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A Lugano parliamo di rifiuti, tecnologia e sostenibilità l’11 settembre alle 18
LuganoLivingLab, il laboratorio urbano della Città di Lugano, mi ha invitato a partecipare a un incontro pubblico su Tecnologia, spazzatura e sostenibilità, che si terrà al Boschetto del Parco Ciani a Lugano l’11 settembre alle 18.
Sul palco ci saranno Andrea Scarinci, Project Manager del Progetto eQuiD (Lugano Living Lab), Cristina Giotto, direttrice di ATED, e Silvia De Ascaniis, coordinatrice della Cattedra UNESCO in tecnologie digitali per un turismo sostenibile dell’Università della Svizzera italiana, e il sottoscritto. Saremo moderati da Giada Marsadri, musicologa e conduttrice.
Parleremo di strategie e astuzie che possiamo adottare concretamente per ridurre l’impatto dei nostri dispositivi e discuteremo con dati ed esempi concreti della questione del digital-divide e del progetto eQuiD sviluppato dalla città di Lugano.
L’evento fa parte del Festival ARS Electronica Lugano Garden, è aperto a tutti e gratuito, e sarà fruibile anche in streaming.
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Discover Dubai’s Culture & Heritage with Google Arts & Culture
In Dubai, we believe our future is derived from our past. While my hometown has become renowned for its fast-paced development and soaring skyscrapers, many people still don’t know about the rich culture and heritage this city holds.
Today, I’m proud to unveil ‘Dubai’s Culture and Heritage’, launched in collaboration with Google Arts & Culture, which will help you discover my hometown’s story and its vibrant art scene through more than 80 expertly curated stories, 5 audio stories, 25 videos, and over 800 high-resolution images of arts, crafts, heritage sites and much more.
Did you know Dubai was a trading port?
Some people wonder what it was like to live in Dubai before the city became a bustling metropolis. What better way to learn than to hear firsthand from some of Dubai’s residents, from pearl merchants, boat builders and craftspersons to hearing about childhood memories of swimming in the Dubai Creek.
For many of us, the traditional Emirati Majlis, a cultural and social space where members of the community come together for discussions, was and remains a staple feature of our social lives.
To get a sense of traditional life in Dubai, take a virtual walk through alleyways and witness traditional architecture such as buildings with high air towers called Barajeel, in the Al-Fahidi district. You can also learn more about traditional embroidery, palm weaving and, for the coffee lovers, the history and culture of coffee in the UAE.
Modern Dubai, Zaha Hadid and the art scene
Fast-forward with the click of a button to see some of modern-day Dubai’s iconic architecturallandmarks, from towers with 90 degree rotation from top to bottom to torus-shaped structures with Arabic calligraphy and the first hotel to have its interiors and exteriors designed by renowned architect Zaha Hadid.
Dubai’s art scene has also evolved over the years, reflecting the diversity of its social fabric. Learn about one of the city’s first cinemas, learn more about the Sikka Arts Festivaland Art Dubai — two important artistic events held in the heart of the city — and hear from emerging artists from around the world who are using Dubai as a hub to share their work with the world.
Ready to take the tour?
We’re excited to be able to help people, wherever they may be, discover our culture and heritage through our work with Google Arts & Culture. To learn more, visit g.co/dubaiculture or download the Google Arts & Culture app for Android or iOS.
All the ways to print your memories with Google Photos
We use photos for so many things: to decorate our homes, reminisce with family and friends, and make personalized gifts. But today, most (if not all) of our photos — our memories — are digital. That’s why Google Photos has multiple ways to print your photos, so you can easily celebrate and save life’s meaningful moments.
Now we’re rolling out larger photo print sizes, a new option to get your prints delivered right to your door and new canvas print sizes, so there are even more ways to print your favorite pictures. And because Google Photos helps you keep your photos organized and searchable, it’s easy to find what you want to print even if you’re looking for a shot from years ago.
Turn your memories into photo prints
Google Photos makes it easy to turn your memories into photo prints right from the app. And today we’re starting to roll out the ability to have photo prints delivered right to you in the U.S. Starting at $0.18 per print (plus shipping), you can choose between our existing 4×6, 5×7 or 8×10 prints, or four additional sizes: 11×14, 12×18, 16×20 and 20×30 prints.
Come riparare smartphone e tablet: gli strumenti di iFixit
5 Tips for Promoting B2B Content Co-Created with Influencers
Working with influencers creates an amazing opportunity to co-create and co-promote content for B2B brands. The brand can promote the influencer and vice versa. It’s a win-win.
Along with the win comes a responsibility to promote your B2B marketing content in a way that captures attention. It’s social media marketing after-all. To help you get the most out of your investment in content collaborations with influencers, here are 5 tips to spice up your social media posts. Follow this advice and the valuable content your influencers have helped you create will better reach, engage and inspire your customers.
