Clubhouse: crollano i download, idillio finito?
È già finito l’effetto Clubhouse? L’app social dedicata alle trasmissioni audio e ai podcast, dopo il boom dei mesi scorsi sta attirando sempre meno interesse. Sarà che la concorrenza ha preso subito le contromosse con i vari aggiornamenti introdotti da Instagram, Twitter compagnia, ma il numero dei download è una prova schiacciante. Ad aprile i download dell’app di Clubhouse sono stati 922.000, contro i 2,7 milioni di marzo e i 9,6 milioni di febbraio. C’è da dire una cosa, però, come sottolinea Sensor Tower nel suo rapporto: chi ha scaricato l’app è abbastanza fidelizzato e continua ad usarla. La difficoltà sta nel convincere nuove leve, insomma.
Google ci porta alla scoperta del web con Nonno Agenore e il libro “Interland: avventure digitali”
- Utilizza la tecnologia con buon senso
- Impara a distinguere il vero dal falso
- Custodisci le tue informazioni personali
- Diffondi la gentilezza
- Nel dubbio, parlane
I partner nel progetto
“Siamo felicissimi di annunciare un nuovo tassello del lungo percorso che ci vede impegnati ad aiutare le famiglie a vivere la Rete in modo responsabile, insieme ai nostri partner Polizia di Stato, Fondazione Mondo Digitale e Altroconsumo. Il libro è lo strumento didattico per eccellenza e un alleato di genitori e docenti per nutrire la fantasia e la curiosità dei più piccoli, un aiuto per parlare di argomenti complessi con parole semplici ed immagini evocative e giocose. Con “Interland: avventure digitali” vogliamo arricchire ulteriormente il nostro kit di strumenti, con l’obiettivo di raggiungere, attraverso linguaggi diversi, un pubblico sempre più vasto.”
Google Nest Hub 2021: analizza (bene) come dormite durante la notte! La recensione
Sony integrerà la chat Discord su PlayStation
Gli utenti PlayStation potrebbero presto avere un’altra soluzione per comunicare tra loro. Sony ha recentemente annunciato di aver collaborato con Discord per integrare la nota chat nel PlayStation Network all’inizio del prossimo anno.
Facebook, domani la decisione sul caso Trump
Il comitato di supervisione di Facebook ha preso la sua decisione sul confermare o revocare il bando di Donald Trump dalla piattaforma. Tuttavia tale decisione verrà resa nota solo domani, mercoledì 5 maggio 2021, tramite una conferenza stampa che si svolgerà intorno alle 9:00 (ora locale). A svelarlo è il Washington Post, secondo il quale la scelta del Facebook Oversight Board, ovverosia il gruppo esterno creato dalla stessa azienda di Mark Zuckerberg per riesaminare le scelte considerate più spinose della policy del social network.
Oggi è lo Star Wars Day: la saga celebrata in tutto il mondo
Oggi è lo Star Wars Day: dopo più di 40 anni dall’uscita in sala del primo film, la saga cinematografica più famosa di sempre fa ancora battere i cuori dei fan in tutto il mondo. Con nove film, un universo espanso e i suoi personaggi divenuti iconici anche tra i meno appassionati, la saga di Star Wars è passata alla storia anche per l’incredibile operazione di merchandising mai vista fino a quel momento, i cui incassi superarono perfino quelli della pellicola stessa.
Championing women’s sports with the WNBA and ESPN
When I think back to all of the time I have spent watching sports, a few memorable moments rise to the top. Lisa Leslie’s famous dunk, the first in WNBA history, took the world by storm. My daughter and I were on the edge of our seats when the U.S. Women’s National Soccer Team won the FIFA Women’s World Cup for the fourth time back in 2019. And seeing Simone Biles perform multiple signature gymnastics moves that have never been done before is a testament to her creativity and incredible talent. These moments are inspiring and remind us that investment in women and girls allows for them to live out their dreams.
