Come preparare WordPress per un sito statico
Impariamo a preparare WordPress per un sito statico, tenendo conto anche dei plugin per la manutenzione e dell’installazione dei temi
Creare un sito statico con WordPress
Una guida completa su come creare un semplice sito statico con WordPress, il CMS (Content Management System) rilasciato sotto licenza Open Source più utilizzato al mondo per la realizzazione di progetti per il Web. Tante indicazioni, procedure, suggerimenti ed esempi pratici per coloro che desiderano pubblicare online il proprio sito statico anche senza possedere competenze […]
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When should you talk to kids about online safety?
Parenting today involves raising kids who are surrounded by technology and smartphones. As a mother of two young kids, making sure they understand online safety is a top priority of mine. Children are spending more time than ever looking at screens, and at younger ages. Finding that balance of online and offline, setting boundaries, and having those conversations are critical for creating a healthy and safer experience online.
A few clicks in the right direction…
Over the past two years, we’ve checked in with parents across the Asia Pacific region to see how they handle their kids’ technology usage. The survey results are encouraging: most parents (80%) are confident that their child would come to them with any problems online, and have already had conversations with them about online safety (73%).
Screentime has been steadily rising – and unsurprisingly, more than 60% of parents allowed increased screen time for kids, which has been essential for online classes (52%), learning new languages (33%) or even reading a book (31%).
… but not all compute.
Despite the optimism, one in three parents still worry their children might not be sufficiently informed about online safety. We also found that while children get their first mobile phone at an average age of 10, parents don’t talk to them about online safety until an average age of 13. This three-year gap could be why kids aren’t as informed as they could be— particularly at an age when they are most vulnerable to pitfalls and hard-to-break habits.
Never too early to learn
Parents believed having a casual conversation with their child (42%) was the most effective way to engage them on online safety, followed by establishing rules by using parental control features (30%). We also asked parents at Google about their own parenting tips.
Help kids be safer and confident online
As technology rapidly evolves, it can be difficult for parents to find the most up-to-date information on online safety. Close to half said they don’t know what tools to use to monitor their kids’ online activity, or haven’t been able to find any easy-to-understand online safety examples.
Here are some handy tools and free resources that parents can use:
- Be Internet Awesome provides tools and interactive games that teaches kids the fundamentals of digital citizenship and online safety .
- Google’s Family Link helps set digital ground rules to guide your children as they learn, play, and explore online, and make the right screentime choices for them.
- SafeSearch on Google helps filter out explicit content in Google’s search results including images, videos and websites.
- YouTube Kids allows you to create profiles for your kids to surface relevant family-friendly content and manage screen time.
- Supervised experience on YouTube is a parent-managed version of regular YouTube. It comes with tailored content settings, adjusted features and digital wellbeing protections for younger viewers.
There is no one right way to have these important conversations with kids, but starting earlier and using these digital tools can put them on the path to establishing long-term healthy habits with technology.
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Making digital training more accessible for Singaporeans
After two years as a stay-home mother, Ramona wanted to return to work, ideally landing a job in the tech industry. So when she discovered Skills Ignition SG (SISG), a joint training program run by Google and the Singapore government, Ramona was hopeful that this would give her a leg up. She was accepted into the program, and over the course of nine months, she took a 3-month online training in digital marketing, then joined the Google Pay team as part of a 6-month on-the-job training. The SISG program gave her the opportunity to work with Googlers on real-life projects and helped her regain her confidence. After graduating, she applied and achieved her ultimate career goal as a program manager at Google.
Upskilling individuals like Ramona can help unlock new career opportunities and keep growing Singapore’s tech talent. Since launching SISG in 2020, we’ve seen over 5,500 people learn new digital skills, gain on-the-job experience and earn certificates. What’s more, our recent survey showed that three out of four trainees from the previous cohort were able to find new jobs within six months of graduation.
While we first launched SISG to meet the needs of the pandemic, with a goal of providing skilling opportunities for people who were out of work, we’re conscious that the needs of the Singaporean community are constantly evolving. Today, we held our first-ever SISG Career Fair, graced by Minister for Communications and Information, Mrs Josephine Teo. Hundreds of past SISG graduates attended, and we also announced three new initiatives for the program.
