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B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement
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<div>B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement</div>

2022 August 5 MarketingCharts Chart

2022 August 5 MarketingCharts Chart

LinkedIn Continues to See ‘Record Levels’ of Engagement and Sessions Growth
Microsoft’s latest performance report revealed that its LinkedIn professional social network had topped 850 million members, with the number of user sessions expanding by 26 percent, accompanied by revenue that grew by 26 percent during the most recent quarter year-over-year, increasing by $768 million, Microsoft recently announced. Social Media Today

Google, Microsoft Report Slowest Revenue Growth In Two Years
Google-parent Alphabet saw revenue that grew by 13 percent during the second quarter of 2022, reaching $69.7 billion, the search giant’s slowest growth since the same quarter in 2020, while revenue from the search portion of the firm’s business climbed by 14 percent year-over-year, while Microsoft reported revenue up 12 percent, also its slowest growth in two years, the firms recently reported. MediaPost

Twitter’s new tests allow you to post images, videos and GIFs in one tweet
Twitter has begun testing a multimedia tweeting option that allows individual tweets to contain up to four digital assets, including images, videos, animated GIFs, and other supported media types on the platform, presently being tested on Twitter’s mobile app, the firm recently announced. TechCrunch

Social Media Users Expect Quick Responses to Messages Posted on Brands’ Digital Channels
Some 52 percent of U.S. social media users have said that they expect brands to respond to social queries within one hour, with 27 percent who want brands to respond within 30 minutes, while 10 percent expected five minutes, according to newly-released survey data on interest to B2B marketers. MarketingCharts

IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
During the second half of 2022 marketing executives are expecting to spend some seven percent more on advertising, while overall spending for the year is expected to come in some 31 percent lower than expected, with the most growth being driven by the technology category, according to recently-published Interactive Advertising Bureau (IAB) survey data. MediaPost

Apple to introduce new App Store ad placements: the industry reacts
Apple is rolling out new advertising options for its App Store, expanding on the search tab and results ads that the firm has previously offered, providing B2B marketers with new options for increasing brand exposure in the popular Apple App Store environment, Apple recently announced. The Drum

2022 August 5 Statistics Image

Which Data Capabilities Are Still Out of Reach for Marketers?
42 percent of marketing leaders have said that real-time access to insight data was their most-sought data capability, with 40 percent pointing to predictive analytics, and 26 percent seeking data supply chain and governance, according to newly-released survey data of interest to digital marketers. MarketingCharts

Twitter tests a ‘tweets per month’ counter
Twitter’s latest test could provide B2B marketers and brands helpful insight when considering which accounts are active enough to follow, as the platform has begun testing a visible count showing the number of tweets that a user has posted over the past month, Twitter recently announced. TechCrunch

Americans Deem Ad Biz More Trustworthy Than Media, Both Trail All Other Industries
The technology, entertainment, and telecom sectors topped the list when it comes to the most-trusted brand categories, while news and social media occupied the least-trusted industries, according to newly-released survey data of interest to B2B marketers. MediaPost

[bctt tweet=”“People make purchasing decisions based on recommendations and perceptions of people (not brands)
they respect and trust. Influencers will be essential for humanizing B2B brands in 2022.” — Tamara McCleary @TamaraMcCleary” username=”toprank”]

Vast Majority of B2B Buyers Say Vendor Content Impacts Purchase Decision
68 percent of B2B buyers have said that a strong knowledge of a company and its needs was the top reason for choosing a vendor, with 62 percent pinpointing providing higher-quality content, and 59 percent who noted a stronger knowledge of the business’ landscape and solution area, according to recently-published report data. MarketingCharts

ON THE LIGHTER SIDE:

2022 August 5 Marketoonist Comic Image

A lighthearted look at “Data-Driven” by Marketoonist Tom Fishburne — Marketoonist

The Square in This Optical Illusion Isn’t Actually Changing Color — PetaPixel

TOPRANK MARKETING & CLIENTS IN THE NEWS:

  • Lee Odden / TopRank Marketing — 86% Of B2B Brands Find Success With Influencer Marketing — Search Engine Journal
  • TopRank Marketing — B2B Influencer Marketing Guidelines For Thought Leadership — Forbes
  • Lee Odden — Creative Process & Content Creation Tips For Entrepreneurs — BBN Times

Have you found another top B2B marketing news item this week? If so, please don’t hesitate to let us know in the comments below.

