketing with finesse enters the realm of the skillfully gentle touch. It’s also a quality possessed by people who seem to have a subtle knack for understated polish in all of their communications, management, and creative endeavors.
Marketing finesse shows a sophisticated understanding of the audience and an ability to smoothly pivot, when necessary.
Encourage your own marketing finesse by considering the following five ideas.
To Add More Finesse to Your Marketing:
- Don’t bring a brute-force tree shredder to trim delicate orchids ; use your experience to choose the right tool for the marketing job at hand
- Practice marketing diplomacy in your teamwork, whether internal or client-facing
- Be generous in sharing your skills and time
- Go the extra mile to show your gratitude
- Strive to mentor and teach the next generations of marketing professionals, and continue your own lifelong learning
Beautiful & Bold B2B Marketing Go Hand In Hand
When we allow the powerful qualities of determination, poise, kindness, zest, and finesse to join hands and unite, truly beautiful B2B marketing experiences spring to life.
Thanks for coming along on this introductory journey to better B2B marketing through heartfelt qualities we can all work to experience more of in our lives.
Contact us today and find out why top brands from LinkedIn and Dell to SAP and Oracle have chosen TopRank Marketing to create award-winning B2B marketing.
The post From Finesse To Zest: 25 Powerful Qualities That Elevate Your B2B Marketing appeared first on B2B Marketing Blog – TopRank®.
Tracking data to advance health equity
Last year, I saw COVID-19 impact the lives of some of the strongest people I know because of their race, class and zip code — especially in my hard-hit hometown of Detroit. But I wasn’t the only one who witnessed this. We’ve all heard how the pandemic has affected vulnerable communities across the country due to structural and long-standing health inequities. Even so, there was no central resource to help consolidate, visualize and understand the data on a national scale.
Over the past year a team of Google.org Fellows and I worked with the Satcher Health Leadership Institute at Morehouse School of Medicine and a multi-disciplinary Health Equity Taskforce to understand COVID-19 health inequities. Today, we released The Health Equity Tracker (HET), a publicly available data platform that visually displays and contextualizes the health disparities facing communities of color throughout the U.S.
With $1.5 million of Google.org grant funding and over 15,000 pro bono hours donated from 18 Google.org Fellows, the HET parses through a mountain of public health data to record COVID-19 cases, deaths and hospitalizations nationwide across race and ethnicity, sex and age, as well as state and county. The tracker also measures social and systemic factors — like poverty and lack of health insurance — that exacerbate these inequities and have resulted in higher COVID-19 death rates for people of color, especially Black and Latinx communities.
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Plan and find your way in stations with new, accessible Maps tools
Train stations are often busy, bustling places. Whether you’re reaching your final stop or catching a connection, finding your way through a complex or crowded station can be daunting. And for people traveling with wheelchairs, luggage, prams or crutches, there are even more factors to juggle.
In 2018, we brought wheelchair accessible routes to Sydney and other cities around the world. To build on this, we’ve been working with Transport for NSW to help people map out each stage of the journey inside the station.
To help people map out their journeys ahead of time, we’re launching indoor Street View imagery for 130 train stations and a dozen metro stations in Sydney. Starting today, you’ll be able to virtually navigate interactive, panoramic imagery inside Sydney stations, so you’ll know your way when you get there. You can also enjoy the rich history and beauty of many stations, from heritage listed St James Station, to the stunning views of Circular Quay and Milsons Point – and the thriving hub of Parramatta.
For the first time in Australia, we’re also bringing detailed navigation directions for accessible routes across 70 complex train and metro stations across Sydney to Google Maps. These tools allow people to find the best and most accessible entrances, exits, signage and paths within the station and better anticipate in-transit travel times along these pathways.
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Google lancia in Italia i Google Career Certificates, programmi di formazione professionale pensati per sviluppare le competenze in ambito digitale
I Google Career Certificates, disponibili in lingua inglese, sono stati presentati in occasione di un momento di confronto sul ruolo che le competenze digitali svolgono per le persone nel nostro Paese, per trovare una nuova occupazione e crescere nella propria carriera lavorativa. I corsi creati da Google entrano a far parte anche dell’offerta di Giovani 2030, il portale del Dipartimento delle Politiche Giovanili che raccoglie opportunità per i giovani. All’annuncio ha partecipato la Ministra per le Politiche Giovanili, Fabiana Dadone.
