Arriva in Italia il fondo YouTube per premiare la creazione di video in formato breve
- I canali devono aver caricato almeno uno Short idoneo negli ultimi 180 giorni.
- I canali devono rispettare le Norme della community, le regole sul copyright e le norme sulla monetizzazione di YouTube.
- I canali che caricano video con filigrane o loghi da piattaforme di social media di terze parti, video non originali (ad esempio, clip non modificate di film o programmi TV) o video ricaricati da canali di altri creator non saranno idonei.
- Non è necessario che i canali al momento monetizzino su YouTube per essere idonei.
- I creator devono essere maggiorenni nel loro paese/area geografica.
Per ulteriori informazioni sui requisiti di idoneità, potete visitare questa pagina.
Listen Up: Why B2B Marketers Are Embracing #InternationalPodcastDay
Why are more B2B marketers than ever before embracing podcasts?
As we celebrate #InternationalPodcastDay — which takes place on Thursday, September 30 — let’s look at the many benefits podcasting holds for B2B marketers, and explore a selection of top marketing podcasts from TopRank Marketing, plus other podcasts from a range of other great marketing leaders across the industry.
When it comes to learning, marketing podcasts are a powerful way to find new takes and tactics for your B2B marketing. They’re also good for picking up new marketing ideas and getting fresh perspectives you might not otherwise find.
Let’s explore how optimism for podcasting marketing and advertising has seen significant growth, take a look at several B2B-marketing-specific podcasts, dig in to examples of other podcasts that can help all marketers learn and grow their craft, and also learn how to go about crafting and promoting a successful B2B marketing podcast.
Growing Optimism For Podcast Marketing & Advertising
When it comes to B2B marketing, utilizing podcasts to promote brand content also offers a wide array of benefits — advantages that have grown during the pandemic .
Spotify’s podcast listener numbers are expected to increase to 37.5 million by 2023, and to overtake Apple by the end of 2021, in a booming market that is expected to see ad spending of more than $1.5 billion by 2022, according to forecast data.
Mobile spending for podcast advertising has also driven increasing optimism among marketers, with 57 percent of mobile advertisers noting that they plan to increase podcast ad spending in the next 6 months, according to survey data.
Our Leading B2B Marketing Podcasts
When is comes to podcasts specific to the B2B marketing industry, we’ve got you covered with two distinct flavors of powerful podcast episodes.
First up is our TopRank Marketing Inside B2B Influence series of podcasts, which are also available in video form, each featuring a powerhouse B2B marketing industry leader interviewed by our own chief executive and co-founder Lee Odden.
Inside B2B Influence has 17 episodes and counting from two seasons, with the latest two offerings featuring Brian Solis of Salesforce and Sarita Rao of AT&T.
You’ll find them all at our Inside B2B Influence podcast show page.
On tap next is our series of Break Free B2B Marketing podcasts, offering three chock-full seasons of subject matter experts, influencers, and future-thinkers each sharing the unique ways they’ve broken free, along with insight on how you can do the same for yourself, your brand, and your business.
You’ll find over 40 episodes at our Break Free B2B Marketing podcast show page.
Even More Marketing Industry Podcasts to Learn From
The following articles we’ve published explore a bountiful harvest of additional podcasts that marketers can learn from, including examples from the SAP Tech Unknown podcast* and 3M’s Science Champions podcast*, along with more than 35 other podcasts:
- 5 Marketing Podcasts To Strengthen Your B2B Efforts
- 10 More Marketing Podcasts To Boost Your Business
- 20 Podcasts To Elevate Your B2B Marketing
Crafting Podcasts For B2B Marketers
B2B marketers are increasingly utilizing podcasts to promote brand content, and have more often than not successfully reaped the numerous benefits that top-quality podcasting offers.
We’ve explored how B2B marketers can benefit from podcasting, both in the form of co-created content marketing and as more traditional digital brand assets, such as the following eight articles detailing how B2B marketers can go about crafting and promoting business podcasts:
- Creating B2B Podcasts That Rise Above The Noise
- How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing
- 10 Tips To Turn Your B2B Podcast Promotions Up To 11
- What B2B Podcasters Need to Know About SEO
- B2B Podcasting: 20 Stats that Make the Marketing Case
- 10 Crucial Steps for Launching Your B2B Podcast Into the Wild
- 5 Unexpected Content Marketing Benefits of B2B Podcasting
- How to Promote Your B2B Podcast
Amaze With Powerful B2B Marketing Podcast Content
Whether you’re just beginning your journey into B2B marketing podcasting or are an old pro who’s explored the universe of podcasting and beyond, as we celebrate this year’s #InternationalPodcastingDay we hope you’ve found new insight and inspiration in the examples we’ve shared.
