Immuni: gli utenti possono caricare i codici di positività
L’app Immuni si aggiorna e aggiunge al suo interno una nuova sezione attraverso cui gli utenti potranno inserire in autonomia il codice di positività. La nuova funzionalità è stata aggiunta alla versione 2.4.0 rilasciata per dispositivi Android e iOS a circa un mese dal via libera ottenuto dal Garante per la Privacy. Inizialmente, la procedura per l’aggiornamento del database era inizialmente appannaggio solo degli operatori sanitari, ma sappiamo bene che il tracciamento con l’app da quando la stessa è stata lanciata, è stato un disastro completo.
Take a look at these pandemic pastimes
I’ve never spent as much time at home as I have in the last year. Of course, I’m not the only one. Over the past year or so of quarantine, I’ve found myself searching for new things to do. I searched for “cheesemaking” when my kids asked me to play sous chef, and for “bird watching” and “how to create container gardens” when we started spending more time outside. Like so many people, I looked up recipes for baking bread. My quarantine search history feels like a bingo card for hobbies.
This made me wonder what other people were searching for during the pandemic — and how have these interests changed over time?
To get an idea, we worked with design studio Polygraph (creators of The Pudding) to create a new interactive tool that allows us to dig deeper into what captivated our year of social distancing. With this new calendar view, you can see what hobbies and interests were trending on any specific day a year ago in the U.S. Each day reflects the topic that saw the greatest growth in search queries compared to one year prior. You can also learn more about a specific topic by visiting the Google Trends website.
News Brief: March updates from the Google News Initiative
Three years ago we created the Google News Initiative to build a stronger future for news. The upheaval of the last year has accelerated the demand for journalism, as well as the need for news businesses to transition to digital and sustainable businesses. As we continue to learn from our news partners around the world, we remain committed to working closely with the journalism community to build the constructive and sustainable news industry that’s necessary for our open societies to thrive. For March updates, keep reading.
Supporting the first diversity guide for German media
Based on research in 2020, our partner Neue Deutsche Medienmacher*innen (NDM) launched the Diversity Guide for German Media, the first comprehensive handbook for German publishers and broadcasters that aims to provide diversity data, local and international best practices and checklists on team culture, recruiting and reporting. We announced the launch during a press conference with 150 journalists and on the Google Germany blog.
Gathering for a conference on diversity in journalism in Spanish-speaking Latin America
More than 2000 journalists from 18 countries attended the first Latin American Conference on diversity, gender and race in journalism, created in partnership with the Knight Center. A follow-up ebook with articles by the speakers will be published in May.
B2B Marketing News: B2B Site Visitor Study, Trust In Tech Falls, Ad Spending Rebounds, & Pinterest’s First B2B Ad Campaign


B2B Myopia: Brands And Visitors Disagree On What Works On Websites
59 percent of B2B marketing customers say they like reviews and testimonials on websites, compared with just 37 percent of B2B marketers, while 44 percent of marketers viewed compelling brand messaging as important when it comes to creating a powerful website experience, compared to only 24 percent of website visitors — two of several findings of interest to digital marketers contained in recently-released survey data. MediaPost
Pinterest Kicks Off ‘Be Their Next’ B-to-B Campaign
Pinterest has launched its first global B2B campaign aimed at advertisers is the U.S. and five other countries, seeking to bolster B2B brand involvement on the visual-oriented social media platform, and shared survey data showing that Pinterest users are 25 percent more likely to tell others about new products, the firm recently announced. Adweek
Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B
U.S. advertising revenue is expected to climb by 6.4 percent year-over-year in 2021, reaching $240 billion, with digital ad sales up by 13 percent, as the pandemic continued to speed a shift to digital, according to newly-released forecast data. AdExchanger
Consumers Reboot, From Brands To Relationships, Data Shows
The pandemic has made consumer more mindful of the brands they do business with, and millennials are some 24 percent more likely to now feel optimistic about business travel — two of several statistics of interest to online marketers contained in recently-released data from a report that examined over a billion social and search behaviors. MediaPost
YouTube Expands Monetization To More Types of Content
Google has implemented less restrictive advertiser-friendly guidelines on its YouTube platform, including replacing several instances of previous partial monetization with full revenue-earning capability for advertisers, YouTube recently announced. Search Engine Journal
What Metrics Are Creative Teams Tracking?
