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Pixel 6’s camera combines hardware, software and ML

Last week, we announced Pixel 6 and Pixel 6 Pro, and we spent some time introducing the new Pixel Camera, which gets a big boost from Google Tensor, Google’s first System on a Chip (SoC) designed specifically for Pixel. But there’s so much more to talk about — so we wanted to take some time to show you how the new camera uses the latest technology from the Pixel hardware and research teams as well as our Pixel software team.

From HDR+ to Night Sight, Pixel has a history of building state-of-the-art cameras using computational photography, and Pixel 6 and Pixel 6 Pro are no exception. Google Tensor allows us to combine new camera hardware with thoughtful software, as well as advancements in machine learning (ML).

27 Ottobre 2021
Supporting the first #ShareTheMicInCyber Fellowship
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Supporting the first #ShareTheMicInCyber Fellowship

Keeping people safe online requires more than just advanced security technology, it requires people.

Google’s security teams are made up of some of the world’s greatest hackers, developers and leaders. Day in and day out they work to keep our users and our Googlers information safe and secure.

There is no one size fits all security practitioner and we believe that diversity is key to building effective security teams. As Cybersecurity Awareness Month comes to an end, I’m thrilled to announce that Google is furthering its support for #ShareTheMicInCyber by investing in the the #ShareTheMicInCyber Fellowship.

Founded by Googler Camille Stewart and Harvard Kennedy School’s Lauren Zabierek #ShareTheMicInCyber began as an online conversation between Allies and Black cyber practitioners on Twitter and LinkedIn, and transformed into a social media phenomenon that highlights the experiences and expertise of Black practitioners in the field, features their accomplishments and creates a critical conversation on race in the industry.

The #ShareTheMicInCyber Fellowship, developed in partnership with New America is the first of its kind and will build on the work of previous #ShareTheMicInCyber campaigns by creating a program for Black cyber practitioners to further their career goals, build on their networks and pursue new opportunities. #ShareTheMicInCyber Fellows will conduct policy research and analysis, explore cybersecurity field issues from important perspectives and address the human side of cybersecurity, both from policy and technical aspects.

As part of Google’s commitment to strengthen the security workforce, we are proud to support the critical mission of #ShareTheMicInCyber by funding the first year of the fellowship and pledging to a total of five years of funding. The #ShareTheMicInCyber and New America teams will develop the fellowship program, which is expected to launch in 2022.

As modern cybersecurity threats evolve into new and more dangerous attacks – and as the industry seeks skilled workers – we need an arsenal of different ideas that represent all backgrounds. The #ShareTheMicinCyber Fellowship will amplify diverse talent and bring new voices and ideas to the industry and ultimately make us all safer and more secure.

27 Ottobre 2021
Core i9-12900K e tutti gli altri: Intel annuncia le CPU desktop Alder Lake. Specifiche e prezzi
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Core i9-12900K e tutti gli altri: Intel annuncia le CPU desktop Alder Lake. Specifiche e prezzi

I processori Core di 12esima generazione per PC desktop, nome in codice Alder Lake, sono ufficiali. Il Core i9-12900K guida una gamma di sei unità, tutte con moltiplicatore sbloccato, con Core i7-12700K e Core i5-12600K a seguire, unitamente ai modelli KF con GPU disattivata. Alder Lake è una CPU x86 ibrida ad alte prestazioni, ossia si basa su due core diversi, supporta le DDR5, il PCIe 5.0 e punta a offrire le migliori prestazioni in assoluto.
27 Ottobre 2021
Giving kids and teens more control over their images in Search
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Giving kids and teens more control over their images in Search

In this post, we’ll walk you through how kids, teens and families can make use of a new tool that gives minors more control over their images in Google Search. Because while we already provide a range of options for people seeking to remove content from Search, we know that kids and teens have to navigate some unique challenges online, especially when a picture of them is unexpectedly available on the internet.

With a newly implemented policy, anyone under the age of 18, or their parent or guardian, can now request the removal of their images from Search results, following a few simple steps. This means these images won’t appear in the Images tab or as thumbnails in any feature in Google Search.

How to request the removal of images of minors from Google search results

If you’re under 18 and there’s an image of yourself that you want removed from Google results, you – or your parent, guardian or authorized representative – can follow these steps to request that it be removed:

  • Visit the help page for this new policy to understand the information you’ll need to provide when using the request form.
  • Start your removal request using the form at this support link.
  • Fill out the form to report the imagery that is appearing in results. In the form, include information like:
  • After you submit the request, our teams will review it and reach out for any additional information we might need to verify it meets the requirements for removal. And we’ll notify you once we’ve taken down the image, if it meets the requirements.

It’s important to note that removing an image from Google results doesn’t remove it from the internet. That’s why you might want to contact a site’s webmaster to ask that they remove the content, too. You can learn more about how to do that on our support page.

We believe this change will help give young people more control over their digital footprint and where their images can be found on Search. Learn more about other ways we work to help kids and families stay safe while exploring information online.

27 Ottobre 2021
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5 Monstrous B2B Marketing Moves That Will Come Back To Haunt You

Black and white haunted marketing forest scene image.

Black and white haunted marketing forest scene image.

Are you making any of these five all-too-common yet often monstrous B2B marketing moves that will come back to haunt you?

As we once again greet the season of ghosts and all things haunted, it’s the perfect time to open that creaky cobwebbed door where B2B marketing horrors and nightmares await.

There’s no need to be afraid, however, as we’ve got the digital garlic you need to ward off even the most ghoulish of B2B baddies and their marketing missteps and mistakes.

