Ufficiale: il Pixel 5a con 5G arriva il 26 agosto. Info e prezzo
FlightCoin, la nuova stablecoin di Fly Free Airways
I token FlightCoin, la nuova stablecoin legata all’economia reale dei trasporti e dei vettori aerei B2B, potranno essere utilizzati per effettuare pagamenti, fare investimenti, scambi, acquisti dei servizi degli associati…
L’articolo FlightCoin, la nuova stablecoin di Fly Free Airways scritto da Paolo Brambilla proviene da Assodigitale.
Come sopravvivere lavorando da casa
Lavorare da casa può essere fantastico. Tuttavia, se non si è abituati, può essere anche molto difficile. Devi fare i conti con tantissime nuove distrazioni e può essere difficile mantenere…
L’articolo Come sopravvivere lavorando da casa scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
Growing Cloud in the Middle East with Dina Amin
Welcome to the latest installment of our blog series “My Path to Google.” These are real stories from Googlers, interns and alumni highlighting how they got to Google, what their roles are like and even some tips on how to prepare for interviews.
Today’s post is all about Dina Amin, the Head Of Cloud Marketing for the Middle East,Turkey and Africa. Dina is based out of our Dubai office, and has spent the past 15 years in the city after falling in love with it during a three-month stay. The Middle East is not only deeply rooted in her present but also in Dina’s past, growing up between the U.K., Jordan and Iraq.
How would you describe your role at Google?
From a day-to-day perspective, my team and I are responsible for generating awareness of Google Cloud and Google Workspace products among existing and new customers. Our products help companies with their digital transformation ambitions so this is a particularly interesting challenge during a time when many companies are transitioning online!
As part of my role, I have also been fortunate to be on the team responsible for some of the largest and most exciting geographic expansion projects that we are working on in Google Cloud.
What else are you involved with at Google outside of your core role?
I’m very involved with (and previously led) the Women@Google Chapter in the Middle East and North Africa. This role is one that I was very proud to hold because of the opportunity to help drive positive change in the company and our communities.
Outside of work, one of my favorite interests is being out at sea. My most recent adventure was getting my skipper license last year. Another way I make sure to get out to sea regularly is through wakesurfing, which Dubai’s weather makes possible all year round.
Scuf Gaming Instinct Pro: un controller top per Xbox e PC
BATIK premiato con la certificazione “EVEY CERTIFIED”
Evey, impresa ad alto contenuto tecnologico di San Marino Innovation: contro la discriminazione sul lavoro. Evey ha premiato con la certificazione “EVEY CERTIFIED” il centro Batik, un’impresa italiana che si è…
L’articolo BATIK premiato con la certificazione “EVEY CERTIFIED” scritto da Paolo Brambilla proviene da Assodigitale.
Where there’s a new Pixel, there’s a new Pixel case
A new Pixel is coming: Today we announced that the Pixel 5a with 5G lands on August 26. And that means…new Pixel cases are also on their way. The latest lineup has it all — they’re made sustainably, super protective, stylish and affordable.
Protection that’s as good as it looks
The case we’ve created for the Pixel 5a 5G helps guard your device from scratches, bumps, drops and everyday life. It’s made from shock-absorbing materials, so you have one less thing to worry about. And that premium protection comes at an affordable price — it’s a lifesaver for your Pixel and your wallet.
Get to know the Pixel 5a with 5G, arriving on August 26
Introducing Pixel 5a with 5G, the latest A-series Pixel phone from Google with many of the helpful features users have grown to love (and a few new hardware additions) all at a more affordable price. The phone arrives on August 26 and includes IP67 water resistance, a powerful battery, Pixel’s impressive dual camera system and a whole lot more — you can pre-order it now for $449. Here’s what you can expect:
It’s water-resistant, so it can take a splash or a spill
For the first time ever within the A-series of Pixel devices, we’re adding IP67 water and dust resistance.1 Take your Pixel 5a with 5G wherever you go — it’s ready for action.
Capture life at its fullest with our incredible camera
The Pixel 5a with 5G features our high-performing dual-camera system, with a rear-facing ultrawide lens that captures a huge field of view. Portrait Light helps you get the light just right on a face, and Cinematic Pan keeps your video steady and smooth. Using Night Sight with astrophotography, you can easily capture everything from city lights to the moon and the stars.
Impressive battery and display
Get ready to experience a large, capable battery to power your biggest adventures. With features like fast-charging and Adaptive Battery, your phone will be ready all-day, especially when you need it most. With Extreme Battery Saver, it can last even longer – up to 48 hours on a single charge.2
All of that power helps deliver breathtaking graphics on our 6.34-inch OLED bezel-less screen.
