Banche Reti vs banche Commerciali: nel futuro vincerà chi saprà investire meglio
Le prime sette Reti di consulenti finanziari (Fideuram, Mediolanum, Fineco, Banca Generali, Azimut, Allianz, Euromobiliare) si dimostrano più remunerative nei confronti degli azionisti rispetto alle prime sette Banche Commerciali (Unicredit,…
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DISPONIBILI GLI URBANISTA LISBON: AURICOLARI TRUE WIRELESS COMPATTI E COLORATI
Gli auricolari Urbanista Lisbon offrono un incredibile tempo di riproduzione di ventisette ore in una gamma di cinque colori.Gli auricolari Urbanista Lisbon sono ora disponibili su: www.urbanista.com/lisbon Urbanista, il marchio…
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Elixir di Argo. Anche i nostri amati cani hanno un profumo creato per loro
Elixir di Argo nasce a Sanremo da un’idea di Sonia Stilo Il profumo per cani Elixir di Argo (2021) nasce a Sanremo da un’idea di Sonia Stilo che ormai ci…
L’articolo Elixir di Argo. Anche i nostri amati cani hanno un profumo creato per loro scritto da Paolo Brambilla proviene da Assodigitale.
Google porterà i giochi Android su PC Windows nel 2022
Destiny 2: La Regina dei Sussurri ai The Game Awards 2021
Chrome: una nuova funzionalità ne aumenta le prestazioni
Meta apre l’accesso a Horizon Worlds, la piattaforma social VR
WhatsApp lancia negli USA i pagamenti veloci in criptovaluta
Anziani e assistenti vocali: più benessere e meno stress
How to sustain a safe, thriving app and game ecosystem
There have been a lot of discussions globally about how mobile ecosystems and app stores operate, and the role good policy plays in ensuring that these platforms provide ample choice and flexibility for developers and users. We have been following these discussions closely and agree that policies in this space should be guided by foundational principles that spur innovation, maintain security and expand user choice across the ecosystem, whether on mobile desktop or gaming consoles.
It’s our belief that operating systems and app stores should:
- Let consumers download apps and games from anywhere — operating systems should support multiple app stores and allow consumers to get apps and games directly from developers.
- Keep consumers safe by building protections into the core operating system and requiring app stores and developers to follow high safety standards.
- Avoid using non-public data about developers to build competing products and services.
- Be upfront with developers about the rules of the road, enforce policies in a predictable way, work with developers to address problems and offer clear means of appeal and redress when issues arise.
- Permit developers to build direct customer relationships, with reasonable safeguards to protect consumer safety.
These principles have roots in our work in the early days of mobile, when we made an unprecedented bet that a free, open-source operating system like Android, built with safety and choice at its core, would be good for developers and consumers and could support the growth of the entire smartphone ecosystem. At the time, there were many different business model options to support a platform — some charged licensing fees for their operating system, others sold high-margin hardware devices. We chose to do things differently by making our operating system and app store free, with minimal restrictions.
We also believe that operating systems and app stores should have a business model that enables both platforms and developers to succeed financially. Just as it costs money to build an app, it costs money to build a platform, and a platform’s business model should align its success with developers’ success.
Over the years we’ve made a significant investment in Android and Google Play, and like any business, we need a business model that lets us keep investing in our mobile efforts. Today, Android is used on tens of thousands of device models from smartphone companies around the world and more than two million developers use Google Play to reach more than 2.5 billion users in 190 countries.
We’ve been able to sustain Android and Google Play through a fee paid by developers who sell in-app digital content, which is a common model across technology platforms. Ninety-seven percent of developers globally don’t sell digital content and are not subject to a service fee. For developers who do sell digital content, we recognize that one size doesn’t fit all, and we’ve evolved our business based on feedback from our developer ecosystem. We’ve tailored our fee structure with a number of programs to meet different businesses’ needs. With the new programs we announced this year, 99% of developers globally qualify for a service fee of 15% or less, and developers have welcomed these changes.
App and game platforms need to balance consumers’ expectations of choice and safety, developers’ desire to innovate and grow, and their own need for a viable business model. We look forward to contributing to the public policy conversation, guided by our steadfast commitment to building thriving, open platforms that empower consumers and help developers succeed.