Sit back, and let’s take a moment to look at five of the most monstrous and horrifying marketing moves that will only come back to haunt you, and in doing so we’ll go on a digital marketing ghost-busting adventure.

1 — Don’t Frankenstein Your Marketing Efforts

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Frankenstein is a symbol of all of those marketing pieces that don’t fit together, combined willy-nilly into a hodgepodge of fragmented marketing that doesn’t offer the kind of cohesive experience savvy marketers are constantly striving for.

A mad scientist can work in the movies, but when it comes to real-life B2B marketing, it pays to have a thoroughly sane and well-planned strategy, from concept creation and testing to deployment and measurement.

In today’s marketing landscape we’ve got more elements to consider for inclusion in digital efforts than ever before, however knowing which ones work harmoniously together  and which don’t is key in order to keep from creating a marketing Frankenstein.

We’ve taken several looks at how B2B marketers can best keep their efforts harmonious and cohesive, such as in the following articles:

2 — Keep Dracula From Sucking The Life From Your Marketing

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Dracula and Nosferatu are symbols of marketing that sucks the life right out of your well-intended efforts.

Don’t let today’s digital draculas sabotage an otherwise excellent marketing effort, whether it’s in the form of “death by committee,” where the heart-blood of a campaign is weakened over multiple iterations, or by failing to begin with a strong message and then letting any energy it did have become hopelessly watered down.

Instead, infuse your B2B content marketing with healthy doses of the best answers and information your target audiences are seeking, and look to include energizing, memorable, and interactive elements to your marketing output.

We’ve got you covered with examples of B2B brands successfully using fresh and compelling elements to bring brand stories to life, including how influence can multiply those efforts, such as in the following articles we’ve published:

3 — Take The Wraps Off Mummified Marketing

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Don’t let your marketing get buried alive like a big-screen mummy, perhaps never to be unearthed and reach its full intended effect.

Instead, remember that there’s an ideal time and place to unwrap every good marketing effort. Even if a concept must be temporarily scrapped, it could come back to life later on and have great success if rolled out at the perfect time and to the right audience.

Timing is everything, as they say, advice that’s especially true in B2B marketing. It’s key to know your audience, what their paint points are, the questions they’re asking, and where they’re looking for answers. Then providing solutions becomes a task so clear that even a mummy could do it.

Here are several looks at learning more about your audiences, and how to release — or even, in the form of repurposed content, re-release — your best digital output:

[bctt tweet=”“Timing is everything, as they say, advice that’s especially true in B2B marketing. It’s key to know your audience, what their paint points are, the questions they’re asking, and where they’re looking for answers.” — @lanerellis” username=”toprank”]

4 — What Would Scooby-Doo? Unmask Your Mediocre Marketing

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Great B2B marketing doesn’t need to wear costume masks, as authentic best-answer content shines brightly on its own merits.

If your best content is hiding, don’t wait for Scooby-Doo and his Mystery Machine cohorts to unmask it for you. Instead, redouble your efforts to get creative in how and where you publish, share, and promote your top content.

There have never been so many digital communication channels as today, and in 2022 the options are bound to increase. More B2B marketers than ever are experimenting with and finding success using new social platforms, whether it’s on Discord, Reddit, TikTok or through new features on existing platforms.

To help find new destinations for publishing your B2B marketing content, take a peek as these article we’ve published on the subject:

5 — Let Casper Show That Not All Marketing Ghosts Are Ghoulish

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Every B2B marketer will eventually have one or more of the advertising ghosts we’ve looked at so far touch their lives and work, however these experiences don’t need to be sources of shame or distress.

Indeed, smart marketers are always learning from past haunted mistakes and sometimes-horrifying missteps, however as Casper the Friendly Ghost exemplified, it’s much better to embrace and own your unique history — warts and all — as it’s only through understanding what didn’t work that we can find what truly works the best.

Turning our marketing fears into successes and making learning a lifelong process is at the heart of the following pieces we’ve made available:

Send Marketing Cold Shoulders Back From Whence They Came

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By keeping Frankenstein’s disjointed efforts from your marketing, avoiding Dracula’s life-sucking bite, unwrapping mummified or mediocre marketing, and embracing our own haunted pasts like Casper, we can craft B2B marketing content that delights, informs, and drives business success.

No matter how you slice it, creating award-winning B2B marketing takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today to learn how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.

The post 5 Monstrous B2B Marketing Moves That Will Come Back To Haunt You appeared first on B2B Marketing Blog – TopRank®.

27 Ottobre 2021
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Google News Showcase is launching in Canada

The need for reliable and credible journalism in Canada is greater today than perhaps it has ever been. Our mission here when it comes to news is simple: support Canadian journalism of all sizes.

Over the past 20 years, we have been working with the news industry and news publishers around the world to build a better future for news. We are committed to playing a role alongside other companies, governments and civil society groups in aiding the digital transformation of newsrooms and supporting quality journalism and reporting we all count on. As part of that commitment, today we’re announcing that we’re rolling out Google News Showcase, our new product experience and licensing program for news, across Canada in French and English.

We’re also announcing three new partnerships with Les coops de l’Information, Le Devoir and Torstar, who join Black Press Media, Glacier Media, The Globe and Mail, Métro Média, Narcity Media, Saltwire Network, Village Media and Winnipeg Free Press as partners with Google News Showcase. Together, these partnerships include over 100 publications across the country in both official languages.

27 Ottobre 2021