Redmi Note 10 ufficiale in quattro versioni!
Xiaomi ha finalmente svelato ufficialmente l’ultimo dispositivo della sua rinomata famiglia di smartphone, ovverosia il Redmi Note 10. Il device è disponibile in quattro versioni chiamate rispettivamente Redmi Note 10 Pro, Redmi Note 10S, Redmi Note 10 e Redmi Note 10 5G. Ciascun modello propone schermi e potenze differenti, ma condividono un’identica tecnologia di alta qualità per quanto riguarda il supporto fotografico, oltre a un livello di autonomia generale sopra la media.
From stay-at-home mom to full-time creator
In 2015, Myriam Sandler had a problem many moms face: Her baby daughter Nicole refused to eat solid foods. Spaghetti, soup, rice … she wouldn’t have any of it. “That was driving me crazy as a first-time mom and I was determined to find a solution,” recalls the Venezuelan-born Myriam, who grew up in Miami.
Fortunately, Myriam had an educational background in psychology and, prior to becoming a mom, had worked with kids that had ADD and ADHD. She eventually realized that baby Nicole likely had “texture sensitivities,” which makes some foods seem unappetizing. So she began to create play activities to help her daughter experience things that felt squishy, slimy, wet or rough. Through feeling the textures, Nicole became accustomed to the sensations and started eating.
“I felt like I had a parenting breakthrough,” Myriam says. This experience inspired her to record short videos of her sensory play activities to share with other parents on social media. What began as an experiment has developed into a booming social media and web presence, as herMothercould brand has attracted more than 640,000 followers on Instagram and 40,000 monthly visitors to her website, along with business partnerships and other opportunities.
Here’s how Myriam went from being a young learning mother to a full-time social media and web creator, promoting her growing, family-friendly brand across multiple online platforms.
Launching on social media
After creating her Mothercould websiteand a brief foray onto Instagram in 2016, Myriam paused content development to focus on her family. In late 2018, after giving birth to her second daughter Emma, she relaunched herMothercould brand on Instagram, featuring kids’ play activities and recipes. “There were no videos out there bringing play into food and activity recipes,” she recalls. “It just exploded and the feedback from other parents and educators was so rewarding. It inspired me to keep creating.”
WhatsApp, da oggi chiamate e videochiamate anche da desktop
Le chiamate e le videochiamate di WhatsApp da oggi sono disponibili anche sulla versione desktop dell’applicazione in modalità one-to-one, quindi da da PC e Mac. Lo ha annunciato la stessa azienda che fa parte del gruppo Facebook Inc. sulla pagina ufficiale della app. Ma non è tutto: il team di WhatsApp ha già preannunciato che in futuro estenderà questa funzionalità anche alle videochiamate e chiamate vocali di gruppo.
Samsung svela la nuova gamma TV per il 2021
In occasione dell’evento virtuale Unbox & Discover, Samsung Electronics ha presentato le innovative tecnologie MICRO LED e Neo QLED, la rinnovata gamma di Lifestyle TV, i monitor e le soundbar che ne arricchiranno il portafoglio 2021. In un contesto storico in cui le persone trascorrono sempre più tempo a casa, le ultime innovazioni di Samsung permettono ai consumatori di trarre il meglio dai loro TV, di lavorare in modo efficiente, comunicare facilmente e dedicarsi alle loro passioni.
Google Fonts: arrivano le icone basate sul Material Design
Nuovo test della Starship di SpaceX: atterraggio riuscito, ma con botto finale
Poco fa SpaceX ha fatto volare il prototipo numero 10 della sua Starship, facendolo salire a circa 10 chilometri di quota per poi fermarsi a mezz’aria ed effettuare una discesa controllata con atterraggio finale. A differenza dei test precedenti, stavolta il veicolo ha frenato correttamente, si è fermato in volo librato sopra la piazzola di atterraggio, sostenuto soltanto dalla spinta di due dei suoi tre motori (uno spento intenzionalmente), e poi è atterrato, anche se un po’ bruscamente e con una lieve pendenza.
Vari minuti dopo l’atterraggio, però, c’è stato il gran finale a sorpresa:
An amazing shot of Starship SN10’s post-landing Rapid Unplanned Disassembly (RUD) after Wednesday’s test flight.
