Il governo di Pechino entra nel CDA del TikTok cinese
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La Cina accelera nell’innovazione tecnologica digitale
Explore our planet’s most unique places and cultures
Our physical world is changing faster than ever. Climate change and global socio-economic shifts are threatening our magnificent natural landscapes and disrupting small communities. In keeping with this, there is value to be found in confronting and documenting our at-risk environment. For World Photography Day, we invite you to explore A World of Difference, a new online exhibition on Google Arts & Culture offering a perspective of these diverse stories through the lens of Italian photographer Angelo Chiacchio, in collaboration with Art Works for Change. Follow him on his solo journey around the world to capture some of the most fragile landscapes and cultures.
From the resilient women of Namibia’s Himba Tribe to the other-worldly landscape of Venezuela’s Mount Roraima, discover the stories of over 25 locations and communities who call these endangered places home. Explore Tibetan culture in the Himalayas, how life is changing for Tanzanian communities near Mount Kilimanjaro, and how locals are adapting to winds of change in Brazil’s wet desert. Learn what traditions and crafts teach us and how communities are overcoming new challenges to preserve their way of life.
The lessons learned during Angelo’s journey to document the earth’s fragile heritage are those of respect for the natural world and balance in how we live in it. Although the Miccosukee people of Florida’s Everglades mostly live a modern lifestyle, they still find ways to preserve their heritage. The Uro community of Lake Titicaca, who have lived on floating reed-built islands for thousands of years, have found a way to strike a balance with its growing tourism industry and offer an opportunity for their youth to keep their traditions alive by hosting visitors through homestays and sharing their culture first-hand. Across the territories and cultures of this exhibition, Angelo unearths life philosophies that are universal in their application, and utterly breathtaking in this medium.
Explore more stories of the people and ecosystems of Angelo’s journey on the Google Arts & Culture app for iOS and Android.
A World of Difference: alla scoperta di luoghi e culture uniche del nostro pianeta
Angelo Chiacchio solo in .
Il Tramonto sul che Angelo ha incontrato durante il suo viaggio sull’App di Google Arts & Culture per iOS e Android.
Scritto da: Chance Coughenour, Program Manager (Digital Archeologist), Google Arts & Culture
Disney+, 5 serie originali Star da non perdere
Afghanistan. GWPR Italia risponde all’appello di #InclusioneDonna
GWPR Italia sottoscrive la lettera predisposta da Donne per la Salvezza e dà voce all’appello di #InclusioneDonna rivolto alle nostre Istituzioni per un concreto impegno di solidarietà nei confronti delle donne e delle bambine afghane. Insieme possiamo fare la differenza: facciamo rete,…
L’articolo Afghanistan. GWPR Italia risponde all’appello di #InclusioneDonna scritto da Paolo Brambilla proviene da Assodigitale.
A crossword puzzle with a big purpose
Before the pandemic, Alicia Chang was working on a new project. “I was experimenting with non-traditional ways to help teach Googlers the AI Principles,” she says. Alicia is a technical writer on the Engineering Education team focused on designing learning experiences to help Googlers learn about our AI Principles and how to apply them in their own work.
The challenge for Alicia would be how many people she needed to educate. “There are so many people spread over different locations, time zones, countries!” But when the world started working from home, she was inspired by the various workarounds people were using to connect virtually.
She left law to be a full-time vegan recipe blogger
“My blog is my soul,” says Jessica Hylton-Leckie, founder of Jessica in the Kitchen, a blog featuring hundreds of her easy, vegan comfort food recipes. Jessica puts her heart into every recipe she creates, sometimes taking months to get them just right before sharing them with the world. Along with easy-to-follow instructions, she shares snippets of her life and helpful cooking tips, and elevates every recipe with gorgeous, magazine-worthy photos.
Jessica has always been an entrepreneur. In 2010, while an undergraduate law student, she started a baking business and blog called Jessiker Bakes. At the time, the food blogging world wasn’t the crowded market it is now, but a smaller, tighter-knit community, especially in Jamaica, where Jessica was born and continues to call home today.
