The most affordable Fi unlimited plan is here
Everyone needs something different from their phone plan. Some people love the freedom of a plan that works seamlessly at home and abroad. Others just need the essentials: unlimited data, talk and text on a fast network with great coverage. So today, as Google Fi celebrates its sixth birthday, we’re introducing a new phone plan: Simply Unlimited.
For the person who wants unlimited data with just the essentials
Simply Unlimited is our most affordable plan for unlimited data, calls and texts. You pay a consistent price each month, with rates starting at $30 per month per line for three or more lines. That price includes unlimited calls and texts in the U.S., plus unlimited data and texting in the U.S., Canada and Mexico. Simply Unlimited is also a great choice if you’re looking for a plan for a group or family — you can get three lines for the same total price as two. As with all our plans, you always get privacy and security features that help protect your personal information, and family features that help your family stay safer on their phones and build healthy digital habits.
Mountaineering to Maps: Rebecca Moore’s fight for the planet
Rebecca Moore lives in the Santa Cruz Mountains, a series of peaks in Northern California where the ocean and redwoods collide. Living there, amongst the trees, she turned to mapping as a way to protect the planet.
When a logging project was proposed in her community, she used Google Earth to show everyone how the plans would affect their daily lives and, more importantly, endanger the precious ecosystem surrounding them. The logging plan was denied and that redwood forest is now being considered for permanent protection as public open space.
“In a way, technology and digital mapping can give nature a voice — it puts it on the map and helps it defend itself,” Rebecca says. “Seeing facts on a map quickly squashes debate and dispels misconceptions.”
For the past 15 years, Rebecca has led the Google Earth, Earth Engine and Outreach team. Their goal is to create a digital replica of the planet and put it into hands everywhere. They’ve mapped everything from endangered animal populations and fisheries to CO2 emissions and wildfires. We talked with Rebecca about why she thinks maps are so powerful and how she finds it in herself to tackle hard problems, like climate change.
What does your team at Google do?
Our goal is to organize all of the planet’s information and make it accessible, understandable and actionable. For example, Google Earth Engine helps us take the flood of environmental information from things like satellite imagery and weather data, and turn it into something that anyone can understand and take action on. And our Google Earth Outreach program helps nonprofits, communities and indigenous peoples around the world use our mapping tools to solve whatever problems they’re tackling.
What makes maps so powerful when it comes to protecting the planet?
The world is changing, but it’s hard to visualize it. If we can create a dynamic, digital replica of the real world and extract meaningful insights from it, then we can put it into the hands of people who can help protect and conserve the planet for generations to come.
For example, we’ve seen how putting this information into the hands of indigenous communities can help protect land that’s under threat. We worked with the Suruí, a tribe in the Amazon, to use Google Earth‘s mapping tools to stop illegal logging in their region.
Now, with Timelapse in Google Earth, anybody can fly over any region in the world and see decades of planetary change. When you see these changes with your own eyes, there’s what I call the digital overview effect — you become more emotional and more engaged.
How do you identify areas where Google can have the biggest impact?
I look for the hard problems that Google can make a dent in. Climate change is at the top of that list. It’s an existential threat, and we’re all experiencing the effects of rising temperatures: from droughts to wildfires to islands disappearing. There’s a sense of urgency that we have to act now.
Then I look for patterns. I’ve read voraciously over the past few years to understand what the world’s best thinkers have identified as potential pathways to solving climate change. I look at how Google can uniquely contribute to those solutions.
When taking on big challenges, how do you stay motivated?
I was a rock climber and mountaineer for years — I even climbed in the Himalayas. When you climb a mountain, you don’t actually see the summit from where you start. But you know if you head in a positive direction, eventually you’ll see it, and get there. And along the way, the little breakthroughs will motivate you. Same goes for making meaningful change to protect the planet.
Sometimes the best thing is to make a choice, commit and go forward. Stay attentive and mindful to what’s happening along the way, and be prepared to make mid-course corrections. And stay patient, taking on big challenges — whether it’s climbing or climate change — is hard work and it takes time. Even when the summit (or your goal) feels far away, don’t forget to turn around and look back to appreciate how far you have come. That can be super-motivating, and applies to my work today.
You didn’t always work at the intersection of environment and technology. What put you on this path?
