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DECRETO MEF CRIPTOVALUTE. SOLUZIONE TASSE: INDISPENSABILE FARSI ASSISTERE DA PROFESSIONISTI ESPERTI.
In un solo giorno la divisione Crypto consulting ha visto un aumento del +250% di richiesta di consulenza. Nella sola giornata di giovedì scorso, la divisione Crypto Consulting del Gruppo…
L’articolo DECRETO MEF CRIPTOVALUTE. SOLUZIONE TASSE: INDISPENSABILE FARSI ASSISTERE DA PROFESSIONISTI ESPERTI. scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
INNO3D RTX 3050 Twin X2 OC: fresca e silenziosa, peccato per il prezzo reale
<div>Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing</div>
The team at TopRank Marketing asked me to write a blog post on Diversity, Equity and Inclusion in B2B Marketing.
Every introduction I wrote rang hollow. I talked about how representation matters, including a post with an adorable kid overjoyed at seeing himself onscreen in Encanto. I tried starting with a statistic about brand values.
I tried starting with a question: What is a cis straight white guy doing writing a post about diversity, equity and inclusion?
The idea was to follow up that rhetorical question with a post that would justify its own existence.
But it turns out that question isn’t rhetorical at all: It demands an answer. And I don’t have a good one.
So instead of me lecturing about how representation matters, I’m going to put it into practice. I’m dedicating the rest of this post to amplifying other voices.
Diversity Is a Business Imperative: Christy Haubegger, EVP, Chief Enterprise Inclusion Officer at Warner Media
The truth is, the reason that people should want to have a more inclusive workforce is because they want to win. Not because they want to ‘do the right thing,’ but because they want to win.
And inclusion is actually how you win. And there’s a few reasons for that. One is the diversity of perspectives and viewpoints that drives innovation. You need new inputs to get new outputs.
And, frankly, the bigger opportunity is by introducing new voices and new perspectives, it catalyzes different thinking even among the people who are already in that room.
It also prevents the downside of blind spots. If everyone in the room is the same, they have the same perspective. You often have blind spots that the group can’t see. And by having other perspectives in the room, and ideally a complimentary set of blind spots, collectively, you can see everything.
It allows you to see what’s coming and allows you to to understand what the consumer is doing. It allows you to look around corners and see what’s next.
Having different viewpoints around the table who may not agree with you is a challenge to your comfort. But I want to win a lot more than I want to be comfortable.
Watch Christy’s episode of Anne Chow’s Champions for Change.
Eliminate Cultural Bias to Drive Success: Kevin L. Jackson, CISSP, CSSP
A defining characteristic of digital transformation success is a diverse digital culture. This cultural approach maximizes human capital. It also leverages that strength to maintain current customers through the change while simultaneously discovering ways to gain more customers.
Tightly coupling the adoption of digital transformation with the elimination of cultural bias across the organization increases the odds for the success of any business strategy aimed at increasing revenue and margin.
Read Kevin’s article: Unconscious Bias and Digital Transformation
Diversity Is More than “A Seat at the Table:” Theodora Lau, Founder, Unconventional Ventures
We need diversity and not just diversity of gender, but a diversity of voices. I am so tired of going to conference after conference, reading report after report, that always features the same faces, the same voices, the same opinion.
There are so many bright and smart people within financial services and within the startup ecosystem. We need to not only give them a seat at the table but also give them a voice.
Listen to Theodora’s episode of the Framework Podcast.
Equip Employees to Bring Their Whole Selves to Work: Debra Chrapaty, VP and COO, Alexa
When [employees] don’t bring their whole selves to work, companies lose out. Customers lose out. Their peers lose out. Everybody does. So here we have this amazing, incredible light, this resource that we spend a lot for, and then we diminish their ability to have impact because they’re afraid.
… I get on stage and talk about [my wife] Ramona freely. I’ve gotten emails from people saying, “I’ve never had a senior executive talk about their same sex husband or wife on stage in my entire career. Thank you for doing that, because I also have a husband, and it just made me so happy to see that.” Now that person can bring his whole self to work.
Read Debra’s interview for Deloitte Insights
Brands Must Follow Through on Their Rhetoric: Albert Rodriguez, President & COO, Spanish Broadcasting System
We’re seeing existing, major brands step up and take the lead through powerful multicultural campaigns that address real issues that impact all people of color at the forefront. They are changing the game and are forcing other brands to follow.