Tips for co-creating share-worthy influencer content
Tip 1 – Tag, tag, tag
It’s important to give credit where credit is due, so be sure to mention and tag all influencers included in the content piece within the copy of your social posts. It’s a great way to spotlight and highlight your co-creators and add third party credibility to brand content. If an influencer is not on a particular social platform, you can mention them and tag their company.
When you @ tag influencers on platforms like LinkedIn or Twitter, the post can create a notification to the influencers and prompt them to engage and share. When influencers interact with brand social content, it can trigger the social network ranking algorithm to show the brand post in your community’s feed more frequently helping you stand out and reach even more influencers and customers.
Extra tip – having a hard time tagging an influencer on LinkedIn? Follow them first, and post it natively on the platform.
Tip 2 – Be concise
Social media, especially Twitter, is short and to the point. Think about social posts like you would a headline. If you were asked to write 3-6 headlines and subheadings for your post, what would you include?
You don’t need to call out that this is a blog post from MY BRAND. If it’s coming from your handle, readers will assume it is your post, unless you call out another source.
When writing for LinkedIn, Facebook or Instagram, just because you can use more than 280 characters, does not mean that you should. If your goal is to get someone to click on a link, think short, sweet and to the point.
Tip 3 – Start with an engaging opening line
Have you read a social post that started with “Our latest post…” or “We spoke to…”?
I have.
Did it drive you to read that post?
Probably not.
The first line of your social media posts need to stand out and pull the reader in, so give them a reason to pick and click your content out of the hundreds of thousands of posts in their feeds. It’s just like the opening line of an article. Here are some ideas on optimizing the title of influencer social content:
- Start with a statistic
- Call out a great quote from the thought leader
- Tease out an interesting point
Here is an example of a social post on LinkedIn that leads with a statistic and showcases influencers
If you start with the most interesting points from the content co-created with influencers in your promotional content on social channels, it will stand-out more for both customers and the influencers.
Tip 4 – Create engaging visuals
Your images need to be as engaging as your copy. Use the great content you co-create with thought leaders to find a stat, line or quote that you can use in visuals that will entice the reader to stop and read your post. Jeff Bullas calls out that tweets with visuals are retweeted 1.5x more than text tweets in his post on visual statistics.
When you include a great thought leader, ask them if you can include their headshot in the visual. It’s nice to show that your content contains great thought leadership.
Here is an example of a gif image that promotes our State of B2B Influencer Marketing research report that features statistics and a key contributing expert, Rani Mani from Adobe.
Tip 5 – Repurpose on Purpose
Many content collaborations with B2B influencers result in substantial content like an ebook, report or blog post as well as involve content opportunities like events. To maximize the promotion opportunity of including the most credible experts in your content, think about going beyond pulling out influencer quotes and sharing them on Twitter, Facebook and LinkedIn.
When you plan your brand content and where influencers will contribute their expertise, think ahead about how you might repurpose that content in different formats and on different channels. For example, you might pull all the influencer quotes from an ebook about a certain topic into an infographic that also includes key industry statistics.
Or you might have someone livetweet/blog a webinar given by an influencer, then create social graphics out of compelling comments the influencer made during the presentation. Those comments could be re-used in a wrap-up blog post and even added to articles about the topic contributed to industry publications.
Creating a Meaningful Experience
When working with influencers, you want them to understand you value their content and want to share it with your brand’s community. Taking that to the next level with great social content they will want to share with their followers is key. Giving them a good experience will lead thought leaders to want to work with you again, and help to drive positive outcomes.
If you would like to learn about B2B influencer marketing from the B2B brand marketers who are doing it every day, be sure to check out the Inside B2B Influence podcast.
The post 5 Tips for Promoting B2B Content Co-Created with Influencers appeared first on B2B Marketing Blog – TopRank®.
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Chromebook keeps important files at your fingertips
We’ve all taken a screenshot, only to have it disappear in a sea of icons on our desktop. Or downloaded a file to a computer…and struggled to find it again. And it can be hard to stay on task when you have to dig to find the document you need.
That’s why earlier this year, we introduced Tote – a holding area on your Chromebook shelf that keeps your important files right at your fingertips. Since we launched Tote, we’ve made it even better, with updates like access to files you’ve scanned, diagnostic reports, saved PDFs and more.
Here are a few tips to keep yourself organized and productive with Tote:
Pin important files for quick access
When you open Tote from your Chromebook’s shelf, you’ll find recent screenshots and downloads – files most people will want access to right away. If you want to keep a specific file handy indefinitely, click to “pin” it to Tote.
If you’re working on a project for a few weeks and know you’ll want to add the same logo across several presentations, spreadsheets and emails – just pin it. When you need the logo, drag and drop it from Tote into your document. It’s much faster than searching through your files every time. Plus, you can select and share multiple files from Tote at once.
Pin as many files as you’d like, and once you’re done with them, you can un-pin or remove them from Tote altogether with a right-click.
Chrome 94: le novità per gli sviluppatori
