Join us for Google for Games Developer Summit 2021
With a surge of new gamers and an increase in time spent playing games in the last year, it’s more important than ever for game developers to delight and engage players. To help developers with this opportunity, the games teams at Google are back to announce the return of the Google for Games Developer Summit 2021on July 12th-13th.
Hear from experts across Google about new game solutions they’re building to make it easier for you to continue creating great games, connecting with players and scaling your business. Registration is free and open to all game developers.
Register for the free online event at g.co/gamedevsummit to get more details in the coming weeks. We can’t wait to share our latest innovations with the developer community.
A Googler’s fight against the “model minority” myth
Editor’s note: Charlene Wang, an associate product manager for Google Play Ads, recently published a book on combating Asian American stereotypes. We sat down with Charlene to talk about her book.
Three years ago, Charlene Wang drafted a letter to her brother Warren in Taipei. He was preparing to move to the United States for college, and she wanted to give him advice. Specifically, she wanted him to know what to expect about the stereotypes that Asian people face in America, and her suggestions for how to navigate those harmful expectations while staying true to himself. “I wanted to share all the things I wish someone had told me when I first came here,” she says.
Eventually, her letter became a book: “Model Breakers: Breaking Through Stereotypes and Embracing Your Authenticity,” which was published in April of this year.
The title is a reference to the pervasive and harmful myth of the “model minority” — the stereotype that Asian American people are naturally smart, studious, successful and docile. While that might sound positive on its surface, the myth is damaging in numerous ways. It pigeonholes Asian people into the stereotype of being hardworking, but lacking the people skills necessary to be good leaders. It groups all Asian people — people from diverse backgrounds and cultures from more than 50 countries — into a monolithic, homogenous group under the assumption that all Asian people have the same advantages or face the same challenges. And the model minority myth also acts as a racial wedge, perpetuating inequality by pitting people of color against one another. “That’s why we used ‘Model breaker,’ since it’s basically breaking up that model minority myth and turning it into something positive,” Charlene says.
In the book, Charlene explores the challenges she encountered as an Asian immigrant facing racist stereotypes upon moving to the U.S., as well as how she healed from these experiences and found her voice in spite of it all.
One example: After she founded a company in 2016, she had an opportunity to pitch to an investor. But when it was her turn to pitch, he shut her down before she finished. “I introduced myself and I didn’t even get to say what I was working on,” she recalls. He told her to take an ESL course and learn to speak English. “He didn’t even let me finish. And then I didn’t say anything because I didn’t know I could. I didn’t know how.”
Over time she says she learned how to speak up for herself when she faced similar situations. A year later, she was invited to attend a conference to help entrepreneurs craft their pitches. She noticed that the person who had invited her seemed to doubt her qualifications. “I knew I needed to do something different,” she recalls. “I knew that if I didn’t speak up this time I would be repeating the story, so I wanted to stop the pattern.” She called him out, explained why he was wrong to doubt her — and then she became the most popular speaker at the conference. She says he sent her a long apology email after, acknowledging his error. “He apologized for how he made me feel, and he acknowledged that he has his biases, and he underestimated how much age, or sex, or even other biases hurt you,” she says. The experience was eye-opening for her. “I think that moment really changed the way I think about my voice and my story,” Charlene says. It further motivated her to help others understand the power of their voice and story as well.
The 2021 Doodle for Google national finalists are here
I’ve worked on the Doodle team at Google for more than five years — and I believe this year’s theme, “I am strong because…” is our most powerful prompt to date. And not just because of the unprecedented pandemic and growing social movements and conversations we’ve seen sweep our nation and world over the last year. This theme also presents an opportunity to not only honor, but also celebrate a more general beautiful truth that we sometimes don’t talk about enough: kids are strong and resilient. And that strength is boundless and inspiring.
We kicked off the 13th annual Doodle for Google contest back in January and invited K-12 students across the country to submit their artistic interpretations of “I am strong because…”. We received tens of thousands of submissions from students in all 50 states, as well as Washington D.C., Guam, Puerto Rico and the U.S. Virgin Islands. After carefully reviewing all the submissions, we announced our 54 state winners and opened up public voting on our website. And today, we’re happy to share that the votes are in, the judges have deliberated and drum roll please…we’re ready to announce our five national finalists for the 2021 Doodle for Google contest!
