Cookie: nuovi criteri per l’informativa sulla privacy
Netflix potrebbe offrire anche i videogiochi il prossimo anno
Fly Free Airways acquista Romavia, compagnia di private Jet Charter
Fly Free Airways acquista il 100% di Romavia, la compagnia romana di private Jet CharterLa startup innovativa torinese, fondata da Francesco D’Alessandro, specializzata in Business Travel Management e Turismo Esperienziale,…
L’articolo Fly Free Airways acquista Romavia, compagnia di private Jet Charter scritto da Paolo Brambilla proviene da Assodigitale.
LG OLED EVO TV G1 55 pollici: l’OLED alla massima potenza. La recensione
Create your summer reading list with Google Play Books
Every summer my family spends a week at a lake house, boating, barbecuing and reading books. My wife and I each choose a few books to share in our family library and read them at the same time on our devices. It gives us a chance to introduce each other to new genres and authors. I typically read thrillers and sci-fi, while my wife prefers a mix of literary fiction and celebrity memoirs.
This year, we used the Google Play Books Android app’s new features to discover and organize our vacation reading list. Here’s how we’re using Google Play Books for our very informal summer book club:
Customize your bookshelves
One top request from Play Books readers was for customizable shelves. With custom shelves, you can organize and sort your books into themed collections. We made a shelf for our must-read ebooks for “Summer 2021.” You can also designate your “All-time favorites” so you always have a list of recommendations ready. Create a “Family listening” shelf for the audiobooks you’re saving for a family road trip. Custom shelves make it easy to find the right book at the right time.
Use filters to find your ideal read
Readers also told us that they wanted an easy way to find titles for specific reading needs. Now you can browse by filters like language (to find titles written in a specific language), price range (to see books in your budget) and price drop (to see discounted books).
Find deals on the books you want to read
Customized discount notifications in the Android app now help you find more deals. If you sample or wishlist a book, you’ll receive an email if that title is discounted in the future (just make sure you’re opted in to marketing emails from Google Play). Take advantage of this feature by wishlisting the titles that interest you when you come across them in the Play Books app.
With custom shelves, store filtering and deal alerts, you have even more ways to find your next great read on Google Play Books. To get you started, here’s our “Summer 2021” shelf:
Highlights from the Google for Games Developer Summit
This week, we hosted the Google for Games Developer Summit, a free digital event for game developers, publishers and advertisers to come together globally. Though we couldn’t meet in person, we’re grateful for the chance to share our latest solutions for developers to create immersive and memorable gaming experiences for players everywhere.
All keynotes and sessions from the summit are available on demand. Here are a few things we discussed during our keynote sessions:
Easier game development on Android
The new Android Game Development Kit can help make game development easier while Play as you download and the new Reach and devices data and insights tool can help get your games running on more screens and drive your launch success on Google Play.
How We Protect Users From 0-Day Attacks
Zero-day vulnerabilities are unknown software flaws. Until they’re identified and fixed, they can be exploited by attackers. Google’s Threat Analysis Group (TAG) actively works to detect hacking attempts and influence operations to protect users from digital attacks, this includes hunting for these types of vulnerabilities because they can be particularly dangerous when exploited and have a high rate of success.
In this blog, we’re sharing details about four in-the-wild 0-day campaigns targeting four separate vulnerabilities we’ve discovered so far this year:
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CVE-2021-21166 and CVE-2021-30551 in Chrome,
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CVE-2021-33742 in Internet Explorer, and
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CVE-2021-1879 in WebKit (Safari).
The four exploits were used as a part of three different campaigns. As is our policy, after discovering these 0-days, we quickly reported to the vendor and patches were released to users to protect them from these attacks. We assess three of these exploits were developed by the same commercial surveillance company that sold these capabilities to two different government-backed actors. Google has also published root cause analyses (RCAs) on each of the 0-days.
In addition to the technical details, we’ll also provide our take on the large uptick of in-the-wild 0-day attacks the industry is seeing this year. Halfway into 2021, there have been 33 0-day exploits used in attacks that have been publicly disclosed this year — 11 more than the total number from 2020. While there is an increase in the number of 0-day exploits being used, we believe greater detection and disclosure efforts are also contributing to the upward trend.
Productivity Pulsars: Blast Into Orbit With 5 Efficiency Boosters For B2B Marketers
How can B2B marketers boost content creation productivity and avoid that dreaded black hole of inefficiency?
As TopRank Marketing chief executive and co-founder Lee Odden said in 2018 in 16 Ways to Be More Efficient with Content Creation, “Without additional budget or writing resources, the most practical way to squeeze out more content creation productivity is by being more efficient,” and the same may be even more true today in 2021.