➡️https://t.co/bOsEo1u0u0 pic.twitter.com/FmNtYBFmIe
— Chris B – NSF (@NASASpaceflight) March 3, 2021
È comunque un progresso; non dimentichiamoci che si tratta di voli sperimentali dai quali si raccolgono enormi quantità di dati ed esperienze comunque vadano. Il concetto di scendere in “spanciata” per frenare e poi raddrizzarsi per poi atterrare usando soltanto i motori è stato dimostrato. C’è solo da migliorare il molleggio dell’atterraggio.
E a differenza di altri progetti spaziali (SLS, in ritardo di almeno due anni e fuori budget di 2 miliardi di dollari), questo costa poco e migliora in fretta. Il prossimo prototipo, il numero 11, è quasi pronto.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoragg C’iarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico), Bitcoin (3AN7DscEZN1x6CLR57e1fSA1LC3yQ387Pv) o altri metodi.
Financial Times pubblica le aziende europee che crescono di piu’
— – di Greta V. Galimberti – Trendiest News – – Il quinto elenco annuale delle aziende in più rapida crescita in Europa di FT 1000 vede Londra come città con le attività in maggiore crescita. Peccato che ora … Il Regno Unito non sia più in Europa … Le aziende europee, pur ancora definibili ” ad alta crescita”, in realtà hanno progressi più lenti di un tempo a causa della pandemia. Per la prima…
L’articolo Financial Times pubblica le aziende europee che crescono di piu’ scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
Sanremo D.O.C. musica di origine controllata
— – di Iuliana Ierugan – Trendiest News – – Sicuramente è un Sanremo diverso quest’anno tutto improntato sulla musica, mancherà il colore, la gente che animava le vie attorno al Teatro Ariston.. Vi Volevo parlare di Sanremo D.O.C., musica di origine controllata, un programma televisivo musicale ideato da Danilo Daita, una manifestazione collaterale delle più importanti che si svolge durante il Festival da ben sedici anni ,che ha il merito di dare ulteriore fermento.…
L’articolo Sanremo D.O.C. musica di origine controllata scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
A strong network of women changed the course of my career
Kübra speaking at Women Techmakers Ambassadors North America Summit.
Growing up in Turkey, it felt like women were meant to do one thing: Take care of their children. When I was younger, people always told me I should become a teacher, for the “work-life balance,” so I’d be able to spend more time with my kids. I had an ex-boyfriend who asked me to quit my job to take care of our family, and we weren’t even married yet.
I didn’t realize technology was my passion until after I graduated from college. I noticed that I was on the computer all the time, downloading things, reading about tech. So I went to a digital conference in search of a job. One of the speakers gave a particularly inspiring talk, and I approached him afterward — I was so nervous. He told me to send him my resume, and I ended up with an internship at his company.
That simple action taught me to go after my dreams, even if I didn’t have the right background. Still, as I continued to pursue my career in Turkey’s tech sector — first as a marketing specialist and then as a product development specialist focused on UX design — I noticed how challenging it was for women to make their voices heard. All of the companies I worked for had male leadership, and I constantly felt like I needed to prove myself, to study really hard and perform to a specific standard.
In 2013, I helped organize a women’s conference (DevFest Women by Women Techmakers Istanbul) in Istanbul to help lift up marginalized voices. We brought together almost 1,000 people and provided a platform for dozens of female speakers. This was before programs like Women Techmakers were the norm, and I was able to connect with so many other women who, like me, dreamed of making an impact in the technology space. I didn’t know then that one of those women I met at the time would end up changing my life forever.
After a few more career moves and a brief stint studying business administration in the U.S., I wound up back in Turkey working for a startup building a chatbot analytics platform. I loved being able to help build a product from scratch. But I also knew I wanted to return to the U.S., and I was lucky enough to win a green card lottery. My San Francisco-based company was supportive of the move, and in early 2018, I moved to New York. Five days later, I was fired.
Alone and unemployed in a new country, I immediately turned to the network of women who had supported me in Turkey. One of the women who helped me plan the conference in 2013 was in a contract role at Google and looking for someone to replace her. The timing couldn’t have been more perfect. I landed the job, and soon after, I relocated to Silicon Valley. I worked as hard as I possibly could, and almost two years later, I became a full-time employee.