I studied computer science, and after school I just wanted a job that was intellectually challenging. It didn’t matter so much what it was for and what I worked on. That changed after my father, who was an attorney and argued a landmark civil rights case, and my brother, who was an artist and an activist, died within five months of each other. It hit me that we don’t live forever. It seems cliche, but I didn’t want to look back and think I frittered away with stuff that didn’t matter.
I needed that sense of urgency to stop what I was doing, leave my job and reinvent myself. I didn’t know what my next move was, and it took me three years to figure it out, but I was determined to find a way to bring my own talents to bear and work on things I cared about. I started small, helping protect the nature that surrounds my community in the Santa Cruz Mountains, and went from there.
Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm


When it comes to B2B influencer marketing, it’s natural to wonder just what an industry influencer actually looks like?
Our third season of Break Free B2B Marketing video interviews feature conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their industry.
For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries.
Sometimes you meet a person who ticks all the boxes: they’re smart, they’re funny, they’re connected, they’re brave, and they’re an expert — in not just one thing, but many. You can learn a lot from people like this: tips, tricks, advice, best practices, and more. The one thing they can teach you about more clearly than anyone else, however, is what’s going to happen next.
Tamara McCleary, CEO of Thulium, is just this sort of person. She’s been labeled a pioneer influencer of social media marketing for B2B, is the CEO of global digital social media marketing agency Thulium, and just recently enrolled to further her education at Harvard University. Tamara’s favorite thing to talk about is the future — the future of marketing, work, artificial reality, trust, life, and belief. These insights are valuable to any B2B marketer trying to figure out the next steps toward new successes, and they’re also the reason we asked her to speak with us for the latest episode of our Break Free B2B Marketing interview series.
Break Free B2B Interview with Tamara McCleary
If you’re interested in checking out a particular portion of the discussion, you can find a quick general outline below, as well as a few excerpts that stood out to us.
- 2:48 – Meet Tamara
- 4:05 – What does “do no harm” mean?
- 11:01 – Concerns about privacy in the modern world
- 12:33 – “Let’s talk 2030.”
- 17:04 – How do we approach the risks that come with adopting technology of the future?
- 22:15 – How do you think the global workforce will be operating in the next year and how has COVID influenced those changes?
- 29:11 – Tamara’s experience pursuing further education at Harvard
- 32:49 – How Tamara feels about the word influencer
- 36:50 – Why should B2B marketers be working with influencers or thought leaders?
- 44:54 – How do you figure out what’s important to your audiences?
- 48:46 – Have you seen any B2B tech campaigns you like or are involved in that are something special?
- 54:51 – How people can get ahold of Tamara
- 55:57 – In conclusion: how can B2B leaders break free?
Sue: Most of our clients are tech clients. And of course, we’re all trying to rise to the next technology that eases our worlds. AI is massive, and for most of our clients, there’s a vision of it. We have to be communicating what the benefits are as marketers. But at the same time, I think we all understand, though, there’s a little bit of risk here. So how do we approach this? How do we reconcile ourselves to these things that are happening? What’s our job in terms of protecting humanity as we bring these things forth?
Tamara: You need the protection of policy, because I think it’s really difficult to say that marketing is going to have to be the policing agent for organizations as to whether or not something that they’re putting out there as proper, that’s a lot of burden to put. Not only that, it’s a conflict of interest. Because if that’s your client, and you’re running a business, and they’re a business, now we’re asking you to police. And that’s not right. Instead, I say that you need to be protected by policies put in place that say that these things are okay and lawful to do. And these things are unlawful because in marketing, we saw this happen, even with technologies that came out for social listening and monitoring — there were things that you can do, there were back-doors. I remember even 10 years ago, backdoor ways where you could see who was sending that email, who was clicking on on that tweet, who’s opening that Facebook ad? But the thing is, ethically, it’s not right. As an organization, I think it’s where you take a stand and go, you know — we will treat all people respectfully and within the law. And what’s nice is when you do have the law behind you, and you say no to something, these organizations that you and I work with — their legal teams would never go for something that was unlawful, never. I really feel that the companies we work with are those A-plus companies that do care about being law abiding citizens, but there are those out there that don’t. And usually they don’t bother to hire agencies like ours. Because if you’re going to be underhanded, you’re not really going to pay for top level advice that’s going to tell you that you’re wrong.
