Sony ha già venduto 7.8 milioni di PlayStation 5
La pandemia da COVID-19, ne abbiamo già parlato più volte in passato, ha provocato un vero e proprio boom del settore videoludico. Da anni non si vendevano così tanti videogiochi e così tante console in tutto il Mondo e tra le aziende che più ne hanno beneficiato c’è Sony, che sul finire dello scorso anno ha lanciato la nuova PlayStation 5, oggetto del desiderio di milioni di videogiocatori.
Assassin’s Creed Valhalla, finisher brevi grazie all’update
Molti utenti avranno già collezionato dozzine (e forse anche centinaia) di ore di gioco in Assassin’s Creed Valhalla, ma ora Ubisoft aggiunge una comoda funzionalità per risparmiare tempo. Con l’aggiornamento 1.2.1 di Valhalla, adesso disponibile su Xbox, PlayStation, PC, Stadia e Amzona Luna, lo studio francese ha introdotto un pulsante a due posizioni che consente di disattivare le brevi animazioni cinematografiche riprodotte quando il proprio personaggio esegue una finisher.
Helpful tools for when you’re ready to travel
As vaccines become more available, many people are eager to start planning vacations again. We’re seeing more searches for travel-related destination information — like travel restrictions by country and where to travel, which both recently hit all-time highs. If you’re ready to plan a trip, here are a few updates to keep you informed on the latest travel guidance and explore potential destinations.
Stay up to date on travel guidance
When you look for travel information like flights, hotels or things to do, Search will let you know if there are COVID-19 related travel advisories or restrictions for your destination. Now, we’re adding more travel restriction details, like whether you’ll need to quarantine upon arrival or provide proof of test results or immunization records.
You can now also track travel advisories or restrictions for your destination and get email updates. If you are signed into your Google account, you can toggle “Receive an email if this guidance changes.” You’ll be notified when restrictions are added, lifted or reduced. These updates are country-specific, with state-specific information available in the United States.
Google triplica i ricavi: è record di fatturato
Google ha pubblicato oggi il resoconto finanziario dell’azienda per l’ultimo quarto fiscale, svelando dei ricavi davvero impressionanti. Il colosso di Mountain View ha dichiarato ricavi per 55,3 miliardi di dollari, facendo registrare un ottimo +34% rispetto allo stesso periodo del 2020. Il reddito operativo è stato invece di 16,4 miliardi di dollari (+106,1%), con un margine di operatività pari al 30%.
TikTok, aperto Centro europeo di Trasparenza e Responsabilità
TikTok ha annunciato l’apertura di un Centro di Trasparenza e Responsabilità in Europa con sede in Irlanda. L’azienda prevede che la struttura possa essere completamente operativa entro il 2022, inizialmente solo in modalità virtuale a causa delle restrizioni per il Covid-19. Spiega Alexandra Evans, Head of Child Safety, Europe – TikTok:
Pillola anti Covid-19, ecco come si svolgono i test
Ieri vi abbiamo parlato di una nuova pillola per combattere il Covid-19 che l’azienda farmaceutica statunitense Pfizer starebbe testando in queste settimane in due laboratori segreti, uno negli Stati Uniti e uno in Belgio. Ebbene, il Sunday Telegraph ha ottenuto delle copie dei documenti consegnati ai partecipanti ai test e le informazioni che emergono sono piuttosto interessanti e curiose.
Russia, maxi multa ad Apple per abuso di posizione dominante
Il Servizio federale russo anti-monopoli (FAS) ha inflitto una multa di 12 milioni di dollari alla Apple per abuso di posizione dominante nella distribuzione di applicazioni mobili su sistema operativo iOS. E’ quanto rivelato dall’agenzia di stampa moscovita Ria Novosti, che riporta una nota proprio della Federal Antimonopoly Service of Russia.