Tesla Model 3 Performance: la più veloce in versione 2021 sfrutta l’Ecobonus
Stadia Savepoint: January and February updates
It’s time for another update to our Stadia Savepoint series, recapping the new games, features and changes for Stadia.
So far in 2021, players have traveled the world over in the spy thriller HITMAN 3, and they’ve gone long for touchdown passes in Madden NFL 21. They’ve brawled in 16-bit action in Scott Pilgrim vs. the World™: The Game, and they’ve discovered the dark secrets of an ominous world in Little Nightmares II, available now in Stadia Pro. Subscribers to Stadia Pro also gained instant access to play new games like Hotline Miami, Figment and Enter the Gungeon on top of the existing library of Pro games available to play as soon as you sign up.
State Share launched in January — the newest platform feature available only on Stadia — and it lets you capture playable slices of supported games and share them with friends. It’s as simple as taking a capture in-game and a game state will be automatically attached. Share the state via link to give friends the chance to try the same mission or custom level, beat your high score or experience new in-game content. Try it now across the entire HITMAN – World of Assassination trilogy as well as PixelJunk Raiders (play for free in Stadia Pro). State Share will be coming to more games soon.
Samsung lancia Wildlife Watch, progetto di ranger virtuali contro il bracconaggio
Samsung annuncia il lancio di Wildlife Watch, un nuovo ambizioso programma che utilizza la tecnologia per combattere la caccia di frodo nella savana africana. Le fotocamere professionali di Samsung Galaxy S20 Fan Edition (FE) riprenderanno infatti immagini dal vivo che saranno trasmesse in streaming 24 ore su 24, 7 giorni su 7 dalla Riserva Naturale di Balule, in Sudafrica, parte del Kruger National Park.
Google smette di tracciare gli utenti per la pubblicità
Google non venderà più inserzioni pubblicitarie ai propri clienti dopo aver tracciato il comportamento degli utenti sui siti. Si tratta di una vera e propria svolta per l’industria dell’adv online, che secondo gli addetti ai lavori va verso quella rivoluzione auspicata da più parti ormai da anni. La notizia viene riportata dal Wall Street Journal: Alphabet, in sostanza, non utilizzerà più e non effettuerà più investimenti nelle tecnologie di tracking, ovvero quelle che studiano le abitudini degli utenti mentre navigano su Internet.
5 Payoffs B2B Marketers Win From Precision Pacing
How does having a proper pace make for better B2B marketing?
Is there such a thing as an ideal pace when it comes to marketing efforts, and does it matter if you’re in a sprint or an ultra-marathon?
Part of proper pacing is recognizing the length of your marketing race and maximizing your efforts to fully take advantage of each mile of the journey, whether its a short one-off campaign or a protracted always-on marathon.
Knowing and implementing steady pacing are often-overlooked elements in long-term B2B marketing success, so let’s take a look at five ways they pay off.
1 — Burning The Marketing Candle at Both Ends Will Fizzle Out
It’s unfortunately all-too-common for marketers to engage in marketing efforts at an unsustainable pace, leading to burn-out, especially during the pandemic when the boundaries between professional and home life have narrowed or disappeared entirely.
Since penning it in 1978, Neil Young’s iconic lyric, “It’s better to burn out than to fade away,” has been co-opted by countless people in all walks of life, including marketers and many in the frenetic technology sector.
Our content marketing manager Nick Nelson shared how — from SEO and social to experiences and strategy — in our fast-paced digital world, B2B marketers can gain many benefits from slowing down. You’ll find his collection of tips for avoiding burnout in, “In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down.”
Marketers who overcook their pace sacrifice long-term success for short-term gains, and often fail to recognize the harm that comes from trying to sustain a pace that is beyond their ability.
Operating at a pace that’s too fast can take time away from important tasks in B2B marketing, such as getting to know your customers, as we looked at in “Create a Stellar Audience Experience By Slowing Down with These Tips from Ann Handley #CMWorld.”
[bctt tweet=”We live in a fast-paced world. But slowing down our marketing efforts — from experience to strategy to social to SEO — can help brands differentiate and achieve more. @NickNelsonMN” username=”toprank”]2 — Steady Doesn’t Mean Glacial Pace
On the other hand, marketers who take too much of a wait-and-see approach, and get bogged down in labyrinths of overtly gratuitous procedures won’t be nimble enough to keep up with necessary changes.
