7 ways to make the most of the Google TV app
When it’s time to unwind and watch TV, I always sit down with my two must-haves: my favorite snack and my smartphone. Whether I’m following up on my friend’s recommendations, reading up on the cast or just using my phone as my remote, it’s always by my side.
And I’m not the only one: Our research shows us that two-thirds of U.S. adults research entertainment on their phone daily, and almost half watch content on their phones for an hour a day.
We made the Google TV app on Android to help you discover what to watch with recommendations from across your apps, and to make it easy to start watching movies and shows. Starting today, you’ll also be able to download the Google TV app for iOS from the App Store. And if you already have the Play Movies & TV app for iOS, it will update to the new Google TV app.

Google TV app is now available on iOS
To celebrate, here are seven ways you can get the most out of the Google TV mobile app whether you have an Android phone or iPhone.
- Get recommendations from across your apps: Let the Google TV app know which streaming apps you subscribe to. You’ll see suggestions from your favorite apps all in one place, based on what you’ve watched and what interests you so it’s easier to find your next favorite.
- Create one Watchlist for your discoveries: Found a new favorite while browsing across your apps, but can’t watch it right now? Save new finds to your Watchlist in the app and pick right up on the big screen later.
- See Watchlists from your favorite stars: Check out the Watch With Me row on the “For you” tab to get a look at the TV and movies that inspired the lives and careers of our favorite entertainers, artists and cultural icons.
- Rate movies and shows: After watching, or as you browse, mark titles “watched,” or quickly rate them with the like or dislike buttons. You’ll get even better recommendations based on your interests on both the app and your Google TV devices.
- Take your library on the go: Your Watchlist, recommendations and the movies and shows you have previously rented or purchased with your Google account go with you, whether that’s out the front door or just to the other room, so you can watch wherever you want.
- Get all the latest on all your favorites: Visit the Highlights tab to stay up to date with a personalized daily feed of news, reviews and more about the entertainment you love.
- Use your phone as your remote: If you own a Google TV or other Android TV OS device, you can click the remote button in the app and connect to your TV to control your TV with your phone and use Google Assistant. You can even use your phone’s keyboard to quickly type complicated passwords, movie names or search terms.
Personalize Chrome with themes from LGBTQ+ artists
Back in high school, before I came out, seeing LGBTQ+ role models made me feel a sense of community. In particular, seeing LGBTQ+ people depicted in art and media who were thriving gave me confidence to be who I am. Artistic expression, from people like Keith Haring and Frida Kahlo, has been crucial for LGBTQ+ people throughout history for telling our stories and securing equal rights.
To celebrate the next generation of LGBTQ+ artists this Pride month, Chrome commissioned five LGBTQ+ artists to create themes you can select to personalize your Chrome browser and Chromebook. Available globally starting today with more options coming soon, these themes reflect the unique points of view of each individual artist. Here’s how some of the artists describe their work:
Our Chrome team crafted themes around the work of the artists to fuse them seamlessly into Chrome, coordinating the colors of your tabs and making sure the work looks great on all types of laptop and desktop screens. To get one of these themes for Chrome browser, visit the Chrome Web Store, select “Themes” and click “add to Chrome”. To set a wallpaper for your Chromebook, right click your desktop, choose “Set wallpaper”, then select “LGBTQ Artists”
This collection is a testament to the expansiveness of the LGBTQ+ community, which continues to become more vibrant and diverse. You can browse all themes in the collection on the Chrome Web Store, where you’ll also find themes from Black and Latino artists.
Google Play helps indie games go further faster
Indie game developers are known for creating some of the most innovative titles to land on Google Play. It’s this creativity that captures the imagination of the more than 2.5 billion people using our platform each month.
At Google Play, it is our mission to help indie game developers reach their full potential, wherever they are in their journey.
This year, the Indie Games programs are back once again to help talented indie developers design, launch and grow high-quality games and reach new players. Find out more about how the 2022Indie Games Accelerator & Festival helps developers to go further faster.
