Microsoft, i dati europei saranno archiviati e processati nell’UE
Microsoft ha annunciato un nuovo impegno per l’Unione Europea, ovvero l’EU Data Boundary for Microsoft Cloud, piano in base al quale i dati delle organizzazioni e le Pubbliche Amministrazioni europee clienti Microsoft saranno processati e archiviati in EU. Questo impegno si applicherà a tutti i principali servizi cloud di Microsoft: Azure, Microsoft 365 e Dynamics 365. Microsoft sta già iniziando a lavorare a questo piano con l’obiettivo di terminare le attività legate a questo piano entro la fine del prossimo anno.
ENVG-B, i nuovi visori notturni “alieni” dell’esercito americano
C’erano una volta gli occhiali per la visione notturna, quelli che indossati trasformavano agli occhi di chi li inforcava il buio pesto della notte in uno scenario luminoso colorato di verde, che aiutava a migliorare la visibilità. Oggi questo tipo di tecnologia è ampiamente superata, almeno a giudicare dai nuovi modelli di visori utilizzati dalla Lancer Brigade della Joint Base Lewis-McChord di Tacoma, nello stato di Washington. I militari americani che fanno parte di questa unità, infatti, stanno testando dei dispositivi che sembrano appena usciti da un laboratorio di ricerche alieno o da un film di fantascienza.
Blue Origin, all’asta biglietto per il primo viaggio turistico spaziale
Blue Origin, la compagnia missilistica del miliardario Jeff Bezos e dell’ingegnere aerospaziale Rob Meyerson, ha comunicato che il 20 luglio di quest’anno compirà il suo primo viaggio turistico suborbitale.
Helping protect people from financial fraud in the U.K.
Over the last few years, people in the U.K. have been targeted by increasingly sophisticated scammers on and offline. According to UK Finance, in 2020, total fraud loss was £1.26 billion. Criminal gangs are using multiple malicious methods, including phishing emails, spoof phone calls and texts, shopping scams and impersonation scams, as well as scam advertising on social media and search engines.
Joining efforts to collaborate across industries
Tackling the scale of this problem requires collaboration across government, the financial services industry, the telecommunications industry, the tech industry and law enforcement. To play our part in this effort, we have become the first major technology company to join Stop Scams UK and will develop and share best practices with existing members from financial services and telecoms industries.
We also understand the importance of ensuring people are informed about how to spot the tactics of scammers and avoid falling victim to fraud, which is why we have pledged $5 million in advertising credits to support public awareness campaigns. The ads credits will be offered to cross-industry organisations already campaigning on this issue, as well as government bodies undertaking awareness campaigns.
Strengthening measures to protect U.K. consumers
As well as better equipping people to spot a scam, we know how vital it is to protect people from fraud. Over the next few months we will be developing and rolling out further restrictions to financial services advertising in the UK to protect consumers and legitimate advertisers.
The new measures build on significant work we have done to date to help stop financial scammers in the U.K., working closely with the FCA (Financial Conduct Authority):
- In early 2020, we worked with the FCA to receive notifications when additions are made to the FCA warning list. There are more than 4,000 websites on the warning list.
- Over the past year, we introduced several verification processes to learn more about the advertisers and their business operations. During the verification period, we pause advertiser accounts if their advertising or business practices are suspected of causing harm. We are currently requiring all UK financial services advertisers to complete these programs in order to run ads.
- We updated our unreliable claims policy to restrict the rates of return a firm can advertise and ban the use of terms that make unrealistic promises of large financial return with minimal risk, effort or investment.
- We recently undertook a review of user experiences that tend to be targeted in the UK by bad actors and have introduced further restrictions, preventing ads from showing on those searches.
Globally, Google has also introduced new advertiser identity verification and rolled this out across the U.K. beginning earlier this year. Advertisers now need to submit personal legal identification, business incorporation documents or other information that proves who they are and the country in which they operate. This means Google can more effectively determine bad actors in the ecosystem from the start.
Ready to respond to evolving scammer tactics
At Google, thousands of people work around the clock to deliver a safe experience for users, creators, publishers and advertisers. Our teams use a mix of technology, including sophisticated machine learning, and human review to enforce our policies. This combination of technology and talent means policy violations can be spotted and action can be taken to remove bad ads.