Despite knowing the importance of representation, only 4% of television sports coverage and less than 1% of sponsorship is dedicated to women’s sports. This lack of visibility and support impacts not only professional athletes, but all of us, from fans and emerging athletes to our kids who dream of following in the footsteps of their idols. It even transcends sports by reinforcing standards of inequity. This is something I am personally passionate about, and that we at Google are eager to help change.
Today, we’re proud to announce that we’re embarking on a multi-year partnership with the WNBA and ESPN as a WNBA Changemaker. As a Changemaker, we are committed to increasing visibility and coverage of women’s sports to help break down barriers.
First up, as the Presenting Partner of the WNBA on ESPN, we will work with both companies to deliver “25 for 25”: 25 regular season games on ABC and ESPN for the 25th season of the league. We are also working with ESPN to add a dedicated segment for women’s sports on SportsCenter, ensuring the network’s flagship program celebrates the top plays, inclusive of all genders.
Like all of us, WNBA players have their own stories off the court. So later this month, we’ll work with the league, ESPN and others to launch these stories on ESPN Films’ 30 for 30. We’ll follow Maya Moore and her fight for criminal justice reform as well as get a peek into the energy of last year’s WNBA Playoff Wubble in the documentary “144.”
Finally, as an ‘Official Trends & Fan Insights Partner’ of the WNBA and an ‘Official Technology Partner,’ we will harness the best of Google’s products and innovation to enrich WNBA fans’ connection to the game, to the culture and to one another. We will continue to make it easy to follow the game on Search, helping you check scores, standings, stats and more. Plus, this year you’ll be able see highlights from the recent games on Search, so you never miss any of the action.
Nuova Opel Corsa-e: giovanile e sportiva, con diversi punti di forza
Verizon svende Yahoo al proprietario di un casino di Las Vegas
Yahoo cambia di nuovo proprietà. Verizon, il colosso statunitense che l’aveva acquisito nel 2016 per una cifra record di 4.83 miliardi di dollari, ha deciso di rinunciare all’esperimento di produzione media e advertising che aveva messo in piedi dopo l’acquisizione di Yahoo e, due anni prima, quella di AOL.
Stadia Savepoint: April updates
It’s time for another update to our Stadia Savepoint series, recapping the new games, features and updates on Stadia.
In April, players took up detective work in Judgment as well as within The Darkside Detective: A Fumble in the Dark, solving everything from macabre mysteries to violent crimes. They protected countless treasures from intruders in Legend of Keepers: Career of a Dungeon Manager and breakdanced to the beat in Floor Kids.
In addition to these April games available now on the Stadia store, subscribers to Stadia Pro played new titles like Resident Evil 7 biohazard Gold Edition, SpongeBob SquarePants: Battle for Bikini Bottom Rehydrated, Ys VIII: Lacrimosa of DANA and PIKUNIKU — which they can claim as long as they’re Pro subscribers. More games to add to their growing library on Stadia!
We announced 10 new games from Stadia Makers, the program created in partnership with Unity to support independent developers bringing creative and unique games to the Stadia store. That includes FORECLOSED from Merge Games, a narrative-driven cyberpunk action-adventure coming in summer 2021, and Figment 2: Creed Valley from Bedtime Digital Games, a puzzle adventure through the human mind coming in fall 2021.
Following the April 1 launch of Resident Evil 7 biohazard Gold Edition as a Stadia Pro title, all Stadia players can also now play up to 60 minutes of Resident Evil Village ahead of its release on May 7. This demo is only available to play until May 9 at 5 PM Pacific time, no Stadia subscription or payment required.
Subscribe to Ubisoft+ within Stadia
Ubisoft+ is now available for players to subscribe to directly within Stadia, giving subscribers instant access to an expanded library of their favorite Ubisoft titles. Only available in the U.S.
Search bar on web
Finding your favorite games and add-ons is much easier with a search bar on web.
