COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the “best exercise bikes,” “best ring lights” and “best air fryers” increased by 100% or more in the last year. To make it easier for consumers to discover top products and the best places to buy them, Google launched the Best Things for Everything Guide.
We’ve seen that shoppers don’t just turn to Google for things they want to buy on the web; they also use Google to find what they need nearby. Over the past year, we’ve seen a significant increase in commercial intent across Google including Google Search, Google Maps and YouTube.
Finding what’s nearby on Google Search
Whether it’s to support small businesses in their community or ensure a nearby store has the item they need in stock, consumers are using Google Search to thoughtfully research their shopping trips in advance.
- Searches for “local” + “business(es)” have grown by more than 80% year over year, including searches like “local businesses near me” and “support local businesses.”
- Searches for “who has” + “in stock” have grown by more than 8,000% year over, including searches like “who has nintendo switch in stock” and “who has gym equipment in stock.”