Enhanced traineeship program
To create a richer trainee experience and boost employability, SISG will introduce an enhanced traineeship program to host 60 trainees at Google. Selected trainees will undergo a 12-month full-time training program in Digital Marketing or Professional Cloud Architecture, extended beyond the previous duration of nine months. With continued partnership with IMDA under the Techskills Accelerator (TeSA) initiative, selected trainees will also receive mentorship from Google employees, a more comprehensive development plan, and higher stipends to match the rising market rates. Our applications for the traineeship program are now open to both fresh graduates and mid-career professionals, and we highly encourage interested individuals to apply.
New certificate under Google Career Certificates
Earlier this year, we introduced Google Career Certificates and 5,000 Grow with Google funded scholarships for SISG learners to gain the skills needed for entry-level jobs in high-demand technical fields: IT Support, Project Management, Data Analytics and UX Design. The online courses allow learners to study at their own pace, helping them balance their studies with other responsibilities.
We’ve seen strong interest from learners in Singapore, and starting today, we are adding a brand new Google Career Certificate in Digital Marketing & E-commerce. In Singapore today, while there are digital marketing and e-commerce roles in-demand, we lack the skilled workers to fill them. And just like Ramona, there is untapped potential for people with the right skills to launch their career, or to make a career change. Especially as marketing job roles increasingly require candidates to have digital marketing and data-related skills, this certificate will equip them with that relevant knowledge and boost their expertise.
Expanded Employer Consortium
In keeping with the spirit of SISG, we are working with a much broader set of partners to help more Singaporeans make the transition to jobs within the digital economy. 37 companies from a variety of industries have now joined our employer consortium, which is now more than double versus where we started earlier this year. These companies are ready to hire SISG graduates, and it’s encouraging to see their commitment to diversifying their candidate pool and looking beyond traditional educational backgrounds.

Companies in our Employer Consortium
Our mission is to empower Singaporeans today, for tomorrow. In line with that, SISG must also remain relevant and helpful to more Singaporeans as the job market and local economy evolves. With the continuous partnership with IMDA and industry partners, together, we believe we can build a sustainable long-term program that continues to invest in the digital upskilling and employability for Singaporeans.
It was heartening to see the meaningful interactions between SISG trainees and employer consortium members at our first SISG career fair today, and we can’t wait to welcome the new group of trainees to the program!
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News Showcase is launching in New Zealand
Kiwis have more ways to access news and information than ever before. Today, we are announcing major new investments that will continue our support of New Zealand’s vibrant and diverse news industry to help people find quality journalism and contribute to the sustainability of news organizations. These investments will also help newsrooms engage their readers in new ways, today and into the future.
Launching Google News Showcase in Aotearoa New Zealand
To support news organizations and readers in New Zealand, we’re launching Google News Showcase, our curated online experience and licensing program. News Showcase panels display an enhanced view of an article or articles, giving participating publishers more ways to bring important news to readers and explain it in their own voice, along with more direct control of presentation and branding.

An example of how News Showcase panels will look for some of our New Zealand partners.
Starting today, News Showcase is rolling out in New Zealand with seven news publishers representing more than 20 publications, including national, regional and local news outlets like the New Zealand Herald, RNZ, Crux, Newsroom and Pacific Media Network. This launch builds on News Showcase deals signed with more than 1,700 news publications in more than 17 countries, including Australia, United Kingdom, Japan, India, Germany, Brazil, Italy and Argentina.
News Showcase panels from our New Zealand news partners will begin appearing on Google News on Android, iOS and the web, and in Discover on iOS and Android. The panels direct readers to the full articles on news publications’ websites, enabling them to deepen their relationships with readers.
“By helping us build deeper relationships with readers, Google News Showcase will support the development of the BusinessDesk brand, which in turn boosts our editorial operation,” says Matt Martel, General Manager of BusinessDesk, a leading business and economy digital publication. “Our relationship with Google is a key factor in growing our newsroom from five to more than 20 journalists.”
News Showcase highlights news publishers that are investing in comprehensive public interest journalism, giving them a new way to curate their high-quality content on Google’s News and Discover surfaces and bringing essential news coverage to Kiwis looking for it.
“Being able to further highlight the talent of NZME’s 300 editorial staff across our newsrooms is a really positive development,” says Michael Boggs, NZME CEO. “NZME is strongly focused on transforming our business digitally, and the Google News Showcase partnership supports that focus.”

