Articoli

Every year, approximately 40 million women undergo breast-cancer screening in the U.S. using a procedure called mammography. For some, this can be a nerve-wracking experience; many wait days or weeks before a radiologist can review their scan and provide initial screening results. Between 10 and 15 percent of women must return for a second visit and undergo more scans before receiving a final diagnostic assessment – drawing out the process further. 

Together with Northwestern Medicine, Google Health is working on a new clinical research study to explore whether artificial intelligence (AI) models can help reduce the time to diagnosis, narrowing the assessment gap and improving the patient experience. 

Women who choose to take part in the study may have their mammograms reviewed by an investigational AI model that flags scans for immediate review by a radiologist if they show a higher likelihood of breast cancer. If a radiologist determines that further imaging is required, the woman will have the option to undergo this imaging on the same day. This study will evaluate whether this prioritization could reduce the amount of time that women spend waiting for a diagnostic assessment.  Women whose mammograms are not flagged will continue to have their images reviewed within regular timeframes. 

“Through this study, Northwestern Medicine aims to improve the excellent care we deliver to our patients every day. With the use of artificial intelligence, we hope to expedite the process to diagnosis of breast cancer by identifying suspicious findings on patients’ screening examinations earlier than the standard of care,” says study principal investigator Dr. Sarah Friedewald, chief of breast imaging at Northwestern Medicine and vice chair for women’s imaging in radiology at Northwestern University’s Feinberg School of Medicine. “Every patient in the study will continue to have their mammograms interpreted by a radiologist, but the artificial intelligence will flag and prioritize patients that need additional imaging, facilitating the flow of care.”

This research study with Northwestern Medicine builds on previous research which demonstrated the potential of AI models to analyze de-identified retrospectively collected screening mammograms with similar or better accuracy than clinicians. 

Artificial intelligence has shown great potential to improve health care outcomes; the next challenge is to demonstrate how AI can be applied in the real-world. At Google Health, we’re committed to working with clinicians, patients and others to harness advances in research and ultimately bring about better and more accessible care. 

For several years, governments around the world have been meeting at the OECD to reform the international corporate tax system. Not surprisingly, success hasn’t come quickly. This isn’t an easy task – but it remains a critical one. As the world economy seeks to recover from the global pandemic and governments face new fiscal pressures, an agreed solution is needed now more than ever to ensure a durable framework for cross-border trade and investment.

Tomorrow’s meeting of G20 finance ministers represents an important opportunity to give this process new momentum. For the new Biden Administration, the meeting represents a chance to underscore its commitment to the OECD-led multilateral process and to fair, comprehensive, and coordinated changes to corporate tax policies. And it represents an equally important opportunity for finance ministers from France, the UK, India, Indonesia, and other leading economies to commit to end the headlong rush to discriminatory tax measures that we’ve seen in recent years and work with the U.S. on a durable agreement.

The central question is less about how much corporate income tax companies pay than where they pay it. For Google’s part, our effective tax rate over the past decade has exceeded 20% of our profits, in line with average statutory tax rates. While we’re one of the largest corporate taxpayers in the world, roughly 80% of our corporate income tax has been due in the United States, where Google was founded and where most of our products are developed. The concentration of our tax obligations in our home market mirrors many other multinational companies spanning various industries and countries; foreign firms operating in the U.S. and other countries, for example, also pay the majority of their corporate income taxes in their home countries.

These tax practices are the product of international rules – specifically, international tax treaties that historically have attributed a smaller share of profits to the countries where products and services are consumed, leaving the bulk of taxing rights to the countries where products and services are created.

We have long supported efforts to update international tax rules to arrive at a system where more taxing rights are shifted to countries where products and services are consumed. So, U.S. exports, including a range of technologies, might incur more income tax abroad, while foreign companies exporting to the U.S. would pay more to the U.S. public purse. Like any good agreement, this will require a healthy amount of give-and-take.