Thanks for joining us for this week’s TopRank Marketing B2B marketing news, and we hope that you’ll come back again next Friday for another array of the most up-to-date and pertinent B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: What Makes B2B Buyers Decide, Twitter’s New Multimedia Tweets, Brand Trust Study, & LinkedIn’s Record Engagement appeared first on B2B Marketing Blog – TopRank®.

5 Agosto 2022
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<div>Celebrating India’s Independence on Google Arts & Culture</div>

Information can empower people, their cultures and their sense of history. It can also help us understand the world around us today. That’s why we built Google Arts & Culture — to put the world’s cultural treasures at anyone’s fingertips and help museums and other cultural organizations share more of our diverse heritage with the world.

Today, ahead of the Independence Day of India on August 15, we’re launching a new collection: ‘India Ki Udaan’, published in English and Hindi. This collection celebrates India’s unwavering spirit and its 75 years of independence, and the literal title translation means “India takes flight”. It allows anyone to explore more than 120 illustrations and 21 stories created by 10 talented artists, alongside exhibitions from various institutions across India — including the Ministry of Tourism, Museum of Art & Photography, Heritage Directorate of the Indian Railways, the Indian Academy of Sciences and the Dastkari Haat Samiti. This initiative offers a unique view of India and lets people discover some of the most memorable moments in India’s modern history, its iconic personalities, its proudest scientific and sporting achievements, and how women in India continue to inspire the world.

Relive the moments of a newly independent India

On August 15, 1947, India gained independence from British rule following the Independence Movement led by Mahatma Gandhi and his message of nonviolent resistance. ‘India Ki Udaan’ takes people back to the Independence Day Celebrations in 1947 and Jawaharlal Nehru being sworn in as the first Prime Minister of Independent India. It tells the story of how the Indian Constitution was drafted over three years, as well as India’s first general elections which consisted of a sixth of the world’s population going to vote — making it the largest election in the world at the time. Explore the majestic Red Fort, lying at the heart of Delhi, where India’s Prime Minister hoists the National Flag from the monument’s ramparts each year on Independence Day.

Discover the steps of progress

In December 1946, Sarojini Naidu, one of the women members of the Constituent Assembly, said during the First Session of the Constituent Assembly: “[…] I hope the smallest minority in this country will […] be represented.” In 2015, Madhu Bai Kinnar made history when she became India’s first transgender Mayor in Chhattisgarh’s Raigarh Municipal Corporation. Another important step was the historic Decriminalization of Section 377 on September 6, 2018, when homosexuality was legalised and love was constitutionally recognised. Each of these victories have opened doors for a more hopeful future.

  • Black and white photo of a large crowd of people in a room watching two men standing in the center with a microphone stand.

    The photo shows Jawaharlal Nehru being sworn in as First Prime Minister of Independent India on August 15, 1947.

  • Illustration of a bald man wearing gold wire rimmed glasses and white clothing with his palms pressed together in prayer position, against a blue background.

    Mahatma Gandhi is perhaps the most celebrated Indian public figure in the world. His ideas and words have influenced many of the world’s most powerful political leaders, freedom fighters, social activists, thinkers, and artists alike: from Martin Luther King to Nelson Mandela to John Lennon.

  • Black and white photo of a circular room with windows, with rows of people sitting on benches and looking at loose papers.

    The Constitution of India was adopted on January 26, 1950. The 299 member Constituent Assembly drafted the Constitution of India over three years. The first meeting of the Constituent Assembly was attended by 205 members, including 9 women.