Supercharge your growth with mentorship & live masterclasses
If you’re an indie developer who is early in your journey — either close to launching a new game or have recently launched a title — this high-impact program is designed for you.
With the help of our network of gaming experts, the Indie Game Accelerator provides education and mentorship for ambitious developers to help you build, launch and grow successfully.
Selected game studios will be invited to take part in the 10-week acceleration program starting inSeptember 2022 as the Accelerator Class of 2022.
This is a highly-tailored program for small game developers spanning 78 eligible countries, that includes a series of online masterclasses, talks and game development workshops. You’ll also get the chance to meet and connect with other developers from around the world who are looking to take their games to the next level.
Celebrating the top indie games in Europe, Japan & South Korea
If you’re a passionate indie game developer and you have recently launched a high-quality game, enter your game to be showcased at the Indie Games Festival by Google Play.
Once again, we are hosting three international competitions in search of the most promising games from Japan, South Korea, and selected European countries, to celebrate the Top 20 indie games in each region.
The festival jury will consist of both gaming experts and Googlers, who are charged with finding creative indie games that are ready for the spotlight. As a finalist you will be able to join the Festival showcase and get your game discovered by top industry experts and players worldwide.
You can now enter your game to one of the Festival contests: Europe, Japan & South Korea.
For more updates and announcements about the Indie Games programs follow @GooglePlayBiz.
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Humans behind Search: Meet Guy
Guy is lead product manager at the Journalist Studio, where he works on tools to support the work of journalists.
Tell us about your work in Search and how it helps journalists worldwide.
My team works on Google Trends andPinpoint, amongst other products that are still in incubation. All sit within theJournalist Studio, which is a collection of tools that help journalists to do their work more efficiently, creatively, and securely.
How is Google Trends helpful for journalists?
Being able to see what people are searching for gives an accurate insight into the topics of the day – or indeed month or year, spanning anything from sporting events and seasonal recipes to news stories and celebrity gossip. It’s therefore super useful to journalists, who use Google Trends a lot – to help them uncover new story ideas, or to complement their research and enhance their storytelling. Every year we share aYear In Search round up, and it’s hugely exciting for our team to see media around the world talking about the changing themes that are shown.
What problem does Pinpoint solve for journalists?
Reporters often have to spend a lot of time sifting through large collections of handwritten documents, images and audio recordings. This material can range from freedom of information requests, which can return hundreds of thousands of documents, to court hearing transcripts or police reports. Similarly, audio material can be lengthy interviews or weekly council meeting recordings and so on. Sometimes reporters know what they’re looking for and sometimes they have to skim thousands of pages or listen to hours of audio just to figure it out – and often with intense deadlines looming.
Using advanced AI, Pinpoint processes documents and images, and indexes them so users can search for keywords, or easily find names of people, places or organizations. Similarly, it transcribes audio recordings, turning them into searchable text. So for reporters, it’s taking a task that would have taken a few people weeks to achieve, and shrinking it into a task that they can do alone, and more accurately, in just a few hours. We’ve had incredible feedback from journalists across the globe about how Pinpoint is an amazing time saver.
Academic researchers and students also find Pinpoint useful and so we also allow them access too.
What’s been the most exciting part of working on Pinpoint?
The initial research was fascinating because it was quite a new world for our team. We spent a lot of time attending journalistic conferences, running user studies to hear about what they needed, paying attention not just to what they were saying but also to what they weren’t saying, to see if there were deeper needs that we could solve.
I was most excited about the immersion trips where the team spent two or three days in newsrooms around the world from early morning to evening. We saw everything from how they run their editorial meetings to how they make their coffee, their running jokes, and so on – really immersing ourselves into their professional life.
So it was about learning and distilling the huge breadth of their needs on the one hand, and exploring a broad set of Google’s technological capabilities on the other. Then bringing them together. It was really exciting to find the sweet spot of where those two intersected.
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5 New Marketing Books Every B2B Marketer Should Read


Looking for inspiration and new insight to forge new B2B marketing successes as we drive ahead to 2023?