Christie’s annuncia la nuova asta NFT di Tatler
In esclusiva Tatler , siamo lieti di dare la notizia del prossimo Christie’s Post-War and Contemporary Art Day Sale Trailblazers: Centuries of Female Abstraction , che si terrà il 14 maggio 2021. Celebrando le donne dell’espressionismo astratto, l’asta sarà presenta agli intenditori sia dell’arte digitale che di quella tradizionale l’opportunità rara di acquisire dipinti di Helen Frankenthaler, Elaine de Kooning, Grace Hartigan, Yvonne Thomas e Lynne Mapp Drexler. Ogni opera è accompagnata da un NFT…
L’articolo Christie’s annuncia la nuova asta NFT di Tatler scritto da Michele Ficara Manganelli ✿ proviene da Assodigitale.
Il gigante Binance lancia il Marketplace NFT
Changpeng Zhao, CEO di Binance, parla durante un’intervista televisiva a Tokyo, in Giappone, giovedì 11 gennaio 2018. L’exchange di criptovalute Binance ha rivelato martedì l’intenzione di introdurre il proprio mercato in cui gli utenti possono creare, acquistare e vendere oggetti da collezione digitali noti come NFT. I token non fungibili sono un tipo di risorsa digitale . Sono progettati per rappresentare la proprietà di oggetti virtuali rari, che potrebbero essere qualsiasi cosa, da opere d’arte…
L’articolo Il gigante Binance lancia il Marketplace NFT scritto da Michele Ficara Manganelli ✿ proviene da Assodigitale.
Folle speculazione NFT: ma gli va malissimo
Per mesi, Shane Dulgeroff aveva guardato gli NFT – o gettoni non fungibili – per pezzi di arte digitale, figurine di baseball e altri oggetti da collezione venduti per quantità sbalorditive . Poi, il 27enne agente immobiliare californiano ha avuto un’idea. E se avesse commissionato un rendering digitale di una casa che possedeva e l’aveva venduta all’asta come NFT, insieme alla proprietà del mondo reale? In poche settimane, ha avuto un’opera d’arte digitale in technicolor…
L’articolo Folle speculazione NFT: ma gli va malissimo scritto da Michele Ficara Manganelli ✿ proviene da Assodigitale.
NFT e artisti elettronici la nuova frontiera è raggiunta: ecco come
Sebbene gli NFT siano in circolazione da alcuni anni, il movimento è davvero decollato in modo massiccio di recente. Se sei stato sui social media in qualsiasi momento nell’ultimo mese, saprai cosa sono gli NFT, ma in caso contrario lo analizzeremo. Gli NFT, o token non fungibili per dargli il nome completo, consentono agli acquirenti di fare offerte – o acquistare direttamente – beni digitali. Questi beni digitali si presentano sotto forma di un’immagine, un’animazione,…
L’articolo NFT e artisti elettronici la nuova frontiera è raggiunta: ecco come scritto da Michele Ficara Manganelli ✿ proviene da Assodigitale.
Tips from Google’s resilience expert on avoiding burnout
A college soccer player, Lauren Whitt was sidelined by two knee injuries that took her off the field during her sophomore and junior year. This was incredibly frustrating — she’d played soccer most of her life and had even won a Pan-American gold medal with the U.S. Youth National Soccer team. She realized she was going to need to find a way to cope.
“I began to study the idea of resilience more,” Lauren says. “How it changes your body and your life. It sort of became my personal mission.” A few years later, it became the subject for her doctoral dissertation — today, it’s the focus of her work.
Lauren is the head of global resilience at Google, a job that’s been crucial this last year. Even as vaccines become available, so many stressors remain: Searches for the term “pandemic fatigue” increased more than 300% during the past month in the U.S., and “job burnout quiz” was a breakout search over the past three months. These things are exactly what Lauren hopes to alleviate through her programs that help Googlers build resilience, deal with stress and develop skills to tackle new challenges.
But resilience isn’t only about helping people cope with the negative; it’s also about giving them more room to experience the positive. Lauren wants to help Googlers feel creative and productive so they can thrive at work. “I’m so passionate about this work because I think that while I’m not personally making something that launches us all into the future, I can help the people at Google who are doing that be their best.”
