Lenovo Yoga 9i: il 2-in-1 con pennino integrato
Get the full news story with Full Coverage in Search
This past year has reminded us that the most important news stories are often complex and ever-evolving. Stories like the COVID-19 pandemic and the U.S. elections played out over many months, with myriad threads and developments all happening at once. People are hungry for context that helps them break down and understand these complicated stories from multiple perspectives.
In 2018, we first introduced the Full Coverage feature as part of Google News. With just a tap, people can see top news, local headlines, in-depth pieces, explainers, interviews and more on a developing news story. We’re now bringing Full Coverage to Search, making it easier for more people to explore all aspects of a story from a variety of perspectives.
When you’re searching for information on a timely topic, you see a carousel of articles at the top of your Search results highlighting relevant news. Now for big, developing news stories, you can tap into a Full Coverage page after scrolling to the end of the top stories carousel or by selecting “More news on…” right below the carousel.
Google TV for everyone in the family
It’s Saturday morning and my son is pointing at the TV, cheerful as ever. The “You’re Welcome” music video from Disney’s “Moana” is playing for the tenth time. As a new father, I’m always thinking about the role technology will play in my children’s lives. From Google Kids Space on select Android tablets to teacher-approved apps in Google Play, we’ve already made a lot of progress in helping our kids explore online, but the work isn’t over.
That’s why today, we’re taking our first step in delivering family features on Google TV with the introduction of kids profiles. Setting up a profile for each of your kids is easy: You can add an existing Google account for a child or create a new profile with just their name and age.
With Google TV, we thought about what families need from the biggest screen in the house. I personally want to be able to find my shows and movies, without being overwhelmed by my kids’ content. At the same time, I want to be able to manage my kids’ screen time and know that what they’re watching is appropriate for them. Read on for some of my favorite features of kids profiles.
TV — for you and your kids
Parents will be able to pick which apps to add to their child’s profile. Kids profiles will feature rows with recommendations from kid-friendly apps, so your kids can easily find what to watch. And with Google Play Family Library, you can share access to TV shows and movies you’ve already purchased on other devices (“Moana” on repeat is absolutely an option).
How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing
Without a doubt, the challenges and changes of 2020 have pulled business customers towards digital formats more than ever, especially with video and audio content.
Is Text Content Dead? Of course, text will always have its place in content marketing like this very blog post, but video and audio in recorded or live formats have emerged as a top preference for customer engagement. Whether livestreaming on LinkedIn, Twitter and Facebook or publishing podcasts and hosting rooms on breakout audio social network, Clubhouse, content marketers have a significant opportunity to create more engaging experiences to meet the evolving expectations of their customers in 2021.
Understand the Why. But none of that matters if B2B marketers don’t get their house in order when it comes to the why of using video and audio formats. “Because our competitors are there” and “I just read a B2B marketing trends blog post” cannot be the only drivers for business brands to start livestreaming video, produce a podcast or start engaging on platforms like Clubhouse and Twitter Spaces.
Perspective Matters. The problem with how many B2B brands approach livestreaming video or producing audio content and experiences is the problem with all B2B content innovation: Brands that take an ego-centric view of content focus entirely on the information they want to promote vs delivering content experiences on topics and in formats customers are actually most interested in.
The Big Mistake. For content marketers, the lack of a customer driven “why”, regardless of how well innovative content formats are trending, is a disconnect. The lack of empathy towards customer content preferences reduces the effectiveness of the marketing investment as well as minimizing value to customers. Or worse, it creates a content disconnect and that is an experience all B2B marketers should avoid.
The Truths of B2B Marketing. Content Marketing trends come and go, but there are some simple and highly effective universal truths to help marketers succeed year after year. One of the most important is a focus on creating marketing experiences based on an understanding of buyer information preferences are for content discovery, consumption and triggers for action – something we’ve evangelized here at TopRank Blog for a very long time.
It’s About Trust. Of course, great content experiences are not so great if no one can find the content or worse, if no one trusts the content if they do. Understanding these content experience preferences is what enables B2B marketers to optimize for the findability and credibility of their content.