We’re taking a look at five forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts.
A good marketing book will not only help you stay current with the latest B2B marketing industry trends, but also gain inspiration in the process — and we’ve compiled a list of books that fit the bill on both counts.
Let’s turn the page and jump right in with our list of five new marketing books every B2B marketer can learn from.
1 — Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (2nd Edition)
Ann Handley
MarketingProfs logo
Chief Content Officer, MarketingProfs
The much-anticipated second edition of Ann’s popular “Everybody Writes,” which is used in college classrooms and by writers the world over, will be released on October 18, 2022, when B2B marketers will be able to read the completely revised and expanded update to this marketing and writing classic.
“Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content” is slated to include all-new examples, an even-more-detailed writing framework, and new material reflecting the latest changes in content marketing since the original version was published.
2 — Change Masters: How to Actually Make The Changes You Already Know You Need to Make
Barry J. Moltz
Speakers & Author, Shafran Moltz Group, LLC
In “ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make,” Barry shares his small business subject matter expertise, including an examination of just why change is so difficult, and how to focus on and complete the critical changes that will make a difference.
From the brain science behind the mechanisms of change to how various areas of business can create change and more, Barry’s book offers helpful take-aways B2B marketers can apply in multiple areas of their professional and personal lives.
3 — The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
David Meerman Scott
Limited Partner and Strategic Advisor, Stage 2 Capital, also Entrepreneur, Advisor, Keynote Speaker and WSJ Bestselling Author, Freshspot Marketing
A new eighth edition of David’s book “The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly” has recently been released, updated with new techniques and information that will be of interest to B2B marketers.
From details blueprints and strategies for getting your ideas implemented to generating buyer attention, the latest edition of David’s book offers a helpful look at both fundamentals and the current state of marketing.
David has also published the well-received “Fanocracy” book, which our CEO Lee Odden covered in “How to Tap the Most Powerful Marketing Force in the World – Fanocracy.”
4 — The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
Pamela Slim
Author, Speaker and Small Business Strategist
Pamela’s “The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You” explores an array of dynamic ideas for creating marketing and business customer connections that may be outside your usual field of view.
The Widest Net utilizes case studies and examples to take a deep dive into creating newfound business and marketing success.
5 — CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest
Carolyn Dewar
Global Practice Leader – CEO and Board Excellence, McKinsey & Company
Scott Keller
Global Practice C0-Leader – CEO Excellent, McKinsey & Company
Vikram Malhotra
Senior Partner, McKinsey & Company
New York Times and Wall Street Journal bestseller “CEO Excellence: The Six Mindsets That Distinguish the Best Leaders from the Rest” looks at successful chief executives from global major organizations including Netflix, JPMorgan Chase, General Motors, and Sony, and explores the unique qualities that we can all learn from them.
Carolyn, Scott, and Vikram’s book provides B2B marketers a helpful look at what we can learn from the way that CEOs shape culture, and how they in turn are changed by it.
Learn From B2B Marketing Page-Turners
We hope that you’ve enjoyed our exploration of five books by these leading marketing and business authors, and that they’ll help inspire you in your own marketing work throughout the years ahead.
Looking for more books to enhance your B2B marketing and related skills? Check out these other articles we’ve published:
- Read It & Reap: 11 Top New Marketing Books To Savor On #NationalBookLoversDay
- 10 SEO Books for B2B Marketers
- Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing
- How to Tap the Most Powerful Marketing Force in the World – Fanocracy
- The Future (& Present) of Marketing: Collaboration, Technology & Innovation
Building award-winning digital experiences featuring elements such as those explored in the books we’ve featured here takes significant time, resources, and effort, which is why many of the world’s top B2B brands choose to partner with a leading B2B marketing agency. Contact us today and learn why for more than 20 years brands from LinkedIn and 3M to Dell and Adobe have chosen to work with TopRank Marketing.
The post 5 New Marketing Books Every B2B Marketer Should Read appeared first on B2B Marketing Blog – TopRank®.
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