Stadia library update
An updated user interface for your Stadia library makes it a breeze to keep track of all your claimed and purchased games.
I prodotti Arlo in offerta su Amazon: fino al 35% di sconto
Arlo è tra le aziende leader nel settore della videosorveglianza domestica e le sue piccole e compatte videocamere da interno e da esterno sono tra i prodotti più venduti, complice non soltanto i prezzi contenuti, ma anche specifiche di alto livello e un’affidabilità costruita nel tempo. Da oggi, e soltanto per pochi giorni, tutti i prodotti di Arlo disponibili su Amazon sono in offerta fino al 35% di sconto e questo significa che su alcuni dispositivi si può arrivare a risparmiare fino a 455 euro.
SEBA Bank espande la sua offerta di criptovaluta nella finanza decentralizzata (DeFi)
Con questi nuovi token, SEBA Bank amplia continuamente la propria offerta, ed entra nel mondo DeFi, supportando i token dei più importanti protocolli DeFi disponibili sul mercato. I clienti di SEBA Bank potranno beneficiare di questi nuovi token in tutti i servizi, comprese le soluzioni di investimento, custodia e trading: Synthetix (SNX) è un protocollo di finanza decentralizzato che fornisce un’esposizione on-chain a un’ampia varietà di asset. Uniswap (UNI) è un popolare protocollo di trading…
L’articolo SEBA Bank espande la sua offerta di criptovaluta nella finanza decentralizzata (DeFi) scritto da Michele Ficara Manganelli ✿ proviene da Assodigitale.
Trust and the Search for Answers: How Influence Optimizes SEO Performance
According to the annual Global Digital Overview Report from We Are Social and Hootsuite, 81% of internet users search online for a product or service to buy and 74% have purchased online. Without question, digital engagement and commerce is the new normal and is as relevant for B2B companies as it has been for B2C.
During the pandemic, search engines have become even more important as B2B brands and buyers alike digital transform to virtual engagement for information discovery, consumption and interaction. As a result, many companies have invested more in search engine optimization in order to capture the fast-growing opportunities to be the best answer for customers at the moment of need – when actively searching for solutions.
Best practices for SEO abound on the web including this list from SEMrush:
- Find Your Competitors’ Best Performing Pages
- Inform Your Content Strategy Using A Keyword Gap Analysis
- Use Digital PR To Earn Authority Backlinks
- Improve Your Organic CTR Using PPC Testing
- Optimize For ‘People Also Ask’
- Steal Your Competitor’s Broken Backlinks
- Use Supporting Content To Show Topical Expertise
- Use Internal Links To Supercharge Page 2 Rankings
- Optimize Core Web Vitals
- Make Your PR Team’s Efforts Work Harder For SEO and Turn Brand Mentions Into Links
- Optimize For Image Search
- Clean Up Toxic Links
But what good is optimization for visibility if buyers don’t trust what they find?
Research from CSO Insights reported by MarketingCharts, 27.2% of buyers say web searches are their preferred source of information for solving business problems but 43% rely on subject matter experts (SMEs) from the industry. Trust in marketing has become a challenge and it’s no different with search marketing. A Forbes/Yext study found that only 50% of people trust what they find in search results and research from HubSpot reports that 65% don’t trust ads.
Virtually all SEO efforts emphasize the KPI of ranking on a search engine as the proxy to success but without trust in content, that’s simply not true. Even when companies make the investment to create “great content”, without signals of trust and credibility, those content and SEO investments fall short of being a mediocre user experience at best.
In the world of SEO, you are what you E.A.T.
According to Google’s search Quality Rater Guidelines, one of the most important criteria for evaluating best answer content is the expertise, authoritativeness and trustworthiness of content, creator of the content and the website that hosts the content. More than ever, it is important for marketers that are striving to capture the fast growing opportunities coming from increased use of channels like search to go beyond simply creating great content that is SEO friendly. The new opportunity to be the best answer for customers means optimizing for findability and credibility.
