- In primo luogo, progettiamo i nostri sistemi di classificazione proprio per identificare le informazioni che le persone probabilmente troveranno utili e affidabili.
- Perché questo abbia un senso, abbiamo anche sviluppato una serie di funzioni di Ricerca che non solo vi aiutano a dare un senso a tutte le informazioni che vedete online, ma che forniscono anche accesso diretto alle informazioni fornite da fonti autorevoli, come organizzazioni sanitarie o enti governativi.
- Infine, abbiamo delle norme per ciò che può essere visualizzato nelle funzioni di ricerca per assicurarci di mostrare contenuti utili e di alta qualità.
Basare i nostri sistemi di classificazione sulla qualità
Informazioni fornite da esperti, direttamente nella Ricerca
Vi aiutiamo a capire le informazioni in vostro possesso
Proteggiamo le funzionalità della Ricerca tramite norme
Conoscenza comune e fonti di dati pubbliche
Licenze e partnership
Informazioni fornite da persone e attività commerciali
Informazioni e dati generati da Google
Organizzare le informazioni e renderle accessibili e utili
Organizzare le informazioni in modi utili e versatili
Un aiuto per approfondire un argomento
Come determiniamo il ranking per funzionalità e risultati
Continuiamo ad investire per un’esperienza di qualità
- Come Google organizza le informazioni per farvi trovare ciò che cercate
- Organizzare le informazioni del mondo: come è cominciato tutto?
- In che modo Google fornisce informazioni affidabili nella Ricerca
- Come funziona il completamento automatico nella Ricerca
- 5 modi in cui rendiamo Google il modo più sicuro per fare una ricerca
- Quando (e perché) rimuoviamo contenuti dai risultati di ricerca di Google
- Come manteniamo la ricerca pertinente e utile
GoogleServe is our annual company-wide volunteering campaign that takes place every June. In the spirit of celebrating our Googlers that dedicate time to volunteer, this month, we will feature inspiring stories from Googlers across the world as they share how they are helping their local communities. This week, we shine a spotlight on Suresh Vedula who has been volunteering for the last six months as a Google.org Fellow.
Most Googlers are driven by a sense of purpose — it’s one of the things we have in common, no matter where we’re from or what role we hold. But where that drive comes from is unique to each of us. In my case, I always come back to the legacy of my grandfather.
What I learned from my grandfather
My father grew up in an agricultural town in India where many families own just one hectare (around two and a half acres) of land — barely enough to earn a living as a farmer. Year after year, I saw the tireless labor that my grandfather dedicated to his farm, and how factors like weather or pest infestation could wipe out entire seasons’ worth of crops and the income that was expected to come along with it.
Like many farmers, he was community-spirited, always thinking of ways to help other farmers and the people around him. When he passed away, my father wanted to carry that spirit forward, so we donated the land from his farm to the government, which built a community school in his memory. I saw how it was possible for my dad to make a difference, and I believed I could make a difference, too.
Whether your goal is to grow your business and brand, raise awareness for a cause or help people achieve their own goals, an effective way to get it done is to produce great content. Great content comes in many shapes and forms, such as an inspiring blog post, a helpful guide or a fun questionnaire. No matter the format, creating content takes effort and dedication, and you must be highly attentive to what your audiences appreciate.
To help you better understand which pieces of content resonate with your audiences, we are introducing a new experience called Search Console Insights. This experience joins data from both Search Console and Google Analytics, making it easier to understand your content’s performance. Whether you are a web content creator, a blogger or a website owner, and no matter your level of technical expertise, Search Console Insights can provide you with an overview of how your content is performing. This new experience will gradually be rolled out to all Search Console users in the upcoming days.
From keeping your account password safe to scheduling text messages to send at the right moment, we’re constantly rolling out new updates to the 3 billion active Android devices around the world. Today, we’re welcoming summer with six updates for your Android that focus on safety — so you’re protected at every turn.
1. Android Earthquake Alerts System is rolling out globally
As a marketer, you know how important projects are.
They’re your course to success. Your path to excellence. A plan of action.
You also know just how out of sorts projects can get. Without successful marketing project management, timelines may slide, quality may slip, standards may be missed, and the work experience may suffer.
So what causes marketing projects to stray off course?