Our finalists were chosen based on a combination of public voting and our judging criteria, including artistic merit, creativity and how well participants communicated the theme in their artwork and written statement. We’re supremely grateful to each of these artists for trusting us with their inspiring stories of inner strength. Meet our finalists:
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How B2B Marketers Can Build a Community of Influence with Content
One of the most compelling scenarios for B2B marketers to build content and community is through a combination user generated content (UGC) and strategic content collaborations. To do this, many B2B brands will initiate ongoing social media content and engagement programs to stimulate dialog with customers, community and influencers to build essential relationships.
With B2B marketing shifting to digital first, there is more demand for content than ever, but there are also resource challenges with the need to continuously create new content. At the same time traditional social media and content marketing can have trust issues if the brand isn’t engaging with the community or the right influencers on a regular basis. A content marketing focused solution that solves for both of those challenges that also helps build community and influence for B2B brands can be found through participation marketing – aka, user generated content in the form of content collaborations with external influencers, brand community and customers.
As brands participate in social communities, asking and answering questions, engaging customers and sharing content, numerous opportunities exist to involve the community with content creation.
Crowdsourcing content with the different audiences of a brand helps create new, meaningful content as well as providing an opportunity to use the act of content collaboration as a way to build relationships, community and influence. When you make a relevant ask to contribute content and then use the resulting content to create mutual credibility and exposure for the contributors, the experience can drive deeper engagement and organic advocacy amongst the influential voices your customers trust.
Like all B2B marketing tactics, there are pros and cons for a crowdsourced approach to content. Some of the pros include:
- User generated content is trusted
- Contributors have an interest in helping promote the content
- UGC provides more content for search engines
- UGC provides more information sources for prospects & customers
- UGC publishing allows for critical feedback about products and services
- UGC publishing provides tools for brand evangelists
- UGC facilitates brand conversations within the marketplace
Of course there are a few cons too:
- Resources are needed for oversight and moderation
- Who owns the content?
- Where is the content published?
- What is the value exchange for contributors? If paid, it could hurt content credibility
The good news is that most of the cons can be mitigated with good communications, oversight and process.
From a practical application standpoint, here are a few examples how content can be crowdsourced and repurposed
1. Interviews. Asking other people questions is one of the most basic ways to crowdsource content. There are a number of ways to implement such an approach according to the desired outcome. Asking the community for suggestions of who to interview and what questions to ask is a great way to involve people in the process. Interviewing industry thought leaders provides the brand’s audience with unique content and creates a positive association between the “brandividual” and the company.
Be sure to empathize with thought leaders and their busy schedules. It will often be far more effective to ask one question of ten famous people than ten questions of one person. When you do that, you’ve made it easy for each person to answer and have also multiplied the number of potential influencers that will help promote the finished product.
2. Social Q & A – Twitter, LinkedIn and other social networks can provide very useful platforms to present B2B focused questions and attract answers from a variety of people for use in your content project. Of course, your intent needs to be clear and permission for reuse should be obtained before republishing. Those familiar with the Q & A communities can word questions to attract replies from specific influentials who might not otherwise respond to a content participation pitch via email.
3. Contests Resulting in Content – Examples of contests where consumers produce their own videos or share images abound on the social web. Community members or influencers could be invited to create videos, blog posts or other media as a way to “enter” the contest run by a B2B brand. Entries hosted on the respective participant publishing channels would link back to the contest home and then the top 10 entries could be compiled into a highlight video or ebook according to the format used.
4. Comment Feedback Loop – One of the most meaningful ways for a community to engage with a brand is through comments made on social networks about a brand, in reaction to brand content or topics of mutual interest. Soliciting the community of readers to participate in a dialog by commenting can result in content that is more engaging and specific to what the audience is interested in.
Brands can then recognize commenters by drawing attention to the “best of” comments in separate blog or social media post, or as we do it at our agency, on our TopRank Marketing Newsletter.
5. Print or eBook Authoring by Community – Reaching out to industry experts to share their insights as part of a larger project can be a very effective method for crowdsourcing content. Author Michael Miller did this with “Online Marketing Heroes” of which I was a part many years ago. He interviewed 25 successful marketers and the result of those interviews became a print book.
