Il programma completo del CicapFest. Si torna in presenza!
Il CicapFest 2021 si terrà, di nuovo in presenza dopo l’edizione virtuale dell’anno scorso, a Padova da 3 al 5 settembre.
Gli ospiti e relatori sono tantissimi: troppi per citarli uno per uno, e comunque l’ha già fatto egregiamente PadovaOggi, al quale vi rimando per i dettagli, che trovate anche sul sito del CICAP. Molte altre informazioni sono nel sito Cicapfest.it.
Io avrò l’onore di presentare la serata di benvenuto, giovedì 2 settembre alle ore 21, presso l’Agorà del Centro Culturale San Gaetano, con una conferenza-chiacchierata intitolata È difficile fare previsioni, specialmente per il futuro.
Ci ritroveremo anche per parlare di vita extraterrestre e di fantascienza, con un dibattito semiserio ma senza esclusione di colpi sul tema Star Wars o Star Trek? Io rappresenterò il Team Star Trek, mentre l’astrofisico e divulgatore Luca Perri rappresenterà il Team Star Wars insieme ad Alesso Vissani e Giovanni Zaccaria, con la moderazione di Michele Bellone. Se potete venire in costume, per un team o per l’altro, avvisatemi!
Per gli elettrocuriosi: sì, verrò con TESS. Spero di potervela presentare per bene.
Twitter, al via le funzioni per proporre contenuti a pagamento
We’re expanding our support of news in Canada
Access to trustworthy information is important to all of us, and it’s vital for society to continue supporting the reporters who work tirelessly to deliver us news. That’s why today we are announcing new investments to continue our support of Canadian newsrooms and journalists across the country.
Support for Canadian journalism through News Showcase
We have signed agreements with a number of Canadian publishers for Google News Showcase, a product and licensing program that provides a space for newsrooms to curate their content for readers across Google News and Discover. These deals will help support Canadian newsrooms that provide comprehensive general-interest news to the communities they serve. This long-term investment will support news organizations in producing, distributing and explaining essential information to readers. The first Canadian partners for News Showcase are Black Press Media, Glacier Media, The Globe and Mail, Métro Média, Narcity Media, SaltWire Network, Village Media and Winnipeg Free Press.
Together, these eight publishers represent national, regional and local news that touches communities in both official languages from coast-to-coast-to-coast in Canada. Today’s announcement builds on News Showcase deals signed by nearly 800 news publications around the world. More than 90% of these publications represent local or regional news.
Logos of our current News Showcase news partners in Canada
As part of our licensing deals, we’re also paying news organizations for access to select paywalled content, giving Canadians access to a wide range of news content. We work closely with news outlets to determine the right amount of content to share to help drive subscriptions as users experience the benefits of subscribing to authoritative news outlets.
There will be more partnerships to come as we continue to engage in active negotiations with publishers across Canada. We look forward to launching News Showcase here soon.
What publishers are saying about News Showcase
Expanded support through Google News Initiative
News Showcase is just one part of our longstanding, overall commitment to the Canadian news industry. Today we are also announcing additional investments through our Google News Initiative, a global effort to help journalism thrive in the digital age:
Training journalists in digital skills:Over the next three years we’ll train 5,000 Canadian journalists and journalism students on strengthening digital skills in newsrooms – a five-times increase from the 1,000 journalists we’ve already trained to date.
Supporting business sustainability: We’ll expand our business-oriented workshops for small and mid-sized news organizations on topics including audience development, reader revenue and advertising revenue. The 10 sessions will be delivered in French and English and build upon our award winning News Consumer Insights tools.
We are introducing our first custom designed GNI Startups Boot Camp dedicated exclusively to aspiring Canadian news entrepreneurs starting a business or non-profit journalism project in Canada. Applications open in the fall.
Promoting news innovation: We are announcing our third North American Google News Initiative Innovation Challenge to fund selected projects focused on helping local publishers think about new ways to understand, enhance and serve the needs of their communities. Applications are now open.