While it’s become quite the domino effect, and we see the results in our year-over-year revenue growth, there is still a lot of work to be done. Brands need to do more than multicultural marketing; they must also invest in the community and businesses.
Commit to Active Allyship: Tyrona Heath, Director, Market Engagement, the B2B Institute at LinkedIn
Allies can play a significant role in advancing social justice because they are in positions of power and privilege and are often not penalized for speaking out on the cause of diversity and inclusion.
Being an ally may not always be comfortable but it is real. Allyship requires you to confront your biases and play a bigger game by getting to know people unlike yourself and with different points of view.
Read Tyrona’s article: Take the Pledge: How to Be an Active Ally
The post Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing appeared first on B2B Marketing Blog – TopRank®.
<div>Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing</div>
The team at TopRank Marketing asked me to write a blog post on Diversity, Equity and Inclusion in B2B Marketing.
Every introduction I wrote rang hollow. I talked about how representation matters, including a post with an adorable kid overjoyed at seeing himself onscreen in Encanto. I tried starting with a statistic about brand values.
I tried starting with a question: What is a cis straight white guy doing writing a post about diversity, equity and inclusion?
The idea was to follow up that rhetorical question with a post that would justify its own existence.
But it turns out that question isn’t rhetorical at all: It demands an answer. And I don’t have a good one.
So instead of me lecturing about how representation matters, I’m going to put it into practice. I’m dedicating the rest of this post to amplifying other voices.
Diversity Is a Business Imperative: Christy Haubegger, EVP, Chief Enterprise Inclusion Officer at Warner Media
The truth is, the reason that people should want to have a more inclusive workforce is because they want to win. Not because they want to ‘do the right thing,’ but because they want to win.
And inclusion is actually how you win. And there’s a few reasons for that. One is the diversity of perspectives and viewpoints that drives innovation. You need new inputs to get new outputs.
And, frankly, the bigger opportunity is by introducing new voices and new perspectives, it catalyzes different thinking even among the people who are already in that room.
It also prevents the downside of blind spots. If everyone in the room is the same, they have the same perspective. You often have blind spots that the group can’t see. And by having other perspectives in the room, and ideally a complimentary set of blind spots, collectively, you can see everything.
It allows you to see what’s coming and allows you to to understand what the consumer is doing. It allows you to look around corners and see what’s next.
Having different viewpoints around the table who may not agree with you is a challenge to your comfort. But I want to win a lot more than I want to be comfortable.
Watch Christy’s episode of Anne Chow’s Champions for Change.
Eliminate Cultural Bias to Drive Success: Kevin L. Jackson, CISSP, CSSP
A defining characteristic of digital transformation success is a diverse digital culture. This cultural approach maximizes human capital. It also leverages that strength to maintain current customers through the change while simultaneously discovering ways to gain more customers.
Tightly coupling the adoption of digital transformation with the elimination of cultural bias across the organization increases the odds for the success of any business strategy aimed at increasing revenue and margin.
Read Kevin’s article: Unconscious Bias and Digital Transformation
Diversity Is More than “A Seat at the Table:” Theodora Lau, Founder, Unconventional Ventures
We need diversity and not just diversity of gender, but a diversity of voices. I am so tired of going to conference after conference, reading report after report, that always features the same faces, the same voices, the same opinion.
There are so many bright and smart people within financial services and within the startup ecosystem. We need to not only give them a seat at the table but also give them a voice.
Listen to Theodora’s episode of the Framework Podcast.
Equip Employees to Bring Their Whole Selves to Work: Debra Chrapaty, VP and COO, Alexa
When [employees] don’t bring their whole selves to work, companies lose out. Customers lose out. Their peers lose out. Everybody does. So here we have this amazing, incredible light, this resource that we spend a lot for, and then we diminish their ability to have impact because they’re afraid.
… I get on stage and talk about [my wife] Ramona freely. I’ve gotten emails from people saying, “I’ve never had a senior executive talk about their same sex husband or wife on stage in my entire career. Thank you for doing that, because I also have a husband, and it just made me so happy to see that.” Now that person can bring his whole self to work.
Read Debra’s interview for Deloitte Insights
Brands Must Follow Through on Their Rhetoric: Albert Rodriguez, President & COO, Spanish Broadcasting System
We’re seeing existing, major brands step up and take the lead through powerful multicultural campaigns that address real issues that impact all people of color at the forefront. They are changing the game and are forcing other brands to follow.
