Luglio, 2021

Privacy regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are an important part of privacy-first advertising. But navigating privacy regulations can be complex if you can’t dedicate resources to meet the varying regulatory requirements across the globe.  

The process of consent management often entails:

• Notifying site visitors on how their data is being used

• Enabling site visitors to provide consent or manage their data preferences

• Communicating those preferences to advertising partners, so that they’re respected

To help you gather and manage user consent for GDPR and opt-out requests for CCPA, we’ve launched new consent management features directly in AdSense Auto ads. These features offer an easy way for you to communicate with your site visitors, providing them an opportunity to manage their data and privacy preferences. This also gives you the ability to gather consent for advertising purposes, so you can continue to grow advertising revenue and fund your content. 

Gather and manage consent for GDPR

AdSense’s consent management solution is integrated with the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) v2.1, which standardizes the process and offers common language for gathering consent under the GDPR and ePrivacy Directive. When an EEA or U.K. user visits your site from those regions, your GDPR consent message will display to give them options to manage their data, and their choices will be automatically respected by AdSense and communicated to your advertising partners. 

Gather opt out requests for CCPA

AdSense also supports the IAB’s CCPA Compliance Framework, which provides you with a standardized approach to manage opt-outs from users in this state. AdSense Auto ads detects when a user from California visits your site, shows them a CCPA opt out message, ensures their choice will be automatically respected by AdSense and makes the user’s choices available to other advertising partners you’ve integrated on the page. 

Grow revenue in a privacy-focused way

AdSense makes the process of gathering and managing consent easy. It allows you to communicate with your users and give them more transparency and control over how their data is being used. This makes it possible for you to continue to fund your content with advertising in a privacy-first way. 

The consent management solutions in AdSense are simple for publishers to use. As they’re already integrated into AdSense Auto ads, simply edit your site’s Auto ads settings, click “More features” and then turn on your consent messages. Of course, this feature is optional to use and you can work with any consent management platform of your choice. 

As new privacy regulations arise, we’ll continue to evolve our consent management solutions to help partners navigate user privacy decisions in a transparent way. We remain committed to helping site owners earn money through their content and grow their digital businesses for the future in a privacy-first ecosystem. Watch this space for further updates in the coming months.

Please visit the AdSense help center to learn more.

When I applied to be an intern at Google, I didn’t know what I wanted to do. But I knew what I was hoping for: a collaborative culture, to work on interesting new technology, and, of course, one of those colorful propeller hats. 

Still, I had no idea what part of the company I should work in, and I was worried about completing an entire internship remotely from my bedroom. I eventually was placed on the Global Communications and Public Affairs team — a specialty that was new to me. All my anxieties disintegrated when I met the Googlers who guided me through the internship process. I was welcomed onto a team that didn’t expect me to have everything figured out. They just wanted to support me.

During my internship, I’ve been encouraged to ask questions and given the resources to explore what interests me. Google is focused on continuous learning, and its internships are no exception. I may spend my morning interviewing a team lead about a product launch, followed by a coffee chat to learn about new Search features, and finish my day strategizing for this blog post. 

But my favorite part of my internship has been connecting with Googlers from all over the world and helping share their stories. This year, Google’s 3,500+ interns (who come from more than 400 universities and more than 40 countries) have been collaborating on and leading all kinds of meaningful projects. As we celebrate International Intern Day today, I spoke with a few members of my intern class about the work they’re doing at Google and what they’ve learned so far.

Making a real impact

Earlier this week, we announced new ways to help you easily capture connected TV and audio streamers’ attention and understand what drives them to become customers.

To deliver a consistent user experience across these new channels and more established ones, it’s critical to control the overall number of times people see your ads.

Effective cross-channel frequency management can also reduce budget waste and help you make every ad dollar count. On average, we found that customers see a 6% reach gain when managing frequency in Display & Video 360.

But beyond averages, we heard that you needed a personalized assessment of the impact of cross-channel frequency management solutions on a campaign-by-campaign basis. We’re introducing two new tools that help you appraise the benefits of your own cross-channel frequency management strategy on an ongoing basis and at no cost.

Quantify the reach impact of cross-channel frequency management

First, we’re adding a dedicated data visualization for each campaign that spans across channels and has a frequency goal set at the campaign level. The visualization shows how much reach was gained due to effective frequency management at the campaign level. You can also access the same information at the advertiser or at partner level by creating an offline report in the standard Display & Video 360 reporting.

I discovered Disability pride only after going to a youth Disability conference where I learned —  for the first time — how it felt to be a part of the majority in the room. Now I try to create that experience for more disabled people.

In addition to my marketing role where I work on naming our products, I’m also a lead on Google’s Disability Alliance employee resource group that is made up of thousands of Googlers. As part of this community, we advocate, build awareness, and share advice around Disability topics with the goal of creating innovative and inclusive products, programs, and practices. We help people understand the larger Disability community’s principle of “Nothing about us without us”, and for any new product or program at Google, we encourage everyone to think about “Nothing without us at all.”

Through building community and sharing our stories, we show that we can live full lives not despite our disabilities, but because we have accepted those disabilities with love. For Disability Pride Month, Googlers are celebrating their disabilities as part of their identities. I’m honored to have Parinita Das and Lio Benz share their stories with us.

From the early days of the internet to the development of the Human Genome Project, U.S. government-funded R&D has yielded remarkable progress for society, and today it is an important engine for AI research. That’s why, last year, we were proud to announce our partnership with the U.S. National Science Foundation (NSF) to provide $5M to support the establishment of national research institutes working in the area of Human-AI Interaction and Collaboration (HAIC). This partnership—which is part of a more than $300M NSF investment in AI Research Institutes—will create vibrant research centers across the U.S. to advance how people and AI collaborate through speech, text, gestures, and more. It also builds on our partnership with the NSF on next generation networks, and our AI research collaborations with U.S. federal agencies on weather modeling, robust AI systems, whale population monitoring, and more. 