“When the Halifax Examiner joined GNI Startup Labs, I was cautiously optimistic that it would be of value. But the actual experience has been beyond anything I could have dreamed of,” says Tim Bousquet, editor and publisher of the Halifax Examiner. “Thanks to speaking with other media operators struggling to make sense of our industry, and especially thanks to working hand-in-hand with a coach who walked us through our challenges, the Examiner now has a deeper and more fruitful understanding of our business model, the approach to revenue, and how to prepare for the future and grow.”
These new and expanded programs build on our long-term support for Canadian news organizations of all sizes. In 2019 alone, Google sent five billion clicks to Canadian news sites, for free (an estimated half billion dollars in value, according to Deloitte). During the COVID-19 pandemic, our Journalism Emergency Relief Fund directly supported more than 200 different newsrooms across Canada to keep journalists working and Canadians informed.
Today’s news represents a shared goal that Google and news publishers in Canada are focused on – long-term success for journalism in Canada. That’s why Google is committed to playing a constructive role alongside publishers to enable a sustainable future for news that Canadians can depend on for years to come.
Facebook potenzia Shops e lo porta anche sulle altre sue app
Amazon Advertising genera rendimenti più elevati rispetto a Facebook ADS o Google ADS?
Social Significance: Why B2B Brands Value Social CX & Are Spending More
Why are B2B brands placing greater value on social media, and why are they willing to spend more than ever before on social customer experience (CX)?
New digital marketing research reveals why B2B brands are finding a renewed passion for the expanding benefits of social media, and why they are becoming more willing than ever to spend more for the competitive advantages that social CX offers.
Let’s take a look at some of the latest report and survey data, and see how B2B brands are changing their social media strategies and outlook.
1 — Social Helps B2B Brands Meet Customer Expectations
A new report from Sprout Social reveals how customer expectations have evolved for the brands that they follow on social media.
Examining insight from over 1,000 U.S. consumers and the same number of U.S. marketers, along with 782 million public social messages, the recently-released “Sprout Social Index, Edition XVII: Accelerate” report showed that 90 percent of consumers will purchase from brands they follow on social media.
“For marketers, this is an opportunity to demonstrate how social positively influences all parts of the business and why a brand’s competitive advantage lives on social,” the report suggested.
55 percent of marketers said they used social data for understanding their target audience, while 48 percent used it to develop creative content, and 39 percent for supporting other departments, the report showed.
Only 26 percent of marketers said they used social data to foster connections with customers, however, and just 10 percent said they used the data to inform business decisions.
“88 percent of marketers agree their social strategy positively influences their bottom line,” the research concludes.
The value of social data has generally increased over time, and the new Sprout Social study bears this out, revealing that 47 percent of marketers consider social a resource that influences strategy for multiple organizational teams, while 46 still see it as strictly a marketing resource, with eight percent viewing it as an organization-wide resource for business intelligence.
Something as seemingly simple as responding quickly to customer questions can be very important in brand purchase decisions. 47 percent of consumers said that responding to customer service questions in a timely manner was the top way brands could get them to buy and forgo competitors.
Nearly as important among consumers were brands that demonstrate an understanding of what consumers want and need.
“Nine out of 10 consumers will buy from brands they follow on social, while 86% will choose that brand over a competitor,” the Sprout Social report data showed.
Given the importance customers place on speedy response times from brands, it’s easy to see how the new Sprout Social data indicated that “78 percent of consumers agree that social media is the fastest and most direct way to connect with a brand — and consumers want their voices heard.”
When it comes to sharing feedback about a product or service, after social media, consumers turn to e-mail and a brand’s website (18 percent for each), followed closely by review websites, and just 11 percent prefer calling a brand’s customer service phone number, according to the report data.
Even for reaching brands about customer service issues or questions, most consumers (33 percent) prefer social media, followed by customer service (24 percent), e-mail (23 percent), and just nine percent prefer using a company’s website for such questions.
“44 percent of consumers will unfollow a brand on social because of poor service, putting a damper on brands’ growth goals,” the report warned.
The Sprout Social study surfaces a fascinating distinction between what consumers and marketers believe makes for best-in-class social media performance.
The most important factor among consumers — at 47 percent — was brands that offer strong customer service, while that was only the sixth most important factor to marketers, at 35 percent.
2 — Social Will Drive Post-Pandemic B2B Customer Engagement
According to Ascend2 and Wpromote’s newly-released 2021 State of B2B Digital Marketing report, the number one digital marketing trend B2B brands are prioritizing is the utilization of new social platforms.
