Advancing mobile app inventory quality with app reviews
To help create a clean and safe ads ecosystem for both developers and advertisers, we’re introducing a new app review process across AdMob and Ad Manager. The process will help enhance the mobile app inventory quality for developers who choose to monetize with either platform. Together with initiatives such as support for app-ads.txt and sellers.json, we continue to increase inventory quality and strengthen advertiser trust to create more value for publishers.
What’s the new app review process?
App review is a new process that evaluates a mobile app’s inventory quality before allowing unrestricted ad serving. In going through the process, publishers will get a unified view of all their apps’ approval status with actionable feedback. The feedback will help them resolve issues upfront and lessen the likelihood of future policy violations. App reviews will be rolled out gradually in 2021 with two features: app readiness and app claiming.
Local is now digital: Understanding the new local shopper
COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the “best exercise bikes,” “best ring lights” and “best air fryers” increased by 100% or more in the last year. To make it easier for consumers to discover top products and the best places to buy them, Google launched the Best Things for Everything Guide.
We’ve seen that shoppers don’t just turn to Google for things they want to buy on the web; they also use Google to find what they need nearby. Over the past year, we’ve seen a significant increase in commercial intent across Google including Google Search, Google Maps and YouTube.
Finding what’s nearby on Google Search
Whether it’s to support small businesses in their community or ensure a nearby store has the item they need in stock, consumers are using Google Search to thoughtfully research their shopping trips in advance.
- Searches for “local” + “business(es)” have grown by more than 80% year over year, including searches like “local businesses near me” and “support local businesses.”
- Searches for “who has” + “in stock” have grown by more than 8,000% year over, including searches like “who has nintendo switch in stock” and “who has gym equipment in stock.”
A closer look at the new Nest Hub’s design details
For the Nest Industrial Design team, details matter. Working on the new Nest Hub was no exception. “When we approached the design of the new Nest Hub, we wanted to give the product a lighter, more effortless aesthetic,” says team lead Katie Morgenroth. “We wanted it to feel evolved and refined, not reinvented.” Styling alone shouldn’t be the reason to replace a product, she says. “We want to make sure whether you have one Nest product or many, that they all compliment each other in your space.”
Because of this considered approach, you might not immediately notice some of the more subtle updates. We took some time to talk to Katie, as well as Industrial Design lead Jason Pi and Color and Material designer Vicki Chuang, about some of the new additions worth a second glance — or even a third, or a fourth, or a … you get the idea.
The new, cool color. The team introduced the new Mist color because it’s in the cool family, and compliments nature. It’s soothing, and almost looks like a neutral. Vicki led the color and material design, and says that atmospheric colors like Mist help express “soft feelings.” “Color enhances well-being. Mist is inspired by the sky, it compliments nature,” she says. “We started with a range of blues from light pastel to saturated blue, and the soft muted blue felt the most soothing and relaxing — a good fit for the home.”
Don’t forget the feet. Peek underneath the Nest Hub to see the silicone feet. “We try to have a little fun with color there,” Katie says. “We were inspired by the color you see when you cut into a fruit like a guava or a watermelon — it makes you smile.”
The inspiration for edgeless. Our idea for the edgeless display was the look of a piece of artwork or picture frame with a white border. The new Nest Hub has a lighter, more effortless feel, as Katie describes it. “All you see from the front is the glass. It makes the display almost feel like it’s floating.”
Jason also adds that the general construction was an upgrade. “We’re very proud of the matte finish and silky feel of the display enclosure, which is also more sustainable even though it has a premium feel to it.” In fact, the new Nest Hub was designed with 54% of its plastic part weight made with recycled material.
A new knit. The new Nest Hub uses the same sustainable yarn recycled from PET bottles that the Minis use, just slightly modified. We used a recycled monofilament yarn, which gives the device a structure that’s ideal for sound quality. “The fabric was reengineered to be not only sustainable but also optimized for great acoustic transmission,” Vicki says.
And look a little closer…and you’ll see the team color matched the device down to the yarn level, so there’s a subtle blending effect in the overall look of the speaker. “That effect is called ‘melange’ and it’s created when there are two colors of yarn knit together to create a variation in the tone,” Katie explains.