  • Illustration of a person wearing traditional pink and green Indian clothing, colorful earrings, red painted nails, palms pressed together in prayer position, against a pink, purple, magenta patterned background.

    On January 4, 2015, Madhu Bai Kinnar made history when she became India’s first transgender Mayor in Chhattisgarh’s Raigarh Municipal Corporation.

  • Illustration of a person wearing a large rainbow skirt in front of a crowd of people holding rainbow flags and looking happy, outdoors.

    On September 6, 2018, the Supreme Court of India decriminalized homosexuality. A five-judge constitutional bench struck down the 1861 colonial-era law, which remained in force for 157 years.

  • Illustration of an octagonal prism structure with a purple, red, orange grid patterned and labeled “Aryabhata” floating in outer space between stars and two planets.

    Named after a prominent Indian astronomer and mathematician of the 5th century CE, the Aryabhata was India’s first satellite. It carried scientific instruments to explore conditions in Earth’s ionosphere, measure neutrons and gamma rays from the Sun, and perform investigations in X-ray astronomy.

  • Illustration of an astronaut in a space suit with the helmet down, against a backdrop of outer space, a rocket, a satellite, and three planets.

    Wing Commander Rakesh Sharma, an Indian Air Force pilot, is the first Indian citizen to have traveled to outer space. Sharma spent 7 days, 21 hours, and 40 minutes aboard the Salyut 7 during which his team conducted scientific and technical studies.

Learn about India’s achievements in outer space

Did you know that India had its own Antarctic research base? Or that India’s first uncrewed satellite was launched in 1975? On that day, India became the world’s 11th nation to send a satellite into orbit. Nine years later, Rakesh Sharma became the first Indian who traveled beyond Earth.

…and in sports

  • Illustration of a boxer dressed in orange long sleeve shirt with the flag of India on it, hands up in green boxing gloves, against a dark blue background of a boxing ring, flowers, and stars.

    Nikhat Zareen won the gold medal at the 2022 IBA Women’s World Boxing Championships, in Istanbul.

  • Illustration of a runner mid-run in a racetrack wearing tan colored tanktop with “India 16” on it, shorts, and shoes. A crowd watches from the bleachers labeled “Asian Games”.

    Milkha Singh, known as the Flying Sikh, is the only athlete to win gold at 400 meters at the Asian Games and the Commonwealth Games, in 1958.

  • Illustration of a group of 5 people with their hands up, holding a large golden medal labeled “XIV OLYMPIAD LONDON 1948”, against an orange and yellow striped background.

    India’s Olympic gold in field hockey in 1948 was the newly sovereign nation’s first major sporting triumph.

  • Illustration of a person in a suit holding a silver cup medal, against a colorful background of athletes, sports equipment, flowers, confetti, and traditional Indian patterns.

    In 1983, the India cricket team defeated the West Indies by 43 runs at the Lord’s Cricket Ground in London, winning its first World Cup.

Get inspired by Indian women

Women in India have played a huge part in shaping the rich culture of the country, revolutionizing the fields of science, technology, mathematics, politics and more. Meet Rajkumari Amrit Kaur, India’s first Health Minister – an enormous breakthrough for women’s representation in the newly independent country. Learn about more firsts: Leila Seth, the first female Chief Justice of India, and Bhanu Athaya, the first Indian Oscar winner. Or get to know Anuradha T.K., a scientist who joined the Indian Space Research Organisation (ISRO) in 1982, and became the first woman to be a satellite project director there. Or Vidita Vaidya, a neuroscientist who studied emotions and the brain, particularly when it came to depression.

10 years of Google Arts & Culture in India

Time flies when you’re working on something you’re passionate about. Google Arts & Culture’s journey in India started in 2012 when the National Museum and National Gallery of Modern Art joined our platform, and has since continued. We are proud to have partnered with local institutions to bring India’s cultural heritage to people all around the world – from immersive tours of World Heritage Sites like the Taj Mahal and Hampi, to close-ups of Raja Varma’s lavish paintings, unforgettable journeys by Indian Railways, and detailed stories about pioneering Indian women.