[bctt tweet=”“The more diverse your workforce is, the better your ideas, innovation, and problem solving are, because you don’t have a bunch of heads that look like one another nodding in agreement, which doesn’t get us anywhere.” — @TamaraMcCleary” username=”toprank”]Tamara: From an HR perspective, what’s wonderful is the fact that we now are open to the ability to have much more diversity within the workforce, and what I mean by that is diversity of geographic location — diversity of education. Because I don’t think it’s about your education or your degree, as much as it’s about your willingness and your hunger to learn, earn and be agile, because everything’s changing, right? 85% of the jobs in 2030 haven’t been invented yet. I need agile diversity of people and ethnicities because we can go outside of our zone. I think that just having a remote workforce gives us the ability to have a better mix within an organization of diversity of thought, because the more diverse your workforce is, the better your ideas, the better your innovation, the better your problem solves are, because you don’t have a bunch of heads that look like one another nodding in agreement, which doesn’t get us anywhere.
So I love the fact that I think a year out from now we’re going to see that a remote workforce is a good workforce, and it allows us to include more people than maybe might have been included when they had to come into a physical office. And then on the other side and perspective, I think what we’re offering a year out from now is that people are going to be able to have a greater work experience, and the employee experience will be shifted, because you can get your work done and still do all the things in your life that you may need to do, whether that’s your 12 noon yoga class, or having lunch with your kids, or expanding your mind with painting or clay or taking a writing class. With the flexibility of a remote workforce, we have the ability now to express ourselves more, versus having these compartments that have never worked — a compartment that says “this is our personal life,” and the compartment that says “this is my work life.” Then I think we can finally stop talking about that really annoying work life balance that never worked.
Keep your eye on the TopRank Marketing Blog and subscribe to our YouTube channel for more Break Free B2B interviews. Also check out episodes from season 1 and season 2.
Take your B2B marketing to new heights by checking out out previous season 3 episodes of Break Free B2B Marketing:
- Episode 1: Kevin L. Jackson, GC GlobalNet — The Future of Cloud Computing
- Episode 2: Tim Crawford, AVOA — The New Normal
- Episode 3: Oliver Christie, PertexaHealthTech — The Future of Artificial Intelligence
- Episode 4: Liam McIvor Martin, Time Doctor — Trends in Remote Work
- Episode 5: Sarah Barnes-Humphrey, SHIPZ — The Future of Supply Chain
- Episode 6: Eric Vanberburg, TCDI — The Changing Cybersecurity Landscape
- Episode 7: Nicole Brady, SAHM Reviews — The Importance of Empathy
The post Break Free B2B Marketing: Tamara McCleary of Thulium on Visions of the Future and Doing No Harm appeared first on B2B Marketing Blog – TopRank®.
Bonita Stewart’s new research for the next era of leaders
“I took a zigzag approach to life and my career, climbing corporate ladders, swerving through the obstacle course of entrepreneurship and landing in Silicon Valley,” Bonita Stewart says of the path her work took her in. Along the way, she was often the only or the first woman or woman of color, or both.
Bonita was also the first Black woman to be a vice president at Google, where she’s VP of Global Partnerships. In 2018, she teamed up with another Black woman who experienced “being the first:” her fellow Harvard Business School alumna and former CBS news White House correspondent Jacqueline (Jackie) Adams, who was the first Black woman CBS assigned full-time to cover the White House. Together, they co-authored the book “A Blessing: Women of Color Teaming Up to Lead, Empower and Thrive.”
As part of their writing process, they surveyed 2,300 Black, Latinx, Asian and white women across generations. “Research on the impact of women of color in business remains limited, which is why Jackie and I wanted to expand on our first study and look into more topics,” Bonita says. The 2020 Women of Color in Business: Cross-Generational Survey© (launched in partnership with the Executive Leadership Council) surveyed participants during the ongoing health and economic pandemics and racial justice protests. And unlike the 2019 report, the 2020 Survey also sought answers from 150 white male managers.
To learn a little more about Bonita and her research, I took some time to ask about her career path and to dive a little deeper into the survey’s findings.
You focus on “generational diversity” in this year’s study. What does this mean and why is it important?
“Generational diversity” is a term that Jackie and I coined to highlight the nuances being overlooked in today’s Diversity, Equity and Inclusion conversations, specifically, representation across generations.
