When (and why) we remove content from Google search results
Access to information is at the core of Google’s mission, and every day we work to make information from the web available to everyone. We design our systems to return the most relevant and reliable information possible, but our search results include pages from the open web. Depending on what you search for, the results can include content that people might find objectionable or offensive.
While we’re committed to providing open access to information, we also have a strong commitment and responsibility to comply with the law and protect our users. When content is against local law, we remove it from being accessible in Google Search.
Overall, our approach to information quality and webpage removals aims to strike a balance between ensuring that people have access to the information they need, while also doing our best to protect against harmful information online. Here’s an overview of how we do that.
Complying with the law
We hold ourselves to a high standard when it comes to our legal requirements to remove pages from Google search results. For many issues, such as privacy or defamation, our legal obligations may vary country by country, as different jurisdictions have come to different conclusions about how to deal with these complex topics.
We encourage people and authorities to alert us to content they believe violates the law. In fact, in most cases, this is necessary, because determining whether content is illegal is not always a determination that Google is equipped to make, especially without notice from those who are affected.
For example, in the case of copyrighted material, we can’t automatically confirm whether a given page hosting that particular content has a license to do so, so we need rightsholders to tell us. By contrast, the mere presence of child sex abuse material (CSAM) on a page is illegal in most jurisdictions, so we develop ways to automatically identify that content and prevent it from showing in our results.
In the case of all legal removals, we share information about government requests for removal in our Transparency Report. Where possible, we inform website owners about requests for removal via Search Console.
Voluntary removal policies
Beyond removing content as required by law, we also have a set of policies that go beyond what’s legally required, mostly focused on highly personal content appearing on the open web. Examples of this content include financial or medical information, government-issued IDs, and intimate imagery published without consent.
These types of content are information that people generally intend to keep private and can cause serious harm, like identity theft, so we give people the ability to request removal from our search results.
We also look for new ways to carefully expand these policies to allow further protections for people online. For example, we allow people to request the removal of pages about themselves on sites with exploitative removals policies, as well as pages that include contact information alongside personal threats, a form of “doxxing.” In these cases, while people may want to access these sites to find potentially useful information or understand their policies and practices, the pages themselves provide little value or public interest, and might lead to reputational or even physical harm that we aim to help protect against.
Solving issues at scale
It might seem intuitive to solve content problems by removing more content — either page by page, or by limiting access to entire sites. However, in addition to being in tension with our mission, this approach also doesn’t effectively scale to the size of the open web, with trillions of pages and more being added each minute. Building scalable, automated approaches allows us to not only solve these challenges more effectively, but also avoid unnecessarily limiting access to legal content online.
Our most effective protection is to design systems that rank high-quality, reliable information at the top of our results. And while we do remove pages in compliance with our policies and legal obligations, we also use insights from those removals to improve our systems overall.
For example, when we receive a high volume of valid copyright removal requests from a given site, we are able to use that as a quality signal and demote the site in our results. We’ve developed similar approaches for sites whose pages we’ve removed under our voluntary policies. This allows us to not only help the people requesting the removals, but also scalably fight against the issue in other cases.
An evolving web
Ultimately, it’s important to remember that even when we remove content from Google Search, it may still exist on the web, and only a website owner can remove content entirely. But we do fight against the harmful effects of sensitive personal information appearing in our results, and have strict practices to ensure we’re complying with the law. We’re always evolving our approach to protect against bad actors on the web and ensure Google continues to deliver high-quality, reliable information for everyone.
Beyond how we handle removals of we pages, if you’d like to learn more about how we approach our policies for search features, visit this post. And if you’re still looking for more details about Search, check out more past articles in our How Search Works series.