Today, millions of people from across the world can explore 2,100 exhibitions provided by over 100 partners in India. They can also experience incredible India in 360 degrees, as never seen before. Take a journey across Hampi, Goa, Delhi and Amritsar, and explore the places and people that make each of these iconic Indian sites incredible.

  • Color photograph of a person painting a pattern onto a leather shoe, surrounded by a pile of leather shoes.

    Discover the story behind jutti – a type of leather shoe decorated with extensive embroidery.

  • Painting of a person holding a small round fruit in one hand, dressed in traditional Indian clothing and jewelry, looking off to the side, against a grey background.

    In this soft, naturalistic painting of a young woman, the aristocratic Raja Varma introduced a new visual language to Indian art. This sensuous portrait remains one of his most affecting works.

  • Close up color photograph of a hand painting with blue paint a black and white illustration of the Indian god Ganesh on leather.

    Test your knowledge of India’s art forms with Guess That Craft and see how India’s unique craftsmanship helps define this nation.

  • Black and white photograph of a large outdoor stone structure with rounded roofs, surrounded by trees, towers, and a large pool of water in the forefront.

    The Taj Mahal needs no introduction. Built by emperor Shah Jahan in memory of his wife Mumtaz Mahal, the marble mausoleum is one of the crowning achievements of the Mughal Empire and one of the seven Wonders of the World. Experience this great monument through a virtual tour.

  • Black and white photograph of a large outdoor mound of earth, with tall stone edifices in front of it.

    Sanchi Stupa, a Buddhist complex, is one of the oldest stone structures in India and an important monument of Indian Architecture. It’s famous for its Great Stupa – which translates roughly as “heap” from Sanskrit. You can also explore it in 3D.

  • Color photograph of an intricate exterior of a tan, white, grey building with archways, pillars, and ornate carvings.

    Though millions use this train station every day, the majesty of the Chhatrapati Shivaji Maharaj Terminus never goes unnoticed. You can explore it in 360 degrees at Google Arts & Culture.

  • Color photograph of a glass bowl of honey, mortar and pestle with green leaves, a vial of yellow clear liquid, and various loose spices against a white background.

    Āyurveda, the ‘Science of Life’, originated in ancient India and is thought to be one of the earliest medical sciences in the world. Discover the various ingredients used in Āyurveda medicine.

  • Intricate woven cloth split into three visual sections, each one with a border of red and yellow pattern, depicting an abstract vase of flowers against a red background.

    As the Mughal kings traveled around their kingdom, they slept in adorned tents called Kanat. This lavish tent hanging of the early 18th century is befitting of the royal entourage.

  • Color photograph of a dark grey statue of a person in a robe with their eyes closed, standing barefoot with a flat circle behind their head, against a white background.

    Standing Buddha is an aesthetically stunning example of Gupta art. The Buddha’s following grew even further in the years after his passing, and he became a frequent subject of Indian art. Follow the stages of his life depicted through sculpture.

  • Faded illustration of a person with four arms holding a piece of jewelry, plants, a cloth, and papers, dressed in an orange robe and standing barefoot among white lotus flowers.

    This painting of a divine woman robed in saffron is an early depiction of Bharat Mata, or ‘Mother India’ – a personification of India as a mother goddess. You can study Abanindranath Tagore’s painting also in augmented reality on your smartphone.

To our more than 100 Indian partners, a huge thank you. And by partners, we mean everyone: curators taking the time to create a stunning online exhibition, the art handlers who help digitize thousands of spaces and archives, the preservation expert sharing fragile treasures, the directors who believe in participating in an online platform, and everyone else behind the scenes.

We hope that the merging of new technologies and India’s rich cultural heritage will provide many more opportunities to share compelling stories, exhibits and experiences that can be enjoyed by anyone, wherever they might be. As we go forward, we’ll continue to work with partners and artists to enrich the collection.

5 Agosto 2022