Today’s marketing world undoubtedly rotates at a faster clip than ever before, so it is important for B2B marketers to keep up with the latest industry news and changes.
Our own weekly TopRank Marketing B2B news, published every Friday, and numerous other industry news sources can help you stay on top of the swift marketing shifts our industry experiences, so that you can apply them to your own efforts.
If you do find yourself in a marketing marathon, check out my “26.2 B2B Marathon Marketing Lessons” article, which shows that racing a marathon and running a successful marketing campaign have a surprising number of similarities — including 26.2 things they share in common.
[bctt tweet=”“If the marathon if a part-time interest, you will only get part-time results.” — Bill Rodgers @BillRodgersRACE ” username=”toprank”]3 — Don’t Burn Out or Fade Away, Use Always-On Instead
What’s a B2B marketer to do, then, to keep from burning out with an unsustainable pace or losing any hope of winning the race using bogged down marketing?
When someone says, “Always-on marketing,” what does it mean do you?
It might be tempting to immediately relegate such an effort to the destined-for-burnout pacing category, yet in this case always-on doesn’t mean unsustainable.
As our CEO Lee Odden has written, always-on influencer marketing is the practice of ongoing relationship-building, engagement and activation of a specified group of influencers to build community, content and brand advocacy.
In fact, we’ve dedicated an entire series to the advantages of always-on marketing:
-
- Always On Influence: Definition and Why B2B Brands Need it to Succeed
- Always-On Influence: 5 Examples of Ongoing B2B Influencer Marketing In Action
- Always On Influence: Short Term vs. Long Term for Success During a Crisis
- Always-On Influence: Why B2B Needs Brand Research
- Always-On Influencer Marketing: Building Thought Leadership for B2B Brands
- For Successful B2B Marketers The Engine of Influence is Always On #B2BIMReport
4 — A Lifetime Network of Trusted Partners & Associates
Marketing efforts that move at a healthy pace foster a lifetime network of trusted partners and associates, and provide a wide range of benefits that improve our lives on both a professional and personal level.
Marketers operating at a pace they aren’t able to sustain often not only produce sub-par work, but don’t have the time to develop trusting relationships with a network of marketing industry professionals.
B2B marketing especially is about the longer haul, and building and nourishing relationships over time is an important part of success.
Proper pacing helps us not only have time to get to know each other over time, but also to learn more about our customers, and to gain empathy for their challenges.
Microsoft’s Miri Rodriguez recently shared how empathy, creativity, authenticity, and heart are key to great storytelling, as I covered in “Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX.” Such goals are made possible only when we purposely adjust our pace and dedicate time to building connections and learning about our customers.
[bctt tweet=”“A long term, relationship focused and results driven influencer program is a tremendous asset to a B2B brand that wants to be trusted, capable of exerting influence in the market and seen as a thought leader.” @LeeOdden” username=”toprank”]5 — Marketing Fitness from Healthy & Sustainable Long-Term Pacing
It pays off when B2B marketers practice a type of marketing fitness that is a necessary ingredient to healthy and sustainable long-term pacing.
Just as it’s possible to gauge the level of our own personal fitness, we can also measure the health of our marketing efforts, by looking at the previous four elements we’ve explored in this article.
Healthy marketing is sustainable for the long-term, and can be achieved when we adjust our professional and personal pacing to match our abilities and goals.
Lee has spoken and written extensively about marketing fitness, including the following pieces:
- B2B Marketing Fitness: 16 B2B Experts Share Top Tips for Optimized Performance #mpb2b
- Lee Odden Shares His Secret to Content Marketing Fitness #CMWorld
- Content Marketing Fitness: Are You Ready to Integrate, Optimize and Activate?
Add Precision Pacing To Your B2B Marketing Slate
By being mindful of moving too slowly or quickly, B2B marketers can reap the rewards and benefits of a sustainable always-on cadence that includes a lifetime of trusted partners. Add precision pacing to your own marketing slate and you’ll find a lifetime of B2B marketing opportunities await you.
Creating award-winning B2B marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post 5 Payoffs B2B Marketers Win From Precision Pacing appeared first on B2B Marketing Blog – TopRank®.