As times changed, Jessica changed with them. She stopped her baking business to concentrate on law school, but she kept her blog. When she transitioned to a plant-based diet in 2014, she evolved her site to share more savory, veg-friendly recipes, and renamed it Jessica in the Kitchen to better reflect its new focus. After getting her degree and becoming a practicing lawyer, she had a bout of debilitating, stress-induced health issues that forced her to face that blogging, not law, was her true calling.
“It was months of stress. Really bad, bed-ridden stress,” Jessica says. “It was my dad who was like, hey, I’ve seen that you love [blogging], I think you should try to give it a shot.” And so she quit her corporate law career in 2016 and took up Jessica in the Kitchen full-time.
Enjoy hands free help from Google at LEGOLAND hotels
If you’re planning to travel this Fall and enjoy some time off with the family, you’re also doing everything you can to have fun while still protecting your health. To help make guests feel more comfortable and safe, and have a more engaging experience during their hotel stay, we worked with the hospitality industry and Volara last year to introduce a hands-free, voice-first experience with Google Assistant on Nest Hub smart displays.
Our hotel solutions are already available in thousands of hotel rooms in the U.S. and U.K., and is now available in all guest rooms at both LEGOLAND® Hotel and LEGOLAND® Castle Hotel at LEGOLAND® California Resort, and the new LEGOLAND® Hotel at LEGOLAND® New York Resort.
Here are 10 things visitors will be able to do with Google Assistant on Nest Hub smart displays at LEGOLAND® Hotels:
1. Find help right away from hotel staff by asking “Hey Google, call the front desk” or just say “Hey Google, bring me fresh towels.” You can even check out of the room with just your voice. There’s no more need to handle the phone or stand in long lines at front desk.
2. Stay entertained. Nest Hubs come with nice speakers, so you can ask Google to play music or listen to the news.
3. Get park information by saying “Hey Google, what time does LEGOLAND® open?” or “Hey Google, tell me about the theme park.”
Come pagare a rate su Amazon: tutto quello che c’è da sapere
Break Free B2B Marketing Season 3 Wrap Up: Developing New Horizons with 12 Industry Influencers
What can we learn about breaking free from the same old thing from some of the top subject matter experts in B2B marketing?
A robust and exciting third season of TopRank Marketing’s Break Free B2B Marketing video and podcast series has now wrapped up, and as we look at the totality of the powerful episodes it’s clear that shaking things up can lead to newfound marketing successes.
Interviewing a strong group of 12 of the smartest B2B marketers in the industry, we’ve explored how they’re developing new horizons and reinventing the role and function of B2B marketing in 2021, and learned what they see ahead in 2022 and beyond.
We’re fortunate to have 12 takes on a number of important topics from some of the top subject matter experts in B2B marketing, with a wide range of insight on how marketers can smash through traditional boring-to-boring marketing.
Our third season of the Break Free B2B Marketing series of video interviews has given us a new group of experts, influencers, and future-thinkers seeking to share the new ways they’ve broken free, and how you can do the same for yourself, your brand, and your business.
Let’s jump right in and see how 12 influential voices in B2B marketing have gone about breaking through, with a wide array of actionable tactics you can implement in your own marketing efforts as we head toward 2022.
Ramon Ray of Smart Hustle Media on Small Business Success & Thinking Big
Ramon Ray
Founder, Smart Hustle Media
Energetic keynote speaker, entrepreneur, and best-selling author Ramon Ray explored the new marketing world of the haves and have-nots, and how we can make successful shifts to carefully thread the B2B marketing needle.
Ramon also pointed out how just because there’s no room for errors in the new marketing era we find ourselves in, that doesn’t mean we need to be fearful, especially when we can be nimble and creatively agile. “I think the biggest thing small businesses can do is be nimble,” Ramon urged.
Ramon explored a fascinating array of topics surrounding how small and large businesses can think big together, and how B2B influencers can bring a face, voice, credibility, and warmth to
large brands.