67 percent of creative teams track completed projects, 42 percent count requested projects, 38 percent measure time spent, while some 36 percent keep track of projects by work type, according to newly-released survey data digging in to the most-tracked metrics among creative teams. MarketingCharts

Google starts trialing its FLoC cookie alternative in Chrome
Google has begun testing its web-browser cookie tracking replacement system, Federated Learning of Cohorts (FLoC), within its popular Chrome browser, the search giant recently announced. TechCrunch
Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads
Just 15 percent of the Gen Z demographic have said that the media does an accurate job when portraying women, according to recently released survey data of U.S. adults of interest to digital marketers, which also showed that baby boomers and Gen Z are the most likely to hold brands accountable for accurate presentation of women. MediaPost
Facebook Launches New Dynamic Ads for Video Streaming Platforms
Facebook has rolled out a new variety of advertisements with the launch of its Dynamic Ads for Streaming option, which offers personalized previews and other new features aimed at brands that offer streaming services, the social media giant recently announced. Social Media Today
Trust Belt: Why We’re Losing Confidence In Technology [Edelman Trust Barometer]
Public trust in the technology sector has diminished, falling from 78 percent worldwide in 2019 to 68 percent in 2021, with an even larger decrease seen among those in the U.S., who had trust in the technology sector drop from 73 percent to 57 percent — one of several findings of interest to digital marketers in recently-released survey data. MediaPost
ON THE LIGHTER SIDE:

A lighthearted look at “customer-centric culture” by Marketoonist Tom Fishburne — Marketoonist
April Fools’ Day: BMW’s self-driving car and Heinz and Innocent create ‘smoup’ — The Drum
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- LinkedIn — Making an Impact with Executive Thought Leadership: 3 Cornerstones — LinkedIn (client)
- Lee Odden — A Sneak Peek of Chapter 8 of The Common Path to Uncommon Success?!? — Entrepreneurs On Fire
Have you come across your own favorite B2B marketing story from the past week of industry news? Please let us know in the comments below.
Thanks for joining us for the TopRank Marketing B2B marketing news, and we hope that you’ll return again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B Site Visitor Study, Trust In Tech Falls, Ad Spending Rebounds, & Pinterest’s First B2B Ad Campaign appeared first on B2B Marketing Blog – TopRank®.
The U.S. and Europe should launch a trade and technology council
Two decades ago, countries saw global trade in technology goods and services as an on-ramp to the economy of the 21st century. International agreements to eliminate barriers to trade in technology goods and services helped enable dramatic increases in technology trade, while countries looked to promote foreign investment in the cutting-edge technologies of the future. Consumers everywhere got access to new, lower-priced technology, millions of jobs were created and businesses from Paris to Pittsburgh have been able to reach new customers around the world, generating trillions of dollars in sales.
Times have changed: We’re all using digital tools, and recognizing the risks of abuse and the need for responsible innovation. But while well-crafted regulation can help unlock the benefits of technology, an explosion in national policies is detering trade in technology. Those barriers include not just tariffs (which have also beset other sectors), but also trade controls, discriminatory taxes, investment restrictions and novel digital regulations aimed straight at foreign-headquartered companies. In short, we’re seeing the erosion of a carefully nurtured global trading system that has contributed to progress and prosperity in the U.S. and around the world.
This erosion of trade norms isn’t limited to the U.S.-China relationship. Even more concerningly, the technology trade relationship between the U.S. and Europe — once one of the closest in the world — is fraying.
In Washington, in recent years, “transatlantic tech policy” has been largely reduced to pressing Europe to follow U.S. supply chain initiatives. Meanwhile Europe has undertaken a broad series of unilateral initiatives in areas ranging from digital taxes to market regulation. Transatlantic coordination has largely become an afterthought, if it’s thought of at all.
These policy trends hurt both the U.S. and European economies, risking the 16 million jobs on both sides of the Atlantic linked to transatlantic trade and investment. They also make it harder for the U.S. and the EU to address new global technology challenges and partner with emerging economies in Asia.