While it’s become quite the domino effect, and we see the results in our year-over-year revenue growth, there is still a lot of work to be done. Brands need to do more than multicultural marketing; they must also invest in the community and businesses.
Commit to Active Allyship: Tyrona Heath, Director, Market Engagement, the B2B Institute at LinkedIn
Allies can play a significant role in advancing social justice because they are in positions of power and privilege and are often not penalized for speaking out on the cause of diversity and inclusion.
Being an ally may not always be comfortable but it is real. Allyship requires you to confront your biases and play a bigger game by getting to know people unlike yourself and with different points of view.
Read Tyrona’s article: Take the Pledge: How to Be an Active Ally
The post Why Diversity, Equity & Inclusion Matter More than Ever for B2B Marketing appeared first on B2B Marketing Blog – TopRank®.
Trendiest News promuove il webinar gratuito per i risparmiatori
RisparmiatoriRisparmio e previdenza. Come calcolare cosa conviene. A cura di Beppe ScienzaMercoledì 9 febbraio 2022 ore 18.30-20.00Per iscriversi: https://www.ilrisparmiotradito.it/evento/risparmio-e-previdenza-quanto-pesano-costi-e-fisco Nel modulo di iscrizione indicare TRENDIEST NEWS per il webinar gratuitoBeppe ScienzaTenere…
L’articolo Trendiest News promuove il webinar gratuito per i risparmiatori scritto da Paolo Brambilla proviene da Assodigitale.
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<div>B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners</div>
How B2B Businesses Can Get Omnichannel Sales Right
B2B sellers now more often offer digital channels than in-person ones, and recent survey data shows that marketers also find digital channels more effective, and The Harvard Business Review recently examined the power of a more holistic and customer-centric approach to collaboration in B2B. Harvard Business Review
Google parent company Alphabet broke $200 billion in annual revenue for the first time
Google’s parent firm Alphabet topped the $200 billion revenue mark during 2021, a year-over-year rise of some 41 percent to $257 billion, with Google advertising revenue for the fourth quarter of 2021 totaling over $61 billion, Alphabet recently announced. The Verge
Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
During 2021 Microsoft recorded more than $10 billion in advertising revenue, with its search and news services achieving strong growth of 32 percent over the year, while overall 2021 revenue at the firm rose by 20 percent to $51.7 billion, Microsoft recently announced. Digiday
Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
39.5 percent of brand marketing and analytics executives said that Microsoft’s LinkedIn (client) was the most trusted social media platform, followed by Instagram with 14 percent, while just 18 percent said that they understood how the metaverse will effect their brand, according to recently-released survey data of interest to digital marketers. MediaPost
Instagram rolls out a new profile banner to display users’ upcoming live streams
Meta’s Instagram platform has begun offering an expanded profile banner that can highlight future live-stream events on the platform, in a shift that could bring additional exposure opportunities to B2B marketers live-streaming on Instagram, the firm recently announced. TechCrunch
Google kills FLoC, introduces Topics API as its next-gen targeting tech
Google has introduced a new ad-targeting system proposal to replace its previous Federated Learning of Cohorts (FLoC) effort, a system called Topics that will be centered around some 300 broad topics initially, as the search giant seeks to phase out its use of third-party cookies and implement an alternative method of ad-targeting. Search Engine Land
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
During 2021 podcast advertising spending increased by 21 percent, reaching $590 million, with technology, media, and finance as the top industries for podcast spending, and mid-roll ads being the most frequent, according to newly-released report report data of interest to online marketers. MediaPost
New Report Underlines the Importance of Social Media in Connecting with Gen Z Consumers
Members of the Gen Z demographic ranked a social media presence as a top way for brands to maintain relevance, and the group was the most likely to be upset because of a negative brand interaction, while it was also the least likely to report a positive customer experience with a brand — three of several findings of interest to B2B marketers contained in recently-released survey data. Social Media Today
Twitter Adds Free Performance Ad Tools To Woo Advertisers
Twitter has rolled out three new tools — Site Visits Optimization, Aggregated Measurement, and Events Manager — as part of the platform’s foundational updates aimed at offering a more helpful hub for marketers, Twitter recently announced. MediaPost
B2B Companies Are Struggling with These Lead Scoring Aspects
31 percent of B2B marketers say their firm has faced a challenge in getting widespread sales team adoption for lead scoring, while 30 percent said fully using firm data was also a top lead scoring obstacle, according to recently-released survey data of interest to B2B marketers. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at the “shiny new NFT syndrome” by Marketoonist Tom Fishburne — Marketoonist
FTC Questions Merger Of Google With U.S. Government [Parody] — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Top B2B Marketing Experts to Follow — Marketing Insider Group
- LinkedIn / TopRank Marketing — Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study) [Podcast] — Pam Didner
- TopRank Marketing — Chief Marketer Unveils the 2022 CM200 Top Marketing Agencies of 2022 — Chief Marketer
Have you come run into your own top B2B marketing news for the week? Please don’t hesitate to drop us a line in the comments below.
