Category "notizie dai blog"

In 2018, we launched Google Marketing Platform Partners to provide marketers a network of accredited partners to help them grow their business with our ads and analytics tools. As digital marketing becomes increasingly complex, businesses need help to solve challenges across and beyond our products, such as first-party data solutions, machine learning and more. Today we are expanding that partnership program to go beyond Google Marketing Platform products with the introduction of our first skills-based certification: Mobile Web Certification. This is our first step in a process to support a more comprehensive network of partners to meet your evolving business needs.

As today’s consumers increasingly turn to their phones to get things done, they expect experiences that are fast, seamless and personalized. In fact, a mere 0.1-second decrease in site speed can boost conversion rates by 8%, and our new research shows that 72% of consumers are more likely to be loyal to a brand if they offer a personalized experience. That’s why mobile best practices — from speed to user experience optimization — can drive user engagement on mobile sites, improve user sign-in rates and help marketers generate richer data for optimizing return on ad spend.

Partners certified in Mobile Web work with your business objectives to implement improvements to your user experience while helping you drive engagement on your mobile site, increase mobile conversion rates and generate first-party data to support accurate performance measurement. They have passed a rigorous certification and testing protocol, showing mastery of a wide range of mobile services and an ability to help more users convert.

If you have a gap in skills within your own teams or you need an expert third-party perspective to help you prioritize, Partners certified in Mobile Web are here to help. Over the coming months we will be assessing and adding more Mobile Certified Partners, so please check our Partner Gallery if you are looking for help to improve your mobile website experience.

Mobile represents our first step beyond product certifications. We know this is just one area where you’re looking for answers and we’re committed to finding new ways Certified Partners can support you every step of the way.

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.

Today’s post is all about Vicky Fernandez, who shares how she went from one of the very first employees at our office in Buenos Aires to a leader who manages multiple teams.

What’s your role at Google? 

I work within Google’s ad sales business, where I manage the analysis, insights and optimization team for Spanish-speaking Latin America’s largest customers. The team brings together industry experts with specialists on performance, data and measurement solutions. I get to work with very talented people from all across the continent, taking best practices from one market to the other so that our clients thrive.

What does your typical workday look like right now? 

As a manager, I spend a lot of time meeting with my team, as well as collaborating with other project leaders. When meeting one-on-one with my direct reports, we speak about their current challenges and how I can help them. We also follow up on their objectives, projects, careers and check in on their well-being. 

Why did you decide to apply to work at Google? 

I was working for a TV company and looking for a change. I had heard that Google was opening offices in Buenos Aires (this was 15 years ago), so I decided to send them my resume. I knew nothing about digital marketing, so when they called me for interviews, I locked myself at home for a whole weekend and studied. Still,  I was not very confident after my interviews, but I was happy to participate in the process because I met really nice people and had a good time. 

Surprisingly, they called me back to join Google. I feel very proud to be part of this company, and I also feel proud to be part of our customer´s teams. At Google you belong to not only this company, but also thousands of companies that trust us to grow their businesses.

How did the application and interview process go for you?

After sending my resume, I got a phone call with a recruiter and then four on-site interviews, all together the same day. At that time (15 years ago) Google had no offices in Buenos Aires yet, so many people from the U.S. and Mexico came for a week to do interviews in a temporary office they rented. I had no idea who they were, but they were all very nice and approachable. I´m glad I didn’t know how important they were because I think I would have been a lot more nervous. 

How would you describe your path to your current role at Google? 

I started at Google supporting small businesses in Spanish-speaking Latin America. After a year or so I moved to support bigger companies in Mexico. (I did this remotely from Argentina, and I used to travel to Mexico a few times a year.)

Then I got the chance to take my first formal leadership role, leading a team dedicated to helping small businesses that use Google Ads solve technical, billing and optimization issues. I loved being a manager and decided that it was my path. After a couple of years growing that team, I moved to a new role to build a different team for big customers. After gaining experience growing the team and improving service levels and efficiency, I recently got the opportunity to manage these three teams together as one team. I feel really excited about it!

Do you have any tips you’d like to share with aspiring Googlers?

Think about the experiences that you would like to share during the interviews related to leadership, teamwork and process improvements. When questions come up, you can share those experiences. If you have success stories to show, try to have some numbers in mind (like growth on sales, efficiency gains, cost reduction, etc.)