Optimize for Experiences. Content Marketers can boost the success of their marketing investment when they optimize content for discovery wherever buyers are looking, subscribing and influenced. This is as true for livestreamed and recorded video as it is for podcasts and audio conversations on Clubhouse or Twitter Spaces. But how can B2B brands engage in innovative formats and channels when they don’t have the skills, experience or confidence?
Partner for Success. For B2B marketers that are not fully confident about how to produce or promote content in newer digital formats and networks, one of the best ways to enter the new environment is to partner with those that are already there. By partnering with influencers that truly understand both the B2B brands’ customers and the inside scoop on innovative content formats, B2B marketers can increase confidence that the experiences they are creating are relevant, meaningful and effective.
Make the Influencer Connection. Working with external industry influencers not only validates the brand’s message on those innovative content platforms and formats. but it also helps build the trust that is so desperately needed between consumers and brands.
What’s Next. Be sure to watch for our upcoming posts showcasing how B2B brands are partnering with video and audio creators to build content experiences that engage, inspire, and influence action.
The post How B2B Brands Can Boost Confidence in Livestream Video, Podcast and Clubhouse Marketing appeared first on B2B Marketing Blog – TopRank®.
8 marzo 2021: Ihaveavoice. mostra d’Arte e Spettacolo
— – di Greta V. Galimberti – Trendiest News – – 8 marzo 2021: IhaveavoiceAPS presenta la mostra DOTATA ANIMI MULIER VIRUM REGIT e lancia una campagna di Crowdfunding su Eppela DOTATA ANIMI MULIER VIRUM REGIT, 8 marzo 2021: IhaveavoiceAPS sul lavoro delle donne e la parità di genere, verrà inaugurata oggi, nella Giornata Internazionale per i Diritti della Donna, col patrocinio dell’associazione IhaveavoiceAPS. L’evento, suddiviso in una mostra d’arte contemporanea e fotografica accompagnata da…
L’articolo 8 marzo 2021: Ihaveavoice. mostra d’Arte e Spettacolo scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
L’UE approva l’acquisizione di Bethesda da parte di Microsoft
L’acquisizione di ZeniMax Media da parte di Microsoft può procedere. Oggi la Commissione Europea ha dato il via libera all’accordo da 7,5 miliardi di dollari senza condizioni, spiegando che la mossa di Microsoft non solleva seri dubbi sulla compatibilità col mercato comune.
Microsoft Exchange sotto attacco: colpita anche l’EBA
L’Autorità Bancaria Europea (EBA) ha subìto un cyberattacco ai suoi server Microsoft Exchange. Lo ha comunicato la stessa agenzia spiegando che “un team di esperti legali e ad altre entità rilevanti” si sta già occupando delle indagini del caso, e che “i responsabili dell’attacco potrebbero aver ottenuto le mail personali contenute su quei server, e quindi molti dati potrebbero essere stati sottratti”.
On International Women’s Day, we’re supporting new “firsts”
Empowering women and girls has long been one of my personal missions. As the brave women who have been the “firsts” throughout history have proven time and time again, when we uplift women and girls, we uplift everyone. For me, that’s the spirit of International Women’s Day.
With 250 million fewer women online than men, Google is on a mission to bridge the digital divide and empower women and girls through technology, in partnership with organizations like UN Women. That’s why earlier today at a special Google for India Women Will event, we announced a new $25 million Google.org Impact Challenge for Women and Girls, providing funding and Googler expertise to nonprofits and social enterprises around the world creating pathways to prosperity for women and girls.
It’s exciting to go from being the only girl in my applied math class, to being on the panel of judges for this Impact Challenge, surrounded by more than 25 inspiring women. And this year, it is just one of the ways we are honoring the pioneers of the women’s movement, while supporting the next generation of “firsts.”
Celebrating the first of many
From the first woman astronaut to the first woman to climb Mount Everest, in the past year, the world searched for “the first woman” more than ever before. These trailblazers continue to inspire new generations, especially young women and girls who are striving to achieve their own firsts today. Google is celebrating women who have achieved historical firsts, as well as the many who have come after them.
Our annual International Women’s Day Doodle explores the journey of the “firsts” throughout history on Google Search homepages around the world. From activists to scientists, writers and artists from around the world, this year’s Doodle imagery shows the hands that opened the doors for women of today.
The 2021 International Women’s Day Doodle explores the “firsts” throughout history.