But there’s a better path forward. Coming out of the pandemic, with new momentum behind bilateral cooperation, we have a chance to revitalize the transatlantic technology trade relationship.
The European Commission recently proposed an EU-US Trade and Technology Council (TTC). The United States should accept the invitation — and build on it. An expedited high-level trade dialogue on technology issues is critical to avoid unilateral approaches on pressing issues like data flows that are essential to commerce, regulation of digital platforms that we all use every day, and other essential components of a modern economy. A TTC could also prevent divergence on emerging areas like artificial intelligence and other advanced technologies and promote cooperation on third-country technology challenges.
Of course a TTC needs to be set up for success. When entering trade negotiations, each side typically avoids preemptive or unilateral actions that might foreclose meaningful alignment. In entering a TTC, both sides should commit to meaningful consultation before taking any further actions harming transatlantic tech trade. The U.S. should not enact new privacy or technology trade control regulations without consulting with the EU; the EU should pursue bilateral consultation to ensure technology initiatives like the Digital Markets Act reflect the EU-U.S. values-based alliance. Quickly forming a TTC can help drive a consistent and non-discriminatory approach on these challenging new areas of technology regulation.
The need for alignment has never been greater or more urgent. An aligned approach will promote more tech-enabled economic growth; tech-supported measures to tackle other shared challenges like climate change; and new norms to ensure that technology will — in the words of U.S. Secretary of State Antony Blinken — “protect your privacy, make the world safer and healthier, and make democracies more resilient.”
The historic partnership between Europe and the U.S. faces a profound challenge — but also an opportunity to re-build based on shared values of openness and connectivity. As European Commission Executive Vice-President Dombrovskis said recently: “The bottom line is simple: whatever challenges the EU and U.S. face, there is no stronger values-based alliance in the world … So, even if the current crisis feeds the temptation to look inward, this is not the answer.” We couldn’t agree more.
Podcast del Disinformatico RSI del 2021/04/09: Extortionware, Instagram, backup
È disponibile il podcast di oggi de Il Disinformatico della Rete Tre del Radiotelevisione Svizzera, condotto da me insieme a Tiki. Questi sono gli argomenti trattati, con i link ai rispettivi articoli di approfondimento:
- C’è un’app “nascosta” in iOS 14
- Come liberare spazio sulla rete informatica universitaria: basta cancellare tutti i dati e gli account
- Le parole di Internet: extortionware
- Miniguida per usare Instagram e vivere felici
- MacOS parla e dice qualunque cosa, basta dare il comando giusto
Il podcast di oggi, insieme a quelli delle puntate precedenti, è a vostra disposizione presso www.rsi.ch/ildisinformatico (link diretto) ed è ascoltabile anche tramite feed RSS, iTunes, Google Podcasts e Spotify.
Correzione: nel podcast ho detto che Wellington è in Australia, ma in realtà è ovviamente in Nuova Zelanda. Nell’articolo corrispondente l’ho scritto giusto.
Buon ascolto!
Amazon mette le mani anche sui Mondiali di calcio 2022
Amazon continua ad ampliare la sua offerta sportiva per il servizio di streaming Prime Video. Dopo essersi assicurata la Champions League, di cui ha ottenuto i diritti per la trasmissione in streaming in Italia di 16 partite per tre stagioni, a partire da quella sportiva del 2021-2022, e in attesa di provare a bissare il colpo acquisendo il pacchetto 2 relativo ad alcune partite di calcio della nostra Serie A, il colosso dell’e-commerce si è assicurata i diritti per la trasmissione in streaming dei Mondiali di calcio del 2022.
Una scimmia gioca a Pong usando la mente grazie a Neuralink
Neuralink Corporation è una azienda statunitense di neurotecnologie, fondata da un gruppo di imprenditori, tra cui l’immancabile Elon Musk. Il gruppo si occupa di sviluppare interfacce neurali impiantabili, per consentire in futuro a persone con disabilità o paralisi di controllare i loro arti protesici o in generale i dispositivi elettronici col pensiero, oppure ai paraplegici di tornare a camminare con le loro gambe.