A hard switch. We first introduced the privacy switch with the Home Mini and it’s been a part of every Nest device since, including the new Nest Hub. The hard switch completely disables microphones, and the new Nest Hub also has added LED lights to the front of the display that indicate when the switch is on or off. This was important to the team to keep consistent across all Nest devices, because privacy isn’t something they wanted to overcomplicate. “From the beginning we always wanted to continue the precedence we set with the physical privacy button and include it on Nest Hub,” Jason says. “There is something definitive about having it be a physical switch. I also like the color pop that’s visible once it’s on mute — it’s a nice, clear indicator.” Plus, it’s one more place designers get to have a little fun.
5 Striking Insights On Successful B2B Marketing Engagement
How important is engagement in B2B marketing?
To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we connect with customers, and a key element in the process of building trust and the desire to continue interaction with a brand.
Engagement is also a fundamental building block of content marketing, offering many innate benefits well worth the effort it often takes B2B marketers to properly achieve.
To get that process started, let’s take a look at five striking insights on successful B2B marketing engagement, from some of the top marketers in the industry today.
1 — Brian Solis
“Meaningful customer engagement starts with discovery,” Brian Solis, global innovation evangelist at Salesforce, observed in our groundbreaking 2020 State of B2B Influencer Marketing Research Report.
The time is right to look at engagement in new ways, and even to reinvent it, Brian has explained.
“B2B marketers now have an opportunity to re-imagine engagement to ignite a new type of connection with customers. Beyond designing for and measuring the potential for engagement, design for humans and their intentions, needs, and desired outcomes. Engagement becomes a function of intent and purpose,” Brian added.
Brian has a lot to say about engagement and how it combines with influence and thought leadership to extend beyond traditional B2B marketing, and you can learn more in the following interviews and articles we’ve authored that feature Brian:
- Inside Influence 9: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers
- Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing
- Dropping Digital Distractions With Brian Solis
2 — Jon Miller
Engagement is also a key consideration in sales and marketing alignment, and Jon Miller, chief marketing officer at Demandbase, has placed it in his “find, engage, and close” process of achieving B2B marketing and sales alignment.
“You need to engage with buyers in a trusted, relevant way on their own terms. It’s about knowing where they are in their journey and using intelligence and insights to know when and how to engage at each point,” Jon noted.
An important step in utilizing the new realities of B2B marketing and sales alignment is engagement, Jon has noted, where the identified accounts are engaged, aligning your interactions with the buyer’s journey.
Get more insight into Jon’s B2B marketing automation process in our recent article, “Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey.”
[bctt tweet=”“You need to engage with buyers in a trusted, relevant way on their own terms.” — Jon Miller @jonmiller” username=”toprank”]3 — Amisha Gandhi
Amisha Gandhi, senior vice president of marketing at Tipalti, sees the right kind of engagement as key to producing the best brand outcomes — and the kind of engagement that is often driven by utilizing the power of B2B influencer marketing.
“Working with the right influencers, you build credibility with the audience you are trying to reach,” Amisha has noted.
“Influencers can help you deliver content that solves problems, educates and inspires your intended audience. The biggest benefit is the engagement, how you can work with your influencers to create meaningful engagement that leads to the right outcomes for your brand,” Amisha shared with our CEO Lee Odden in an insightful look at, “How the Most Successful B2B Marketers Approach Influencer Marketing in 2021.”
Engaging online experiences are more important than ever in 2021, and B2B marketers need to provide them in compelling ways, Amisha has noted.
“People are looking at creating more engaging online experiences and virtual experiences now,” Amisha told Lee in an insightful and far-reaching interview in, “Inside Influence 6: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing.”
[bctt tweet=”“Influencers can help you deliver content that solves problems, educates and inspires your intended audience. The biggest benefit is the engagement.” — Amisha Gandhi @AmishaGandhi” username=”toprank”]4 — Ardath Albee
“Engagement and experiences are critical for company growth,” Ardath Albee, interim vice president of marketing at Modus, observed when looking ahead towards the top trends B2B marketers can expect in 2021, in “Top B2B Marketers Share their Content Marketing Predictions for 2021.”
“Interactive content will become a mainstay in demand gen and sales enablement programs in 2021 and beyond,” Ardath explained.
“From virtual product tours to 3D virtual experiences, to value assessments and Digital Sales Rooms – marketers who want to facilitate the end-to-end buying experience with outcomes that prove contribution to revenue will increase focus on interactive content. They’ll up their game, moving beyond quizzes and surveys to content that resonates by getting buyers to actively pursue conversations with the companies that get them involved in what it takes to buy with confidence,” Ardath added.
Along with engagement, personalization is now more a part of the equation for success than ever.
