Il 1°maggio: tradizione e significato
Intervista ad Alessia Potecchi, Responsabile Dipartimento Banche, Fisco e Finanza del PD di Milano Metropolitana Cara Alessia, ci racconti come è nata questa tradizione e perché è stata scelta proprio la data del 1° maggio? Il 1° maggio nasce il 20 luglio 1889, a Parigi. A lanciare l’idea è il congresso della Seconda Internazionale, riunito in quei giorni nella capitale francese che pensa di organizzare simultaneamente in tutti i paesi una manifestazione perridurre la giornata…
L’articolo Il 1°maggio: tradizione e significato scritto da Paolo Brambilla proviene da Assodigitale.
This new emoji has been years in the making
When Jennifer Daniel, Google’s creative director for emoji, first joined the Unicode Technical Committee, she wondered, what’s the deal with the handshake emoji? Why isn’t there skin tone support? “There was a desire to make it happen, and it was possible to make it happen, but the group appeared to be stuck on how to make it happen,” Jennifer says.
A dietitian’s website and blog stir up more business
Like any savvy entrepreneur, Marisa Moore first launched a website to promote her brand and attract more business. “It was back in 2008,” recalls Marisa, an Atlanta-based registered dietitian and nutritionist. “I was making regular appearances on CNN and different media outlets. And I wanted a way for people to be able to easily find me. So, I put up marisamoore.com and started sharing nutrition tips.”
Since then, Marisa’s website has grown to become a key ingredient in her recipe for success — leading to more consulting work, media appearances and most recently, a cookbook-writing opportunity. She uses her blog to “to share (mostly) vegetarian recipes, credible nutrition information and a peek into my Southern roots and travels!” Popular posts promote Marisa’s brand of healthy and delicious nutrition, such as recipes for Mediterranean chickpea pasta salad and peanut butter banana breakfast cookies.
“Marchi e Disegni Comunitari”: 11 webinar per PMI e imprese innovative
Dal 4 maggio 11 webinar per PMI e imprese innovative, con la novità del tutoring. Incontri anche per gli studenti di discipline artistiche e grafiche È ai nastri di partenza l’undicesima edizione di “Marchi e Disegni comunitari”, il progetto finanziato dall’Ufficio dell’Unione europea per la proprietà intellettuale (EUIPO) e realizzato da Innexta in collaborazione con l’Ufficio Italiano Brevetti e Marchi (UIBM), il Sistema delle Camere di commercio e Unioncamere, che ha l’obiettivo di accompagnare le…
L’articolo “Marchi e Disegni Comunitari”: 11 webinar per PMI e imprese innovative scritto da Paolo Brambilla proviene da Assodigitale.
New resources on the gender gap in computer science
When it comes to computer science, we still have a lot of work to do to address gaps in education. That’s evident in our latest report with Gallup, Current Perspectives and Continuing Challenges in Computer Science Education in US K-12 Schools. This report is our most recent in a multiple-year series of Diversity in K12 CS education reports with Gallup in an effort to share new research with advocates, administrators, nonprofit partners and the tech industry to continue addressing gaps in computer science education.
While the 2020 Gallup reports shed light on many gaps related to race, gender and community size, we wanted to increase awareness of the gender gap, specifically, since the gender gap for girls and young women is still as stark as it was when we first released the report back in 2015.
Seventy-three percent of boys told researchers they were confident about learning computer science, compared with 60% of girls. (You can see more details in the full report.) Behind these statistics are real students who are missing opportunities for acquiring critical skills, knowledge, and opportunities. When girls miss out on opportunities to learn computer science, the tech industry misses out on their perspectives and potential innovations.