Equity crowdfunding di SEMPLI FARMA, il servizio che automatizza e personalizza le terapie
SEMPLI FARMA PORTA IN ITALIA IL MODELLO DELL’AMERICANA PILLPACK (AMAZON PHARMACY) E RACCOGLIE FONDI SU CROWDFUNDME Ultimi trenta giorni per investire nella campagna di equity crowdfunding di SEMPLI FARMA SEMPLI FARMA è il servizio che automatizza e personalizza le terapie per i pazienti, attiva su CrowdFundMe, unica piattaforma di Crowdinvesting (Equity Crowdfunding, Real Estate Crowdfunding e Corporate Debt) quotata a Piazza Affari. SEMPLI FARMA, che ha superato l’obiettivo iniziale di 80mila euro, è un prodotto lanciato…
L’articolo Equity crowdfunding di SEMPLI FARMA, il servizio che automatizza e personalizza le terapie scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
A Genova il Premio Arte Scienza e Coscienza 2020
12ma edizione – IL PONTE CREA UNIONI – il 26 aprile 2021. Il Premio Arte Scienza e Coscienza 2020, a causa delle restrizioni Covid che ne hanno impedito l’assegnazione nel mese di dicembre, come ormai tradizione da undici anni, verrà consegnato in una suggestiva cerimonia ufficiale lunedi 26 aprile 2021, ore 16, a Genova, Palazzo Tursi, Salone di Rappresentanza. Dopo New York, Praga, Monaco, San Pietroburgo, Genova, Lecce, Milano e altre importanti città, quest’anno la consegna del prestigioso Premio Arte…
L’articolo A Genova il Premio Arte Scienza e Coscienza 2020 scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
Fitbit Luxe: a fashion-forward fitness and wellness tracker
Today, Fitbit is introducing Fitbit Luxe, a fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness, all while staying fashion-forward. Luxe offers the motivation and support to help take control of your health with everything from your Stress Management Score to sleep tracking to Active Zone Minutes and more, all in an elegant bracelet so you can focus on your goals without sacrificing your look.
With gentle curves that create one of our most comfortable devices yet, Luxe was designed to work with a diverse range of wrist sizes and lifestyles for 24/7 wear. Fitbit Luxe is available for pre-order today starting at $149.95. Here’s what’s in store:
A style that moves with you
The first thing you’ll notice about Luxe is that it’s simply beautiful. Using an advanced design process called metal injection molding, we transformed stainless steel into a soft, gentle shape that lightly sits on your wrist with a single-surface feel that’s key for 24/7 wearability. It’s available in three colors: graphite, platinum and soft gold, with a comfortable silicone band with a quick-release band attach. This will allow you to quickly change up your look with a variety of accessory bands that come in different materials and colors. Plus, the high-polish mirror finish on the platinum and soft gold band colors gives Luxe that truly premium look and feel.
Luxe is also the first Fitbit tracker with a vibrant, easy-to-view color touchscreen (AMOLED) that brings your stats to life with a range of colorful clock face designs. The screen brightness automatically adjusts with an ambient light sensor, going from two times brighter than our other trackers in daylight to a dimness that is easier on your eyes at night.
Gopi Shah’s guide to shaping clay: a Web Story
Gopi Shah began working with clay at age 14, and has now spent nearly 20 years making ceramic cups, dinnerware, sculptures and decorations. From her one-woman studio in Long Beach, California, she crafts designs inspired by Mesoamerican and Andean art, textiles and prints, and her natural surroundings. Recently, the Google Web Creators team teamed up with Gopi to create a Web Story, A Guide to Shaping Clay, about her work.
The story takes you behind the scenes in Gopi’s studio. Instead of just seeing the finished product as you would on Gopi’s website, you explore the whole pottery-making process — starting with the tools of the trade.
MacBook Pro M1, fino a 228€ di sconto su Amazon
Se avevate bisogno di cambiare computer (o se vi stuzzicava l’idea di fare il grande salto e passare ad Apple), questa è l’occasione che forse stavate aspettando. Su Amazon il nuovo MacBook Pro con processore M1 si porta a casa con epici sconti fino a oltre 228€ rispetto al prezzo di listino.