The most important investment a company makes are the people it employs. Right now we’re in what we describe as “a new era of leadership,” where younger generations are demanding more authentic, empathetic leadership.
Our survey found that Gen Z and Millennial workers, especially those who are Black and Latinx, are supremely confident they will control their careers. They’re mission-driven, wildly creative and tech-savvy. They expect their leaders to create a workplace of belonging for everyone. It’s equally important that leaders have a better appreciation for diverse — and very valuable — generational perspectives.
Don’t forget: The Census predicts these young people of color, currently between 18-29, will be the majority of Americans in the workforce by 2027.
To all women of color, I say while we need to ‘lean in,’ we will do best if we team up.
What findings surprised you?
One of the most eye-opening stats was around what we call “side-preneurship” or the “side hustle:” 29% of Black women have a business they run or are developing in their free time, compared to 15% of Latinx women, 11% of Asian women and 10% of white women. That means Black women are nearly three times as likely to have a side hustle.
And while it wasn’t exactly surprising, it was validating to see some findings regarding women managers. Specifically, of the women managers surveyed, only 44% of Black managers, 36% of Latinx managers, 37% of Asian women managers and 35% of white women managers received stretch assignments — an opportunity to develop skills outside of their day-to-day role — over the last 12 months versus 62% for white male managers. We also found honest feedback is helpful to thriving on the job. Only 51% of Latinx women managers, 48% Black women managers, 39% of white women managers and 37% of Asian women managers reported receiving helpful feedback — 75% of white male managers said they did, though.
There were also some surprising results when we asked about mentoring: Women were more willing to help anyone, regardless of race or gender, versus the men. We saw that anywhere from 56% to 65% of women reported this, compared to just 34% of men.
What can senior leadership and hiring managers learn from this report?
We believe great managers matter. If they want exceptional talent, leaders and managers must boost their capability, hire underrepresented minorities in multiples, provide honest feedback, offer stretch assignments and create an inclusive environment for all employees across all generations.
What advice do you have for women of color in business?
Specifically, I strongly encourage you to take on a stretch assignment as a way to grow your capabilities and progress in your career. It’s a great opportunity to differentiate yourself and achieve what others might think is impossible, unexpected or unlikely. Our data found that a large majority of women across all races said they hadn’t received a stretch assignment over the past year — though it was encouraging to see that 37% of Black and Latinx Millennials reported they had. Please take it upon yourself to pursue one!
And to all women of color, I say while we need to “lean in,” we will do best if we team up. Surround yourself with those who believe in the diversity of thought, race, gender and generations. There are so many new, disruptive technologies opening unexpected fields — challenge yourself to explore and find both your passion and your purpose.
PlayStation Plus potrebbe presto includere film
Presto i possessori di PlayStation potrebbero avere un motivo in più per effettuare la sottoscrizione al PlayStation Plus. Non solo per avere accesso al comparto multiplayer online e ai giochi gratuiti ogni mese, quindi: secondo quanto riportato da VGC, Sony avrebbe di recente pubblicato sul proprio sito web un logo e una descrizione per un “PlayStation Plus Video Pass”, ma solo per un breve lasso di tempo. La società ha in seguito rimosso quanto pubblicato, infatti, tuttavia pare che l’offerta includesse i film Sony (tra cui Bloodshot, Venom e Zombieland: Doppio Colpo) come parte di un “servizio di prova” che sarebbe durato almeno un anno.
OPPO dona 1.000 alberi per la Giornata della Terra
Negli ultimi anni è cresciuta sempre di più la sensibilità anche delle grandi aziende tech nei confronti dell’ambiente. Chi più chi meno, da Apple a Samsung, passando per Huawei e OPPO, si sta muovendo da tempo per ridurre il più possibile l’impatto sull’ambiente e oggi OPPO, in occasione della Giornata Mondiale della Terra, ha annunciato una collaborazione con Treedom per la donazione di mille alberi che andranno ad arricchire le foreste di Ecuador e Camerun.