Another commonly used format of crowdsourcing ebook content involves creating an outline for an ebook with portions like the premise, key points and conclusion reserved for the brand point of view and allocating specific sections for contributions for subject matter experts – industry influencers, customers, and key opinion leaders.
Through progressive content collaboration experiences that result in content that is simultaneously useful to customers and great visibility for contributors, B2B brands can develop a community of influence that helps
- Relieve some of the pressure of ongoing content creation
- Creates content that is trusted and hyper relevant to audiences
- Builds credibility for the brand by association with the influencers who contributed
- Develops mutually valuable relationships with trusted voices in the industry
- Inspire organic brand advocacy on the topics engaged
While there are many upsides when done well, it’s important to know that it’s possible to over rely on a community for content creation too, so don’t overdo it. Also, genuine recognition inspires better work and can motivate participants to share future crowdsourced content more enthusiastically than something that is more transactional.
As you look at the social networks, communities, prospects, customers and influencers that make up the ecosystem of information sources that are important to your brand, think about the gaps of information that exist in your industry that could be filled with user and influencer generated content. Looking beyond the fundamental benefit of content creation for marketing, even greater opportunities exist when the content collaboration experience helps build genuine relationships with community and industry voices that your customers trust.
The post How B2B Marketers Can Build a Community of Influence with Content appeared first on B2B Marketing Blog – TopRank®.
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Partnership tra IL CENTRO STUDI ITALIA-CANADA e l’Università Europea di RomA
L’Università Europea di Roma (UER), ateneo a vocazione internazionale in forte crescita fondato nel 2004 nella Capitale, ed il Centro Studi Italia-Canada (CSIC) hanno stipulato un accordo quadro per la…
L’articolo Partnership tra IL CENTRO STUDI ITALIA-CANADA e l’Università Europea di RomA scritto da MercurPress proviene da Assodigitale.
Il video degli “UFO triangolari” è una balla per giornalisti allocchi
Cari colleghi giornalisti che avete strombazzato il video degli “UFO” triangolari, vi siete fatti prendere per il naso ancora una volta. E ancora una volta avete rifilato una balla ai vostri lettori invece di fare il vostro dovere e indagare.
Il giornalismo non consiste nel riportare semplicemente quello che qualcuno dice: consiste nel verificarlo. Non ci si limita a scrivere “qualcuno dice che fuori piove, altri no”: si apre la finestra e si va a vedere.
La spiegazione di questa ennesima cialtronata ufologica è banalissima. Muovete le chiappe, trovatela e pubblicatela, se avete un briciolo di dignità professionale.
A tutti quelli che dicono “Ecco, questa è la prova della grande svolta imminente, stanno per arrivare rivelazioni definitive, stavolta è diverso”: state per fare di nuovo la figura degli allocchi ingenui e creduloni. Fate in tempo a pentirvi e crescere.
Oggi pomeriggio troverete qui la spiegazione di quel video, che è imbarazzantemente semplice. Ve l’avevo detto.
I giornalisti seri e gli ufologi seri hanno tempo di rettificare spontaneamente i loro articoli che hanno costruito un mistero sul nulla totale gabbando se stessi e i loro lettori. Chi non lo fa è un cialtrone e infanga l’ufologia seria. E per chi dubita che esistano gli ufologi seri: sì, esistono.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico) o altri metodi.
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Podcast del Disinformatico RSI di ieri (2021/05/21) pronto da scaricare
È disponibile il podcast di ieri de Il Disinformatico della Rete Tre della Radiotelevisione Svizzera, condotto da me insieme a Tiki. Questi sono gli argomenti trattati, con i link ai rispettivi articoli di approfondimento:
- Le centomila password più usate e quindi da evitare, offerte dal National Cyber Security Centre britannico e da Haveibeenpwned.com
- Video UFO definito “autentico”, dichiarazioni “ufologiche” di Obama: cerchiamo di capire le parole invece di fantasticare
- Facebook supplica gli utenti iPhone di non disattivare il tracciamento pubblicitario, in USA accetta solo il 4%
Il podcast di oggi, insieme a quelli delle puntate precedenti, è a vostra disposizione presso www.rsi.ch/ildisinformatico (link diretto) ed è ascoltabile anche tramite feed RSS, iTunes, Google Podcasts e Spotify.
Buon ascolto!