Huawei annuncia il nuovo MateBook X Pro 2021
Huawei ha svelato oggi la nuova linea di notebook per questo 2021 e tra i nuovi dispositivi in arrivo anche in Italia c’è il top di gamma MateBook X Pro, che porta con sé le specifiche di altissimo livello del modello del 2020 e le aggiorna per stare al passo con la concorrenza.
9 Questions to Ask When Hiring a B2B Influencer Marketing Agency
Confidence amongst B2B marketers in the role of influence, both externally and internally, has grown substantially in the past year. Following that growth is the number of B2B influencer marketing success stories inspiring marketers to investigate collaborative content strategies that include influencers.
At the same time, the pandemic has had its effect on marketing budgets and one of the trends over the past year that has stuck is the need for greater accountability and demonstration of ROI for marketing investments. While research shows that 96% of B2B marketers that engage influencers consider their program to be successful, 60% of marketers overall do not feel they have the skills or expertise in-house to execute on influencer programs.
The contrast of confidence and opportunity with the lack of in-house capabilities has drawn more marketers than ever to seek outside help for working with influencers. Agencies with deep expertise in B2B influencer marketing strategy, tactics, software and relationships with top influencers enables B2B brands to hit the ground running with confidence and acceleration that simply isn’t possible working alone.
Our research has found that B2B marketers that seek help from agencies often engage those experts to perform several key functions:
- Identify influencers 79%
- Manage influencer relationships 76%
- Develop influencer marketing strategy 71%
- Measure influencer program effectiveness 66%
- Integrate with other marketing efforts 63%
- Implement influencer marketing campaigns 60%
- Manage influencer marketing technology 44%
While the value agencies can provide B2B brands around working with influencers is clear, there are some things marketers should look for and ask in order to separate those with actual skills and capabilities vs. those agencies opportunistically adding another offering to their services mix. Here is a collection of important questions B2B marketers should ask when evaluating B2B marketing agencies for influencer content marketing programs:
How long have B2B companies engaged your agency to deliver influencer marketing services?
As with all marketing strategies that gain popularity, many agencies with tack them on to their services mix in order to capitalize on the trend without actually having the expertise (yet). Do you want to be a guinea pig for an agency or do you want to be another success story?
Have you provided influencer marketing services in our industry before? Please share an example:
Expertise in your industry matters enough that this question must be asked. While overall influencer marketing is newer to B2B than in consumer industries, there are a growing number of specialists that understand the nuances of the industries they focus on and have existing relationships with influencers in those industries. Influence requires authenticity and to create that kind of trusted credibility with industry influencers, it can be very beneficial if the agency has deep expertise and connections already.
What is the size and nature of your influencer network and how do you ensure we are only working with the most impactful influencers?
Experienced B2B marketing agencies that work with influencers understand the value of relationships. Therefore, they will not simply “use” influencers for campaigns, but work to create, maintain and elevate relationships with those influencers so when a new client project comes along, they are warm to the idea of an invitation to participate. The best influencers are very, very busy and in high demand. An existing relationship with the agency is often the reason a coveted influencer says yes to engage in a B2B brand they have not worked with before.
How do you go about identifying and activating the right influencers for us?
As mentioned above, our research found that the top task B2B brands get help with from agencies is influencer identification. It’s important to understand if the agency takes a transactional approach or a more romantic/persuasive approach. Technology also plays a role and if the agency simply says they would use Twitter and LinkedIn vs. a software platform that uses algorithms and sometimes artificial intelligence to analyze vast amounts of social data to identify individuals most appropriate to your topics of relevance, audience resonance and reach – then there will be disappointment. Influence in B2B is more than social data and requires both technology and industry expertise to identify, qualify and activate.
What is your process for campaigns vs. always-on influencer programs?
Many agencies new to influencer content marketing don’t really understand when campaign is right compared to an always-on program or even what an always-on program entails. It’s important that the agency can describe the use case differences and how an influencer program can evolve over time to deliver substantially greater value.
What compensation or value exchange approach do you recommend when working with influencers?