Having managed many marketing projects for TopRank Marketing, I’ve come across my fair share of barriers and challenges and learned from my experience with them. Below, I’m sharing the most common barriers to marketing project management success and how to overcome them so you can, too. And to help illustrate my points, I tapped the help of Schitt’s Creek — a show I only just started and can’t get enough of. I hope you’ll excuse how late to the party I am on that show, it’s a gem.
Barrier #1 – Lack of Clarity
Clarity is easily the number one barrier to marketing project management success. Whether it’s unclear goals, responsibilities, direction, deadlines, standards, etc. a lack of clarity permeates even the best planned marketing projects. It breeds chaos, frustration, confusion, and disorganization, all problems or barriers in their own right.
So how does it happen?
Most often, a lack of clarity comes from a lack of communication. From being vague to contradictions to outright withholding information, communication blunders lead to unclear directives and actions. And when the team is unclear, the work often stops until more clarity is added.
How to Overcome: Over communicate with your team. If it seems like a needless detail, include it anyways. Always include links to resources. Have regular briefings.[bctt tweet=”“Over communicate with your team. If it seems like a needless detail, include it anyways. Always include links to resources. Have regular briefings.” — Anne Leuman @annieleuman” username=”toprank”]
Barrier #2 – Lack of Resources
Project resources are anything required to get the work done — they could be anything from people to tools to materials to equipment. As requirements for work, they’re a pivotal piece of any marketing project and you need an ample supply of both to keep projects on track and lead to a successful result.
For marketing projects, resources are most often tools and people. Your digital advertising strategist doesn’t have access to the right Google Analytics account? That’s a problem. One of your marketing copywriters is taking a two-week vacation right before a campaign launches? That’s a problem, too. Both examples are a lack of resources, and both examples require foresight to catch those instances before they happen so the project doesn’t suffer.
How to Overcome: Plan ahead. Evaluate resources (people, tools, materials, time, etc.) for the entire project’s lifecycle. Look for gaps. Fill them proactively.[bctt tweet=”“Plan ahead. Evaluate resources (people, tools, materials, time, etc.) for the entire project’s lifecycle. Look for gaps. Fill them proactively.” — Anne Leuman @annieleuman” username=”toprank”]
Barrier #3 – Lack of Time
There is another type of resource for a project — time. Projects require time to finish. And when you and your team are juggling several marketing projects at once, it becomes clear that time isn’t infinite.
Marketing projects also have deadlines, making time management crucial for any marketing project manager. Fast approaching deadlines reduce the maximum available time we have to complete a task or project. Overlapping projects with conflicting deadlines slash the amount of available time even greater. Keeping a close eye on your team’s available time, the time investment required, and time remaining on a project or task are all critical for success.
How to Overcome: Assess the time investment for every task of your projects. Ensure your resources can match that time investment. Check for overlapping projects and deadlines. Pad your deadlines just in case.[bctt tweet=”“Assess the time investment for every task of your projects. Ensure your resources can match that time investment. Check for overlapping projects and deadlines. Pad your deadlines just in case.” — Anne Leuman @annieleuman” username=”toprank”]
Barrier #4 – Lack of Change
Throughout a marketing project’s lifecycle, you’re learning what works and doesn’t work. From kick off to completion, you’re identifying the processes and workflows that need to change or stay for the next project to be a success. For example, you might find that your workflow for launching a new marketing campaign only has a one-step approval process — a two-step approval process would help ensure quality across each of the campaign’s components. To help initiate that change, you document the new process and role it out to the team. But that’s easier said than done.
Enter: resistance to change, our fourth barrier to marketing project management. As projects progress, whether they were a success, a failure, or a neutral result, it’s common for potential improvements for how we work to surface. The team, however, isn’t always receptive to that change. Behavior change is difficult, habits are hard to break. For your improvements to really stick and make a positive impact on your projects, you need your team’s buy-in and commitment to change.
How to Overcome: Carefully document new workflows and processes. Earn team buy-in and commitment early. Review work for process adherence. Remind team members of their commitment when process adherence slips to encourage accountability.[bctt tweet=”“Carefully document new workflows and processes. Earn team buy-in and commitment early. Review work for process adherence. Remind team members of their commitment when process adherence slips to encourage accountability.” — @annieleuman” username=”toprank”]
Barrier #5 – Lack of Planning
Our fifth and last barrier may very well be the most important to overcome since a lack of planning can easily lead to lack of clarity, resources, time, and change. As the saying goes, “A failure to plan is planning to fail.”