Thanks for joining us for this week’s TopRank Marketing B2B marketing news, and we hope you’ll return next Friday for another round of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners appeared first on B2B Marketing Blog – TopRank®.
<div>B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners</div>
How B2B Businesses Can Get Omnichannel Sales Right
B2B sellers now more often offer digital channels than in-person ones, and recent survey data shows that marketers also find digital channels more effective, and The Harvard Business Review recently examined the power of a more holistic and customer-centric approach to collaboration in B2B. Harvard Business Review
Google parent company Alphabet broke $200 billion in annual revenue for the first time
Google’s parent firm Alphabet topped the $200 billion revenue mark during 2021, a year-over-year rise of some 41 percent to $257 billion, with Google advertising revenue for the fourth quarter of 2021 totaling over $61 billion, Alphabet recently announced. The Verge
Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake?
During 2021 Microsoft recorded more than $10 billion in advertising revenue, with its search and news services achieving strong growth of 32 percent over the year, while overall 2021 revenue at the firm rose by 20 percent to $51.7 billion, Microsoft recently announced. Digiday
Social Media Study Finds Only 18% Of Brands Understand What The Metaverse Means
39.5 percent of brand marketing and analytics executives said that Microsoft’s LinkedIn (client) was the most trusted social media platform, followed by Instagram with 14 percent, while just 18 percent said that they understood how the metaverse will effect their brand, according to recently-released survey data of interest to digital marketers. MediaPost
Instagram rolls out a new profile banner to display users’ upcoming live streams
Meta’s Instagram platform has begun offering an expanded profile banner that can highlight future live-stream events on the platform, in a shift that could bring additional exposure opportunities to B2B marketers live-streaming on Instagram, the firm recently announced. TechCrunch
Google kills FLoC, introduces Topics API as its next-gen targeting tech
Google has introduced a new ad-targeting system proposal to replace its previous Federated Learning of Cohorts (FLoC) effort, a system called Topics that will be centered around some 300 broad topics initially, as the search giant seeks to phase out its use of third-party cookies and implement an alternative method of ad-targeting. Search Engine Land
U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
During 2021 podcast advertising spending increased by 21 percent, reaching $590 million, with technology, media, and finance as the top industries for podcast spending, and mid-roll ads being the most frequent, according to newly-released report report data of interest to online marketers. MediaPost
New Report Underlines the Importance of Social Media in Connecting with Gen Z Consumers
Members of the Gen Z demographic ranked a social media presence as a top way for brands to maintain relevance, and the group was the most likely to be upset because of a negative brand interaction, while it was also the least likely to report a positive customer experience with a brand — three of several findings of interest to B2B marketers contained in recently-released survey data. Social Media Today
Twitter Adds Free Performance Ad Tools To Woo Advertisers
Twitter has rolled out three new tools — Site Visits Optimization, Aggregated Measurement, and Events Manager — as part of the platform’s foundational updates aimed at offering a more helpful hub for marketers, Twitter recently announced. MediaPost
B2B Companies Are Struggling with These Lead Scoring Aspects
31 percent of B2B marketers say their firm has faced a challenge in getting widespread sales team adoption for lead scoring, while 30 percent said fully using firm data was also a top lead scoring obstacle, according to recently-released survey data of interest to B2B marketers. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at the “shiny new NFT syndrome” by Marketoonist Tom Fishburne — Marketoonist
FTC Questions Merger Of Google With U.S. Government [Parody] — The Onion
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Top B2B Marketing Experts to Follow — Marketing Insider Group
- LinkedIn / TopRank Marketing — Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study) [Podcast] — Pam Didner
- TopRank Marketing — Chief Marketer Unveils the 2022 CM200 Top Marketing Agencies of 2022 — Chief Marketer
Have you come run into your own top B2B marketing news for the week? Please don’t hesitate to drop us a line in the comments below.