Watch, listen to or read Ramon’s full interview by checking our the full blog post “Break Free B2B Marketing: Ramon Ray of Smart Hustle Media on Small Business Success & Thinking Big.”
Minda Harts of The Memo on Having Courageous Conversations
Minda Harts
CEO and Founder, The Memo
“I think in order to break free, it starts with ourselves,” Minda said in her episode of Break Free B2B Marketing.
“We have to be willing to have those courageous conversations and we have to be willing to be courageous listeners, and once we’ve had some time to sit with ourselves and educate ourselves, then I think we allow ourselves to break free,” Minda added.
Check out Minda’s full interview and visit our full blog post “Break Free B2B Marketing: Minda Harts of The Memo on Having Courageous Conversations.”
Keith Townsend of The CTO Advisor on Bringing Value Through Friction
Keith Townsend
Co-Founder, The CTO Advisory
“One of the toughest things as a leader in my own organization — what helped me break free is when I’m willing to have the difficult conversations,” Keith told us in his fascinating episode.
“Things that we say are difficult conversations, because we’re fearful of the outcome — I’m a big believer that friction brings value at the end of the day. When — you not necessarily inject — friction, but not avoid friction, it usually brings pretty good value.”
“When I’m willing to tell one of my employees or one of my contributors that, ‘You know what, the piece of work that you brought me just isn’t up to our standard.’ None of them just go away and don’t bring me back a revised piece of work. They usually come back with work that impresses me. Because we engage them for a reason and hire them for a reason.”
“To stand out, don’t avoid those difficult conversations.”
Watch Keith’s full interview in “Break Free B2B Marketing: Keith Townsend of The CTO Advisor on Bringing Value Through Friction”
Dez Blanchfield of Sociaall on Joining the Conversation
Dez Blanchfield
Founder, Sociaall Inc.
“My only ask is that people join the conversation. That’s all I want people to do. I think that if there was one phrase that if I was going to be buried and put in the grave, on my tombstone would be ‘Just join the conversation. If and when it suits you,’” Dez shared with us in his insightful episode.
“The advice I’ve been giving people in the last three to five years is that it was a time when you could do it all yourself. If you were an airline, or a bank, or if you were in health care, or wealth management, if you’re a telco, there was a time when you could do it all, you could run your own telephone systems, run your own technology, stack your own email servers, your own domain name servers. But the complexity is so great now and the speed at which we have to move, is so rapid, and so short, and you know that the demand is for reduced time to market,” Dez added.
“The advice I’m giving people now is: find the best partner choice. In each of the segments, you need to be able to address problems. So if you’re a bank, be a bank, focus on being the best bank, you can, and look for things that are going to disrupt you. But don’t try to be a phone company. Don’t run your own PBX, don’t run your voice systems. If you own a website, don’t become a hosting company. Don’t waste your time running web services,” Dez explained.
Watch, listen to or read Dez’ complete interview by checking our the full blog post “Break Free B2B Marketing: Dez Blanchfield of Sociaall on Joining the Conversation.”
Tamara McCleary of Thulium on Visions of the Future and Doing No Harm
Tamara McCleary
CEO, Thulium
“It’s tough right now for B2B leaders, and I have a heart for B2B leaders. I have a huge heart for B2B marketing leadership, because marketing budgets are being hacked away — with COVID, 2020 was a huge shake-up, we didn’t even have those live events anymore — think of all the marketing dollars that were going around big events,” Tamara shared with our president and co-founder Susan Misukanis in her far-reaching episode.
“It’s always been difficult for the B2B enterprise — whether you were in marketing, sales, IT, or HR — it doesn’t matter. What you’ve been tasked with is, ‘Hurry up and digitally transform yourself to meet the future,’ but you have limited resources to do that, and oh, by the way, continue doing everything you were already doing, under budget.’”