An example of how News Showcase panels will look with some of our partners in New Zealand.
“At RNZ we’re huge fans of making sure the brilliant stories from our award-winning journalists reach as many people as possible,” says Megan Whelan, Interim Chief Content Officer of RNZ, New Zealand’s independent public service multimedia organization. “This new agreement is another way to make sure trusted public media content is available to more people via Google News, and that’s definitely a good news story.”

Logos of our News Showcase partners in New Zealand
As part of our licensing agreements with publishers for News Showcase, we’re also paying participating news organizations to give readers access to some of their paywalled content. This feature means readers will have the opportunity to read more of a publisher’s articles than they would otherwise be able to, encouraging them to learn more about the publication — and potentially subscribe.
“Pacific people from all over the world follow the news and journalism of our New Zealand-based newsroom,” says Don Mann, CEO of Pacific Media Network, a public interest broadcaster that works to empower Pacific cultural identity. “We aim to be the preeminent Pacific media entity for the Pacific diaspora and our relationship with Google will help us achieve this.”
“Crux has already developed a large, loyal local readership, but Google News Showcase will provide our readers with options like the ability to follow their own personal mix of trusted news sources,” says Peter Newport, Managing Editor of Crux local news for Queenstown, Wānaka and Cromwell. “We’re excited about the opportunity, and we think it’s a great initiative in support of strong New Zealand journalism.”
Google News Initiative programs in New Zealand
Google News Showcase is just our latest effort to support publishers of all sizes and the news industry in New Zealand. Through the Google News Initiative (GNI) we have been partnering with news publishers around the world to build a sustainable, diverse and innovative news ecosystem. The team offers training, products and funding to journalists and newsrooms to help strengthen their work in the digital age, and has reached more than 800 journalists and journalism students in New Zealand. These high-demand GNI programs provide an introduction to many of the core skills required to run a digital news business, based on the best practices and lessons of other news publishers around the world.
- Digital news business fundamentalsfor news organizations: The GNI Digital Growth Program offers a six-part free business training, consulting and support workshop to help New Zealand news organizations succeed online.
- Journalist Training Camp: At Ngā Kete Wānanga Marae marae, 25 journalism cadets representing multiple ethnicities, languages, and the rainbow and disability communities participated in the Te Rito Training Camp, a digital journalism training course with the Google News Teaching Fellow and heard from some of New Zealand’s leading journalists.
- Digital skills training for journalists: In partnership with Telum Media, open sessions around the country are free for journalists to learn the latest tools and processes to support digital reporting. This includes training on tools like Google’s research tool, Pinpoint, which journalists can use to support their reporting and creative data visualization techniques.
- Election policy and misinformation tracking: Building on years of support from the GNI for Policy New Zealand, the team’s latest iteration will provide a digital tool for journalists to understand and report on ahead of local elections. This creates a database for candidates’ key election policies, supporting journalists’ ability to track misinformation.
- Media literacy for primary school students: In partnership with Squiz Kids, media literacy module, “Newshounds,“ is a plug-and-play resource for teachers, children and their parents, aimed to empower young people to think critically about the media they consume and give teachers the confidence to teach media literacy in the classroom.
As New Zealand publishers continue to embrace technology to deepen their engagement with readers, we’re proud to be strengthening our commitment to working with and supporting publishers in Aotearoa. Through News Showcase, our other News products and GNI programs, we’re proud to promote quality journalism and a reliable and diverse news industry.
How Sidewalk Labs is helping make cities more sustainable in 2022
In December 2021, we announced that Sidewalk Labs would join Google. Since then, we’ve continued to work on products that can help make cities of the future more sustainable and equitable for all. Our work is vital as the need to curb climate change becomes more urgent: 70% of CO2 emissions stem from cities. Alongside efforts like Environmental Insights Explorer, Project Sunroof, Google Maps and Google Earth, we’re proud to be a part of Google’s efforts to help 500 cities reduce 1 gigaton of carbon emissions annually by 2030.
Here’s a look at what Sidewalk Labs has been up to in 2022.
Helping building owners and tenants live more comfortably
Mesa, our product that helps commercial buildings reduce carbon emissions, added leak detection and air quality monitoring to its capabilities over the last six months. Owners and tenants can now use these features to help prevent costly water damage and create more comfortable spaces for their occupants.