Supporting the next generation of “firsts”
In addition to celebrating women who have achieved historical firsts, we’re also looking for ways to support the next generation of women changemakers, business owners and leaders.
In 2020, the number of women-led identified businesses on Google grew 163% globally compared to the year before. Now, we’re making it even easier for you to find and support the women-led businesses in your community. Simply search in English for “women-led” — “women-led restaurants,” “women-led clothing stores” and more — on Google Search and Maps to quickly see women-led businesses in your area.
Search for “women-led restaurants” on Google Search and Maps.
We’re also providing $6 million in Ad Grants to UN Women to help raise awareness about the outsized impact COVID-19 has on women and girls, and a team of Googler volunteers is working alongside them to highlight these critical PSAs across more than 200 countries and territories.
To support women-led businesses, cultivate women leaders in technology and help keep women and young girls safe online, we’re hosting a number of global programs:
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Today we kick off our month-long, global virtual International Women’s Day event series.Hosted by women tech leaders at Google, we’ll gather women in tech to participate in talks, professional development workshops, conversations about the intersection of technology and culture as well as health and wellness sessions.
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Throughout March and April, Women Techmakersand Google Developer Groups around the world will host more than 150 events for women developers to learn about new technologies, connect with others and get inspired by keynote speakers, including Melonie Parker, Chief Diversity Officer at Google, and Sairee Chahal, Founder and CEO of SHEROES.
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Across the U.S., Canada and Latin America, we’re hosting series of free training sessions through our Grow with Google Women Willand #IamRemarkable leadership programs, ranging from digital toolsto help women entrepreneurs as they grow their businesses online and support job seekers to identifying bias and overcoming barriers in the workplace.
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As one element of our commitment to UN Women’s Generation Equality Action Coalition for Technology and Innovation, Google’s Advanced Protection and Jigsaw teams will offer consultations and online safety and security workshops for UN chapters and organizations around the world that support women who are at higher-risk of online attacks including journalists, activists, politicians and executives.
Continuing to uplift the achievements of women around the world
Google Arts & Culture has collaborated with Women of the World Foundation to highlight 100 women-led initiatives that are challenging the status quo and invoking positive change for all. As part of a new photographer exhibition, everyone can meet the women behind inspirational projects and initiatives in fields like health, climate change andidentity. In addition, educators and students can access10 new lesson plans covering fields of expertise where women have traditionally been overlooked, such as art, science and music.
I wouldn’t be where I am today if not for the incredible women and men who have worked tirelessly to ensure all women could have a seat at the table. International Women’s Day is a time for celebration and action. I hope you’ll join us as we honor the trailblazers that have paved the way for generations of women and girls, and sign up to participate in any number of events taking place throughout the month of March.
Arlo Video Doorbell AVD2001
Quando si parla di videosorveglianza non si può non parlare di Arlo, azienda leader del mercato che da poco più di un anno si è unita con Verisure per il continente europeo, e dopo aver provato le ottime videocamere come le Arlo Pro 3 abbiamo avuto la possibilità di testare anche il nuovo videocitofono senza fili. Arlo Video Doorbell può infatti integrarsi con la nostra Smart Home in qualsiasi punto raggiunto dalla rete WiFi, ma può anche essere alimentato con i cavi di un citofono preesistente e mantenere autonomia permanente. Vediamo quali sono state le nostre impressioni dopo alcune settimane di utilizzo.
DIPLOMAZIA E PUBLIC POLICY PER LE PROFESSIONI DEL FUTURO
— – di Greta V. Galimberti – Trendiest News – – Nuovo master alla LUM School of Management nella sede di MilanoMilano 08 marzo: sono aperte le iscrizioni per il nuovo Executive Master “Diplomatic,Economic and Strategic Perspectives in Global Scenarios” alla School ofManagement dell’Università LUM nella meravigliosa Villa Clerici sede del Campus diMilano. La public diplomacy Il nuovo master ha l’ambizioso scopo di formare nell’immediato, figure professionali dotate di conoscenze complesse ed interdisciplinari nei processi…
L’articolo DIPLOMAZIA E PUBLIC POLICY PER LE PROFESSIONI DEL FUTURO scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
These women-led businesses are finding new ways to thrive
The past year has been difficult for all kinds of small businesses. But it’s been disproportionately tough for women-led businesses, with women’s jobs nearly twice as vulnerable due to the fallout of the pandemic. On this International Women’s Day, we wanted to celebrate the achievements of three European entrepreneurs who have adapted and thrived in the face of economic uncertainty.