“In B2B, we don’t need to know their shoe size and we don’t need to talk about their gender. We don’t need to know they live in the suburbs and have a wife, two kids, and a dog, and they drive a red Corvette,” Ardath noted.
[bctt tweet=”“Engagement and experiences are critical for company growth.” — Ardath Albee @ardath421″ username=”toprank”]5 — Lee Odden
Engagement is especially important when in comes to executive thought leadership in today’s B2B marketing landscape, which often leads to a challenge, our CEO and co-founder Lee Odden recently observed.
“Peer engagement can be difficult for busy executives and connecting with others at the top of their game can be mutually valuable and energizing for all involved,” Lee noted in a fascinating look at “Brandfluence – Why Growing Executive Influence is Essential for B2B Marketing.”
Lee has also advocated for creating trusted B2B content that is findable, credible, and experiential, as he recently predicted:
- Findable — SEO is more important than ever for B2B content marketers as buyers increasingly rely on digital channels like search to find the information they need across the entire sales journey. Fresh topic research to reflect new buyer preferences plus content and link optimization will raise the bar on being the best answer for customers at the very moment of need.
- Credible — Buyers’ increasing distrust of brand marketing and messaging plus the shift towards digital channels has accelerated the impact that subject matter experts are having with content credibility, quality and distribution. B2B brands will raise the bar on content credibility by partnering with external influencers while building the internal influence of their executives through content collaborations.
- Experiential — Video has become the price of entry for B2B customer attention but there’s more to creating great marketing experiences and in 2021 successful B2B brands will raise the bar on customer experience with better virtual events, personalization, episodic brand content, more interactive content and increasingly collaborative content.
Engage: Your Unexplored Galaxy of B2B Marketing Success Awaits
Engagement is broad in scope yet can take pinpoint precision to master in B2B marketing, and we hope that the five examples we’ve shared from Brian, Jon, Amisha, Ardath, and Lee will help propel your own efforts to engage to newfound levels of success.
Creating engaging and award-winning B2B marketing takes significant effort, which leads many firms to choose working with a top digital marketing agency such as TopRank Marketing. Engage with us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post 5 Striking Insights On Successful B2B Marketing Engagement appeared first on B2B Marketing Blog – TopRank®.
LG dice addio al settore degli smartphone
Gli ultimi smartphone prodotti da LG non hanno sortito l’effetto sperato, complice anche l’idea di sperimentare e provare a cambiare un settore già saturo da tempo, e così, dopo aver accumulato perdite su perdite, LG Electronics ha deciso di chiamarsi fuori.
Facebook è il social più usato in Italia, ma occhio a TikTok
Nel 2020, anno purtroppo caratterizzato dalla terribile pandemia da Covid-19, i social network hanno fatto registrare un forte incremento in percentuale a livello di frequentatori attivi. In Italia il podio per la piattaforma più utilizzata spetta a Facebook, usato da oltre 36,7 milioni di italiani. Al secondo posto si piazza invece YouTube, con 35,5 milioni di spettatori mensili, seguito al terzo posto da Instagram, che con 28 milioni e una crescita di circa il 9%, chiude la classifica nelle sue prime posizioni.
Martedì 6 aprile alle 21 parleremo di conservazione dei dati digitali
Martedì prossimo, 6 aprile, sarò ospite di CICAP Live per una chiacchierata-conferenza intitolata Memorie digitali. Dove finiranno le nostre testimonianze? insieme all’informatico Francesco Sblendorio, socio attivo del CICAP dal 2009, coordinatore del gruppo Lombardia dal 2011 al 2012, e webmaster del sito del CICAP Lombardia.
I dati di 533 milioni di utenti di Facebook finiscono online
I dati sensibili di ben 533 milioni di utenti di Facebook sono stati diffusi online alla portata di tutti, malintenzionati inclusi. Dati riservati come nome e cognome, data di nascita, ID di Facebook, numeri di telefono e molto altro, tutto quello che abbiamo detto a Facebook di noi come il genere, dove viviamo e dove lavoriamo.
Supercell annuncia tre nuovi giochi dell’universo di Clash
La popolare serie di videogiochi “Clash”, sviluppata e pubblicata da Supercell per sistemi iOS e Android, si espanderà in futuro grazie a tre nuovi titoli attualmente in lavorazione. Lo ha annunciato lo stesso publisher, ovverosia il team finlandese Supercell, attraverso un comunicato stampa.
