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Lily Chou and Chris Anderson, the married duo behind Wild About You Photography, have captured a lot of people in love. The California-based wedding photographers started their business in 2012, and have become known for their dramatic shoots of unconventional engagements and nuptials — like ones in forests, at amusement parks or with a sci-fi fantasy theme.

The Wild About You website hosts a vibrant portfolio of the couple’s work, along with a blog that shares behind-the-scenes stories from the celebrations they photograph. Although Lily and Chris admit it can be tough to regularly update the site with fresh content, they say their business couldn’t exist without an engaging hub online.

“You can’t have a business without a website,” Lily says. “For random people to find you, a web presence is crucial in this day and age.”

And because most of their clients find them through a web search, Lily and Chris know it’s worth the time and effort to make sure the content they post on their site looks good, represents what they do, stands out from their competition and is easily discoverable.

Here are some tips Lily shared for photographers, small businesses and other creators to maximize their web presence.

Use a website builder that speaks to your needs

Thanks to platforms like Squarespace, Wix and Weebly, most people can build a website without knowing how to code — but it’s important to find the right match. When Chris and Lily first launched their website, they used a general template from a standard website service. It did an OK job, but it wasn’t quite the right fit for uploading and displaying images. After a few years of “just making do” with two websites built from general templates, they built a new site using Good Gallery, a platform specifically geared towards photographers.

“The photo-focused website builder made everything easier, like uploading photos, organizing them into galleries and presenting them,” Lily explains.

Get to know SEO

Lily credits the marketing and business strategy classes she’s taken with helping her understand the importance of search engine optimization (SEO) in growing a business. “It’s all about SEO when you’re trying to be found on the internet,” she says.

The couple says a big selling point that convinced them to try Good Gallery is its baked-in SEO-optimized features. For example, when they upload photographs onto the site, each image is clickable and opens as its own URL, which Lily and Chris customize with a string of keywords that potential clients might search for — like “Bay Area wedding photographer” or “elopement photographer San Francisco City Hall.”

Boost your visibility with a blog

Adding a blog to a website is another way to beef up a site’s discoverability. “More words, more SEO opportunities,” Lily explains. But she stresses that writing a blog purely for SEO purposes isn’t going to work. You have to make good content that speaks to what readers want and need.

Lily says the main reason they write their blog is to give clients a “rounder, richer experience” about their services and provide helpful resources. Each post gives a backstory about the event they shot, including how and why a couple chose the location, historical details about a venue, what the decor looked like and even what the weather was like that day. “The photos can only tell you so much,” Lily says. “The backstory is helpful for whoever is planning a wedding.”

Stand out in a crowd

Those personal backstories are especially important for Wild About You, which caters to a diverse clientele looking for creative engagement and wedding photo experiences. Lily says their website helps clients see how Wild About You stands out from other wedding photographers.

‘Twas a few weeks before the New Year and all through the land,

people were looking back at the time that had spanned.

They looked at photos and videos that they hold dear,

from this week, last month and year after year.

With Google Photos, built just for you,

your memories can come back to life anew.

So here is a list of five ways to look back,

from your home screen, a smart display — or all in the app.

1. With the Google Photos Memories widget on Android and iOS, you can see your Memories right on your phone’s home screen, so you can relive moments as you use your phone throughout the day. And this week we’re rolling out a new People & Pets widget on Android: Pick your closest friends, family and four-legged furballs and get photos of them on your homescreen. Tap on the widget, and it’ll take you into the Photos app to view more photos and videos.

2. We’re also rolling out an update to Cinematic photos, which were first launched a year ago. These fun creations use machine learning to produce a video of the moment in 3D, so you can experience your photos in a more vivid way. Now we’re improving Cinematic photos to make them come to life in a new way. Machine learning fills in parts of the background behind the subject, allowing the virtual camera to move more freely as it finds the best framing to bring attention to your subject — sort of like a movie director for your photos.

3. The Memories carousel at the top of your photo grid makes it really easy to jump in and reminisce right when you open the app, but you can also see more Memories in chronological context as you scroll through your grid with best of month, trip and event Memories. With event Memories — which began rolling out last week — you can look back on moments like New Year’s Eve, Halloween, birthdays, graduations and more. Because everyone has their own special traditions and preferences, you can rename or remove these Memories from your photo grid.

4. In addition to viewing your Memories in the Google Photos app on your phone or tablet, you can also enjoy them on your Nest Hub. Just head to the “Your day” tab and let the good times roll.

5. And while the holidays and approaching new year can be a nostalgic time, we know not all memories are worth revisiting. As a reminder, you can always use the existing Google Photos controls to hide photos of certain people, pets or time periods so you can relive the moments you want to.

Happy reminiscing to all, and to all a good… well, you get the point.

Professional football player. Organizational psychologist. Mechanical engineer. Ice cream factory worker.

This list of careers may seem random, but they have something in common. They’re all part of the personal and professional histories of people who now work at Google data centers. These individuals, and their stories, take center stage in Season 2 of Where the Internet Lives, a podcast about the hidden world of data centers.

In Season 1, we pulled back the curtain to share how data centers work, what they mean to the communities that host them and our goal to run them on 24/7 carbon-free energy. In Season 2, we’re focusing on the lives and career journeys of ten people who help keep the internet running.

You’ll hear from folks like Mamoudou “D” Diallo, who grew up in Guinea-Conakry in West Africa. After scoring exceptionally well on a standardized test in high school, he traveled to Ukraine for college to study computer engineering — a subject that, up until that point, he had only read about in books. He later moved to Ohio for graduate school and spent 20 years working on technology in the financial sector. He has since shifted to the tech industry, and is now the site manager for Google’s data center in New Albany, Ohio.

You’ll also hear from innovators like Juliana Conroy-Hoey, who designs mechanical systems, including ventilation and cooling for data centers in Europe. While she’s always been interested in the mechanics behind how things work, she never imagined the scale of what she’s working on today — a scale that has grown as data centers have, too. “The demand for data centers has increased significantly from the first data center that I worked on,” she says.

These are just a few of the folks you’ll hear from in this season of Where the Internet Lives, and how their unique life experiences and backgrounds help them power the internet.

Listen to the first five episodes today, and subscribe to get notified when new episodes launch — including the next five in January 2022.