Our teams are working hard on this issue because we all want U.K. consumers to feel safe and protected when they are managing their finances. Even as attempts by scammers evolve, we will continue to take strong action and work in partnership with others to help keep consumers safe.
CHIAMARSI BOMBER SBARCA SU THE NEMESIS CON IL SUO “SUMMER VIRTUAL VILLAGE”
Chiamarsi Bomber, la storica community social di calcio nata nel 2010 e con oltre 3 milioni di followers, sceglie The Nemesis per creare il suo Metaverso virtuale ed offrire alla community un’esperienza incredibilmente immersiva! Milano 6 Maggio 2021, Lo spirito innovativo del team di Chiamarsi Bomber e le potenzialità di The Nemesis regalano alla community un’esperienza che diventerà presto il “Must have” per molti brand, community e influencer! Cos’è The Nemesis? Una piattaforma innovativa che…
L’articolo CHIAMARSI BOMBER SBARCA SU THE NEMESIS CON IL SUO “SUMMER VIRTUAL VILLAGE” scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
Nuovi aggiornamenti urgenti per smartphone, tablet e computer Apple
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| Credit: Pinspiry.com. |
Pochi giorni fa è uscito un aggiornamento massiccio per vari prodotti Apple, come ho segnalato qui, ma è già ora di installarne un altro.
È infatti disponibile la versione 14.5.1 di iOS e iPadOS, che risolve due falle che forse vengono già utilizzate dai criminali informatici: si tratta dei bug identificati come CVE-2021-30663 e -30665, descritti qui da Apple in italiano, che possono essere sfruttati semplicemente convincendo l’utente a visitare un sito web appositamente confezionato.
L’aggiornamento è disponibile per “iPhone 6s e modelli successivi, iPad Pro (tutti i modelli), iPad Air 2 e modelli successivi, iPad 5a generazione e modelli successivi, iPad mini 4 e modelli successivi e iPod touch (7a generazione)”.
Oltre a eliminare questo rischio di attacco, l’aggiornamento corregge anche delle magagne nel suo sistema App Tracking Transparency che limita il tracciamento pubblicitario.
C’è un aggiornamento di sicurezza apposito anche per chi è rimasto al vecchio iOS 12, che inoltre risolve una falla separata e porta iOS 12 alla versione 12.5.3.
Anche macOS va aggiornato alla versione 11.3.1 allo scopo di correggere questi stessi bug. Fatelo. I malviventi online contano sul fatto che non lo farete.
Fonte aggiuntiva: Ars Technica.
Plan a perfect weekend with new Google Assistant features
Moms everywhere can likely agree that this year (and then some) has had us working overtime. As a mom of two who’s working at home, I know that’s how I’ve felt. Maybe that’s why I’m extra excited for Mother’s Day this year. And just in time, there are a few new Google Assistant features my family and I will be using to schedule the perfect weekend.
First, I’ll Broadcast from my morning run
We’re extending one of our most popular Assistant features, Broadcast, so you can reach your family wherever they are, and they can respond from any device including from their phones. With Family Broadcast, when I get home from my Saturday morning run, I can broadcast to my newly created Google Family Group, “Hey Google, tell my family, how about lunch at noon?” across all our smart speakers and displays. The message will even reach my husband on his iPhone (or Android device) while he’s on the way home, letting him reply by voice or by tapping the “reply” button, “Hey Google, reply sounds good, stopping by grandma’s house. See you in 15 minutes.”
When it comes to mental health, what are we searching for?
You know that exhaustion you’re feeling — the one that no amount of espresso shots or power naps can remedy? Well, it turns out you’re not alone.
Last month in the U.S. we saw spikes in fatigue-related Google searches, and the question “why do I feel bad?” reached a record high. There’s a collective feeling of exhaustion, and we’re all looking for ways to cope with it. Over the past year, we’ve seen an increase in searches related to meditation, virtual therapy, walking and digital detoxes.