Thanks for joining us for this week’s TopRank Marketing B2B marketing news, and we hope you’ll return next Friday for another round of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Omni-Channel B2B Sales Insight, Google & Microsoft’s Rising Ad Revenue, & Instagram’s Live-Stream Banners appeared first on B2B Marketing Blog – TopRank®.
Huawei Watch GT Runner: lo smartwatch per chi corre
Più personali, più potenti: Pixel 6 e Pixel 6 Pro sono ora disponibili in Italia e in Spagna
Pixel 6 ha una grafica particolare e un look vibrante. La banda di metallo nero opaco si abbina molto bene alle opzioni di colore espressive e versatili. Ispirato dalle finiture tipiche dei gioielli e degli orologi di lusso, Pixel 6 Pro è stato realizzato con un corpo monoscocca in metallo lucido che si fonde con uno splendido vetro curvo, in palette con le cornici metalliche.
A proposito di colori, Android 12 introduce nel sistema operativo un’idea progettuale completamente nuova grazie a Material You.
Android 12 su Pixel 6
Pixel 6 è di nuovo il telefono con il più alto grado di sicurezza. Include il processore Titan M2TM di nuova generazione, che interagisce con la sicurezza di Tensor per proteggere i dati utente sensibili, i PIN e le password. Abbiamo anche esteso il nostro periodo di assistenza ad almeno cinque anni di aggiornamenti della sicurezza, così il vostro telefono avrà la protezione più aggiornata.
Nuovo Pixel, nuova fotocamera
Funzionalità smart e riconoscimento vocale
Non lasciatevi sfuggire il nuovo Pixel
Google Pixel 6 Pro: grande, migliore e intelligente! La recensione
Maps 101: Come funzionano le recensioni di Google Maps
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<div>New Google Search Updates & How B2B Marketers Can Use Them To Elevate Efforts</div>
In 2022 Google has made changes that affect what B2B marketers are able to accomplish with its search and advertising offerings, but how can these sometimes subtle changes be utilized to elevate marketing efforts in the year ahead?
Google’s recent search updates — and its plans for the year ahead — offer B2B marketers new opportunities and challenges. Here’s a look at five changes, and how they can help improve your B2B marketing efforts in 2022.
1 — Google & The Cyclical Nature of Content Delivery Evolution
Gary Illyes, webmaster trends analyst at Google, recently joined fellow Google associates John Mueller, senior webmaster trends analyst, and Martin Splitt, Google Search Relations team developer advocate, in an episode of Google’s “Search Off the Record” podcast, and the trio took a fascinating look at several areas of interest to B2B marketers.
Gary, John, and Martin shared some of the ways that Google’s Search Central resource hub — formerly known for years as Google Webmasters — is looking to grow in 2022, from sustainability efforts and search guidelines to how Google plans to meet the challenges of events in 2022, and more.
2 — Data Gathering With An Energy-Saving Eye
Gary explored some of Google’s continuing efforts to refine the web crawling process with an eye towards saving energy and increasing sustainability.
What might seem a small goal at first becomes much larger in scope and importance when the vast size of the web in 2022 — and the frequency with which Google automatically indexes it — are considered.
Additionally, an increasing number of surveys have shown that consumers in both the B2C and B2B markets are placing greater value on sustainability when it comes to how they view and choose to interact with brands since the pandemic began.
3 — Wealth Of Guideline Documents Ripe For Updating
Martin, John, and Gary also took a look at changes 2022 may bring to Google’s webmaster guideline documents — a wealth of information amassed over many years that could offer new benefits by being updated.
Many B2B marketers — especially those on the search engine optimization (SEO) side of brand efforts — utilize these guideline documents, however the Google trio noted that in some areas they may have gotten a bit too complicated. They could essentially be split into basic and technical versions, the three noted, such as separating technical and quality guidelines, and some areas could also benefit with the addition of more examples.
With more than 15 years worth of guideline documents, certain old content references may now include an occasional outdated citation, such as to services that have changed names or even ceased operations, while other portions might not be as clear as they could be. The guidelines may even have a name change in store in 2022, the three speculated.