There’s no denying that better efficiency offers benefits in many areas of a B2B marketer’s work, so we wanted to share some of the galaxy’s top tactics, methods, and tips to improve your productivity through efficiency as we make the push through the rest of 2021 and plan ahead for 2022.
Let’s strap on our B2B marketing jet-packs and hyperspace forward with five productivity pulsars to improve your efficiency.
1 — Work Smarter For Out-Of-This-World Marketing Efficiency
Working in a smarter way saves time and increases productivity, and part of that boils down to saving time through efficiencies.
At first saving a few minutes here and there throughout the day may not seem all that important — or worth devoting much effort to achieve. However, keep in mind that saving two minutes each day equates to eight and a half hours over a standard business year. That’s valuable time that can be reinvested for countless other B2B marketing activities.
For marketers, boosting efficiency doesn’t only come from the time saved. It’s additional time that can be used for many things such as experimenting with new technologies, taking on additional projects, or optimizing previous or current campaigns.
Finding and using scheduling, planning, and calendaring applications that work well for you can be one of the bigger time and efficiency boosters.
It’s important, however, to find ones that fit well with how you work best, so that you’re not working against systems designed to make things easier. Just as we all have various styles and tactics for tackling challenges, applications that help us manage time come in a big array of digital flavors with more in 2021 than ever before.
If you’re not happy with what you currently use, it can be worthwhile to experiment with new time management methods and apps that you haven’t yet taken for a spin. Until you do, you may be missing out on a new time management tool that suits you to a tee.
Most marketers today schedule, plan, and calendar completely in the digital realm, using software such as:
- Calendly
- Google Calendar
- Mavenlink
- monday.com (client)
- Workfront
- Microsoft Bookings
- Setmore
These are only a tiny traction of the available options. A few of the most productive people I know still also include some variation of the old-fashioned pen and paper, too.
Simply using time management software isn’t enough, however, especially if it isn’t a solution that works with you but against you, so take the time to investigate what’s available and what works best for you.
[bctt tweet=”“If you’re not happy with what you currently use, it can be worthwhile to experiment with new time management methods and apps that you haven’t yet taken for a spin.” — Lane R. Ellis @lanerellis” username=”toprank”]2 — Harness Productivity Propulsion With Marketing Passion
You’ll also increase your productivity by tapping into your internal passion and energy, which can help propel your B2B marketing to new heights.
When you find yourself in an especially productive period, it’s wise to take advantage of it and ride that wave of productivity to get as much done as possible while the creative B2B marketing iron is hot.
Unfortunately, we can’t control when we’ll be at our peak combined levels of energy, productivity, and efficiency. However, by quickly recognizing when such a period hits us, we can put our nose to the grindstone and get in as much work as possible before that big wave of energy eventually peters out.
How can you best take advantage of these times when they arrive, or even help make them happen? Here are three strategies:
- Turn off anything you can that normally distracts you, such as alarms, message notifications, or whatever causes you to break stride while working at your best
- Try to include short micro-breaks — even if only for a minute or two — to keep your overall energy up, and use the time to focus on what you want to accomplish next during the session
- When your highly-productive period comes to its inevitable end, it can be worth if to take some time and write down what you think made for such a good working session, and what you’d do differently next time to make it even better
A study by the National Association for Professional Organizers found that 82 percent of respondents believed that if they were more organized, their quality of life would be better — a statistic that shows how powerful time management and organization can be in both our professional marketing and private lives.
[bctt tweet=”“When you find yourself in an especially productive period, it’s wise to take advantage of it and ride that wave of productivity to get as much done as possible while the creative B2B marketing iron is hot.” — Lane R. Ellis @lanerellis” username=”toprank”]3 — Tiny Elements Make Massive Differences On Interstellar Marketing Journeys
While “don’t sweat the small stuff” is good advice for some areas of life, when you’re looking at the big picture and looking at long-term results, the opposite can often be just as true.
Take for example the simple act of copying and pasting text — something we all do dozens or even hundreds of times every day.
Did you know that you can slice your cut-and-paste keystrokes or mouse clicks in half?
Decades ago I started setting up all my computers with one very simple adjustment that has saved me millions of repetitive keystrokes or mouse and touchpad clicks — a trick so easy that most people don’t even realize it’s possible.
My all-time top cumulatively small time-saver that adds up over time is setting up my computers to automatically copy and remove formatting for any text I highlight.
If you think of how many times you cut-and-paste something every day, imagine cutting the keystrokes fully in half, and that’s just what you can do by using one any many available auto-copy utilities.
Whichever browser or operating system you use, you’ll find an array of extensions or add-ons that will copy whatever you highlight into your computer’s clipboard. Most also come with the option to clear all or just certain text formatting, which is another time saver because you’ll never again have to go in and manually edit out unneeded formatting or markup code.
