Torna il Tamagotchi e stavolta ha anche una fotocamera
Sono passati ormai diversi anni dall’arrivo del primo Tamagotchi. Era il 1996 e Bandai riuscì nell’impresa di conquistare il Mondo con gli animaletti virtuali di cui prendersi cura. Intere generazioni sono cresciute coi Tamagotchi e solo qualche anno fa Bandai aveva provato a fare il bis con nuove versioni che, però, non sono riuscite a prendere piede come era accaduto sul finire degli anni 90.
KAMPOS raddoppia in Sardegna e sbarca a Panarea
Il brand di lusso sostenibile si appresta ad aprire la sua seconda boutique sarda, a Porto Rotondo, e la prima in Sicilia, a Panarea Kampos, brand di lusso sostenibile lanciato nell’estate 2020 da Alessandro Vergano, aprirà nelle prossime settimane due nuovi store in prestigiose località turistiche italiane: Porto Rotondo e Panarea. Il secondo negozio sardo del marchio, dopo quello inaugurato lo scorso anno a Porto Cervo, sarà inaugurato il 26 aprile. Lo spazio di 70…
L’articolo KAMPOS raddoppia in Sardegna e sbarca a Panarea scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
Resident Evil 4 VR in arrivo per Oculus Quest 2
Facebook sa come promuovere il nuovo Oculus Quest 2. Oggi, dopo l’annuncio della scorsa settimana, Capcom e Facebook Reality Labs ci hanno fornito qualche dettaglio in più sul remake per la realtà virtuale di Resident Evil 4 che arriverà entro la fine dell’anno in esclusiva per il visore targato Facebook.
Scuola, collaborazione Italia-Microsoft per innovazione digitale
Il Ministero dell’Istruzione aderisce a Leading Countries of the World in the Digital Transformation of Education, il tavolo di lavoro dedicato all’uso innovativo dei dati e all’approccio etico all’Intelligenza Artificiale. Lo ha confermato lo stesso ministro dell’Istruzione Patrizio Bianchi durante l’Edu Day 2021 – Hybrid Experience, l’evento Microsoft dedicato al mondo della Scuola e dell’Università e della Cultura che anche quest’anno, in un’edizione completamente digitale, ha visto l’alternarsi di interventi di importanti rappresentanti di Istituzioni, associazioni e aziende che hanno raccontato le sfide affrontate in questo periodo e analizzato le opportunità di crescita.
UE, presentata proposta di legge contro abusi sull’uso dell’IA
La Commissione Europea ha presentato ufficialmente la proposta di legge che pone dei limiti all’uso indiscriminato dell’IA, di cui vi avevamo parlato alcuni giorni fa. Il regolamento sulla Intelligenza Artificiale mira a vietare l’uso dei sistemi ad alto rischio per la sorveglianza di massa. Qualche piccola eccezione sarà consentita solo in caso di particolari condizioni: per esempio, nel caso del discusso utilizzo di tecnologia per il riconoscimento facciale, potrebbe essere concessa una deroga per la lotta contro il terrorismo, la tutela della sicurezza o le ricerche di un minore scomparso.
Amazon pronta a lanciare 3500 satelliti per internet
Non solo Starlink di SpaceX: anche Amazon è pronta a mandare in orbita una sua costellazione di satelliti per diffondere la navigazione in Rete dallo spazio. Il gigante dell’e-commerce mondiale, infatti, vuole lanciare a breve 3.500 satelliti nell’ambito del suo progetto chiamato Kuiper, al punto da aver comprato nove voli del lanciatore Atlas 5 da Cape Canaveral.
Stack Overflow: chi copia chi, cosa e quante volte
How we’re minimizing AI’s carbon footprint
NFT erotici di Pornostar arrivano in rete
NFT: i non fungible token delle pornostar sbarcano su Ethereum Eros e Arte hanno sempre camminato a braccetto, fonte di ispirazione inesauribile Eros e Arte hanno sempre camminato a braccetto, fonte di ispirazione inesauribile il primo e veicolo espressivo universale la seconda; lo strumento dei Non-Fungible Token (NFT) rappresenta un nuovo potente mezzo a disposizione degli artisti, sia dal lato creativo grazie alle possibilità tecnologiche che permette di realizzare, sia dal lato economico per la…
L’articolo NFT erotici di Pornostar arrivano in rete scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
An update on our support for Asia’s news industry
For the news industry, COVID-19 has intensified the existing challenges that have come with evolving news consumption patterns and changing technology. In the Asia-Pacific region, publishers are reassessing their business models while remaining committed to quality journalism — at a time when more people around the region are seeking out trustworthy information online.