How can marketers optimize content for trust?
According to research from the Demand Gen Content Preferences Study, 95% of B2B buyers prefer content from industry experts and influencers. Partnering with credible experts that have influence, trust and audience attention for the very same topics that marketers are creating and optimizing content for brings together very powerful elements for a successful digital customer experience. Relevant and findable information that is credible.
Creating best answer content in 2021 and beyond means an approach to content marketing that involves aligning best practices SEO and content strategy with influencer marketing and employee advocacy. Effective Content Marketing in 2021 is a team sport and in order to achieve the signals of credibility that search engines need for high rankings and the trust that buyers need when they click through, marketers are finding that collaboration with experts is the solution.
Creating best answer content that is findable in search involves the keyword research and content optimization that you would expect along with core web vitals and tech SEO, internal link optimization and the attraction of relevant links into the site/pages from other websites.
When it comes to content collaboration with experts, whether they are external industry influencers with their own blogs and columns in industry publications or internal key opinion leaders and subject matter experts that also publish, topical alignment is essential. In other words, the topics your customers are looking for should drive both content optimization for search as well as the effort to find the right experts to collaborate with.
Optimize for findability and credibility
What better way to optimize for findability and credibility than to make sure brand content is relevant for what customers are searching for and includes contributions and citations from people that are experts and influential on those very same topics? Activating influencers in SEO friendly ways can mean collaborating on keyword specific content that lives on the brand website or the influencer’s channels. It could also mean collaboration on new web entities or content that lives where the influencer publishes editorially.
Beyond content creation is content distribution because let’s face it: search engines are not the only way buyers can discover great content. Links in social shares can drive substantial visibility, engagement and even conversion when relevant industry experts share with their audiences directly.
When you’re reviewing your SEO performance think about ways to take optimization to the next level and create even better experiences for customers. Make content findable but also credible. Find ways to align your content, SEO and influencer engagement opportunities including:
- Identify experts creating on-topic content with great search visibility
- Seek influencers with Knowledge Panels in Google
- Evaluate influencer’s link attraction rate when they publish or contribute content
- Provide influencers with SEO audits of their blogs so they can improve their search visibility
When content is credible, it not only creates a better user experience for customers using search, it creates E.A.T. signals that can help improve search visibility even more to help your brand truly become the best answer for customers when they need you most.
The post Trust and the Search for Answers: How Influence Optimizes SEO Performance appeared first on B2B Marketing Blog – TopRank®.
Clubhouse presto su Android: iniziati i primi beta test privati
Come vi avevamo anticipato lo scorso mese, manca davvero poco per lo sbarco di Clubhouse su Android. Il nuovo social network con chat audio dovrebbe infatti arrivare sul sistema operativo mobile più diffuso al mondo entro la fine di maggio. A conferma, quasi, della concreta possibilità che tale periodo temporale di lancio possa essere rispettato, la notizia secondo la quale l’azienda avrebbe già avviato i primi beta test privati dell’applicazione.
Xbox conferma il supporto pieno allo sviluppo di giochi per PC
Fin dalla creazione di Windows, Microsoft si è impegnata per quattro decenni ad ascoltare le necessità dei giocatori e degli sviluppatori di giochi per PC, e a imparare dai loro feedback quegli elementi utili per soddisfarne le esigenze e i desideri. Negli ultimi 18 mesi, di conseguenza, sono stati rilasciati grandi giochi per PC come Age of Empires II e III DE, Gears Tactics, Wasteland 3, Minecraft Dungeons e Microsoft Flight Simulator. Inoltre cresce l’impegno nell’ottimizzare al meglio per i computer le conversioni di produzioni da console. In attesa di conoscere i prossimi titoli per PC come Age of Empires IV, Microsoft ha voluto ripercorrere il suo lungo viaggio e indicare i prossimi passi.