Since this week marks the beginning of Mental Health Awareness Month in the U.S., we chatted with two of Google’s experts on the topic: Dr. David Feinberg, a psychiatrist by training and head of Google Health, and Dr. Jessica DiVento, a licensed clinical psychologist and the Chief Mental Health Advisor for YouTube. David and Jessica talk about why we’re feeling this way and what we can do about it.
What’s going on with our collective wellbeing at this moment in time?
Jessica: Our body’s threat detection system is working in overdrive. We’re constantly making sense of what’s happening so we know what’s causing us stress and can react to it. People don’t realize how much mental energy that takes. Even though you might not be doing much physically, it makes sense to feel fatigued.
In the U.S., more people are getting vaccinated and guidelines are changing. Adjusting to this new routine takes a lot of cognitive processing.
David:It’s a hard transition. Our bodies are good at achieving homeostasis. I’ve become comfortable working from home, eating outside and socializing within my pod — these are abnormal things that I’ve incorporated as normal. In parts of the world, you’re telling me to go back to my old ways. Things that used to require minimal thinking — like meeting a friend for dinner — now require so much processing.
How do you expect people’s emotions to change over the coming months?
David:Fear is when you open the door and a bear is there. Anxiety is when there’s no bear and you don’t know why you’re feeling that way. We’ve been in a constant state of both with the pandemic. Already, I’ve felt a bit of these heavy feelings lift. When I got my first shot of the vaccine at CVS I felt some of the anxiety and fear I was carrying release — it was almost a spiritual experience.
This is a dramatic life experience. It will be part of our narrative and change how we respond to things. When a vase falls and it breaks, you glue it back together. When it falls again it usually breaks in the same spot. When there are triggers — like seeing spikes in India — it brings back emotions from this collective trauma.
Jessica:As a global society, there’s a long way to go. Some of us going through the reconstruction phase will ask, “Why am I not feeling better yet?” Transitioning out of this will take time.
What have you both done to maintain your own mental health?
Jessica:We know all the things to do to minimize stress and anxiety: eat well, exercise, sleep and so on. We also know what doesn’t help. For me, that’s the overconsumption of technology. Digital wellbeing features, like Pixel’s Flip to Shhh and app timers, help me stop scrolling so I can be more present.
David:I’ve focused on my sleep. Dreams are a way to consolidate new information. I’ve measured my sleep with my Fitbit smartwatch and now with Sleep Sensing on my new Nest Hub, and have learned that eating or working out late at night negatively affects my sleep. So I’ve made adjustments.
As more people search for ways to cope, what are Google and YouTube doing to help?
David:Part of coping with anxiety is researching and taking action on the things you can control. I love seeing Google connect people to actionable information through things like our mental health self-assessments, information on vaccination and testing locations, and authoritative data about things like symptoms and guidelines to stay safe.
Jessica:The rise in searches for mental health content shows that it’s becoming okay to say that you’re not okay. The more conversations we spark and the more places we share content about mental health, the less stigma there will be. At YouTube, we work closely with experts in the mental health space to make sure there are credible and engaging videos out there. When someone searches specifically for anxiety or depression resources, we’ll show information about symptoms, treatment resources and self-assessments. And for searches that may indicate someone in crisis, we’re committed to connecting them with free 24/7 crisis support resources. Also, Fitbit recently teamed up with Deepak Chopra to create an exclusive wellness collection for its Premium members, making it easier for them to create a mindfulness practice. Things like that help make sure anyone can take care of their mental health and wellbeing. I hope that lives on past this moment.
What questions do you hope the world is searching for in the next six months?
Jessica: I think we’ll see people searching for ways they can help others — looking at careers in counseling and epidemiology — and how they can keep leaning into wellbeing.
David:I hope people are searching “Am I in love?” and “Why do I feel great?”
News Brief: April Updates from the Google News Initiative
Last month, we heard from industry experts who are thinking through new ways to support and engage with hyperlocal news. We’re learning how we can help ensure newsrooms are more reflective of the communities they cover. And we’re thinking about how these new technologies and news formats can translate to increased revenue for publishers. Keep reading for April updates.