Privacy-first web advertising: a measurement update
In January, we shared how Google’s advertising teams have been evaluating the proposals in Chrome’s Privacy Sandbox, an open-source initiative to replace third-party cookies with viable privacy-first alternatives that can support the publishers and advertisers who help keep the web open and accessible.
Today, we’re going to explain how the latest proposals in the Privacy Sandbox can solve for key conversion measurement use cases on the web while preserving privacy – and we’ll also share a new resource to help you learn more about the overall initiative.
Conversion measurement
Chrome’s conversion measurement proposals center around an API that would have the capability to report both event-level and aggregated information. Event-level information is helpful when businesses need data to be more granular, such as deciding how much to bid on impressions or modeling conversions. Aggregated information is important for summarizing campaign performance, like reporting total conversion value or return on investment.
To make sure that the API preserves privacy, and that any data reported can’t be used to track individual people as they move across the web, the API uses one or more of the following techniques:
- Aggregate the data that is reported so that each person’s browsing activity and identity remain anonymous among a large group of conversions.
- Limit the amount of information reported about each conversion, so it’s not possible to expose the identity of the person behind the conversion.
- Add “noise” to the data reported, which protects an individual’s privacy by including some random data along with the actual conversion results.
The Chrome team recently shared new proposals for how the API could apply these privacy considerations while reporting view-through conversions and cross-device conversions:
For view-through conversion measurement, Chrome proposes that advertisers use the event-level capability of the API to get a report on the conversions that happen on their website and are attributed to ad views across the web. The browser would enable this by registering the ad impressions that take place across websites and then matching any conversions that happen on an advertiser’s website back to the initial views. To prevent any conversion data from being used to track people individually, the Chrome API would limit the amount of information shared about each conversion and add noise to the data.
Then, when advertisers are interested in reporting on the total number of view-through conversions, for a video ad campaign as an example, Chrome proposes that they can use the API’s aggregate reporting capability. This would allow advertisers to get more precise information on key metrics for the overall campaign without compromising people’s privacy. That’s because aggregate reporting keeps people’s identities and their browsing histories anonymous as it only shares data across a large group of conversions.
For cross-device conversion measurement, Chrome proposes that advertisers use the API’s event-level capability to report on the conversions that happen on their website and are attributed to ad views or clicks that happen on another device. This would only be possible if the people converting are signed into their browser across their devices. Access to this capability would enable cross-device measurement for all participating ad providers and networks.
The proposals in the Privacy Sandbox will change how measurement works for digital ads, but are designed to support key measurement use cases while protecting people’s privacy. We’re beginning to run simulations to understand how different use cases might be impacted by the privacy considerations made in Chrome’s various proposals and we look forward to sharing our findings in the near future.
Resources
We know that there are many questions about the Privacy Sandbox and that there is broad interest in learning more about each of the proposals. The Chrome team recently built a new website, privacysandbox.com, with an overview of this effort, FAQs, and links to additional resources. We’ll also continue to share regular updates about our work across Google’s ads teams to adopt the Privacy Sandbox technologies for our web advertising and measurement products.
Recensione Oppo Find X3 Neo, il migliore nella sua fascia di prezzo?
Il Senato ha deciso: il Cashback di Stato continua
Il Cashback di Stato non si tocca, almeno per ora. La mozione presentata al Senato da Fratelli d’Italia, il partito guidato da Giorgia Meloni, con l’obiettivo di sospendere l’iniziativa partita alla fine dello scorso anno, è stata bocciata con soltanto 20 voti a favore e 203 voti tra contrari e astenuti.
Twitter ha provato ad acquistare Clubhouse per 4 miliardi
Non solo Spaces, la versione di Twitter di Clubhouse. L’azienda proprietaria del noto servizio di notizie e microblogging ha in questi giorni valutato direttamente l’acquisizione dell’app Clubhouse presentando un’offerta di circa 4 miliardi di dollari alla Alpha Exploration Co., proprietaria del social network con chat audio e ad invito lanciato. Lo riporta l’agenzia Bloomberg citando alcune fonti secondo le quali alla fine l’offerta sarebbe stata rispedita al mittente e al momento non ci sarebbero ulteriori trattative in corso.