La “bio-sanificazione”. Vantaggi dell’ozono per ambienti, persone e alimenti
— – Redazione Trendiest News – – Le tecnologie sviluppate per far fronte alla problematica costituita dalla lotta al coronavirus stanno per stabilire uno standard di sicurezza che varrà per molti anni a venire. “Quando si parla di ozono non si tratta di semplice sanificazione” ci spiega Pierfrancesco Pati (foto qui sopra) “noi di Prius Management abbiamo per primi parlato alle aziende di bio-sanificazione, per questo siamo immediatamente diventati leader del mercato. Abbiamo scartato tutti…
L’articolo La “bio-sanificazione”. Vantaggi dell’ozono per ambienti, persone e alimenti scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
SpaceX, tra insolite torri di recupero e il sogno “città spaziale”
SpaceX è molta attiva in questo periodo, e non solo nel lancio di satelliti nell’ambito del progetto Starlink. Proprio in queste ore, infatti, l’azienda spaziale sta dando il via a una seconda fase di progetti che mirano a potenziare, espandere e rendere sempre più operativa l’infrastruttura che opera intorno a essa. Nella contea di Cameron, nel Texas, dove SpaceX ha un sito di lancio privato e un impianto di produzione di razzi, procedono spediti i lavori per la costruzione della prima di due “torri di lancio e recupero”.
Ubuntu su Windows: rilasciata la community preview
Dati di avvocati a spasso, reperibili su Google. Avvisati, non fanno nulla
A gennaio scorso ho trovato un sito statale italiano che mette a disposizione di chiunque i CV di avvocati, autorizzazioni di contratti, fatture con nomi, IBAN, cognomi e importi, scansioni di documenti d’identità. Tutto facilmente reperibile con una semplice ricerca in Google.
Ho avvisato il sito via mail il 28 gennaio:
Buongiorno,
sono un giornalista informatico. Da segnalazione confidenziale mi
risulta che sul vostro sito siano disponibili a chiunque, con semplice
ricerca in Google, documenti contenenti informazioni confidenziali o
sensibili, comprese immagini di carte d’identità.Esempio: [omissis]
Allego immagine opportunamente anonimizzata.
Segnalo questa situazione affinché possiate rimediare.
Cordiali saluti
Paolo Attivissimo
Siamo al 2 aprile: non ho ricevuto nessun riscontro e i dati sono tuttora a disposizione di chiunque.
Trovo davvero vergognoso che nel 2021 un ente di stato non solo non sia capace di tutelare digitalmente i suoi utenti, ma non abbia nemmeno la cortesia di rispondere a chi segnala educatamente il problema in privato.
Sottolineo che tutti questi dati, sotto forma di documenti PDF, sono reperibili semplicemente con una ricerca banale in Google. Non ci vuole nessuna password o conoscenza informatica sofisticata. È deprimente.
Stasera ho mandato una segnalazione dettagliata al CSIRT (Computer Security Incident Response Team) della Presidenza del Consiglio dei Ministri.
Poi la gente mi chiede perché segnalo pubblicamente questi casi invece di limitarmi a contattare in privato gli interessati. Semplice: gli interessati non sono interessati.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico), Bitcoin (3AN7DscEZN1x6CLR57e1fSA1LC3yQ387Pv) o altri metodi.
ASUS Flow X13 è un convertibile 2-in-1 con GeForce RTX 3080 esterna
Stadia Savepoint: March updates
It’s time for another update to our Stadia Savepoint series, recapping the new games, features and changes for Stadia.
In March, players took to the pitch in FIFA 21 and explored an open-world of a bizarre, over-the-top city in Saints Row: The Third Remastered. They raced high-octane cars in DIRT 5 and started their journey as a legendary hero in Dragon Quest XI S: Echoes of an Elusive Age – Definitive Edition. In addition to these March games available now on the Stadia store, subscribers to Stadia Pro played new titles like PixelJunk Raiders, AVICII Invector, PAC-MAN Mega Tunnel Battle and Reigns — all on top of their existing library of Pro games.
State Share, the platform feature that’s only possible on Stadia, is now available in PixelJunk Raiders and gives players the ability to share gameplay clips and screenshots that create portals for friends to play their procedurally-generated levels. Available Only on Stadia, PixelJunk Raiders is an action adventure rogue-like that uses State Share in a unique way, allowing you to add new items and weapons to the levels that you share, changing future playthroughs for other players.