Elevating the voices of underrepresented journalists
To align with our goal of raising authoritative news and diverse voices on the platform, YouTube partnered with the Maynard Institute to help create a training program to elevate the voices of journalists from underrepresented backgrounds. The group of 14 journalists will participate in monthly training sessions with the goal of using their journalistic expertise to build successful YouTube channels, expanding their audiences and developing their brands.
Supporting diversity in European newsrooms
In collaboration with the European Journalism Centre, we’re providing 30 paid newsroom summer placements for journalism students across 14 countries. Participating publishers will be provided with resources to ensure a diverse and inclusive selection process. On April 21, they participated in a dedicated workshop moderated by media consultant Naomi Goldsmith.
Training the next generation of hyperlocal publishers across Spanish-speaking Latin America
Three steps for turning a video into a Web Story
If you run a website, YouTube channel or blog, chances are you’ve produced a video for it. And you can easily reuse that content by converting it into a Web Story, which offers a few key advantages. As a Web Story, your video can be consumed at the viewers’ own pace, page by page, and they can navigate forward and backward. This makes it ideal for content like recipes or other instructional materials. Web Stories are also more flexible than videos because they can include links, quizzes and other interactive elements. In addition, Web Stories may appear in a carousel on Google Discover which can help you reach a new audience.
In the video below, I share how to convert a video into a Web Story in three steps. This process is also useful for turning text-based content like blogs into Web Stories.
Green Pass Italiano, cos’è e come ottenerlo
L’arrivo del Green Pass Italiano è stato annunciato nei giorni scorsi dal presidente del consiglio Mario Draghi: ma di cosa si tratta di preciso, e come si ottiene? In sostanza, sarebbe la versione nostrana dei certificati verdi digitali dell’UE e si prefigge l’obiettivo di favorire gli spostamenti e il turismo nel Bel Paese.
Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation


When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like?
Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry.
For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries.
Running a successful business is the art of juggling a thousand different things in a thousand different ways. It can be challenging to know which of these things to truly focus on and which balls are okay to drop for the sake of company growth. With so many new technologies at the forefront: cloud, machine learning, IoT, big data, virtualization, cybersecurity, and dozens of others – how do you know where to focus? How do you know which business best practices are the right one for your company vs. others?
There’s no catch-all answer to these questions, but there are industry experts who are more capable of answering them than anyone else. One of those experts is Dez Blanchfield. Dez has been in the business of digital transformation for over 25 years and has learned a lot from his robust experience working with IT leaders, solving complex problems, and running his own successful digital social agency, Sociaall Inc.
He’s here today in the latest episode of TopRank’s Break Free B2B marketing video series to share some of his invaluable insight.
Break Free B2B Interview with Dez Blanchfield
If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.
- 1:00 – Introduction to Dez
- 2:03 – Is it a good idea to be a jack of all trades?
- 5:31 – Is the pace of change accelerating?
- 11:25 – Are business changes made due to the Covid-19 pandemic going to stick?
- 20:00 – For the B2B marketing audience: where are things headed in the near future?
- 40:20 – B2B influencer marketing
- 47:11 – It’s not about the number of followers, but the number of people you can move
- 53:24 – Tracking and monitoring development from B2C to B2B
- 56:10 – Where can you find Dez to hear more?
Josh: It seems like you’re looking to where the puck is going to be versus where the puck is now and have your entire career. So in a very general sense for our B2B marketing audience: where’s the puck going? If you’re a B2B business person and leader and executive, where should you be looking just for the near future?
Dez: The advice I’ve been giving people in the last three to five years is that it was a time when you could do it all yourself. If you were an airline, or a bank, or if you were in health care, or wealth management, if you’re a telco, there was a time when you could do it all, you could run your own telephone systems, run your own technology, stack your own email servers, your own domain name servers. But the complexity is so great now and the speed at which we have to move, as you alluded to before, is so rapid, and so short, and you know that the demand is for reduced time to market. The advice I’m giving people now is: find the best partner choice. In each of the segments, you need to be able to address problems. So if you’re a bank, be a bank, focus on being the best bank, you can, and look for things that are gonna disrupt you. But don’t try to be a phone company. Don’t run your own PBX, don’t run your voice systems. If you own a website, don’t become a hosting company. Don’t waste your time running web services.