Crafting award-winning B2B marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Talk with us about how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
*SAP and 3M are TopRank Marketing clients
The post Listen Up: Why B2B Marketers Are Embracing #InternationalPodcastDay appeared first on B2B Marketing Blog – TopRank®.
OPPO Reno6 5G: finalmente un Android originale (e non solo). La recensione
HMS Availability Kit e Flutter: verificare la disponibilità dei servizi Huawei
Amazon presenta Eero Pro 6 e Blink Video Doorbell
Astro è il robot domestico di Amazon: come funziona e cosa può fare
Annunciata una nuova versione della lampada speaker di IKEA
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Dominanza Digitale, serata al The Manzoni.
Al The Manzoni di Milano, in occasione della Milano Fashion Week, è stato organizzato un party speciale a cura di Dominanza Digitale, dal titolo “Digital Performance”. Dominanza Digitale Dominanza Digitale…
L’articolo Dominanza Digitale, serata al The Manzoni. scritto da Paolo Brambilla proviene da Assodigitale.
Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021
The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future trends, marketing insight, and aspirations for new levels of success in the post-pandemic world.
For the past 13 years leading marketers from all over the world have joined to gather in Cleveland, Ohio for one of the world’s most authoritative content marketing events, and this year’s Content Marketing World returns for in-person networking and learning, after taking place entirely in the virtual realm in 2020.
Readers of our blog know we have a long history with the conference starting at the beginning, with 11 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.
A TopRank Marketing tradition that has been imitated in recent years but never truly duplicated is our annual list of content marketing experts ranked according to their social influence, a helpful compilation derived from the hundreds of excellent #CMWorld 2021 speakers.
List Methodology: For this list we utilize the Traackr influencer marketing platform to filter the content marketing subject matter experts who are speaking at the current year’s Content Marketing World conference — using a large number of criteria including the relevance of the individuals to the topic, the degree to which their networks engage, the size of their networks, and other factors. Online data is pulled in from blogs, Twitter, Facebook, YouTube, Instagram, LinkedIn and other social platforms.
The focus topic in question is most undoubtedly “content marketing,” and everyone included on this list is:
- A speaker at #CMWorld 2021
- Ranked in the top-25 for “content marketing” according to our relevance, resonance, reach and audience metrics
Many thanks go to all the people who are actively sharing knowledge about content marketing in 2021 by engaging and helping others with helpful opinions, insights and expertise on the social web. This list is only a beginning point to help expand your own content marketing universe.
In this year’s list there are a few familiar faces and a welcome number of new additions. We plan to learn new lessons from each of these 25 content marketing influencers, and hope you’ll do the same throughout the rest of the year and into 2022 and beyond.
25 Content Marketing Influencers Speaking at CMWorld 2021
Ann Handley @MarketingProfs
Chief Content Officer, MarketingProfs
Presenting: The Art of Storytelling: Telling True Stories Well
Jay Baer @jaybaer
Founder, Convince & Convert
Presenting: How to Lower the Three Drawbridges of Content Success
John Jantsch @ducttape
Founder, Duct Tape Marketing
Presenting: Rethinking the Customer Journey
Michael Brenner @BrennerMichael
Content Marketing Agency CEO & CMO Influencer, Marketing Insider Group
Presenting: 10 Steps To Optimize Your Content Marketing Program for ROI
Presenting: How to Define and Build Your Content Marketing Strategy
Andy Crestodina @crestodina
Co-Founder & CMO, Orbit Media Studios
Presenting: From Keyphrases to Content: The SEO Workshop for Hands-on Marketers
Bernie Borges @bernieborges
Vice President Global Content Marketing, iQor
Presenting: How to Produce Epic Content by Conducting Epic Interviews
Carla Johnson @CarlaJohnson
Marketing & Innovation Strategist, Keynote Speaker & Best Selling Author
Presenting: Courageous Creativity: How Content Marketers Get to “YES!” with Bold Ideas
Andrew Davis @DrewDavisHere
Keynote Speaker & Best-Selling Author, Monumental Shift
Presenting: Embrace The Constraints: Why Adding Constraints Sparks Creativity, Inspires Action & Creates Better Content
Ardath Albee @ardath421
B2B Marketing Strategist & CEO, Marketing Interactions
Presenting: Building B2B Buyer-Driven Digital Experiences
Amy Balliett @AmyBalliett
Founder & CEO, Killer Visual Strategies
Presenting: Building B2B Buyer-Driven Digital Experiences
Melanie Deziel @mdeziel
Chief Content Officer, StoryFuel
Presenting: Prove It: Using Content as Evidence of Your Most Important Claims
Doug Kessler @dougkessler
Creative Director & Co-Founder, Velocity Partners
Presenting: Ask A Dev: Why Your Content Team Needs Developers!