Lenovo Tab P11 Pro, un tablet di qualità con display OLED e tastiera inclusa. La recensione
B2B Marketing News: Influencer Marketing Climbs 42%, B2B Purchase Study, LinkedIn’s Group Identity for B2B, & Record Ad Expansion On Tap
B2B Buyers Reward Brands That Focus On Six Ingredients, Study Finds
67 percent of B2B buyers have said that it is increasingly important to work with brands offering both positive social and business value, according to newly-released survey data. The report also showed that in 2021 the number of B2B buyers who find that it takes too long to purchase has increased by 28 percent over 2020 figures, to 44 percent. MediaPost
LinkedIn Shares 2022 Predictions on B-to-B Marketing, Sales Intent
Signals of buyer intent will form a new form of currency even — or perhaps especially — in uncertain times, and the importance of zero-party data has increased — two of several insights contained in recently-released B2B marketing prediction data from LinkedIn (client) of interest to digital marketers. Adweek
Budgeting for 2022: Marketers’ Email Spend Plans
Some 37 percent of marketing professionals expect to spend more in 2022 for email marketing efforts, with seven percent planning to boost spending by more than 15 percent next year — two of several statistics of interest to online marketers contained in recently-released survey data. MarketingProfs
How to remove bias from AI models [Forrester Report]
Knowing where and when to rely on artificial intelligence and recognizing when the technology isn’t appropriate are more important and nuanced judgements than ever, according to newly-released Forrester report data examining bias in AI. Tech Republic
Reddit adds real-time conversation features, live upvote counts, and more
Social news aggregator and discussion platform Reddit has rolled out an array of new changes, including real-time post metrics that will show how many users are actively reading a message on the platform — features aimed at updating live engagement statistics, Reddit recently announced. Ars Technica
Advertising spending looks to rebound in 2021, driven by digital media
Influencer marketing and social media advertising have been among the primary drivers of ad growth in 2021, contributing to a 7.2 percent rise in global marketing spending in 2021, expected to reach $1.3 trillion by the end of the year, according to recently-released report data of interest to digital marketers. eMarketer
LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting
Microsoft-owned LinkedIn has launched new advertising targeting options with the release of its Group Identity for B2B features, which include a wider array of first-party data, among other new data collection features, LinkedIn (client) recently announced. Social Media Today
Email Production Times Seem to Be Getting Longer
58 percent of marketers have said that they are taking two weeks or longer for email campaign creation in 2021, an increase of five percent from 2020 figures, while over 80 percent said that the global health crisis had changed their email strategy, according to newly-released survey data. MarketingCharts
Ad market’s growth exceeds broader economic recovery, fueled by digital
For the first time digital advertising channels will account for more than 60 percent of global ad spending, according to recently-released 2022 forecast data, also showing that overall spending will rise 22 percent next year, reaching a record $710 billion. Marketing Dive
Influencer Marketing Surges 42% To $13.8B In 2021
2021 saw influencer marketing spending grow by 42 percent from 2020 levels, topping the $13.8 billion mark, with the greatest concentration of brand spending found in North America — two of several statistics of interest to digital marketing contained in newly-released report data. MediaPost
ON THE LIGHTER SIDE:
A lighthearted look at the “decision paralysis” by Marketoonist Tom Fishburne — Marketoonist
#BestOfTweets: Twitter unveils the most popular brand tweet of 2021 — PRWeek
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — 100+ Content Marketing Trends and Predictions for Success in 2022 — Content Marketing Institute
- Lane R. Ellis — Close More Deals with These 10 Email Marketing and Sales Tips — Small Business Trends
- Dell Technologies — Space Is Bigger Than He Thought: 20 Years Later, Dell’s Dude Is Back — MediaPost
Have you found your own top B2B marketing news for the week? Please drop us a line in the comments below.
Thanks for joining us for the TopRank Marketing B2B marketing news, and we hope that you’ll return next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Influencer Marketing Climbs 42%, B2B Purchase Study, LinkedIn’s Group Identity for B2B, & Record Ad Expansion On Tap appeared first on B2B Marketing Blog – TopRank®.
Un mondo più sostenibile? Ve lo spieghiamo “TerraTerra”
| Le creator DarialNaturale e Camilla Mendini |
Motorola Edge 5G col 44% di sconto su Amazon