[bctt tweet=”“If you’re a bank, be a bank, focus on being the best bank you can, and look for things that are going to disrupt you. But don’t try to be a phone company.” — Dez Blanchfield @dez_blanchfield #BreakFreeB2B” username=”toprank”]Josh: No, and it seems like the pandemic, which you mentioned there, is almost an accelerant more than anything. We were thinking of it as a slow down and shut down and lockdown. But really, it seems to have just taken all of these very cautious steps that businesses would have would have taken and made them suddenly have to run forward with it. Do you think these are changes that are going to stick? Or are we going to have this inertia pulling us back to normal?
Dez: The way I like to describe it is: if I was in a boardroom the other day having to whiteboard this out, and I would describe it as we’ve already jumped off this cliff. And if you’ve ever jumped off a cliff, you know, it’s impossible to get back up there without actually landing somewhere and then walking a long way back to the track to get to the top. So we have, without wanting to, had to jump off this cliff and deal with it.
I think the majority of the impact is not going to reverse. We are definitely going to want to sit in cafes and go to restaurants again. But the way in which we interact with those will change. So for example, I have an app now for my local barista and I just ordered my cappuccino and wandered past and picked it up at a window. I don’t wait for 15 minutes in a queue in a stuffy room waiting for my coffee to turn up. So you know those use cases have already changed. And retailers have had to go online when they’ve never been online. They’ve had to get apps or integrate and leverage things, shift to digital payments and move away from cash. All these changes have happened. Even with the worst possible human apathy, where humans are lazy, and very arrogant. And you know when we think of them, when we think of some of the changes that have happened the last couple of decades. They’ve come about and people become lazy and there’s been high level apathy and they go back to the normal ways.
Keep your eye on the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Also check out episodes from season 1 and season 2.
Take your B2B marketing to new heights by checking out out previous season 3 episodes of Break Free B2B Marketing:
- Episode 1: Kevin L. Jackson, GC GlobalNet — The Future of Cloud Computing
- Episode 2: Tim Crawford, AVOA — The New Normal
- Episode 3: Oliver Christie, PertexaHealthTech — The Future of Artificial Intelligence
- Episode 4: Liam McIvor Martin, Time Doctor — Trends in Remote Work
- Episode 5: Sarah Barnes-Humphrey, SHIPZ — The Future of Supply Chain
- Episode 6: Eric Vanberburg, TCDI — The Changing Cybersecurity Landscape
- Episode 7: Nicole Brady, SAHM Reviews — The Importance of Empathy
- Episode 8: Tamara McCleary, Thulium — Visions of the Future
The post Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation appeared first on B2B Marketing Blog – TopRank®.
Dalla Cina: scoperto meccanismo per memorie ultra-veloci
L’Istituto di Fisica dell’Accademia Cinese delle Scienze ha annunciato di aver scoperto un nuovo meccanismo per sviluppare dispositivi di memoria non volatile ad altissima velocità. Un gruppo di suoi ricercatori ha infatti sviluppato un device con queste caratteristiche, basato su eterostrutture composte da più semiconduttori di diverso tipo tenuti insieme dalle forze di Van der Waals, e con interfacce atomicamente nitide tra diversi elementi funzionali, con un valore di estinzione fino a 10 miliardi.
I nuovi Xiaomi Mi 11i con 100 euro di sconto su Amazon
A poco più di un mese dall’annuncio ufficiale di Xiaomi, i nuovi e potenti smartphone Mi 11i scendono già di prezzo su Amazon. E non si tratta di un piccolo sconto, ma di un risparmio di 100 euro rispetto al prezzo di listino, valido per le tre versioni del dispositivo: Celestial Silver, Cosmic Black e Frosty White.
Twitter, Spaces potrà essere usato da chi ha più di 600 follower
Twitter è sempre più impegnato a offrire un’esperienza social a 360 gradi ai suoi utenti, come dimostra per esempio l’implementazione di Spaces, la sua nuova funzione che consente un’interazione tra utenti basata solo ed esclusivamente sulla voce, come avviene sul rivale Clubhouse.