“Be gentle and kind to yourself, because all the stress and pressure you’re under right now — you’re not alone. It’s a new world for all of us, where the paradigm has shifted, and although you have to be mindful of this particular quarter that you’re in, don’t become myopic and focus your thinking only about this quarter. You absolutely owe it to yourself — you’re worth it — to be able to think, ‘What do I need to do to learn how to stay ahead in this technologically advanced world?’ Where in the very near future brands will not own the relationship with the customer — platforms will.”
“How are we creating an ecosystem of partners with platforms out there — whether that’s the Googles, the Amazons, or the Microsofts of the world — how are we creating partnerships so that our products and services are offered through those intermediary digital assistants that will become the primary person functioning and giving all the information? Your digital assistant — your little Echo or any other device you would like to use, is going to become more sophisticated very soon, and that is going to be what your customer — your human — is going to for information and to handle all of its mundane tasks.”
“If you don’t have relationships with the platforms that house these digital assistant devices, you’re out.”
Watch Tamara’s full episode, “Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm.”
Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche
Nicole Brady
Publisher, SAHM Reviews
“Think outside the box — if you see your competitors doing something, don’t do it — do something else,” Nicole suggested as a starting point in her energetic and insightful episode.
“You have to really make a name for yourself — whatever it is — whether it’s sharing your flaws, creating interviews, asking for real feedback from the people who are your consumers, whether it is on a B2B or B2C basis — the people who are utilizing your product or service, and talking to them to find out why they’re dealing with you and why they’re buying your product or using your service instead of somebody else’s.”
“Find out what makes you different and what makes people want to talk to you, and then leverage it. Share those details, and create content around those details. As more and more people are on social media, being able to find those out-of-the-box environmental things that make you tick — that you might not have known — showing them off, that’s the way to do it.”
Watch, listen to or read Nicole’s full interview by checking our the full blog post “Break Free B2B Marketing: Nicole Brady of SAHM Reviews on the Importance of Empathy in Reaching Your Niche.”
Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape
Eric Vanderburg
Vice President of Cybersecurity, TCDI
“Stop looking at security as something that’s going to hold you back, or as this big cost factor, and start looking at it as something that will free you. When you talk about breaking free — many companies are held back right now, because of fear,” Eric urged our readers in his episode.
“They may not enter that market or do business in this space, or they may not collect this private information, because they’re afraid that it may be exposed — that they may subject themselves to additional liability, and all these other fears — rather than looking at this and saying, ‘OK, I want to do this business.’”
“Certainly it comes at a cost, right — I need to invest in so many different ways, and security is another way to invest. Invest in that and now it allows me to move forward with confidence, rather than shoring up my defenses and only doing what I’m comfortable with.”
Explore all of Eric’s episode in “Break Free B2B Marketing: Eric Vanderburg of TCDI on The Changing Cybersecurity Landscape.”
Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change
Sarah Barnes-Humphrey
CEO, SHIPZ
“Lean into your teams and allow them to really shine from a social media perspective. I say that from a LinkedIn perspective, because I think we need more voices on a platform like LinkedIn — interacting, sharing thoughts, and really supporting teams, and being able to share those thoughts,” Sarah shared in her Break Free B2B Marketing episode.
“I also think that teams are handling a lot of things right now — there are a lot of things coming at them — they’re handling a lot of emotions when it comes to their teams. I want to make sure that supply chain leaders and marketing leaders are taking time for themselves and making sure that they are not only checking in on their teams, but checking on each other and themselves as well.”
Watch, listen to or read Sarah’s full interview by checking our the full blog post “Break Free B2B Marketing: Sarah Barnes-Humphrey of Shipz and The Art of Consistent Change.”
Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work
Liam McIvor Martin
Co-Founder, Time Doctor
When it comes to remote and hybrid work, Liam has both years of first-hand experience and plenty of helpful and timely advice.
“Do it. Try it. Pre-COVID I would have told everyone, ‘Hey, you know what — why don’t you make a couple people remote?’ Or why don’t you make a department remote? You can’t do that right now — you have to jump in full-on. If you’re not already remote, you’re probably not going to do that, because of how long we’ve already been in COVID — but fundamentally, measure your metrics, create very clear documentation of all of your processes, and communicate effectively with your team,” Liam shared in his episode.