Examples include:
- AutocopySelection2keyboard for Firefox
- Auto Copy for Chrome
- Ctrl+C for Windows Cortana
- AutoCopy for Safari
Changing what you’ve always done to find more efficient methods doesn’t have to be difficult, as Danny Nail, account based engagement specialist at Microsoft told us a while ago.
“You have to let go of templatized, old ideas. You have to break free of thinking about things the way we’ve always thought about them, and start really digging into how you can change what you’re doing and make it more efficient, more effective, but be creative about that,” Danny said.
You can watch our full interview with Danny in “Break Free B2B Marketing: Danny Nail on Creating a Global ABM Platform.”
[bctt tweet=”“You have to let go of templatized old ideas…and start really digging into how you can change what you’re doing and make it more efficient, more effective, and be creative about that.” — Danny Nail @DannyNail” username=”toprank”]4 — Build A Constellation of Content Co-Creation & Crowdsourcing
The co-creation of content can be likened to a constellation of interconnected subject matter experts, influencers, and other B2B marketing professionals.
Working with industry experts and influencers to co-create content is a proven tactic for adding more inherent promotion right from the start of your campaign, as Lee Odden explored in “How to Win at B2B Influence With The Magic of Content Co-Creation.”
When you work with noted figures in your profession and include their insight along with your own, you’ll both end up reaping the rewards on several levels by joining together.
Co-created content by its very nature provides promotion potential that is greater than the sum of its individual parts. The value and relevance that industry experts add to your content makes it something that not only your target audience will want to learn from and share, but it will also see additional sharing and social amplification opportunities.
Using influencer optimized co-creation of content results in the kind of authoritative content that earns, grows, and keeps audience trust, and it’s also a great way to boost efficiency.
To learn more about influencer optimized content, start with Lee Odden’s insightful “How to Accelerate 2021 B2B Marketing Success with Influencer Optimized Content.”
[bctt tweet=”“Using influencer optimized co-creation of content results in the kind of authoritative content that earns, grows, and keeps audience trust, and it’s also a great way to boost efficiency.” — Lane R. Ellis @lanerellis” username=”toprank”]5 — Take Your B2B Marketing To Interstellar Heights With Influence
Speaking of influence, harnessing its power can propel your B2B marketing efforts to new heights, and at the same time turn up the volume when it comes to productivity.
Developing relationships with influencers builds a framework of productivity than can be used not only on immediate projects, but when done carefully will also lead to the type of long-term collaborations that thrive as always-on marketing.
Here are five recent articles we’ve published that can help you understand what always-on influence is, and how influence increases engagement, productivity, and credibility:
- Inside B2B Influence: Justin Levy of Demandbase on Optimizing B2B Marketing with Influence
- Mindful Marketing: 5 Uncommon Ways To Work With B2B Influencers
- Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence
- 5 Examples of B2B Brands Rocking With Influence in 2021
- 6 B2B Content Marketing Summertime Sizzlers To Increase Audience Engagement
Sleek Marketing Can Warp You To New Dimensions
By using these tips and tactics for working smarter, harnessing productivity passion, paying attention to the small details, using content co-creation, and playing off the power of influence, you’ve got the productivity fuel needed to bypass a slow-moving star-field of B2B marketers stuck in the mire of inefficient workflows.
Working smartly and efficiently is key in today’s global B2B marketing universe, which is why many top brands choose the help of an award-winning digital marketing agency such as TopRank Marketing. Contact us and find out how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post Productivity Pulsars: Blast Into Orbit With 5 Efficiency Boosters For B2B Marketers appeared first on B2B Marketing Blog – TopRank®.
Pioggia di sconti sui Surface di Microsoft: fino a 500 euro di risparmio
Un’altra chiamata dai truffatori del finto “servizio assistenza Microsoft”
Stamattina ho ricevuto l’ennesima chiamata da un truffatore che si è spacciato esplicitamente per un rappresentante di Microsoft e ha cercato di intortarmi dicendo che il mio computer aveva dei problemi. L’ho fatta breve e l’ho avvisato che la chiamata veniva registrata e che ero un giornalista e sapevo che si trattava di un truffatore. Ha insistito lo stesso.
La chiamata proveniva (almeno in apparenza) dal numero britannico 0044 7902542748. La registrazione è qui sotto:
Valgono le solite raccomandazioni:
- Ricordate che Microsoft non vi chiamerà mai per offrire assistenza tecnica non richiesta; è il cliente che deve chiamare se ha bisogno.
- Diffidate di qualunque telefonata inattesa o di qualunque messaggio pop-up inaspettato che compaia sul vostro schermo di computer, tablet o telefonini.