To help bring attention to the challenges, beliefs and stereotypes with which girls grapple, we partnered with London-based designer Sahara Jones to highlight the young girls’ voices behind these statistics:
B2B Marketing News: Influencer Ad Budgets Rise, B2B Buyer Report, Stellar US Ad Market Spending Increase, Zoom’s Immersive View, & LinkedIn’s LXP
What B2B Buyers Say Sellers Can Do to Influence Their Purchase Decisions [Report]
71 percent of B2B buyers see client desires and needs as the leading influences on purchase decisions, while 68 consider showing what’s possible or how to solve a problem as being the biggest influence — two of several statistics of interest to B2B marketers in recently-released survey data. MarketingCharts
U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
March saw the U.S. ad market grow nearly 25 percent since the same time last year, and even managed to increase 7.2 percent from pre-pandemic March 2019 levels, according to newly-released Standard Media Index (SMI) data. MediaPost
Zoom launches Immersive View to unify participants in the same virtual room
Zoom has announced that up to 25 people can virtually co-occupy shared environments using a recently-launched feature, in a move aimed at expanding the video conferencing firm’s traditional participant presentation format of individual square streams. VentureBeat
Study Finds Independent Agencies Make Strong Comeback In Q1
64 percent of independent agencies had increased first quarter revenue year-over-year, while 75 percent said that they expect remote working options to endure into post-pandemic routines — two of several findings in recently-released survey data. MediaPost
LinkedIn Announces ‘LinkedIn Learning Hub’ to Provide More Comprehensive Skills Development Pathways
Microsoft-owned LinkedIn (client) has announced that its forthcoming learning experience platform (LXP) will offer a variety of new community-based learning and other skill-boosting features of interest to digital marketers. Social Media Today
IAB: Ad ‘Confidence’ Has Surged, Less Frequent Reviews Of Budgets
Some 61 percent of U.S. advertising executives are confident or very confident in the stability of their advertising budget for the rest of 2021 — sharpy higher than the 22 percent who expressed the same levels of confidence in November of last year, according to newly-released survey data. MediaPost
Reddit unveils its Clubhouse clone, Reddit Talk
Social news aggregator and discussion platform Reddit has launched Reddit Talk — its flavor of the audio-call-based communication app format popularized by Clubhouse, which Reddit has made available for both iOS and Android devices, the firm recently announced. TechCrunch
Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads
Facebook has announced testing of new in-stream ads with a variety of topic-based targeting features, utilizing machine learning to offer what the social media giant expects to be increased response rates. Social Media Today
Microsoft Advertising Unleashes Ad Units And The Ability To Import Facebook Campaigns. What Else Is New?
Digital advertisers can use a new feature being tested by Microsoft to more easily bring campaigns from Facebook Ads into Microsoft Advertising, and the firm also released an array of new ad formats including video ads for search results, Microsoft recently announced. AdExchanger
Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets
Paid branded content and influencer marketing have accounted for 20 percent of 2021 digital advertising budgets, while influence marketing was seen as the second most important digital ad option for 2021, according to recently-released survey data. MediaPost
ON THE LIGHTER SIDE:
A lighthearted look at “the state of digital advertising” by Marketoonist Tom Fishburne — Marketoonist
How Pixar Uses Hyper-Colors to Hack Your Brain — Wired
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Finding Acceptance and Identity through Trail Running, even though I’m not a Runner [Video] — Tim Washer
- TopRank Marketing — Using Social Media Polls for Market Research — Utah State University
Have you located your own top B2B marketing story from the past week of industry news? Please let us know in the comments below.
Thanks for joining us for the TopRank Marketing B2B marketing news, and we hope that you will return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Influencer Ad Budgets Rise, B2B Buyer Report, Stellar US Ad Market Spending Increase, Zoom’s Immersive View, & LinkedIn’s LXP appeared first on B2B Marketing Blog – TopRank®.
Poste Italiane, attenti al nuovo pericoloso phishing via SMS
Si fa sempre più sofisticata l’opera degli hacker nel tentativo di impossessarsi dei dati delle loro ignare vittime per poi sfruttarli per commettere reati di varia natura, o svuotargli il conto in banca. L’ultima “trovata”, chiamiamola così, coinvolge suo malgrado Poste Italiane e il suo servizio PosteID, abilitato SPID, mirando a colpire i suoi clienti attraverso una serie di finti SMS che nascondono un tentativo di phishing vero e proprio.
A Matter of Impact: April updates from Google.org
Last week we celebrated Earth Day — the second one that’s taken place during the pandemic. It’s becoming clear that these two challenges aren’t mutually exclusive. We know, for example, that climate change impacts the same determinants of health that worsen the effects of COVID-19. And, as reports have noted, we can’t afford to relax when it comes to the uneven progress we’re making toward a greener future.
At Google, we’re taking stock of where we’ve been and how we can continue building a more sustainable future. We’ve been deeply committed to sustainability ever since our founding two decades ago: we were the first major company to become carbon neutral and the first to match our electricity use with 100 percent renewable energy.
While we lead with our own actions, we can only fully realize the potential of a green and sustainable world through strong partnerships with businesses, governments, and nonprofits. At Google.org, we’re particularly excited about the potential for technology-based solutions from nonprofits and social innovators. Time and again we hear from social entrepreneurs who have game-changing ideas but need a little boost to bring them to life.
Through programs like our AI for Social Good Initiative and our most recent Google.org Impact Challenge on Climate, we are helping find, fund, and build these ideas. Already they’re having significant impact on critical issues from air quality to emissions analysis. In this month’s digest, you can read more about some of these ideas and the mark they’re making on the world.