“Dobbiamo aiutare i giovani a dotarsi delle competenze per il futuro, spendibili sul mercato del lavoro, prime fra tutte quelle digitali” ha dichiarato la Ministra Fabiana Dadone “per questo motivo pochi giorni fa abbiamo lanciato, assieme al Ministro Colao, il Servizio civile digitale finalizzato non solo alla produzione di un grande impatto sociale supportando la transazione digitale del Paese, ma anche al miglioramento della occupabilità delle ragazze e dei ragazzi. In questo senso, ho invitato i giovani ad ‘appropriarsi’ del Portale Giovani2030.it proprio per sfruttare tutte le opportunità che possono aiutarli nella ricerca di un lavoro o, più in generale, sulla strada dell’emancipazione, tra cui questa ottima possibilità formativa messa a disposizione da Google”.
Questo annuncio si inserisce in un contesto in cui le competenze digitali sono una risorsa fondamentale per le persone, utili per crescere professionalmente, trovare lavoro, rilanciare la propria attività; se le competenze digitali erano importanti prima della pandemia, la situazione attuale le ha rese ancor più necessarie. I Google Career Certificates sono pensati infatti per soddisfare la sempre crescente domanda di corsi di formazione online per poter sviluppare o accrescere nuove competenze in ambito digitale e tecnologico. Una ricerca condotta da Google e McKinsey mostra come, già prima del diffondersi della pandemia, più di 90 milioni di lavoratori in Europa avessero la necessità di sviluppare nuove competenze utili per la propria professione. Sempre secondo questa ricerca, si ipotizzava come circa 21 milioni di persone rischiassero di perdere il proprio posto di lavoro in settori in difficoltà come l’agricoltura o la vendita al dettaglio. La crisi sanitaria globale ha accelerato molte di queste previsioni: secondo McKinsey ci sarà un incremento del 25% nel numero di persone che avrà necessità di trovare un nuovo lavoro dopo la pandemia. Molti lavoratori inoltre avranno bisogno di acquisire nuove competenze, poiché la crescita della domanda di manodopera riguarderà principalmente quei lavori che richiedono un livello maggiore di specializzazione professionale.
“La vocazione degli ITS è lo sguardo rivolto al futuro e all’innovazione: la partnership con Google conferma che rappresentano la frontiera del mondo dell’educazione. I Google Career Certificates portano gli allievi nel mondo tecnologico con una certificazione che supera i limiti del “pezzo di carta”, qualificando competenze riconosciute dal sistema del lavoro. La trasversalità di queste competenze le rende interessanti per tutti i settori economici e, quindi, una vera opportunità per tutte le 109 Fondazioni ITS,” ha dichiarato Alessandro Mele, Presidente Rete Fondazioni ITS Italia
“Siamo convinti che la tecnologia debba aiutare tutte le persone, senza distinzioni, per questo da anni ci impegniamo in progetti di formazione sulle competenze digitali. Se queste competenze erano importanti prima della pandemia, oggi sono imprescindibili per avviare la ripresa economica del nostro Paese” conclude Fabio Vaccarono, Vice President di Google e Managing Director di Google per l’Italia “Lo scorso anno abbiamo avviato Italia in Digitale, un piano per supportare questa trasformazione attraverso nuovi strumenti, attività formative e partnership. Oggi siamo felici di presentare i Google Career Certificates insieme ai nostri partner, per offrire alle persone nuove opportunità di crescita professionale grazie alla tecnologia.”
È possibile rivedere l’evento “Competenze digitali per la ripresa: i Google Career Certificates” cliccando qui.
Celebrate Africa Day through culture and music
Africa is home to more than 1.5 billion people, and each country, community and person has an incredible story to tell. Through the power of technology, artists and cultural institutions are using online platforms to share their stories and engage with new audiences.
This year, we’re hosting the Africa Day Benefit Concert in collaboration with MTV Base Africa and Idris Elba. We invite you to tune in at 7 PM CAT this evening to experience a musical homage to this amazing continent, and its next generation of pop stars making headlines across the world.
The concert is the culmination of Africa Month, which we’ve celebrated through YouTube Music and Google Arts & Culture. We’ve hosted a live performance by Sauti Sol, a talk on theLeading Women in Music, and the launch of the projectÈkó for Show: Explore Lagos. Music unites Africa, and we hope the concert tonight will bring Africans and people from other parts of the world together to celebrate the continent’s roots, rhythms and records.
As we celebrate Africa Day today, we invite you to explore the continent’s rich cultural heritage through curated online experiences on YouTube and Google Arts & Culture. We hope Africans and people from all over the world will be inspired by these activities that bring together the continent’s roots and rhythms.
Folding@Home: milioni di computer per combattere il COVID-19