The Google News Initiative (GNI) is working with many of these news organizations as they work to become digital businesses, from publishers focused on using data to shift their strategy to those looking to adopt new revenue models, and from grassroots publications to groups that represent the industry as a whole.
Across Asia-Pacific, where we’ve invested $33 million in GNI — and supported more than 1,000 news organizations — we’ve been helping publishers with emergency funds and working with newsrooms to build resilience. And we’ve expanded programs and partnerships aimed at ensuring organizations across the region can make the most of digital technology.
Digital growth trainings and data management tools
News publishers that want to better manage data are using our News Consumer Insights and Realtime Content Insights tools, including Korean and Japanese publishers. We’ve also brought the Digital Growth Program to Asia-Pacific, rolling out localized content on audience engagement, reader revenue and data in Indonesia, Japan and Korea, as well as in English-speaking countries. So far, more than 1,600 practitioners from 260 news organizations across the region have registered for the training.
Your Chromebook gets a little more helpful
Chromebooks are designed to be powerful and easy-to-use devices. In our latest release, your Chromebook is getting new helpful features that make it easier to get answers, troubleshoot, scan files and more.
The answers you need, one tap away
You might already use your Launcher to search your Drive, your apps, local files, Google and more – all from one place. Now it can also be your go-to for simple calculations, looking up the weather, or checking a word definition or stock price.
Just tap the Everything Button and type “weather” or your math question into the search bar, and the result will automatically pop up. So you’ll quickly find out whether you need a sweater for your mid-afternoon walk, or what 42 times 96 is. There’s no need to open another Chrome browser tab or app to quickly get the answers you need.
New ways we’re making Meet calls easier (and more fun)
Almost exactly one year ago, in an effort to help everyone stay connected safely as the pandemic was taking hold, we announced that we were making Google Meet free for everyone. Since then, Meet has helped millions of people connect around the world. While it’s been hard for all of us to remain apart this past year, I’ve been proud to work on a product that’s let so many of us come together.
Helping everyone safely connect and collaborate is what drives us to continue improving Meet — from introducing features that make video calls more inclusive, such as automated live captions in five languages, to controls that create a safer and more dynamic learning environment for educators and students, to new mobile capabilities that promote a more inclusive meeting experience. Today, we’re announcing even more ways that Meet will continue providing you with secure, reliable and engaging meetings, starting with a refreshed look on the web and helpful features built with the latest in artificial intelligence.
A new design that makes it easier to present and engage with others
Hophead Marketing: What B2B Marketers Can Learn From The Craft Beer Industry
What can the wildly successful craft beer industry teach B2B marketers?
From storytelling and keeping content fresh to making corporate campaigns delightfully crushable, there’s plenty the B2B marketing world can learn from taking a look at the craft beer industry and its emphasis on customer delight, engagement, and more.
While the pandemic has slowed the growth of the craft beer industry with the largest disruption to the industry since the days of Prohibition — leading to an 8 percent decline in sales among small and independent craft brewers — its trajectory over the past decade has been undeniably admirable.
The global health crisis has forced the craft beer industry to change, including an expansion of direct-to-consumer sales in the face of closed taprooms, yet there’s still much that B2B marketers can learn from the long-term ascendancy of the craft beer world.
Let’s hop right in and take a look at a selection of the top things B2B marketers can learn from the craft beer industry.
Find Your B2B Tech or Finance Freshies
Among craft brewers, the fresh-hopped variety of seasonal beer features hops used as close to the time they’re harvested as possible, and the resulting India Pale Ave (IPA) freshies are highly desirable among hoppy beer fans, but they don’t retain their initial taste qualities long enough to be a year-round offering.
In B2B marketing, we can make the equivalent of content freshies by offering existing and prospective customers any type or format of digital assets that don’t fit into the unchanging evergreen content category. Timely content can come from many sources in the B2B marketing world, however some of the most successful features elements that often revolve around:
- Virtual or real-world conferences
- Twitter chats and Reddit Ask-Me-Anything (AMA) sessions
- Clubhouse and Twitter Spaces audio-based calls
- Current events and so-called hashtag holidays
- Timely social media polls
- Live-stream events
Whether you’re in the B2B technology, finance, or another business industry, give your customers a generous pour of virtual freshies by including a fresh mix of seasonal and unique content in your marketing blend, to augment your evergreen information that doesn’t necessarily change throughout the year.
Make Your Corporate Channels Crushable
Crushable beers are generally considered easygoing lower-alcohol beers that make customers want more, a phenomenon that is also quite well-suited to B2B marketing.
Crushable B2B marketing content isn’t bitter or hard to consume, instead focusing on providing customers an experience so smooth and pleasant that they’ll want to come back for more, whether it’s by subscribing to your brand’s newsletter, liking its LinkedIn company page, or becoming a regular listener to your firm’s podcast.