MoMA PS1 in New York City recently began using Mesa to maintain optimal temperature and humidity levels in its spaces to better preserve its contemporary art installations.
Here’s another example: New Land Enterprises, a real estate development and property management company in Milwaukee, Wisconsin, used Mesa to reduce total energy use by 33% and increase occupant comfort by 50% in its buildings. Mesa preconditions their space to make sure the temperature is within a comfortable range right when occupants arrive — all while using minimal energy.
Designing better places for both people and the environment
Delve helps real estate teams and cities create and compare thousands of design options for a city block or neighborhood. This year Delve launched new capabilities, including the ability to evaluate the most efficient use of any site within minutes, speed up and enhance design generation with contextual site information, and measure the sustainability and quality of life impact of the project on the surrounding neighborhood.
Developers and cities have used Delve on both sides of the planning process. In a recent affordable housing project in Ambur, India, affordable housing developer Vilasini was seeking to maximize the number of affordable residential units, while minimizing the cost of development. Using Delve, the developer was able to identify a design that created an additional 322 affordable units, while meeting project goals for open space, natural ventilation and daylight.
Chilean urban developer, Las Salinas, used Delve to explore possibilities for a historic brownfield near the seafront in the city of Viña del Mar, Chile. Las Salinas, in an open process with the surrounding neighborhoods and communities, wanted to discover and compare different combinations of residential, retail, commercial, and cultural uses for the land and how they might optimize open space and views of the ocean from the site. With Delve, the city was able to understand the various possibilities and the positive impact they would have on the city.
Making better use of parking spaces
We also have a set of parking products called Pebble, which helps cities and developers understand where parking is needed and when to reduce the number of total spaces needed. These spaces can then be reallocated to create more walkable neighborhoods. This year, Sea Breeze Properties used Pebble to plan a dynamic parking allocation system at their North City project in San Diego, using the parking data to help residents, employees, visitors and students use fewer spaces.
The Pebble team continues to support existing partners. We’ve renewed our relationship with the City of Aspen, Colorado, which is using Pebble to help reduce congestion and improve safety by better managing truck deliveries downtown.
At Sidewalk Labs, improving quality of life is at the heart of everything we do. We’re so proud of the work we’ve accomplished as a startup, and we’re equally proud of the products we’ve launched and the customers we’ve helped as part of Google. We hope you’re just as excited to come along for the (low-carbon) ride.
6 back-to-class tips for every educator
Whether you’re in Mexico preparing to start classes, or in Australia with your school year in full swing, going back to school can be exciting and overwhelming for students and teachers all over the world. We know that learning is not one size fits all – it is personal. To help amplify educators’ impact, we’ve created a new Back to School Guide to help educators meet each learner where they are – geographically, developmentally and academically.
Use new Classroom tools to support your students
Many educators are searching for new ways to help them create and deliver instruction efficiently, while supporting students effectively. With Google Workspace for Education and Google Classroom, you can set up classes to do everything from creating coursework to distributing assignments and grading. To get started, check out this Classroom training course.
We’ve added many new features to Classroom that we announced during our event, The Anywhere School 2022. For instance, integrated add-ons let you use your favorite education tools like Kahoot! and IXL right in Classroom. And, in partnership with Clever, admins can sync class rosters from most major student information systems (SISs) to Classroom. Schools with Education Plus can sign up for our beta pilot of Elevate Data Sync as we expand into 15 more countries.
Inspire creativity through video
Distance learning taught us the value of being creative while teaching and learning, from using Google Meet to stay connected to taking students on virtual field trips to explore arts and culture.
A great way to inspire creativity is through video. Our new Screencast app, built into ChromeOS, helps students and teachers share their ideas in class by creating their own screencasts, with built-in transcription. Educators can also record, trim, transcribe and share recordings for their students to review anytime.
Another way to connect is by using the livestream feature in YouTube to share school events with your whole community, in addition to livestreams with Meet.
Those same tools present new ways to reengage students as schools return to in-person environments. Keep exploring ways to use tools like Jamboard, Forms, Sites, Docs, Slides and Sheets to better communicate with students and understand their needs.
Make lessons more personal with adaptive learning technology
Adaptive learning provides students with customized resources and activities to address their unique learning needs. For example, if a student struggles with adding fractions, a teacher might offer additional practice problems. By applying artificial intelligence to adaptive learning, we can explore new possibilities to make the learning experience more personal for each student.