Today, we are delighted to share that NSF has selected the AI Institute for Collaborative Assistance and Responsive Interaction for Networked Groups (AI-CARING) led by Georgia Tech, along with Carnegie Mellon University, Oregon State University, and University of Massachusetts Lowell to receive the $20M AI Institute for HAIC grant. AI-CARING will improve collaboration and communication in elderly caregiving environments by developing AI systems that adjust to the evolving personal needs and behaviors of those requiring care. With our growing research presence in Atlanta, we’re excited to build on our rich history of collaboration with Georgia Tech and its partners in this effort—most recently supporting some of these universities’ work to help vulnerable populations find important information on COVID-19 and monitoring and forecasting disease spread.

With a growing population of older adults in need of caregiving, AI systems can be useful in a variety of contexts, like conversational assistants, health sensing, and improving coordination across the care network. For example, AI can help existing voice assistants better understand people with speech impairments, and can be integrated in home bathrooms to make them more accessible. The AI-CARING Institute will develop assistive AI agents across these types of contexts to help those requiring caregiving to sustain their independence and  improve their quality of life. Additionally, this research will be the product of interdisciplinary teams—with expertise across AI, geriatrics, behavioral sciences, and design—working to ensure that AI is deployed responsibly in this context, with human-centered principles in mind.

Congratulations to the recipient universities of the AI Institute awards and the faculty, listed below. We look forward to learning from the team’s research, sharing our resources and expertise, and building a collaboration to help older adults lead more independent lives and improve the quality of their care.

Recipient university institutions:

• Georgia Institute of Technology
• Carnegie Mellon University
• Oregon State University
• University of Massachusetts Lowell

Faculty:

• Sonia Chernova (Georgia Tech) – PI
• Elizabeth Mynatt (Georgia Tech) – Co-PI
• Reid Simmons (Carnegie Mellon University) – Co-PI
• Kagan Tumer (Oregon State University) – Co-PI
• Holly Yanco (University of Massachusetts Lowell) – Co-PI

If you’re hoping to attract new advertisers and earn the most value from your first-party data, it’s critical to explain what makes your audiences special. But it often takes technical skills or data expertise to develop insights that add order and meaning to your data. 

To help simplify this process and increase the value of publishers’ first-party data, in the coming weeks we’ll be launching Audience Explorer for partners using Google Ad Manager’s Audience Solutions — a suite of premium features that enable publishers to ingest, build, activate and now analyze first-party audience segments within the platform. 

Audience Explorer was built to help publishers better understand and activate their first-party audience data. Without needing advanced tools or technical capabilities, publishers will be able to analyze their audience segments, develop enhanced narratives about their data and optimize their monetization strategies for both reservation and Programmatic Direct deals.

Easing access to audience insights

Audience Explorer delivers new dashboards and improved workflows that help publishers who are investing in first-party data strategies more easily understand their audiences. To ensure the new capabilities met the needs of publishers, we worked with over a dozen global partners to help develop and test the new solution. 

“Macy’s Media Network uses a data-driven approach to connect our shoppers with brands through a wide range of digital advertising services. Ad Manager’s Audience Explorer tool helps us manage and scale our first party audiences to effectively plan and deliver targeted media for our advertising partners.”

– Melanie Zimmermann, Vice President, Macy’s Media Network, Macy’s 

“Partnering with Ad Manager on the development of Audience Explorer has been important for our first-party data initiatives. With more than 100 million monthly active users across our 1,200+ communities, the new dashboard will help us better understand our audiences and package our inventory in new, compelling ways for our advertiser clients.”

– David Domitrovic, Director, Data Strategy & Analytics, VerticalScope

Integrating the feedback we received, Audience Explorer allows publishers to visualize and interpret their first-party data in a variety of different ways. Partners can now explore the composition and behavior of a single audience segment, compare two segments side by side, or even overlap segments to better understand the similarities or differences in membership. Here are a few different ways publishers can benefit from Audience Explorer.

Scorecard table

When an Ad Manager user navigates to Audience Solutions in the platform, they’ll now be able to click on the title of an audience segment to open the new Audience Explorer dashboard. At the top of the dashboard, users will see the segment’s Scorecard. The Scorecard provides a quick snapshot of an audience segment over a specified period of time. High-level metrics in the Scorecard, like total unique identifiers or total ad impressions, can help publishers quickly understand which segments offer enough scale for the deals they’re working on.

It’s far from just fun and (video) games:  esports is a rapidly-growing $1.5 billion industry.In 2020 alone, there was a 70% increase in the number of eSports viewers in the U.S., and it’s expected to total 474 million viewers by the end of this year.There are a range of lucrative careers in the competitive video gaming industry:  professional player, announcer, coach, tournament organizer and game developer and designer, just to name a few. But not everyone is exposed to these opportunities. 

As a lifelong gaming enthusiast and an educator with a PhD in computer science, I was concerned that Black and Brown school-aged kids and older youth weren’t being drawn to work in technology in general and esports in particular. While Black and Latinx youth in the U.S. spend more time per day on both mobile and console games than white youth, they make up less than 6% of the professional video game industry as adults. So my husband, Erich, and I founded Pharaoh’s Conclave (PCX), a platform, league and apprenticeship program that creates pathways for meaningful careers and wealth generation for Black and Brown youth.