Unfortunately, in the absence of multilateral consensus, the world has seen the growth in recent years of taxes targeted at foreign companies. Most prominently, we have seen the growth of so-called “digital services taxes” that aim to raise revenue from a small subset of firms, narrowly defined by revenue thresholds and business models. This selective approach has sparked tensions between the U.S. and some of its allies, pushing countries toward trade disputes that could further damage fragile economies.

Some of the countries imposing these targeted taxes claim they help build momentum for broader international tax reform. But these digital services taxes are complicating efforts to reach a balanced agreement that works for all countries – they’re simply laying claim to income that would otherwise be taxed in the U.S. We encourage these governments to roll back what are essentially tariffs or, at a minimum, suspend them while negotiations continue.

The next few months will test commitments countries have made to reinvigorate international cooperation. Left on the current trajectory, tax discord could quickly yield beggar-thy-neighbor protectionism that would weaken cooperation on many issues. But serious steps forward – starting with the rescission or suspension of existing unilateral taxes – could create new momentum for multilateralism, supporting collaboration on many other important fronts. We urge countries to work together on this critical project, building a firmer foundation for international cooperation in the 21st Century.

Nelson Mandela once described South Africa as the most beautiful place on earth, with its breathtaking scenery, wildlife safaris, active adventures, vibrant culture and friendly people. I’m thrilled to announce that, starting today, you can explore what makes the country so spectacular through our new online exhibition — South Africa: an explorer’s paradise. Through over 500 high-resolution photographs and videos, 20 expertly-curated stories and 55 Street Views, you can join a safari to meet lions and elephants, or feel the rhythm of the cities and visit ancient geological sites. Step inside the oldest caves in the world and zoom into vast savannas, lush forests and sparkling oceans. 

Here are four places to start:

Last year, Google’s  Women Techmakers launched “Founded,” a podcast celebrating the real, honest stories of women leaders in the tech industry and their journeys to entrepreneurship. Now, we’re back with a second season that will follow six women in tech with a common goal: to build a successful business. 

We’ll hear from women like Hana Hassan, who’s working to diversify tech companies’ hiring practices, and Laura Rodriguez O’Dwyer, CEO of a startup that’s demystifying certain parts of learning languages.

As the host of “Founded,” I’ve learned so much from these incredibly driven women. So to give you a sneak peek to the season, here are three lessons you’ll hear throughout the episodes: 

1. Just start. In the interviews, you’ll hear that most of the founders we spoke to didn’t have the “perfect” financial or social circumstances to launch a tech startup. What they did have was  ambition and drive;  the moment they put their foot to the pedal, their ideas took off. Sometimes this take-off was very slow, and sometimes it was fast. What mattered is that they began their journeys and made their ideas a reality. 
2. Be bold in your ask. You can’t build a company on your own. You’ll need a team, and you’ll probably need other people’s money. These people are investing in you and your vision. To get that investment, you have to make “the ask.” The initial ask might be challenging, but you need  to grow your resources and knowledge base if you want to build a company beyond one person and one idea. We heard from people who demonstrated how one relationship, one investor, one supporter could transform a startup’s direction. So never miss that opportunity! 
3. Stay rooted in a clear sense of purpose. From ensuring financial stability to building and nurturing a team, founding and running a startup is hard work.  But a common thread between these founders was they always reminded themselves of why they started their businesses in the first place. What makes them get up in the morning is the same drive that helps them overcome obstacles. 

Season two of “Founded” is available now, and you can find it on Google Podcasts or wherever you listen.

Across Google and YouTube, we are always working to protect our users from harmful content, especially the kind of horrific, illegal content referred to as child sexual abuse material (CSAM). Since our earliest days, we’ve been committed to fighting online child sexual exploitation and abuse both on our platforms and in the broader online ecosystem. We have invested in the teams, tools, and resources to deter, remove, and report this kind of content, and to help other companies do so. But we know this issue cannot be solved by any one company alone, and we’re committed to tackling it with others in our industry and partners who are dedicated to protecting children around the world. Today, we’re sharing more information about our work, including new efforts to combat this abuse, and how we’re supporting organizations that are committed to protecting kids online.