Privacy: una priorità per il futuro del web
È proprio a tal fine che lo scorso anno Chrome ha annunciato la sua intenzione di rimuovere il supporto per i cookie di terze parti, dedicandosi all’iniziativa Privacy Sandbox e lavorando con tutto il settore per creare innovazioni che proteggano la privacy delle persone, pur continuando a fornire risultati per inserzionisti e publisher. Nonostante questo, spesso ci viene chiesto se Google si unirà ad altri attori che intendono sostituire i cookie di terze parti con identificatori alternativi a livello di utente nel settore della tecnologia pubblicitaria. Oggi vogliamo chiarire che una volta eliminati gradualmente i cookie di terze parti, non creeremo identificatori alternativi per monitorare le persone mentre navigano su Internet, né li useremo nei nostri prodotti.
Ci rendiamo conto che questo significa che altri fornitori potrebbero garantire un livello di dettaglio sull’identità degli utenti, per il monitoraggio degli annunci online, che noi non potremo offrire, come per esempio grafici PII basati sugli indirizzi email delle persone. Non crediamo che queste soluzioni potranno soddisfare le crescenti aspettative che le persone hanno in termini di privacy, né potranno resistere alle restrizioni normative in rapida evoluzione; per questa ragione riteniamo che non siano un investimento sostenibile a lungo termine. I nostri prodotti web, invece, funzioneranno grazie ad API che preservano la privacy e che impediscono il monitoraggio individuale, pur continuando a fornire risultati efficaci per inserzionisti e publisher.
Le innovazioni sulla privacy sono alternative efficaci al monitoraggio
Le persone non dovrebbero essere costrette ad accettare di essere tracciate mentre navigano online per poter ricevere pubblicità pertinenti. Così come gli inserzionisti non hanno bisogno di monitorare i singoli consumatori sul web per ottenere dei vantaggi in termini di prestazioni della pubblicità digitale.
I progressi fatti in ambito di aggregazione, anonimizzazione, elaborazione sui dispositivi e altre tecnologie per la tutela della privacy offrono un percorso chiaro per la sostituzione degli identificatori individuali. I nostri ultimi test sulla tecnologia FLoC mostrano un modo per eliminare efficacemente i cookie di terze parti dalle tecniche pubblicitarie, rendendo anonimi i singoli individui all’interno di grandi raggruppamenti di persone con interessi simili (coorti). Chrome intende rendere disponibili le coorti basate su FLoC per test pubblici nella prossima release di questo mese, mentre prevediamo di iniziare a testare le coorti basate su FLoC con gli inserzionisti di Google Ads nel prossimo trimestre.
La direzione è quindi quella di un futuro in cui non sarà necessario rinunciare a pubblicità pertinenti e monetizzazione per offrire un’esperienza privata e sicura. Ecco perché ci impegniamo a implementare i risultati di Privacy Sandbox nei nostri prodotti web e incoraggiamo il settore a continuare a collaborare con noi nello sviluppo e nell’adozione di queste innovazioni sulla privacy.
Le relazioni dirette sono fondamentali
Per ogni azienda, lo sviluppo di solide relazioni con i clienti è sempre stato fondamentale per costruire un business di successo, e questo diventa ancora più vitale in un mondo in cui la privacy assume rilevanza primaria. Continueremo a supportare questo tipo di relazioni sulle nostre piattaforme pubblicitarie, in modo che i partner possano stabilire un collegamento diretto con i propri clienti. E approfondiremo il nostro supporto per soluzioni che si basano su queste relazioni dirette tra i consumatori e i marchi – o i publisher.
Mantenere un Internet aperto e accessibile a tutti richiede a tutti noi uno sforzo in più per proteggere la privacy e ciò significa porre fine non solo ai cookie di terze parti, ma anche a qualsiasi tecnologia utilizzata per tracciare le singole persone mentre navigano sul web. Continuiamo a impegnarci per preservare un ecosistema vivace e aperto, dove le persone possano accedere a un’ampia gamma di contenuti supportati da pubblicità con la certezza che la loro privacy e le loro scelte siano rispettate. E continueremo a lavorare in questa direzione insieme ad altri operatori del settore.
Scritto da: David Temkin, Director of Product Management, Ads Privacy and Trust