Nonstop entertainment with 5G
Pixel is your go-to for all the things you love with 5G speed.3 Download up to 70 songs in seconds.4 With Stadia, you can start playing games on your TV or laptop and keep going on Pixel, or enjoy gaming on the go using superfast 5G.5 With Duo Screen Sharing in HD, everyone on your call can view the same video, watch live sports together and make plans like you’re actually in the same room.
Plus, you get a whole lot more than just a phone when you purchase the Pixel 5a with 5G. Owners can enjoy entertainment, games, apps and extra storage with three month trials of YouTube Premium, Google Play Pass and Google One. And if you buy a Pixel 5a with 5G on the Google Store in the U.S., you get a three month trial of unlimited calls and texts on Google Fi, on us. Learn more at g.co/pixel/5aoffers.
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Where B2B Marketers See the Most Impact from Influencer Marketing
Sophisticated B2B marketers understand that the effectiveness of a given strategy or set of tactics is tied to goals.
When it comes to influence, there are applications across the customer lifecycle from increasing reach and attention from hard to connect with audiences to creating more credible and authentic content experiences to improving trust and inspiring decision making.
Of course, working with external influencers and improving the influence of internal experts is not a silver bullet across all marketing goals. However, in our research on influencer marketing for B2B brands, there are some outcomes where marketers are seeing greater impact.
Rather than simply provide a laundry list of the highest impact marketing outcomes, I’ve clustered similar goals together to provide more category level insight into where B2B marketers have seen the most success when working with influencers.
B2B Influence and Brand Impact
Brand Awareness 84%, Brand Reputation 58% and Brand Advocacy 32% were each well-represented in our research by B2B marketers seeking to create impact from their influencer marketing efforts. The bottom line with creating brand impact is that it is an investment which pays dividends across the customer lifecycle.
With brand trust, distractions and loyalty at stake, optimizing marketing efforts to reach interested customers with credibility and the impact of trusted endorsements is more valuable than ever. Intelligent B2B influencer activations that match relevant experts with content collaborations and promotion can help lesser known brands and challenger brands alike become more credible, trusted and inspire advocacy.
For example, a B2B employee engagement software platform implemented an influencer content campaign that involved a mix of influencers from business celebrities to industry professionals to employee and customer subject matter experts to reach and build trust with customers in a way that resulted in 80% of names captured were new to the brand.
B2B Influence Drives Leads and Sales
It is understood by most B2B marketers that a relationship driven strategy like working with influencers doesn’t yield a lift in sales automatically. And yet it is still possible when the right marketing program architecture aligns influencers with customer engagement opportunities.
With 69% of B2B marketers say Lead Generation is an area of impact and 20% cite an increase in Sales / Revenue from influencer marketing, there is a distinct opportunity for B2B brands to add trusted voices their customers are listening to into marketing programs.
For example, an ITSM software brand did the homework to align very specific audience segment insights to a content marketing program including the right influencers in the right way that drove 20% of annual sales pipeline from a single campaign.
External Influence Drives Employee Influence
While only 15% of B2B marketers cited Improved Staff Reputation as a top impact area from their influencer marketing efforts, we’ve seen substantial growth in this area since the survey data was captured last year. An increasing number of B2B brands of all sizes are investing in the influence of the brand through building up key executives and subject matter experts through social engagement and content collaborations with relevant B2B industry influencers.
For example, brands that range from an international travel platform that worked to build thought leadership with the CEO by posting content on LinkedIn in collaboration with industry influencers to ongoing social engagement for key executives at a large telecommunications giant have resulted in growth of social networks, reach, engagement and quality of interactions with customers and prospects.
Creating B2B Marketing Impact with Influence
As I’ve talked with B2B marketing professionals in 2021 about marketing trends and how our agency is doing, many have remarked how the shift in B2B to digital first and elevated the opportunities for working with influencers. They’re right – the pandemic and all the changes in business and the way customers have shifted their behaviors has indeed created new opportunities for B2B brands to accelerate marketing impact by partnering with industry experts to drive brand outcomes, impact leads and sales and grow thought leadership by partnering key executives with industry experts on social and content marketing efforts.
If you have experience working with influencers in your B2B business, be sure to share your insights in our 2021 B2B Influencer Marketing Survey. You can also check out the State of B2B Influencer Marketing Report which includes key trends, statistics, case studies and predictions for the future. Or you can reach out to our team and talk about how to take your influencer engagement efforts to the next level.
The post Where B2B Marketers See the Most Impact from Influencer Marketing appeared first on B2B Marketing Blog – TopRank®.