How we identify and remove CSAM

We identify and report CSAM with a combination of specialized, trained teams of people and cutting-edge technology. We use both hash-matching software like CSAI Match (a technology developed by YouTube engineers to identify re-uploads of previously identified child sexual abuse in videos) and machine learning classifiers that can identify never-before-seen CSAM imagery. These tools allow us to proactively scan our platforms for potential CSAM and identify potentially abusive content so that it can be removed and reported — and the corresponding accounts disabled — as quickly as possible. A crucial part of our efforts to tackle this kind of abuse is working with the National Center for Missing and Exploited Children (NCMEC), the U.S.-based reporting center for CSAM. NCMEC tracks reports from platforms and individuals and then sends those reports to law enforcement agencies around the world.

New insights into our work to fight CSAM

We recently launched a new transparency report on Google’s Efforts to Combat Online Child Sexual Abuse Material, where we detail the number of reports we made to NCMEC in the first and second half of 2020. The report also provides data around our efforts on YouTube, how we detect and remove CSAM results from Google Search, and how many accounts are disabled for CSAM violations across our services. We also include information on the number of “hashes” of newly identified CSAM we share with NCMEC. These hashes (unique digital fingerprints) help other platforms identify CSAM automatically at scale. Contributing to the NCMEC hash database is one of the most important ways we, and others in the industry, can help in the effort to combat CSAM because it helps reduce the recirculation of this material and the associated re-victimization of children who have been abused.

Working to combat CSAM across the internet

Because CSAM is an issue that spans beyond any one platform, in 2018 we developed and launched the Content Safety API. Using AI classifiers we built for our own products, the API helps organizations classify and prioritize the most likely CSAM content for review. Today, the API is being used by NGOs like SaferNet Brazil and companies including Facebook and Yubo. Along with CSAI Match, these tools are offered free-of-charge for qualifying organizations and companies. In 2020, the Content Safety API was used by our partners to classify more than 2 billion images, helping them identify the small fraction of violative content faster and with more precision. We encourage organizations who are interested to apply to use CSAI Match or Content Safety API. 

For many years, we’ve had dedicated teams working to prevent access to CSAM on google.com by de-indexing and reporting illegal sites and filtering autocompletes for search terms associated with CSAM. Last summer, we redesigned and expanded a feature we’ve been running since 2013 where users who enter CSAM-related queries are shown a prominent message that CSAM is illegal and instructions on how to report this content to their local authorities. We also provide information about local resources to connect users with NGOs that support children or families who may have been victims of abuse. We’re already seeing an impact from these efforts: hundreds of thousands of users each month are clicking through to the reporting hotlines we surface, including the Internet Watch Foundation in the UK, the Canadian Center for Child Protection and Te Protejo in Colombia. And, crucially, we’ve seen when these warning boxes are shown, we’re less likely to see follow-up searches seeking similar material. We will be expanding this feature over the course of this year. 

Supporting organizations to fight CSAM globally

The scale and complexity of fighting CSAM online means we must take a global and multi-stakeholder approach. That’s why we’re working together across industry and with leading child safety organizations like the WeProtect Global Alliance, Thorn, the Global Partnership to End Violence Against Children. And we continue to work to empower and support organizations that are creating real and lasting change for children. For example, we’ve funded a three-year Google Fellow at NCMEC to modernize and integrate their systems. We’ve also extended our Ad Grants program to qualifying child protection nonprofits during the pandemic, providing funding and campaign help for organizations like the INHOPE hotline network and ECPAT International. Since 2003, we’ve given almost $90 million in Ad Grants to global child protection organizations. We also supported the Five Country Ministerial Forum Voluntary Principles to Counter Child Sexual Exploitation and Abuse and collaborated across industry to produce a practical guide for companies considering applying these principles. This builds on our work on Project Protect as part of the Technology Coalition. 

Working together, we can make meaningful progress in the global fight against CSAM.