Pam Didner @PamDidner
Author, Founder & VP of Marketing, Effective Sales Enablement
Presenting: Create A Scalable Global Content Marketing Strategy in 7 Steps
Presenting: Let’s Get Glocal…Balance Global and Local for Content Marketing
Kathy Klotz-Guest @kathyklotzguest
Founder, Keeping It Human
Presenting: Yes And…And the Culture of Now: Why the Future of Marketing is Improv
Erika Heald @SFerika
Marketing Consultant, Erika Heald Consulting
Presenting: How to Conduct a Social Media Audit That Helps Your Community Thrive
Meryl Evans @merylkevans
Digital Marketing Professional, meryl.net, Equal Entry, ProResource and Diamond
Presenting: Accessibility Is Everyone’s Job — Marketing Included
Michele Linn @michelelinn
Co-founder and head of strategy, Mantis Research
Presenting: From Flat to Fascinating: 8 Essential Elements to Help Your Original Research Stand Out
A. Lee Judge @ALeeJudge
Co-Founder & CMO, Content Monsta
Presenting: The Content Remix: Turning Familiar Into Original
Presenting: The Future of Work: The Importance of Mentorship Programs
Shafqat Islam @shafqatislam
CEO, Welcome
Presenting: Embracing the Silver Linings: Applying What We’ve Learned to Build Better Connections (& Become Better Marketers)
Zontee Hou @ZonteeHou
President & Chief Strategist, Media Volery
Presenting: Content Optimization & Distribution Workshop
Presenting: Data & Storytelling: Using Social Insights to Shape Your Content
Michael Barber @michaeljbarber
Brand Consultant and Marketing Strategist,
Presenting: Email Marketing for 2021 and Beyond
Presenting: Open Rate Is Dead: What Marketers Need to Know About iOS15
Jessica Best @bestofjess
Vice President, Data-Driven Marketing, Barkley
Presenting: Email Marketing Workshop: What Works and What Doesn’t Work
Joe Lazauskas @JoeLazauskas
Head of Marketing, Contently
Presenting: What Buyers Want from Content Marketing — And Where Marketers Are Falling Short
Joe Pulizzi @JoePulizzi
Founder, The Tilt
Presenting: 10 Content Strategies in 20 Minutes: What Corporate Content Creators Can Learn From Content Entrepreneurs
Tequia Burt @TequiaBurt
Global Blog Editor, LinkedIn Marketing Solutions
Presenting: How LinkedIn is Using its Blogs as a Vehicle for Building Diversity Against a Backdrop of Growth
Even the most detailed statistical analysis, no matter how deep and well-researched, can only take you so far in finding the people who you’ll consider the most helpful and influential in your own daily professional marketing lives, which is why we’d love it if you’d please share the name of other content marketers that influence you the most in the comments section below.
To further your own content marketing expertise, here’s a bonus list of some of our best recent posts about content marketing:
- 10 Ways to Drive Revenue through Content Marketing by Joe Pulizzi
- How B2B Marketers Can Build a Community of Influence with Content
- Equilibrium: 10 Tips to Balance Creativity and Process in B2B Content Marketing
- Write from the Heart for More Memorable B2B Content Marketing
- B2B Content Marketing: 10 Tips to Level Up Your Writing Skills
- Trust and the Search for Answers: How Influence Optimizes SEO Performance
If you’d like to learn more about how being the best answer can help B2B marketers dominate in search, you’re in luck, as our CEO and co-founder Lee Odden will be presenting at Content Marketing World on the topic. Here are the details:
Thursday, September 30 – 2:45pm – 3:15pm Eastern
Workshop with Lee Odden
How B2B Content Marketers Can Dominate in Search: Be the Best Answer
We hope to see you either in-person or virtually at the Content Marketing World 2021 conference, and be sure to follow us on Twitter at @toprank for real-time updates during the conference using the #CMWorld hashtag.
The post Top 25 B2B Content Marketing Influencers and Experts To Follow #CMWorld 2021 appeared first on B2B Marketing Blog – TopRank®.
Rilasciato scikit-learn 1.0: ecco le novità
Xiaomi 11T Lite 5G NE in offerta lancio con 100 euro di sconto!
Strengthening the transatlantic digital space
This week, European and US leaders will convene the first meetings of the Trade and Technology Council (TTC) with the goal of renewing a transatlantic dialogue on critical global challenges and strengthening technological cooperation. As I recently wrote, we strongly support the goals of the Council and believe closer cooperation on digital, trade and economic policy will help achieve shared goals – overcoming the pandemic, achieving an equitable economic recovery, promoting the responsible use of technology, and advancing democratic norms.