In case you missed it
Earlier this month, Google sharedour latest series of commitments to support vaccine equity efforts across the globe. As part of this, Google.org is supporting Gavi, The Vaccine Alliance, in their latest fundraising push with initial funding to help fully vaccinate 250,000 people in low and middle income countries, technical assistance to improve their vaccine delivery systems and accelerate global distribution and Ad Grants to amplify fundraising efforts. We’ve since kicked off an internal giving campaign to increase our impact, bringing the total vaccinations funded to 880,000 to date, which includes matching funds from Gavi. And in the U.S., we’ve provided $2.5 million in overall grants to Partners in Health, Stop the Spread and Team Rubicon who are working directly with 500 community-based organizations to boost vaccine confidence and increase access to vaccines in Black, Latino and rural communities.
Da Fermi ad Ampere, 10 anni di GPU Nvidia GeForce: 44 modelli alla prova
Amazon: numeri da record nonostante le riaperture
I primi tre mesi del 2021 sono stati il miglior trimestre della storia di Amazon. Nonostante l’allenamento delle restrizioni anti Covid, con la conseguente riapertura delle attività commerciali, il colosso dell’e-commerce ha fatto registrare una crescita dei ricavi del 44%, ovvero a 108,5 miliardi di dollari. Secondo i dati che rimbalzano oggi sull’Ansa, l’utile netto di Amazon è triplicato: 8,1 miliardi di dollari o 15,79 dollari per azione. Risultati importanti se si pensa che gli analisti avevano previsto, nella migliore delle ipotesi, un fatturato da 104,5 miliardi e un utile da 9,69 dollari.
Netflix introduce un nuovo tasto per gli spettatori indecisi
Netflix si aggiorna e rende finalmente disponibile una nuova funzione di cui vi avevamo già anticipato l’esistenza diverse settimane fa. Stiamo parlando del tasto “Play something” (Riproduci qualcosa), pensato per tutti coloro che di solito trascorrono parecchio tempo prima di scegliere qualcosa da guardare, o che addirittura non sanno letteralmente cosa vedere. Il colosso dello streaming, fresco del raggiungimento dei 200 milioni di utenti in tutto il Mondo, cerca così di “aiutare” questa tipologia di clienti a rompere gli indugi e a non perdere tempo, facendo automaticamente partire un contenuto mai visto prima dall’utente. Il pulsante apparirà sotto il nome del profilo degli utenti nella schermata di accesso, nel menu di navigazione a sinistra e nella home page di Netflix.
Podcast del Disinformatico RSI di oggi (2021/04/30) pronto da scaricare
È disponibile il podcast di oggi de Il Disinformatico della Rete Tre della Radiotelevisione Svizzera, condotto da me insieme a Tiki. Questi sono gli argomenti trattati, con i link ai rispettivi articoli di approfondimento:
- Apple rende visibile il tracciamento pubblicitario: Facebook teme di perdere così metà del proprio fatturato
- Aggiornate macOS alla versione 11.3, tura una falla molto grave già in uso (e una sessantina di altre meno gravi)
- Bye bye, Emotet
- Un blackout informatico molto, molto canadese
Il podcast di oggi, insieme a quelli delle puntate precedenti, è a vostra disposizione presso www.rsi.ch/ildisinformatico (link diretto) ed è ascoltabile anche tramite feed RSS, iTunes, Google Podcasts e Spotify.
Buon ascolto!
Amazon Prime Day 2021 anticipato a giugno, è ufficiale
In occasione della call per comunicare i risultati finanziari del primo trimestre del 2021, Amazon ha annunciato ufficialmente che l’atteso Prime Day 2021, proprio come si era vociferato di recente, si terrà nel mese di giugno. Solitamente, la giornata (o più di una) dedicata alle offerte viene fissata a luglio, quindi quest’anno dovrebbe svolgersi in anticipo rispetto alla tabella di marcia.
Green pass Covid-19: associazioni dei diritti civili contro UE
Sono ben ventotto le associazioni che difendono le libertà civili dei cittadini europei che hanno scritto una lettera al Parlamento Europeo esortandolo a riconsiderare il suo progetto di passaporto vaccinale digitale. Secondo la coalizione, infatti, tale provvedimento, se applicato, rischierebbe di generare delle discriminazioni individuali, vista l’assoluta mancanza di protezione dei dati personali e nessuna salvaguardia contro la sorveglianza. “Un progetto simile”, ha spiegato un portavoce dei gruppi, “dovrebbe fare il massimo per accrescere la protezione dei dati e non produrre discriminazioni“.
Twitter, boom di iscritti durante la pandemia
Nel corso del recente resoconto finanziario, inerente al guadagno del primo trimestre del 2021, Twitter ha fatto luce su quanto l’azienda sia cresciuta nel corso della pandemia. Ha registrato un aumento di circa il 20% di iscritti rispetto all’anno precedente: da 166 milioni contati nel 2020 adesso ne avrebbe circa 199 milioni attivi ogni giorno.