42 percent said new social platforms represented their top trend priority, followed by 34 percent who said virtual events, and 30 percent who noted that influencer marketing was a priority trend.
“Brands embraced new social platforms, virtual events, and influencer marketing strategies that can open the door to new opportunities to drive brand awareness and grow new audiences,” the report suggested.
A robust 68 percent of B2B marketers said they expected their digital marketing budgets to increase during the forthcoming year, with 26 percent seeing a significant budget increase ahead, according to the report data.
When it comes to driving revenue, 57 percent of B2B marketers saw social media as the most effective digital marketing channel, followed by content marketing and email, each at 47 percent.
Reinforcing the notion supported by the other research we’ve examined, the Ascend2 and Wpromote data showed that social media was the area of digital customer experience that had the most impact on overall strategic success, according to 57 percent of respondents — ahead of website optimization’s 47 percent and paid advertising’s 42 percent.
“Whatever social platforms you use as a B2B marketer, if you prioritize the time and resources to add new social platforms to your mix, you increase the opportunity to build new audiences and further engage with your existing audience,” Todd Lebo, CEO at Ascend2 told me. “Newer platforms that B2B should consider are TikTok, Clubhouse, and Twitter Spaces,” Lebo added.
We’ve taken a look at how B2B marketers can utilize Twitter Spaces in “On-Target: What’s New With Twitter For B2B Marketers In 2021,” Clubhouse in “How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing,” and other new social platforms in “How B2B Marketing Influencers Are Finding Success On New Social Channels.”
The most successful B2B marketers have also tended to inform their CX strategy by including other departments — a structure that less successful marketers don’t tend to utilize.
Bringing many of these trends and tactics together, account-based marketing (ABM) — or even account based experiences (ABX), as our CEO Lee Odden recently explored in “Is ABX the Next Evolution of B2B Marketing?” — is increasingly used by the most successful B2B marketers.
43 percent of the most successful B2B marketers already have a working ABM strategy in place, and 30 percent are actively implementing one, the Ascend2 and Wpromote data showed.
[bctt tweet=”“To do ABM well, you need to bend the sales odds in your favor. The best way to bend the odds is to utilize customer data you collect over time and deliver a seamless customer experience (CX).” — Ruth Stevens @RuthPSteven” username=”toprank”]3 — Social Drives B2B Customer Experience Personalization
B2B brands are increasing finding success in delivering more personalized CX through social channels.
The digital experiences customers crave can be crucial for building brand affinity, as some 80 percent of respondents in a survey conducted by Salesforce said that these experiences are every bit as important as a firm’s actual products or services.
Brand storytelling helps build more memorable digital experiences, as Microsoft’s Miri Rodriguez has explored, which I outlined earlier this year in “Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling.”
[bctt tweet=”“Storytelling isn’t the mere telling of story, it’s the intentional design of story structure, attributes and elements that conjure emotion, drive inclusion and lead with empathy.” — Miri Rodriguez @MiriRod” username=”toprank”]Some 68 percent of businesses in the Salesforce survey said that they expected brands to demonstrate empathy, but only 37 percent said that they were experiencing it — a sentiment Rodriguez shared when she noted that, “Brands want to transact with people who are showing high levels of empathy.”
Ryan Higginson, vice president and UK/ROI Country Leader at Pitney Bowes, sees a future that includes better customer experiences that go beyond the mere algorithmic.
“B2B decision makers want humanized, personalized, helpful and relevant experiences to reduce complexity and save them time,”Higginson recently noted. “They want businesses to anticipate their requirements beyond the ‘You liked that, now try this’ algorithm. The more B2B organizations get to know their clients at a personal level, the better the relationship becomes and the greater the customer experience,” he added.
A McKinsey study revealed that 97 percent of B2B buyers said that they would use an end-to-end self-serve digital model to make a purchase, with most being comfortable doing so while spending $50K or more.
The pandemic has brought about a shift among B2B buyers, who have grown more comfortable with digital self-service and omni-channel interactions.
