Agosto, 2021

2021NationalBookLoversDayImageA600w
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Read It & Reap: 10 Top New Marketing Books To Savor On #NationalBookLoversDay

Colorful starburst pattern image for National Book Lovers Day.

Colorful starburst pattern image for National Book Lovers Day.

Looking for inspiration and new insight to forge new B2B marketing success as we drive ahead to 2022?

Today is National Book Lovers Day, and to celebrate the occasion we’re taking a look at 10 forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts.

Let’s turn the page and jump right in for #NationalBookLoversDay.

1 — RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes

Carla Johnson
Leap Advisor, Demand Spring

Carla Johnson Book

Carla’s new book, “RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes,” offers a wealth of insights that are certain to inspire B2B marketers.

Carla also shared some of her content marketing predictions in our annual “Top B2B Marketers Share their Content Marketing Predictions for 2021.”

2 — Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)

Joe Pulizzi
Founder, The Tilt

Joe Pulizzi Book

Joe recently released a completely updated and expanded edition of “Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money),” offering a fascinating array of new insights for content marketing success.

Joe took the time to share some of his top take-aways from the book with our readers, in “10 Ways to Drive Revenue through Content Marketing by Joe Pulizzi,” a fantastic resource for B2B content marketers looking to learn more about the concepts explored in the latest edition of this powerful book.

3 — The Digital Pivot: Secrets of Online Marketing

Eric Schwartzman
Digital Marketing Consultant, Schwartzman & Associates

Eric Schwartzman Book

Eric digs into a variety of online marketing strategies in “The Digital Pivot: Secrets of Online Marketing,” including success stories and a look at how marketing can power a successful digital business.

In his PR Tech Wednesdays video interview, Eric joined our CEO and founder Lee Odden to discuss some of the nuances and intricacies of B2B influencer marketing, in “B2B Influencer Marketing Deep Dive with Lee Odden, CEO of Top Rank Marketing.”

4 — Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds

Mark W. Schaefer
Chief Operating Officer, B Squared Media

Mark Schaefer Book

Mark’s “Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds” explores an array of ideas for marketing motivation, along with how to take advantage of the business of uncertainty and much more.

Mark also shared his thoughts on utilizing new social media channels in our “How B2B Marketing Influencers Are Finding Success On New Social Channels.”

5 — Winfluence: Reframing Influencer Marketing to Ignite Your Brand

Jason Falls
Senior Influence Strategist, Cornett

Jason Falls Book

With his “Winfluence: Reframing Influencer Marketing to Ignite Your Brand,” Jason takes an in-depth look at influencer marketing, with an eye towards how it can help businesses and brands succeed.

Jason joined our CEO Lee Odden for a look at B2B influencer marketing in a podcast, with some of the top insight covered in our “The State of B2B Influence Marketing – Top 10 Insights for 2021.”

6 — The Experience Maker

Dan Gingiss
Chief Experience Officer, The Experience Maker

Dan Gingiss Book

With a forward by Ann Handley of MarketingProfs, the forthcoming release of Dan’s newest book, “The Experience Maker,” is sure to offer a helpful, well-researched, and entertaining look at how marketers need more than ever to build memorable experiences. The book is scheduled to be released on September 14, 2021.

Dan offered up a selection of his thoughts about B2B influencer marketing in our “B2B Influencer Marketing Advice from 9 Top B2B Influencers.”

7 — I’ll Be Back

Shep Hyken
Chief Amazement Officer, Shepard Presentations

Shep Hyken Book

Shep’s newest look at marketing and the process of amazing customers, “I’ll Be Back,” is set to be released on September 21, 2021, and will undoubtedly be chock full of helpful tools, tactics, and strategies that can take B2B marketers to new levels in 2022 and beyond.

Shep shared some of his robust marketing insight with us in “How Can Marketers Create Stronger Customer Bonds? Focus on Convenience, According to Shep Hyken.”

8 —Human-Centered Communication: A Business Case Against Digital Pollution

Ethan Beute
Chief Evangelist, BombBomb
Stephen Pacinelli
Chief Marketing Officer, BombBomb

Ethan Beute Book

With their forthcoming “Human-Centered Communication: A Business Case Against Digital Pollution,” scheduled for release October 12, 2021, Ethan and Stephen explore the often-overlooked phenomenon of digital pollution, along with tactics for breaking through today’s online noise to earn attention — insight that B2B marketers can benefit from in numerous areas.

9 — The Long Game: How to Be a Long-Term Thinker in a Short-Term World

Dorie Clark
Executive Education Faculty, Fuqua School of Business, Duke University

Dorie Clark Book

Dorie, who was also named one of the “50 Influential Women in B2B Marketing Who Rocked,” on our annual list, is set to release “The Long Game: How to Be a Long-Term Thinker in a Short-Term World” on September 21, 2021 — an exploration of achieving big goals by doing small things over time and other strategies that B2B marketers can utilize.