2022 could see changes in these areas, and the way that the issue of web page crawler cloaking is covered in the guidelines was also singled out as a possible target for improvements this year. Any such changes would likely be announced well ahead of time, Martin suggested, in order to give webmasters and marketers alike a healthy heads-up on changes to what are for many in the industry key search help documents from Google.
[bctt tweet=”“The goal is to make webmaster guidelines clearer and more specific to help people.” — Martin Splitt @g33konaut” username=”toprank”]4 — Smaller Meet-Ups & Events As Google Keeps Safety Paramount
When it comes to 2022 event plans for the Google search department, Martin suggested that due to the pandemic, virtual events are the most likely to take place, while also looking for viable ways do hybrid events. It could also be a year during which small, local in-person events are utilized, especially the “unconference” format, Martin noted.
While safety concerns likely mean that B2B marketers may not be able to attend any massive in-person Google events during 2022, smaller local meetups held on short notice — announced three or four weeks ahead of time — will likely still be possible.
Large events will take longer to get back on track, and Martin urged patience as teams at Google seek a safe road to the large in-person conference experiences of pre-pandemic times.
Google is not alone in facing the challenges of holding events during the global health crisis, as Microsoft and other large organizations also struggle with how to safely hold in-person conference gatherings. I recently explored some of the ways that B2B marketing events and the people who attend them are dealing with these issues, in “In-Person, Virtual & Hybrid: How To Get The Most From B2B Marketing Events In 2022.”
[bctt tweet=”“We are definitely going forward with virtual unconferences this year. I’m really, really looking forward to that.” — Martin Splitt @g33konaut” username=”toprank”]5 — Bulletin Boards & The Cyclical Nature Of Content Delivery Evolution
While exploring possible new formats the Google Search teams could use for providing helpful new content in 2022, several ideas were mentioned.
Two content formats with fairly deep roots were noted, in the form of newsletters and blog posts, which have both seen somewhat of a resurgence in the past year. I explored the staying power of the newsletter format recently, in “Sign Me Up: How B2B Marketers Will Create Top-Notch Newsletters In 2022.”
Another content format with even deeper digital roots was mentioned lightheartedly by Martin – the bulletin board, which brought a big approving smile to my face, as that’s how I began my own online journey 38 years ago back in 1984, when I operated a 300-baud computer bulletin board system on a Commodore 64 computer.
Having this trio of Google professionals mention these formats from a digital yesteryear led me to ponder the cyclical nature of online content delivery’s evolution since the 1980s.
Does the nature of online information make it inevitable that the formats in which it is presented will not only change and evolve throughout the years and decades, but also eventually become cyclical, and naturally make a slow but inevitable return back to some of the purest and most clear forms of content delivery, such as the beautiful straightforwardness of plain text, before once again going through the next in an endlessly evolving series of formats?
As I get close to 40 years in online communication, these sorts of questions looking at cyclical content format changes seem more and more relevant, and I think they are by and large mostly positive moves.
B2B marketers can all too easily get caught up in wrapping up content in the flavor-of-the-month social platform or app formatting, making it helpful to sometimes step back and make sure that the actual messaging is as relevant and powerful to your audience as the latest splashy way that it’s published.
[bctt tweet=”“B2B marketers can all too easily get caught up in wrapping up content in the flavor-of-the-month social platform or app formatting. It’s good to step back and make sure that the actual messaging is relevant.” — @lanerellis” username=”toprank”]B2B Search Success Is A Long & Winding Road
Learning from some of Google’s ideas and plans for 2022 can help B2B marketers better prepare for forthcoming changes, and we hope that the five areas we’ve explored here will serve you well as you create new audience experiences in the year ahead.
To dig in to more B2B search marketing tactics, tips, and strategy, here are several helpful related articles we’ve published:
- Best Of B2B Search Marketing: Optimize Your 2022 With Our Top 10 SEO Posts
- 6 Timeless SEO Tips Content Marketers Can Do Now
- 5 Tips for Empowering Enterprise SEO Success
- SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy
Crafting award-winning B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why an increasing number of firms are choosing to work with a top digital marketing agency such as TopRank Marketing. Contact us to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post New Google Search Updates & How B2B Marketers Can Use Them To Elevate Efforts appeared first on B2B Marketing Blog – TopRank®.