The TTC has a wide-ranging agenda, with ten working groups covering a broad array of topics. While it is encouraging that both sides have agreed that all issues should be on the table, the long-term success of the forum will depend on the parties focusing and making progress on the most critical ones. To that end, here are a few that we think merit serious attention:
- Transatlantic regulatory principles:The digital economy and the millions of jobs it supports on both sides of the Atlantic require meaningful consultation between EU and US decision makers based on shared regulatory principles. While policymakers on both sides are rightly debating new rules around technology in areas like AI, it is essential that these and other new policies governing digital markets and services are interoperable and focused on helping and protecting consumers – adhering to principles of consistent treatment, robust due process protections, and safeguards for user privacy and intellectual property.
- Secure transatlantic cyberspace:Internet infrastructure on both sides of the Atlantic and globally is increasingly under threat as cyberattacks continue to exploit vulnerabilities targeting people, organizations, and governments. Greater coordination between European and US cybersecurity work, including building shared standards, is critical to enhanced effectiveness. We’re committed to supporting this initiative, including by partnering with government, industry and academia, and we recently pledged to invest $10 billion over the next five years to strengthen cybersecurity around the world.
- Legal certainty on data flows: In the digital world, where every email and video conference involves the transfer of data, businesses on both sides of the Atlantic need legal certainty that such data flows can continue, subject to agreed protection of consumer privacy. The EU and US urgently need a reliable, long-term agreement on transatlantic data flows. Resolving this issue with a new Privacy Shield will enable Europe and the US to drive trust with allies and globally.
- Responsible use of technology:Artificial intelligence and emerging technologies are increasingly critical to the transatlantic economy and to tackling common challenges like climate change. During the pandemic, AI has been used to boost knowledge sharing, enable better prediction of health trends, and support research to develop vaccines and treatments for serious disease. But these same technologies also present new challenges and risks, as well as potential regulatory conflicts. Under the TTC, the EU and US have an opportunity to establish a common approach to AI policy and research that enables responsible AI innovation and adoption around the world. The business community has an important role to play here, which is why we created a set of AI principles that govern our responsible development of this technology and are sharing our progress in implementation.
- Trade and technology for everyone: All too often, small businesses and workers have been an afterthought when it comes to the international trading system and the technology agenda. A smart approach to trade policy and innovation can bring them back in – and create new opportunities for workers and small businesses on both sides of the Atlantic. The EU and the US should identify access barriers, find new ways to ensure that workers get digital skills, and put digital tools and exporting technologies in the hands of small businesses. At Google, we have launched an updated version of our Market Finder tool, which enables small businesses to sell their goods and services to international markets. And we’re partnering with a range of actors – whether through the European Commission’s Pact for Skills or directly with community colleges, non-profits, and workforce boards – to make our job training programs more accessible. So far, these programs have helped over 100,000 people on each side of the Atlantic to secure new jobs.
- An open internet that respects international human rights:We continue to believe that an open internet – one that respects human rights – benefits everyone. But the open internet is increasingly under threat. According to Freedom House, governments suspended internet access in over 20 countries in 2021 and dozens of countries pursued content rules that would impact freedom of expression. We need democracies – led by Europe and the US – to continue to stand up for internet freedom and human rights in the online space. We are committed to working with governments, multilateral and multi-stakeholder organizations, and other technology companies to advance those values.
The historic partnership between Europe and the US faces some profound challenges, but, as in the past, we have always found opportunities to build and strengthen our partnership based on shared values and common principles. The launch of the TTC is proof that our shared values are stronger than any individual difference of opinion. We applaud this initiative and stand ready to contribute to its success.
Postcards from Pittsburgh
Pittsburgh is an extraordinary American city. A cornerstone of the Rust Belt economy in the 19th and 20th centuries, Pittsburgh’s steel works, mines, and foundries quite literally built the country. As society shifted, so did the city. Today, Pittsburgh thrives as a hotbed of innovation and creativity, with renowned universities, tech startups and a thriving art scene built on a legacy of manufacturing.
Today, Google Arts & Culture is proud to launch Pittsburgh: Proud and Powerful alongside 15 local institutions to celebrate the city’s sports icons, local artists, up-and-coming musicians, foodie spots, and more. To get started, we invite you to get to know the city through the words of the institutions themselves. Partners include the Carnegie Museum of Art, The Pittsburgh Glass Center, The University of Pittsburgh, Carlow University Art Gallery, BOOM Concepts, Mattress Factory, Carnegie Library of Pittsburgh, The Frick, and more. There’s a little bit of something for everyone — so read on to discover what a few of Google Arts & Culture’s Pittsburgh partners love about their own city.