10 — Find Your Red Thread: Make Your Big Ideas Irresistible

Tamsen Webster
Founder and Chief Message Strategist, Find The Red Thread

Tamsen Webster Book

In Tamsen’s newest book, “Find Your Red Thread: Make Your Big Ideas Irresistible,” the process of making even the biggest ideas irresistible is explored from multiple angles, each of which can be applied by B2B marketers seeking to connect with hearts and minds in new and stronger ways.

Tamsen also shared some of her marketing insight with us in “CMWorld Interview: How Tamsen Webster Drives Irresistible Change in Marketing.”

Page-Turning Insights For B2B Marketers

via GIPHY

We hope you’ve enjoyed our preview of upcoming and recently published books by these leading marketing and business authors, and that they help inspire you on this National Book Lovers Day and throughout the upcoming year.

Looking for more books to enhance your B2B marketing and related skills? Check out these other articles we’ve published:

Building award-winning digital experiences featuring elements such as those explored in the books we’ve featured here takes significant time, resources, and effort, which is why many of the world’s top B2B brands choose to partner with a leading B2B marketing agency. Contact us today and learn why for more than 20 years brands from LinkedIn and 3M to Dell and Adobe have chosen to work with TopRank Marketing.

The post Read It & Reap: 10 Top New Marketing Books To Savor On #NationalBookLoversDay appeared first on B2B Marketing Blog – TopRank®.

9 Agosto 2021
Inspired by her ancestors, artist Ryhia Dank creates Pixel wallpapers
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Inspired by her ancestors, artist Ryhia Dank creates Pixel wallpapers

We respect and honour Aboriginal and Torres Strait Islander Elders past and present. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples and commit to building a brighter future together. 

At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building Reconciliation through Google’s technology, platforms and people.

Today is the United Nations International Day of the World’s Indigenous Peoples. In acknowledgement of the day and as a reflection of Indigenous Peoples contributions to our world, Google is launching a collection of new wallpapers on Pixel devices. These wallpapers were designed by Ryhia Dank – a Gudanji and Wakaja woman from Garranjini in the Northern Territory, Australia – whose paintings tell stories and pay respects to her heritage. 

Pixel’s Curated Culture collection of wallpapers celebrate different cultural moments throughout the year, and this collection includes colorful images that represent Ryhia’s story and land. We sat down with Ryhia to hear how her Country and ancestors inspire her work. 

  • Regenerate Wallpaper on Pixel 5

    “Burning off on country sees a contrast of red earth, black trees and green growth.” Painted by nardurna, Gudanji, NT Australia

  • Waterways Wallpaper on Pixel 5

    “Country has its fill of water, rivers and creeks are flowing creating new pathways.” Painted by nardurna, Gudanji, NT Australia

  • Elements Wallpaper on Pixel 5

    “This piece reflects People, Kangaroo Tracks, Water, Fire and Earth. All coexisting.” Painted by nardurna, Gudanji, NT Australia

Ryhia, tell us a bit about yourself and where you’re from. 

I am from Garranjini (Barkly Tablelands, Northern Territory, Australia) and my Kujiga is connected to Marrambarna songline. I am a Gudanji and Wakaja woman. 

So much of your artwork and the Pixel wallpapers you created are focused on the elements and the earth. What are you finding inspiration in now with the world around you? 

I find it very interesting the way the environment comes and goes into favor and the disjoint between human bodies and the earth body. As a Black woman, my body is as entangled with my Country as it is possible to be and it is also that entwined relationship that inspires me. If we think about the amazing body which is the earth, that body is the first one which we should always hold sacred. Once we damage that body, the damage to our human body is tenfold. I am inspired by the earth body — the whole of the earth body and not just my backyard. My Country inspires the grounding and informs my knowledge and acts of recording my storywork.

You call your painting “storywork.” What stories inspired you to create these wallpapers?

My ancestors didn’t make art. They produced images and icons which told stories and taught us who and how we are. There is an important shift in aesthetics in the understanding that my images are storywork. My images act in the same way that an alphabet does — they hold secret and not-so-secret knowledge.

What wallpaper is on your phone? 

My current wallpaper is actually a collection of stickers I sell; they’re a part of a campaign I started to raise awareness of fracking on my Traditional land, something that directly impacts my Country. 

However, if I were to choose one of my Pixel artworks as a wallpaper, I would have Waterways. This one reminds me of fishing with my Mimi as a child on Country, a memory I treasure. 

Check out more of Ryhia’s work and try out the latest Curated Culture wallpapers on your Pixel today.

8 Agosto 2021