In B2B, the majority of influencer engagement is organic value exchange where influencers participate in content collaboration in exchange for exposure or participation in a formal brand influencer program. However, there are a growing number of professional B2B influencers and that means more financial compensation. It is important to understand whether the agency defaults to simply paying influencers for every contribution or if they have the ability to recruit influencer organically as well as work with professional influencers for hire.
How do you integrate external influencers with internal executives and SMEs?
Influence is more important than ever for B2B brands to create, maintain and grow connections with their customers. Pairing external influencers with internal executives or subject matter experts creates value for the customer experience multiple levels. Including both internal and external influencers in brand content gives it more credibility as well as building the influence of internal brand staff through association with respected industry experts. Does the agency understand this opportunity and do they have expertise in convincing executives to be more social and influential?
What types of content do you specialize in for influencer collaboration?
A growing number of B2B influencer marketing resources offer both technology and services from an influencer identification and engagement standpoint. It is important to understand what outputs and outcomes are possible as a result of the expertise the agency brings. Content is one of the most valuable products from B2B brand and influencer collaborations and it will be important to understand whether the agency has experience in the formats that influencers favor: live video streaming, recorded video, podcasts, social audio, episodic “show” content, social media content, live events and of course all forms of text content – blog posts, research, reports, etc.
What software or technologies do you use to support influencer identification, management and performance measurement?
There simply is no scaling of impact when it comes to influencer marketing unless technologies are in place to support ongoing influencer identification, management and performance measurement. There are a handful of platforms that promise to do everything but the more likely scenario for a B2B brand is that there will be a combination of platform + specialist tools. It is important to know what the agency has deep experience with and what kinds of specialist tools are used and for what reason.
The evaluation process for engaging a B2B marketing agency to provide influencer content marketing services will vary by the needs of the company, market, resources, timeframe and industry. But these questions should give B2B marketers that are considering engaging outside expertise in any industry the answers to identify the best possible partners. On the surface, partnering with influencers can seem pretty straightforward. But the reality is, the difference between a successful pilot that generates both results and the data to support scaled influencer marketing engagement and a waste of time and resources is whether marketers have invested getting help from those that have proven strategies, processes, relationships and technology savvy.
The post 9 Questions to Ask When Hiring a B2B Influencer Marketing Agency appeared first on B2B Marketing Blog – TopRank®.
Due morti in Tesla, nessuno era al posto di guida: i fatti da sapere
Scrivo due righe veloci per rispondere ai tanti che mi hanno chiesto di commentare la notizia, arrivata oggi sui giornali italiani, di un incidente automobilistico mortale avvenuto negli Stati Uniti: una Tesla si è schiantata e i due occupanti sono morti. La particolarità è che secondo le dichiarazioni della polizia il posto del conducente non era occupato: una delle due persone era sul sedile del passeggero, accanto al posto di guida, e l’altra era sul sedile posteriore.
Ne scriverò in dettaglio stasera; per ora ho solo il tempo di dire che è assolutamente troppo presto per dare un giudizio ragionato. Mancano troppi dati. Quello che posso dire, per ora, è che le Tesla, come tutte le auto dotate di sistemi di guida assistita (non autonoma), hanno sistemi di controllo (nel caso specifico, sensori di peso nel sedile del conducente e sensori di torsione sul volante), per cui l’unico modo per far andare l’auto “da sola” nel modo descritto in questa notizia è manometterla intenzionalmente. Bisogna ingannare il sensore di peso del posto di guida e quello sul volante, altrimenti l’assistenza di guida si disattiva nel giro di poche decine di secondi.
Inoltre sottolineo che quando si attiva la guida assistita, l‘auto avvisa chiaramente che bisogna restare vigili e pronti a intervenire immediatamente. Lo so bene perché ho proprio una Tesla Model S come quella coinvolta nell’incidente (la mia è del 2016, quella della notizia è del 2019 e quindi ha una dotazione di sensori superiore). Chiunque si comporti diversamente sa benissimo di violare le raccomandazioni del costruttore e se ne assume le conseguenze.