First, though, it’s important to know what resilience truly means. Lauren describes it as the capacity to bounce back. “Resilience is the ability to respond and recover from stress. To feel successful it’s important to be able to take on intense challenges, and then pause to reflect on what went well and what didn’t, so we can go into the next project,” she explains.
Being resilient on the job doesn’t mean working nonstop, but working smarter. She says it’s not a matter of endurance, but of focusing on a task and then taking a break to tackle the next challenge in your best physical and mental shape. “All of us are constantly in a position where we can cultivate resilience and strive to be mentally stronger, especially during those moments when we have to perform at our best, like a big work presentation or a sensitive meeting,” Lauren adds. “Showing up and being present is a challenge for everyone, so by cultivating resilience we get new tools, behaviors and mindsets to take on challenges in different ways.”
At Google, Lauren says we’ve even seen that people with higher resilience have lower possibilities of burnout. Fortunately, resilience is something anyone can develop. Here are six tips Lauren uses in her work here at Google:
1. Establish a morning routine.Starting the day consistently grounds you and gives you certainty and security.“Whether you’re working from home or from an office, it’s that consistent routine of how you start your day that prepares you for what’s to come,” Lauren says.
2. Take mental recovery breaks throughout the day.Choose moments to reset instead of jumping to the next task or issue immediately. “Whether it’s ending a meeting five minutes early or taking a 10-minute walk, these intentional breaks are important to help you reconnect and recover,” Lauren says.
3. Stick to a sleep schedule. Sleep isn’t just about recharging, but also gives you consistency every night. “Our sleep routines are the best opportunity to reach into our minds and be able to recover from any of the stressors of the day.”
4. Be intentional with the stories you tell yourself. “Consider what you tell yourself and the meaning you give to your activities. Stop listening to things that aren’t intentional, because our thoughts are not always helpful or true. Instead, start talking to yourself with thoughts of positivity, optimism, hope or gratitude.”
Rilasciato Fedora 34: ecco tutte le novità
B2B Content Marketing: 10 Tips to Level Up Your Writing Skills
What is the biggest challenge a writer faces?
Nothing.
Well, by “nothing,” I mean a blank white screen and a blinking cursor.
It mocks you with its unlimited potential. It fills you with fear that anything you put on that screen won’t be an improvement over its pristine emptiness.
We content marketers have to face this challenge nearly every day, and somehow find a way to write content that connects, engages, and persuades.
I’ve spent my entire adult life working in the content trenches — first as a comedy writer, and now as a content marketer. Here are a few tips I’ve picked up that can elevate your writing and make that blank screen less daunting.
10 Tips for B2B Marketers to Elevate Their Writing Skills
#1: READ
In his excellent book On Writing, Stephen King says: “If you don’t have time to read, you don’t have time to write.” And if one of the world’s most prolific and celebrated authors can take time to read, we can, too.
Read marketing content, for sure, to see what the competition is up to. But don’t stop there. Read poems, novels, fiction, nonfiction, good stuff and guilty pleasures. Anything you read will help you continue to develop a distinct voice — even a bad example can show you what not to do.
#2: Be Aware of Rhythm
Now, I’m not saying you should write blog posts in iambic pentameter (but if you do, please link me). But it’s good to keep an eye on the rhythm of what you’re writing.
For example, watch out for parallel structures. In time, these will bore your reader. Soon enough, they’ll tune out completely.
Notice how all three of those sentences in the last paragraph have the same cadence? The same goes for short sentences. You put them one after the other. They’re all the same.
Vary the rhythm in your sentences — string them together with punctuation; let one stretch out like a rubber band. Then, snap! Put in a few short ones. Maybe a fragment, even. See how the writing comes alive?
#3: Practice Introductions
For many writers, just getting started is the hardest part of writing an article. Many will even write the entire body of the text and add the introduction after the fact.