ho.Mobile regala Giga illimitati ai suoi clienti
ho.Mobile ha annunciato una nuova promozione riservata a tutti i suoi clienti. A partire da oggi, infatti, e fino al 1° maggio, l’operatore telefonico regalerà loro Giga illimitati. Per attivare – e successivamente disattivare – l’offerta, l’utente non dovrà fare nulla, se non assicurarsi di avere qualche centesimo disponibile sulla sua SIM, e che questa sia attiva. L’attivazione della promozione è infatti completamente automatica e gratuita, e i Giga illimitati, validi solo sul territorio nazionale, si disattiveranno da soli dopo il 1° maggio, quando il cliente tornerà a utilizzare quelli della sua offerta originale.
Google.org presenta la Impact Challenge for Women and Girls: un futuro migliore per donne e ragazze
Quando le donne e le ragazze hanno le risorse e le opportunità che consentono di dare espressione al loro potenziale, la traiettoria della loro vita cambia e rafforza intere comunità. L’ho visto in prima persona mentre vivevo in India, dove i programmi di salute pubblica che mettono le risorse e il processo di gestione nelle mani delle donne hanno portato a risultati di maggiore impatto per le loro famiglie e i loro villaggi. L’ho visto nella mia vita, quando i miei responsabili, sia uomini che donne, mi hanno dato grandi opportunità e hanno scommesso sulla mia leadership.
Questo è il motivo per cui sono entusiasta di unirmi oggi al nostro CEO Sundar Pichai nell’annunciare l’avvio della Impact Challenge for Women and Girls di Google.org a livello globale, annuncio che abbiamo condiviso proprio questa mattina in occasione dell’evento “Google for India Women Will”. Siamo alla ricerca di idee da organizzazioni non profit e sociali di tutto il mondo che stanno lavorando per promuovere l’emancipazione economica di donne e ragazze e creare percorsi di prosperità. Google.org fornirà un finanziamento complessivo di 25 milioni di dollari e i beneficiari della Impact Challenge avranno la possibilità di seguire percorsi di mentorship realizzati da dipendenti Google, così come di ricevere Ad Grant e ulteriore supporto per trasformare le loro idee in realtà.
Da quando ho iniziato a lavorare nella filantropia più di 20 anni fa, ho visto donne e ragazze di tutto il mondo raggiungere incredibili risultati ed ero entusiasta quando le Nazioni Unite hanno reso “l’uguaglianza di genere e l’emancipazione di tutte le donne e le ragazze” uno dei loro Sustainable Development Goals nel 2015. Tuttavia, oggi c’è ancora una grande disparità tra donne e uomini, e le disuguaglianze si sono accentuate a causa della pandemia. A livello globale, le donne hanno quasi il doppio delle probabilità di perdere il lavoro a causa del COVID-19; per fare un esempio, solo negli Stati Uniti le donne hanno perso oltre 5,4 milioni di posti di lavoro, rappresentando il 55% di tutte le perdite nette di posti di lavoro nel 2020. Le donne si fanno carico di una enorme quantità di lavoro domestico non retribuito e si stima che 20 milioni di ragazze in tutto il mondo rischino di non tornare a scuola. I tagli sui posti di lavoro, la perdita di reddito e la difficoltà di accesso all’istruzione impediranno il progresso economico delle donne e delle ragazze per le generazioni a venire, in particolare nelle comunità più svantaggiate.
Queste realtà allarmanti richiedono un’azione rapida ed efficace. Abbiamo la responsabilità collettiva di garantire che generazioni di donne e ragazze di tutti i ceti sociali possano vivere in un mondo in cui siano trattate allo stesso modo e raggiungano il loro pieno potenziale. Negli ultimi cinque anni, Google.org ha donato oltre 55 milioni di dollari a organizzazioni non profit che supportano la parità di genere e l’accesso alle opportunità per donne e ragazze in tutto il mondo. Abbiamo inoltre lavorato con beneficiari che si dedicano alla stessa causa, come National Domestic Workers Alliance, Laboratoria e GiveDirectly. Questa nuova Impact Challenge pone le proprie radici nel lavoro svolto fino ad ora.