It does happen, though. Sometimes marketing project managers aren’t afforded all of the information they need to thoroughly plan a project. Or, they plan for a best-case scenario and forget to cover their bases and create back-up plans. Be clear on your project requirements, plan around potential roadblocks, involve other stakeholders, and ensure your planning happens pre-kickoff.
How to Overcome: Don’t kick off a project until you are fully informed and planned. Request information that may be lacking. Create a back-up plan, and a back-up plan for your back-up plan.[bctt tweet=”“Don’t kick off a project until you are fully informed and planned. Request information that may be lacking. Create a back-up plan, and a back-up plan for your back-up plan.” — Anne Leuman @annieleuman” username=”toprank”]
The Bigger the Barrier, the Greater the Glory
“The greater the obstacle, the more glory in overcoming it.” – Jean-Baptiste Poquelin (AKA Molière)
Obstacles. Barriers. Challenges. Hangups. Whatever you want to call them, they’re a fact of life and of work. No matter the path you’re on, you’re going to come up against them. Managing marketing projects nearly guarantees you’ll come across the five barriers above, and possibly others, too. But while they may seem like impossible mountains to climb, the tips above should help you find a hidden bypass or shortcut to the peak, where the view is well worth the work. As Molière said, it’s glorious.
In need of more tips on how to create effective processes and juggle several marketing projects? Read our guide on effective project management for marketers.
The post 5 Common Barriers to Marketing Project Management & How to Overcome Them appeared first on B2B Marketing Blog – TopRank®.
Spiller, un affascinante ambiente di design, curato nei minimi particolari, con dehors e 200 posti Di Paolo Brambilla Un nuovo concept e una nuova filosofia per degustare le migliori birre italiane in…
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What’s the place of female artists? How much of their art is known, spoken or internationally recognized? There is still a long way to go to achieve gender equality, but making sure we open space to talk about the ones who already broke barriers is definitely the first step. “All I Want: Portuguese women artists from 1900 to 2020” is a feminist exhibit and a space of dialogue and affirmation. Even more, it is a collection to show the historical and artistic relevance of Portuguese female artists — and certainly an exhibit that we want everyone to have access to, even amid travel restrictions. That’s why we’re excited to have partnered with Google Arts & Culture to bring this exhibit to the world.
More than 240 artworks by 40 Portuguese artists, from 1900 to 2020, come together in a large exhibit that we are making available to an international audience thanks to technology. Artists like Aurélia de Sousa, Maria Helena Vieira da Silva, Rosa Ramalho or Sarah Affonso gain life through 14 different stories transposing the physical exhibit and 40 stories telling the biographies of each selected artist.
All I Want questions where women are in art today, and reinforces the need to celebrate women artists from history. The exhibit highlights artists that deserve recognition, putting forgotten women back in the frame and exploring concepts, styles, colors, feminism and how the artists reflect their individuality.
The stories are divided into topics that will take people through a journey that spans from understanding generations to considering the place of women in art history, as well as discussions about the body and literary production. The curators, Helena de Freitas and Bruno Marchand, worked to make sure this exhibit would not only fill a gap in the art world, but also explain why this disparity started in the first place.
All I Want is an initiative of the Ministry of Culture, in partnership with Calouste Gulbenkian Foundation, presented on the occasion of the Portuguese Presidency of the Council of the European Union 2021. After its period in Portugal, the physical exhibit will travel to France, but on Google Arts & Culture this project will be preserved and able to reach every corner. In my ideal world, every female artist would have recognition and space for their art. For now, I am happy we are starting with these exceptional Portuguese women artists and I hope this inspires other institutions in the world.
IL GRUPPO RELATECH SI QUALIFICA COME GOLD PARTNER CON CYNET, SOCIETA’ LEADER MONDIALE NELLA CYBERSECURITY Relatech S.p.A., Digital Enabler Solution knowledge (D.E.S.K.) e PMI innovativa quotata sul mercato AIM Italia…
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