- Non telefonate a eventuali numeri che compaiono negli avvisi e non cliccate su inviti a scaricare software o effettuare scansioni del vostro dispositivo.
- Non cedete mai il controllo del vostro computer a terzi se non siete in grado di confermare che si tratta di legittimi rappresentanti di un’azienda informatica di cui siete già clienti.
- Se avete il minimo dubbio, prendete nota del nome e del numero della persona che vi ha contattato e segnalatelo alle autorità locali.
Ricordo infine che Microsoft ha una pagina apposita, disponibile anche in italiano, nella quale segnalare i dettagli di queste truffe:
https://www.microsoft.com/it-it/concern/scam
Ma attenzione: i captcha della pagina sono un incubo da risolvere. Ho appunto segnalato questo caso a Microsoft, ma alla fine ho dovuto rinunciare perché non riuscivo a decifrare i vari captcha. Tipo questo: due parole separate? Una sola? In che ordine? Questo genere di complicazione fa passare la voglia.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico) o altri metodi.
Tools and partnerships to help travel recover and thrive
The travel industry is beginning to show promising signs of recovery as parts of the world reopen and vaccinations continue. We see from Google searches that people want to travel, provided they feel safe to do so: Global searches for “where to travel,” “can I travel” and “covid travel restrictions” are near all-time highs. Google is working hard to listen to customer feedback and ensure travel businesses and tourism officials have the information needed to continue recovery.
That’s why last December, we began testing Travel Insights with Google in the Asia Pacific region; it’s a set of tools providing powerful insights into real-time travel demand based on global Google Search data. Today we’re launching Travel Insights with Google in the United States, in partnership with Destinations International and Hospitality Sales and Marketing Association International (HSMAI). Together, we’ll bring these tools to the travel industry in the U.S. and around the world with training materials customized specifically for destination organizations and hospitality marketing professionals.
Consumer insights to help
accelerate recovery
There are two free tools available within Travel Insights with Google that provide rich data and actionable insights.
Destination Insights gives travel businesses, governments, and tourism boards a clear picture of top sources of demand per destination. This can help users understand where potential travelers may be coming from and adjust marketing campaigns accordingly. The second tool, Hotel Insights, helps hoteliers analyze search trends so they can understand where interest is coming from and attract new guests by creating a stronger digital presence.
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Take a trip around UK Gardens with Google Arts & Culture
People are searching for gardens and green spaces more than ever. In keeping with this green-fingered enthusiasm, Google Arts & Culture is launching our first foray into the natural world, celebrating a unique selection of gardens and gardening from across the United Kingdom: Gardens United.
Gardens United is a new, interactive digital hub sharing the stories of a range of gardens around the country, thanks to collaboration between Google Arts & Culture and over 30 cultural partners in the UK. From archives to allotments, from botanic gardens to heritage bodies, there is something for everyone to enjoy and discover. This is only the beginning and we hope everyone can take some inspiration away from exploring online and in the physical world.
Take a look at 6 ways to jump right in:
- Get a bird’s eye view. Gardens United brings together over 50 gardens from across the United Kingdom. From the Isle of Wight, to Northern Ireland to the Scottish borders, and see the unique beauty that can be found in each of them.
- Learn about modern gardens and why they are so important today. Hear from leading garden designer Juliet Sargent on how she created her award-winning Modern Slavery Garden, and her thoughts on the future of gardening. WhileRainbow Grow founder Clair Battaglino discusses why the rules don’t always have to apply to gardening.
- See a garden through a child’s eye. Meet Robin, one of Alnwick Gardens biggest fans, and explore the breadth of plant life that can be found in the Northumberland site, from the largest Taihaku cherry orchard outside Japan, through to a signing gate – all through a child’s eye.
- Discover the benefits of gardens on our health and wellbeing. We all know nature is good for us, but what does that really mean? Hear fromexperts at Oxford Botanic Gardensabout prescribing gardens, and see how the charityHospital Roomsare working to bring the magic of gardens to aid treatments in clinical settings.
- Hear from experts explain the link between climate change and how gardens can play their part. From your cup of coffee to your afternoon snack, changing climates are threatening our food supplies. Teams atKew Gardens are working with local growers to trial new ways of growing crops and save seeds for the future. Meanwhile on the Isle of Wight, Ventnor Botanic Gardens are working to predict the effects of climate change on the rest of the country due to their unique microclimate.
- Get creative with gardens-inspired Machine Learning. To celebrate the beauty of gardens using art and technology, we have launched a new set of Machine Learning-powered explorations with Art Transfer, for those looking for more creative interaction. Try them out using the Camera features in the Google Arts & Culture app on iOS and Android.
Want to learn more? Visitg.co/GardensUnited, or download Google Arts & Culture’s Android or iOS app.