What’s one thing you wish you could go back and tell yourself before applying? 

Googlers are all very nice! You will have a great time, so focus on enjoying the interviews.

People around the world turn to Google Search to find information and make important decisions. We’re deeply committed to making sure you can do that safely and with the privacy you expect. 

Today, we’re announcing a new tool to add extra protection to the Search history saved to your Google Account. And we’re sharing a few reminders about the features we offer to keep your searches safer and more private. 

A new privacy protection for your Search history 

If your Web & App Activity setting is on, your Search history is saved to your account to enable more personalized experiences across Google services. You can view and delete that Search history any time at My Activity.

But maybe you share a device, and want to make sure others who use it can’t go into My Activity and look at your Search history. Now, we’ve given you a way to put extra protection around the searches saved in your account. 

When you’re signed in, you can now choose to require extra verification for My Activity.

Last month, we expanded journalist training in India to combat misinformation, invested in startups growth in Latin America, learned about innovative news projects around the world and more. Read on for June updates.

Combating misinformation in India

In India, DataLEADS, our Google News Initiative training network partner, completed a 35-day virtual roadshow to provide digital verification skills to over 4,000 people. More than 700 organizations took part in workshops focused on tackling misinformation related to COVID-19 vaccines.

Supporting news startups in Latin America

The Google News Initiative Startups Lab is expanding to Spanish-speaking Latin America, in partnership with SembraMedia. Through direct funding and an intensive six-month curriculum, the Lab will help a group of up to 12 early-stage digital news businesses develop financial sustainability and growth. This builds on lessons learned from the Startups Labs in Brazil and North America. 

Last month, we also released a Spanish version of the Google News Initiative Startups Playbook, a guide to building a successful digital news business from scratch.

Engaging with the global news community through Newsgeist

Together with other news industry leaders, we organized a virtual, week-long version of Newsgeist, an opportunity to connect with the global news community to discuss relevant topics, share projects and initiatives and tackle challenging problems facing the news industry together. The event brought together more than 600 journalists, business leaders, tech leaders, academics and others for a discussion about the state and future of the news industry

Collaborating on AI literacy

Over the next six months, 24 international news organizations will take part in acollaborative experiment across Asia Pacific, Europe and the Americas. The program was developed  in partnership with Polis, the London School of Economics and Political Science’s journalism think tank, through JournalismAI, our efforts to strengthen AI literacy within newsrooms, and convene the industry around common challenges and opportunities.

Learning from Innovation Challenge recipients

Building on the Digital News Innovation Fund in Europe, Google News Initiative Innovation Challenges have supported more than 180 projects that inject new ideas into the news industry. Around the world, we’re learning from former Innovation Challenge recipients who are using their funding to drive innovation in news.

• Word in Black chose Juneteenth, the anniversary of the day the last slaves were freed in the U.S., to launch a new website and newsletter for Black communities in collaboration with theLocal Media Foundation. 

• AnyClip combines artificial intelligence and search tools to provide video analytics for content providers. The Israeli startup has raised an additional $47 million to build out its platform and expand business after seeing 600% growth in the last year.

• Socialbeat is an Italian startup developed through a collaboration between Accenture and Italian publisher SESAAB. With the help of a recent investment, they’ll continue to enhance their AI-powered software platform for aggregation and content selection.

• The Sicilian Post created the ARIA project, which allows journalists to automatically create illustrative graphics using data. This month, they hosted a workshop to introduce participants to the project at an Italian conference. 

Using AI to moderate content

The changing legal and political environment in Europe, as well as growing extremism and polarization in society, means that moderation tools are often inadequate for modern journalism. In light of these factors, Wirtualna Polaska built a moderation engine using Google Cloud tools to help ease the burden on content moderators and provide a safe platform for open discussion in Poland. 

Helping European publishers grow their digital revenue

In partnership withWAN-IFRA, we’re launching the 2021-2022 Table Stakes Europe program designed to help European publishers drive digital revenue growth by focusing on putting audiences first. Applications are now open and will operate on a rolling basis. The program is scheduled to begin in December 2021 and will run for nine months.

That’s a wrap for June. Follow along on social and sign up for our newsletter for more updates.