Too many of us were scarred by high school English class, where an introduction had to introduce every point we were going to talk about, and had to start with something like, “Throughout recorded history,” or “Webster’s dictionary defines…”
Practice writing introductions that break the mold:
- Ask a question
- Make a controversial or otherwise intriguing statement
- Write a personal anecdote
In short, think less about introducing every talking point, and more about hooking the reader and pulling them in.
#4: Don’t Tell the Audience What They Already Know
This one goes along with the last point, because frequently introductions are all about stating the obvious. “Everyone knows that…” “We all understand that…”
Whenever you find yourself lecturing the audience on something you both know, take a step back. What can you tell them that they haven’t heard yet? What’s the quickest way to get to the good stuff?
#5: Let Go of Obsolete Rules
And speaking of high school English class: It is better to be clear, natural and genuine in your prose than to follow archaic rules of grammar. Language is a living thing that is constantly changing. So don’t feel beholden to what Mrs. Funke told you back in 9th grade.
For example:
- End sentences with prepositions
- Put commas where they feel natural
- Use sentence fragments
- Use. Weird. Punctuation. For. Emphasis!
- Embrace the singular ‘they’
And many more. Basically, you should sound like a real live person, not a textbook.
#6: Read It Out Loud
When we talk about writing in a “conversational tone,” we’re saying the writing should feel more like talking to a friend than reading something stiff and formal. What better way to make sure you’re conversational than actually reading your work out loud?
Now that we’re all in home offices instead of open-concept half cubicles, this one’s easier to do. Back in the before times, I would sometimes duck into a conference room or huddle room to read my work out loud. It’s amazing how many opportunities you’ll find to make your writing sound more natural when you’re hearing it instead of reading it.
#7: Experiment with Editing
I love the way that Google Docs saves a version history of everything I write. It makes editing so much easier, and the stakes so much lower for making major changes. You can try something, and if it doesn’t work, it’s easy to revert to the previous draft.
Experiment with the structure of your content — move paragraphs around and see if that improves the flow. Try cutting out the sentences you’re most proud of — odds are they’re the most self-indulgent and least likely to connect with your audience. Believe me, I speak from experience.
One easy way to experiment with editing: Cut the first paragraph of your introduction and see if you miss it. I frequently find that first paragraph is either wheel-spinning or scene-setting that the audience doesn’t really need.
#8: Write, Wait, Review, Revise
Writing and revising require two different mindsets. If you’re trying to do both at the same time, you’re likely not doing either as well as you might. For your first draft, concentrate on getting the words on the screen. When you’re done, walk away and let it rest — overnight, if possible.
Then you can approach what you’ve written with fresh eyes, read it through, and revise. After that, make sure to have at least one other person review it before you publish, just to catch whatever you might have missed.
[bctt tweet=”“Writing and revising require two different mindsets. If you’re trying to do both at the same time, you’re likely not doing either as well as you might.” — Joshua Nite @NiteWrites” username=”toprank”]#9: Spice Up Your Conclusions
Lastly, in conclusion, at the end of the day, finally… there are many ways to begin a conclusion, and most of them are (yet again) holdovers from high school. Ditto the idea that you shouldn’t introduce new information in a conclusion, but just rehash the points you’ve already made.
Thankfully, we’re not writing five paragraph essays anymore, and a conclusion can be more than an awkward recap. In fact, for marketing, it’s essential to make every conclusion a launchpad, a call to action that compels the reader to take the next step. Bland, by-the-book conclusions won’t get that job done.
Beat the Blank Screen
If you feel anxious when faced with that blank screen and its judgmental blinking cursor, start by letting go of some preconceived notions about what business writing has to be. It turns out that B2B buyers are actual people, and they would rather read something personable and expressive than something stiff and by-the-book. My tenth tip: Give yourself permission to write the way you talk, and you’re more likely to make a human connection with your reader.
Need help leveling up your content? Contact us today.
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