Here’s a list of just a few of the elements that help make your B2B marketing content crushable:
- Easy-to-digest content that’s well-written and pleasantly positive
- Contains enough helpful information to make it relevant
- Makes it easy for customers to subscribe or otherwise get more of the content they find crushable
Sometimes the craft beer industry also considers crushable beer to have a session beer component — tying it in to a social occasion over a specific period of time, or session.
Session content, similarly, gives customers an easy flow from one piece of information to the next, such as in the popular social media stories format, where text, images, and video all play in sequence, with little effort required on the part of the customer.
Don’t be afraid to creatively use the stories format for B2B marketing content, and to serialize other forms of digital content — from B2B podcasts that customers can binge on while listening, or brand video playlists that can auto-play for binge watching.
Give the People More of What They Want: Humanize Your Customer Relationships with the Cheers Factor
The craft brewing industry fully recognizes and puts to good use the “Cheers” factor — a key selling point of pubs and taprooms going back centuries, long before the hit television comedy “Cheers” popularized that sense of camaraderie and desire to be “where everybody knows your name.”
B2B marketers have made substantial inroads when it comes to personalizing both content and communication, yet in the post-pandemic landscape marketers looking for new ways to differentiate their brand would be well served by focusing even more on fostering the human connection between brand and customer.
Some of the ways B2B marketers can make more personal connections include:
- Talk like a person and not a jargon-filled corporate chat-bot
- Feature your team in content
- Make your customers your superstars
- Harness the power of content co-creation with influential subject matter experts
Miri Rodriguez, storyteller and internship program head at Microsoft, recently explored how B2B marketers can use storytelling and empathy to move past numbers and facts, which I covered in “Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX.”
Our senior content marketing manager Joshua Nite took a closer look at the increasing importance of adding more of the human touch to B2B content, in “5 Ways to Humanize Your B2B Content Marketing – And Why It Matters,” and I also offered up several insights into the subject in, “28 B2B Marketing Insights To Energize & Humanize Your 2021.”
[bctt tweet=”“You really have to think about how you build a long-term committed relationship with the user – it’s not a one-and-done. There’s never really an end to it. It’s continuous and iterative.” @amandatodo” username=”toprank”]Brew Better Storytelling with a Chill Haze of Communities
Another successful tactic employed by the craft beer industry that B2B marketers can learn from is the powerful messaging that comes when we explore the stories of the people behind the face of the business.
Asking questions is a great way to begin, such as, “Who are you? What makes your brand, your people, and your story stand out?”
One take on storytelling for B2B breaks down the work story by letter, with the S.T.O.R.Y. model including:
- Sizzle
- Tension
- Originality
- Relevance
- Yearning
It’s a definition our content marketing manager Nick Nelson explores in, “Your Guide to Effective Storytelling in B2B Content Marketing.”
Just as in the craft beer industry they say that every beer and beer-drinker tells a story, brand storytelling offers a wealth of opportunity for B2B marketers to create content that makes a brand’s story — and that of its customers — come to life.
Be The Best Answer & Learn From Craft Industry Success
By engaging and delighting customers through serving up brand freshies, creating crushable content, and humanizing customer relationships with hopped up storytelling, your B2B marketing efforts will be poised to celebrate new levels of success.
Creating award-winning B2B marketing content that delights and engages takes significant effort, which leads more firms than ever to choose working with a top digital marketing agency such as TopRank Marketing. Contact us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post Hophead Marketing: What B2B Marketers Can Learn From The Craft Beer Industry appeared first on B2B Marketing Blog – TopRank®.
Instagram filtra i messaggi diretti offensivi
Instagram, come tutti gli altri social network, espone purtroppo gli utenti a messaggi offensivi, haters e compagnia. Insulti e minacce spesso compaiono sotto i post e le storie, ma sono veicolati anche attraverso di DM, ovvero i messaggi diretti che su Instagram espongono anche i più giovani a problematiche relative ai messaggi offensivi. A tal proposito, il social network di proprietà di Facebook ha pensato ad una nuova tecnologia basata sull’intelligenza artificiale per filtrare le offese.
Amazon Echo Show 10
Sono passati circa due anni dal lancio in Italia del primo dispositivo Echo con display, e dopo Echo Show, Echo Show 5 ed Echo Show 8, Amazon porta nel nostro paese il nuovo Echo Show 10, terza generazione del suo smart display di dimensioni maggiori, con un design rinnovato ed nuove funzioni, ma sempre con Alexa. Lo abbiamo provato per qualche settimana, e di seguito le nostre considerazioni.