Non sappiamo ancora se in questo caso l’auto era in guida assistita o meno. In ogni caso, tragedie come queste ricordano che la guida di un’auto non è mai un gioco e non va presa come tale. Chiunque pensi di fare il gradasso esibendosi online in “dimostrazioni” di guida senza conducente sta dimostrando soltanto di essere un imbecille incosciente.
Tesla può fare di più per impedire le manomissioni? Certamente, per esempio usando la telecamera interna per monitorare il conducente, come già fanno altre marche. Ma ne scriverò in dettaglio più tardi.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico), Bitcoin (3AN7DscEZN1x6CLR57e1fSA1LC3yQ387Pv) o altri metodi.
Facebook, oggi l’annuncio di nuovi servizi e del clone di Clubhouse?
Facebook dovrebbe annunciare entro la giornata di oggi ben quattro nuovi prodotti, tra i quali una nuova funzione stile Clubhouse. Secondo alcune indiscrezioni, infatti, l’azienda di Mark Zuckerberg dovrebbe presentare al mondo intero una versione solo audio di Rooms, una nuova feature che dovrebbe consentire agli utenti di registrare brevi messaggi vocali e di pubblicarli nei loro flusso di notizie di Facebook (un po’ come avviene già tramite testi, immagini e video), e un sistema per podcast che sarà collegato a Spotify. A completare il quadro, infine, potrebbe esserci anche un prodotto simile a Clubhouse, che consentirà a gruppi di persone di ascoltare e interagire con alcuni relatori all’interno di appositi spazi virtuali.
5G, l’UE cerca l’appoggio dell’India per proteggere la democrazia
L’Unione Europea discuterà delle implementazioni della tecnologia 5G e dell’istituzione di standard di sicurezza globali il mese prossimo, in occasione del vertice che si terrà con l’India, Paese che l’Europa considera tra quelli più importanti sulle questioni commerciali e di sicurezza internazionale. L’UE è infatti preoccupata per il dominio dei giganti delle telecomunicazioni cinesi, molte delle quali accusate di avere stretti legami col governo comunista del Paese, e per la loro crescita nel settore tecnologico, anche sul mercato globale.
Come scegliere l’alimentatore per il PC desktop
Immuni potrebbe diventare un passaporto vaccinale?
Immuni ha da poco introdotto la possibilità di segnalare la propria positività al coronavirus in autonomia, ma le sorprese potrebbero non essere finite per la nota app di contact tracing. Il ministro Colao, infatti, avrebbe lanciato un’idea alquanto originale: quella di trasformare l’applicazione in un passaporto vaccinale.
Quali industrie per i talenti del futuro?
Milano Vapore. “Non solo moda, finanza ed editoria: anche IT, ricerca, design”. L’Associazione culturale Milano Vapore continua a proporre i suoi webinar gratuiti L’Associazione #MilanoVapore, nell’ambito del ciclo di incontri sulle prospettive della città di #Milano, presenta un nuovo #WebinAr: “Quali industrie per i talenti del futuro? Non solo moda, finanza ed editoria: IT, ricerca, design“.Mercoledì 21 aprile 2021 ore 18.30 #diretta #streaming #Linkedin + #Facebook + #Youtube. Introduce: avvocato Giampaolo Giorgio Berni Ferretti (Presidente Associazione Milano Vapore).Relatori: Dott. Alfredo di Napoli-commercialistaGabriella Scapicchio, Sindaco…
L’articolo Quali industrie per i talenti del futuro? scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
Starlink anche su mobile entro fine anno? Elon Musk ci crede
Starlink è uno dei progetti più ambiziosi su cui SpaceX abbia mai operato. I lavori per il servizio internet che l’azienda sta approntando per portare la Rete in qualsiasi angolo della Terra a basso costo procede spedito, con il lancio programmato a cadenza regolare nello spazio dei Falcon 9 necessari a mandare in orbita terrestre bassa nuovi carichi di satelliti.