Sono onorata di essere al fianco dei nostri partner di Vital Voices e Project Everyone, nonché del nostro fenomenale panel di esperti, per dare luce al lavoro fondamentale che sta avvenendo in tutto il mondo.
Il nostro panel è composto da donne leader provenienti da oltre 15 paesi con una profonda esperienza in politiche pubbliche globali, ricerca, business, tecnologia e altro ancora. Ci aiuteranno a guidarci nel selezionare le idee con il maggior potenziale di impatto.
Se state lavorando a un progetto innovativo a sostegno di donne e ragazze, o avete un’idea che pensate possa trasformare le opportunità economiche per donne e ragazze, potete visitare g.co/womenandgirlschallenge per candidarvi e saperne di più sulla nostra Impact Challenge. Le organizzazioni avranno tempo fino a venerdì 9 aprile per inviare le proprie idee e i destinatari delle sovvenzioni saranno annunciati entro la fine dell’anno.
Autrice: Jacquelline Fuller, President of Google.org
Google.org’s call for a better future for women and girls
When women and girls have the resources and opportunities to turn their potential into power, it changes the trajectory of their lives and strengthens entire communities. I’ve seen this play out first hand while living in India, where public health programs that put resources and decision-making in the hands of women drove much stronger outcomes for their families and villages. I’ve seen this in my own life, when bosses — both male and female — gave me stretch opportunities and bet on my leadership.
This is why I was excited to join our CEO Sundar Pichai to launch our globalGoogle.org Impact Challenge for Women and Girls at a Google for India Women Will event earlier this morning. We’re calling on ideas from nonprofits and social organizations around the world that are working to advance the economic empowerment of women and girls and create pathways to prosperity. Google.org will provide $25 million in overall funding and Impact Challenge grantees will receive mentoring from Googlers, Ad Grants and additional support to bring their ideas to life.
Since I started working in philanthropy over 20 years ago, I’ve seen women and girls around the world reach new heights and was thrilled when the United Nations made “gender equality and empowerment of all women and girls” one of its Sustainable Development Goals back in 2015. Still, women and men remain on unequal footing — and these inequalities have worsened in the wake of COVID-19. Globally, women are almost two times more likely to lose their jobs as a result of COVID-19, and in the U.S. alone women have lost over 5.4 million jobs, accounting for 55% of all 2020 net job losses. Women are also shouldering a disproportionate amount of unpaid domestic work, and an estimated 20 million girls around the world are at risk of not returning to school. Job cuts, income loss and lack of access to education will prevent the economic advancement of women and girls, particularly those from underserved communities, for generations to come.
These alarming realities require swift and powerful action. We have a collective responsibility to make sure that generations of women and girls from all walks of life can live in a world where they are treated equally and reach their full potential. Over the last five years, Google.org has given more than $55 million to nonprofit organizations that support gender equity and access to opportunity for women and girls around the world. We’ve also worked with grantees, such as the National Domestic Workers Alliance, Laboratoria and GiveDirectly, that are dedicated to the same cause. This new Impact Challenge will build on that work.
I’m honored to stand alongside our partners fromVital Voices andProject Everyone, as well as our phenomenal panel of experts, to elevate the critical work that is happening around the world. Our panel is composed of women leaders from more than 15 countries with a deep expertise in global public policy, advocacy, research, business, technology and more. They will help guide us as we select the ideas with the greatest potential for impact.
If you’re working on an innovative project that supports women and girls, or have a bold idea that will transform economic opportunities for women and girls, then check out g.co/womenandgirlschallenge to apply and learn more about the Challenge. Organizations have until Friday, April 9 to submit ideas, and grant recipients will be announced later this year.
Sanremo 2021. Vincono i Maneskin. Il commento di Radio Dream
— – Redazione Trendiest News– – dall’inviato di Radio Dream on Fly G. Riccardi
L’articolo Sanremo 2021. Vincono i Maneskin. Il commento di Radio Dream scritto da REDAZIONE TRENDIEST proviene da Assodigitale.