Milano Navigli. Un aiuto a PORTINERIA14, la casa di tutti che rischia la chiusura
È vero l’adagio che recita che la gentilezza non si paga. È anche vero che a volte si ha bisogno di un aiuto concreto, e allora la gentilezza ricevuta non si paga, ma si scambia e si ricambia. È il caso di Portineria14, il piccolo frizzante locale dei Navigli che, dalla sua posizione in via Troilo 14, aiuta gratuitamente il prossimo svolgendo servizi di assistenza e pubblica utilità per il quartiere. GLI ANGELI DEI NAVIGLI…
L’articolo Milano Navigli. Un aiuto a PORTINERIA14, la casa di tutti che rischia la chiusura scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
Samsung espande il servizio Galaxy Upcycling at Home
Galaxy Upcycling at Home è il nuovo programma di Samsung all’interno della sua iniziativa green Galaxy Upcycling, in questo caso rivolta in modo specifico all’ambito smart home e a quello dell’Internet of Things. Il programma punta infatti a incrementare il ciclo vitale di quegli smartphone apparentemente giunti alla loro fine, destinandoli a un nuovo utilizzo.
Torna il Tamagotchi e stavolta ha anche una fotocamera
Sono passati ormai diversi anni dall’arrivo del primo Tamagotchi. Era il 1996 e Bandai riuscì nell’impresa di conquistare il Mondo con gli animaletti virtuali di cui prendersi cura. Intere generazioni sono cresciute coi Tamagotchi e solo qualche anno fa Bandai aveva provato a fare il bis con nuove versioni che, però, non sono riuscite a prendere piede come era accaduto sul finire degli anni 90.
KAMPOS raddoppia in Sardegna e sbarca a Panarea
Il brand di lusso sostenibile si appresta ad aprire la sua seconda boutique sarda, a Porto Rotondo, e la prima in Sicilia, a Panarea Kampos, brand di lusso sostenibile lanciato nell’estate 2020 da Alessandro Vergano, aprirà nelle prossime settimane due nuovi store in prestigiose località turistiche italiane: Porto Rotondo e Panarea. Il secondo negozio sardo del marchio, dopo quello inaugurato lo scorso anno a Porto Cervo, sarà inaugurato il 26 aprile. Lo spazio di 70…
L’articolo KAMPOS raddoppia in Sardegna e sbarca a Panarea scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
Resident Evil 4 VR in arrivo per Oculus Quest 2
Facebook sa come promuovere il nuovo Oculus Quest 2. Oggi, dopo l’annuncio della scorsa settimana, Capcom e Facebook Reality Labs ci hanno fornito qualche dettaglio in più sul remake per la realtà virtuale di Resident Evil 4 che arriverà entro la fine dell’anno in esclusiva per il visore targato Facebook.
Scuola, collaborazione Italia-Microsoft per innovazione digitale
Il Ministero dell’Istruzione aderisce a Leading Countries of the World in the Digital Transformation of Education, il tavolo di lavoro dedicato all’uso innovativo dei dati e all’approccio etico all’Intelligenza Artificiale. Lo ha confermato lo stesso ministro dell’Istruzione Patrizio Bianchi durante l’Edu Day 2021 – Hybrid Experience, l’evento Microsoft dedicato al mondo della Scuola e dell’Università e della Cultura che anche quest’anno, in un’edizione completamente digitale, ha visto l’alternarsi di interventi di importanti rappresentanti di Istituzioni, associazioni e aziende che hanno raccontato le sfide affrontate in questo periodo e analizzato le opportunità di crescita.
UE, presentata proposta di legge contro abusi sull’uso dell’IA
La Commissione Europea ha presentato ufficialmente la proposta di legge che pone dei limiti all’uso indiscriminato dell’IA, di cui vi avevamo parlato alcuni giorni fa. Il regolamento sulla Intelligenza Artificiale mira a vietare l’uso dei sistemi ad alto rischio per la sorveglianza di massa. Qualche piccola eccezione sarà consentita solo in caso di particolari condizioni: per esempio, nel caso del discusso utilizzo di tecnologia per il riconoscimento facciale, potrebbe essere concessa una deroga per la lotta contro il terrorismo, la tutela della sicurezza o le ricerche di un minore scomparso.
Amazon pronta a lanciare 3500 satelliti per internet
Non solo Starlink di SpaceX: anche Amazon è pronta a mandare in orbita una sua costellazione di satelliti per diffondere la navigazione in Rete dallo spazio. Il gigante dell’e-commerce mondiale, infatti, vuole lanciare a breve 3.500 satelliti nell’ambito del suo progetto chiamato Kuiper, al punto da aver comprato nove voli del lanciatore Atlas 5 da Cape Canaveral.