A new Classroom feature called practice sets, globally available in beta, offers students a more personal path to learning. Now, educators can easily transform their own teaching content into interactive assignments and use the autograding tool to cut down on manual grading time. When working on assignments, students receive instant feedback on their answers, and real-time support if they get stuck along the way. Take this new tool for a spin and explore the possibilities.
Help every student succeed with accessibility features
Many of the people behind Google for Education are former educators who bring their passion for inclusive learning to their work every day. So we know learners benefit greatly from tools that meet their unique needs.
Accessibility features built into Google Workspace for Education and Chromebooks help students learn in the ways that work for them. Students can utilize visual aids, spoken feedback and Acapela text-to-speech voices on Chromebooks, or use voice typing, captioning, Braille displays, screen readers and magnifiers in Google Workspace for Education.
Not yet familiar with our accessibility features? Take the Tools for Diverse Learners Training to help everyone participate and develop a love of learning.
Keep families involved and in the loop
One of the greatest predictors of student success is family engagement. Easily communicate with families using guardian email summaries in Classroom, schedule meetings with Calendar appointment slots and set up virtual conferences with Meet.
It’s also important to work alongside families to help students use technology responsibly and be critical consumers of digital content. You can share the Be Internet Awesome site, our Guardian’s Guides and the Google for Education Family Tech FAQ for back to school night to teach parents more about this topic. Students have Chromebooks at home? Families can use Family Link to help manage their child’s school account on a Chromebook.
Join the conversation with professional learning communities
Who better to learn from than other teachers? Join one of our Google Educators Groups, professional learning communities of educators from around the globe. Share teaching resources, discuss ideas and keep up with new technology developments. Boost your skills with our Teacher Center training courses and certifications – and be sure to sign up for the latest Google for Education updates.
Have a great, safe and healthy school year, no matter where in the year (or world) you are. And for more tips, be sure to explore our Back to School Guide.
<div>Drive differentiated value with Display & Video 360</div>
Enterprise marketers and agencies are increasingly turning to automation to handle many of their complex ad operations. Automating tasks is key for swift execution. Together with machine learning, it also lets you deliver relevant ads without reliance on sensitive data.
Display & Video 360 combines automation with customization so that you can create your own secret sauce to boost performance. You can harness your proprietary data and insights and combine them with Google’s strengths in machine learning to achieve better advertising outcomes.
Custom bidding is a great example of this. It allows you to stay in control of your bidding strategy and curate a differentiated approach. And many of you have already turned to this tool to boost return on investment. For example, Charlotte Tilbury Beauty reduced cost per acquisition by 29% with custom bidding. As a luxury beauty retailer, it sells high-end products that drive fewer conversions at a higher price. To account for the fact that the brand had fewer conversions on which to optimize, it used a tailored full-funnel algorithm that factored in relevant event data higher up in the user journey. For example, the retailer started valuing visits, clicks, and ad viewability as new input signals.
Today, we’re announcing two new custom bidding functionalities in Display & Video 360.
Optimize to capture people’s attention
A growing number of marketers are looking to optimize their bids with the goal of capturing user attention. Attention is a particularly relevant metric for brands reaching their audience in lean-back environments such as connected TV. Optimizing towards users’ attention is especially beneficial when direct conversions are difficult to measure. For example, buyers can estimate the attention an ad will get based on its size or whether the video ad is audible or muted.
We drive marketing effectiveness using custom bidding algorithms that can optimize ad attention for the brands in our portfolio.
So on top of metrics like ‘complete in-view & audible’ and ‘time on screen’, we’re adding new custom bidding signals such as “player size” and “audibility”, and extending custom bidding support to CTV. This gives you a chance to create attention-based algorithms using your own definitions.
Optimize for user paths on your site
Bidding towards the most valuable stages of the purchase journey is another winning strategy. To do this, leading brands are using first-party data from their Google Analytics accounts to tailor their bids and strengthen campaign performance in Display & Video 360.
We know that many of you have moved or are working on moving from Universal Analytics to the new Google Analytics. So we made sure that data coming from any new Analytics 4 property — either standard or 360 — can be activated in Display & Video 360.
Stay tuned to learn about more upcoming Display & Video solutions designed for brands and agencies to customize how machine learning and automation is applied.