“If you can do those three things, and people can continuously report metrics to you, regardless of whether you’re using a tool like Time Doctor or even if you’re using an Excel spreadsheet — defining those metrics and saying, ‘I got X amount of leads today, and this is on target for my Q3 goal.’ That’s going to be great — you’re going to be doing better than 90 percent of people.”
“Even if you choose to go back inside of an office, those things that you’ve done are fundamentally going to make your company run faster.”
Watch Liam’s full interview, “Break Free B2B Marketing: Liam McIvor Martin of Time Doctor on The Revolutionary Power of Remote Work.”
Oliver Christie on Making Life Better With AI
Oliver Christie
Chief Artificial Intelligence Officer, PertexaHealthTech
“I think it’s about asking a big question, and some of it is quite challenging — where could your company or industry go if you have a blank slate? We need that big question. We need leadership to get the artificial intelligence (AI), the tools, and the data — that’s all secondary — but what is that big question? I think that’s the best that any leader could ask,” Oliver explained and expanded on in his in-depth Break Free B2B Marketing interview.
Tune in to Oliver’s complete episode, “Break Free B2B Marketing: Oliver Christie on Making Life Better With AI.”
Tim Crawford of AVOA on The New Normal
Tim Crawford
CIO Strategic Advisor, AVOA
“The big thing is understanding your customer and their customer. Once you understand that second degree of separation — not just the first degree — it really puts you in a differentiated position,” Tim explained in his powerful episode.
“Understand what’s in your wheelhouse and what’s not, but never, ever forget to always look at it from the customer’s lens. Don’t just look at it from your lens of ‘Hey, this is what we do. This is what we sell. Our product can do X for you.’ That’s a bad place to start.”
“A better place to start, and a place I look for as a customer is, ‘Who are you in the relationship for?’ If you start with understanding me, and have shown you’ve done a little bit of homework, that’s going to take my wall down a little bit, and start to build trust.”
“Building that trust in those relationships is key to success moving forward. Authenticity, experience — add it to the list.”
Watch, listen to or read Tim’s complete interview by checking our the full blog post “Break Free B2B Marketing: Tim Crawford of AVOA on The New Normal.”
Kevin L. Jackson of GC GlobalNet on the Future of Cloud Computing
Kevin Jackson
CEO, GC GlobalNet
“You operate in a global and interconnected industry. Realize that you contribute most to your industry when you build and contribute to that global network,” Kevin observed in his insightful and entertaining episode.
“You really break free through collaboration and open dialogue with your colleagues and partners.”
Learn more from Kevin and see his full interview in “Break Free B2B Marketing: Kevin Jackson of GC GlobalNet on Cloud Computing.”
Lifting Off From Traditional B2B Marketing
Successful B2B marketing in 2021 rarely follows the way it’s always been done, as all 12 of our season three episodes highlight. B2B marketers who break free go the extra mile to develop new boundaries and craft memorable and inspiring experiences.
We hope you’ll find the tactics and insights from Kevin, Tim, Oliver, Liam, Sarah, Eric, Nicole, Tamara, Dez, Keith, Minda, and Ramon helpful as you plan your own upcoming B2B marketing efforts.
For even more insight from leading B2B marketers, be sure to also check out our Inside B2B Influence series of video interviews and podcasts, including the latest featuring Justin Levy of Demandbase (client), in “Inside B2B Influence: Justin Levy of Demandbase on Optimizing B2B Marketing with Influence.”
Crafting award-winning B2B marketing with a skillful mixture of influence takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post Break Free B2B Marketing Season 3 Wrap Up: Developing New Horizons with 12 Industry Influencers appeared first on B2B Marketing Blog – TopRank®.
Messi, il cartellino parzialmente pagato in criptovalute dal PSG
Samsung svela il Galaxy A52s, il nuovo smartphone mid-range