LinkedIn’s* State of Sales Report 2021 noted that trust in a brand’s product or service was consistently a top factor in influencing purchases among buyers, and the 2020 version of the report showed that some 75 percent of B2B buyers were particularly influenced by social media, with 84 percent of senior executives utilizing social media to support buying decisions.
We dug into the shift to executive influence in B2B marketing in “Brandfluence – Why Growing Executive Influence is Essential for B2B Marketing,” and also shared 20 tips for driving executive credibility efforts in “20 Ways to Build B2B Executive Credibility and Thought Leadership.”
[bctt tweet=”Social engagement with prospects along with publishing credible thought leadership content warms prospects for conversations that lead to conversion.” — Lee Odden @LeeOdden” username=”toprank”]Reach New B2B Marketing Heights With A Social & CX Mix
There’s no need to make a leap of faith when you have data-backed research informing your digital marketing strategy.
By using social media to drive customer experience personalization and to help B2B brands meet rising customer expectations, B2B marketers will achieve greater levels of post-pandemic B2B customer engagement.
We hope that our look at recent report and survey data will help inform your own B2B marketing efforts as we move ahead towards 2022.
Crafting award-winning B2B marketing with a creative mixture of social media, influence, and memorable digital customer experiences takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
* LinkedIn is a TopRank Marketing client.
The post Social Significance: Why B2B Brands Value Social CX & Are Spending More appeared first on B2B Marketing Blog – TopRank®.
Zoom consente di aggiungere i pronomi di genere
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L’articolo Cos’è il trading di criptovalute? scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
Facebook porta Shops anche sulle altre sue app
A Challenge to understand the needs of local readers
How can local news publishers create the next generation of news products without knowing what their readers need? And how can they flourish without understanding the needs of the larger majority of community residents who do not read their work?
These are crucial questions, and we want to encourage local publishers to explore them in greater depth. Starting today, we are launching the third Google News Initiative Innovation Challenge in North America to help local publishers to think about new ways to understand, enhance and serve the needs of their communities.
We’re inviting publishers to submit ideas for projects that will generate research approaches to better understand these local audiences in order to rethink product and overall strategy.
Since 2019,Google News Initiative Innovation Challenges have supported 67 projects in Canada and the U.S. with over $11 million in funding. Past recipients include projects to tackle big challenges in local news and in diversity, equity and inclusion. California Independent Television Service (ITVS) producedan interactive survey tool designed to allow viewers to share feedback and interact in real time with fellow audience members. Save the Black Press, a project from Black Voice News, is building an open site to allow news organizations to access datasets about the Black population to produce more powerful stories and generate higher engagement with a more informed public.
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L’articolo Portafoglio di criptovaluta Uniswap – Che cos’è? scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
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Chromebooks get new updates for the hybrid classroom
We’ve seen Chromebooks being used in so many ways, from virtual classrooms to entertainment hubs this year. Chromebooks have become the number-one device in K-12 education around the world because they are powerfully simple: opening a world of possibilities for every student and teacher, whether they’re at school, at home or anywhere in between.
We’ve seen a huge transition to schools assigning devices for every individual student, giving them a real sense of ownership over their Chromebooks. As a result, we’re making changes to support schools as they send Chromebooks home. These changes will also help students connect and participate in hybrid classrooms, while creating and sharing their ideas with a wide range of learning tools from podcasting to screencasting.
Easy to use
With Chromebooks, it’s easy to set up the right environment for your school from wherever you are. With over 40 new devices for education in 2021 alone, and Chrome Education Upgrade, admins can enable more than 500 policies in Google Admin Console. And with policies like Zero Touch Enrollment, IT admins can drop ship devices to any location and have the device be ready to go – without ever having physically touch the device.
Automatic updates for up to eight years on devices keep them safe and secure – and with all of the latest and greatest security updates and new features. But it can be challenging to know when devices are reaching their Automatic Update Expiration date. Last year, we updated the Devices page of Google Admin Console to show when devices reach their AUE — and now, we’re adding a new page in Admin Console that enables admins to view Chrome Insights Reports. The first report will be a view of AUE dates of the device fleet, which helps you understand when and how many devices have reached, or are going to reach, their AUE dates. These reports will help you prepare for when you should be thinking about purchasing new devices, and how often.