Netflix distribuirà i futuri film Sony in esclusiva
Netflix otterrà i diritti per distribuire in esclusiva tutti i film in uscita di Sony, incluse le pellicole del prossimo franchise di Spider-Man. Le due società hanno annunciato un accordo che conferisce al gigante dello streaming i diritti esclusivi sulle prossime uscite cinematografiche di Sony a partire dal 2022.
LinkedIn, sottratti i dati di 500 milioni di profili
Continuano gli attacchi hacker ai principali social e siti internet. Oggi è il turno di LinkedIn finire al centro del mirino dei cyber-criminali: dal servizio di proprietà di Microsoft sono infatti stati sottratti i dati di 500 milioni di profili, poi rimessi in vendita nel dark web a 2 dollari, per un campione con circa 2 milioni di dati, e a 1.800 dollari per il database completo.
Pubblicati i dati riservati di 533 milioni di account Facebook: le cose da sapere
Sono stati disseminati su Internet, e sono facilmente reperibili, i dati personali di oltre 500 milioni di utenti di Facebook. Questi dati includono il nome e cognome dell’utente, la sua situazione relazionale, la data di nascita, l’indirizzo di casa, il luogo di lavoro e il numero di telefono.
Gli account italiani colpiti sono circa 36 milioni; quelli svizzeri sono circa 1,6 milioni. Un elenco della quantità di account colpiti in ciascun paese è per esempio qui.
Il pericolo principale, al momento, è che i numeri di telefono che gli utenti hanno affidato a Facebook possano essere usati per molestie e per tentativi di furto d’identità. Chi è vittima di partner o ex partner violenti e molestatori è particolarmente a rischio.
In generale, chi ha affidato al social network un numero di telefono confidenziale deve presumere che quel numero non sia più confidenziale e che chiunque possa associarlo al suo nome. Sono già stati trovati i numeri di telefono personali di politici e celebrità, compresi Donald Trump, ex presidente degli Stati Uniti, e Mark Zuckerberg, boss di Facebook.
Al momento c’è un solo sito affidabile che permette di sapere se il proprio numero è fra quelli resi pubblici: Haveibeenpwned.com. Potete provare a immettere il vostro numero di telefono, con prefisso internazionale ma senza 00 iniziale, oppure l’indirizzo di mail che avete associato al vostro account Facebook. Diffidate di qualunque altro sito che proponga servizi analoghi.
Un sito italiano, Haveibeenfacebooked.com, che offriva in buona fede questo controllo, ha deciso di sospenderlo a seguito di un comunicato stampa del Garante per la privacy italiano.
Consiglio a tutti di seguire le raccomandazioni di sicurezza pubblicate da Il Post e soprattutto di non usare il numero di telefono come metodo di conferma di accesso (autenticazione a due fattori) e usare invece un’app apposita. E se appena potete, smettete di usare Facebook, o perlomeno dategli dati inventati.
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Sul versante tecnico, il dump di dati di Facebook è stato offerto inizialmente su un noto sito di hacking a giugno 2020, come spiega BleepingComputer.com. I dati risalgono a prima di settembre 2019.
Facebook ha commentato la disseminazione dei dati dicendo che sono il risultato di un’operazione di scraping, non di una violazione dei suoi sistemi, e che oggi questo scraping non sarebbe più possibile e comunque era vietato dalle regole di Facebook (questa precisazione ha causato l’ilarità di molti esperti, visto che pensare che i criminali rispettino le regole è perlomeno ingenuo).
In ogni caso, è troppo tardi per oltre 500 milioni di utenti, che vedono ancora una volta dimostrato il fatto che non si possono affidare dati personali ai social network.
Mikko Hypponen di F-Secure ha ipotizzato che lo scraping sia stato effettuato creando una rubrica contenente tutti i numeri di telefono del mondo e poi chiedendo a Facebook di trovare gli “amici” presenti nella rubrica. Un thread Twitter di Ashkan Soltani riassume molti dettagli tecnici della vicenda, cita molti esempi di persone in posizioni di responsabilità di cui sono stati resi pubblici i numeri di telefono e sembra confermare la possibilità di una enumeration massiva usata per fare scraping. Precisa inoltre che il dump include anche numeri di telefono che erano stati impostati come “privati” e non visibili a nessuno in Facebook.













