As the pandemic has unfolded in India, it’s been humbling and inspiring to see individuals, communities, institutions, and governments work together to manage the impact of a crisis on a scale we haven’t experienced before. Technology has played a critical role, and our focus at Google has been on making sure people have the information and tools they need to stay informed, connected, and safe.
We have worked to surface timely and reliable health information, amplify public health campaigns, and help nonprofits get urgent support to Indians in need. In April, through our philanthropic arm Google.org, we announced grants totaling $18 million (135 Crore INR) to expand the reach of public health information campaigns and support emergency relief work.
Today, as India slowly emerges from the crisis of the past few months, we are turning our focus to helping strengthen India’s healthcare infrastructure and workforce — especially in rural areas.
Building on our overall COVID-19 response, we are announcing new commitments to GiveIndia, PATH, Apollo Medskills and ARMMAN, focused on setting up oxygen generation plants and expanding the health workforce by strengthening COVID-19 management skills among frontline workers.
Google.org will support procurement and installation of approximately 80 oxygen generation plants in healthcare facilities in high-need and rural locations with new grants totalling approximately $15 million (109 Crore INR) to GiveIndia and PATH. The two organizations will work together to oversee the oxygen program, providing project management support. PATH will identify the target locations and provide technical assistance, working with state governments and other authorities, and complete the installation of the plants.
As part of our new commitment, Google is also investing in the efforts of Apollo Medskills to help upskill 20,000 frontline health workers through specialized training in COVID-19 management. This will complement and strengthen the stressed rural health workforce and rural health systems.
To further bolster these efforts, Google.org will provide a $500,000 (3.6 Crore INR) grant to nonprofit ARMMAN. ARMMAN will run skilling programs for 180,000 Accredited Social Health Activists (ASHAs) and 40,000 Auxiliary Nurse Midwives (ANMs) in 15 Indian states. It will also set up a call center to provide additional help and advice for ASHAs and ANMs where required.
Google is proud to be supporting these organizations as they build a bigger, better-equipped healthcare workforce, help India steady itself after the pandemic’s second wave and lay the foundations for a sustainable healthcare system over the longer term.
Individual voices play an important role in the news and information we consume. With so many complex, important stories unfolding daily, people not only rely on specific publishers for the latest news, but also increasingly turn to trusted individual journalists, authors and experts.
We’re committed to helping people access timely, authoritative news and information from a variety of different sources, as well as investing to help sustain a quality news ecosystem. Earlier this year, we launched Full Coverage in Search to make it easier to explore all aspects of a story from different perspectives. We also launched the fact-checking Open Fund to help journalists around the world correct misconceptions that circulate online and offline. Today, we’re rolling out a beta feature in Search to help people learn more about an individual journalist or author by more prominently highlighting their recent work.
Currently when you search for a certain journalist or author, you might see an information box (also known as a knowledge panel) at the top of your results that provides a quick snapshot of information about that person. Starting today for a small subset of these journalists, we’ll begin including a carousel of their published articles on the search results page. This carousel will help you quickly understand what subjects that person has recently covered and make it easy for you to find some of their latest work.
On June 17, our first-ever physical retail store opens its doors for business in New York City. This new space will be a natural extension of our commitment to NYC and provide customers with hands-on interaction with our lineup of devices and services — from Pixel phones and Nest products to Fitbit wearables and Pixelbooks. To mark the occasion, here’s a look inside the Google Store in Chelsea — from our commitments to sustainability to new product experiences throughout the space.
A peek into our process
As we began the process to create our first retail store, the number of details to consider was daunting, but the opportunity at hand was amazing. We wanted our first store to reflect the same approach we take to designing our products: making sure they’re always helpful to people. The result is a space we believe is warm and inviting, while providing new ways to celebrate and experience Google through our phones, displays, speakers, wearables and more.
We began with group brainstorms in Mountain View across all our teams which were led by our designer, NYC based architect Reddymade. A concept for this physical space began to take shape — one that we felt lived up to our brand and mission.
Our excitement grew as we built a full-scale mockup of the space at our retail hangar in Mountain View, where we could test every element and make sure each one felt just right: the space, the layout, the technology and the overall experience each guest might have. We considered every immersive way people could learn about all the features of our Pixel phones and Nest products, and see how the best of Google’s software and services come to life when using them: products like Google Search, Google Assistant, Google Maps, YouTube, Stadia and many more.
It was equally as important that our first store continue this work, and our commitment to sustainable design began on day one. Every element of the Google Store — the materials, building processes, mechanical systems and more — was painstakingly considered and selected. For example, the veneer on the walls is a soft gray responsibly sourced hickory, each lighting fixture is energy efficient and our custom cork and wood furniture was created with a local craftsman from Greenpoint, Brooklyn. We even attached our carpeting (which was manufactured with recycled materials) in a sustainable way.
We’re honored to have worked with the U.S. Green Building Council in this process, and we now can share that the Google Store Chelsea is one of fewer than 215 retail spaces in the world to have achieved a LEED Platinum rating — the highest certification possible within the Leadership in Energy and Environmental Design green building rating system.
Take a look inside
As you approach our new store, the first thing we hope you’ll notice are beautiful physical and digital product displays lining the store’s windows, which offer a peek into our products and their features. And as you enter the store, you will find a light-filled space that’s centered around experiencing the helpfulness of our products.
Near the main entrance, you’ll find a 17-foot-tall circular glass structure (designed and engineered with local New York partners) that we’re calling the Google Imagination Space. With custom interactive screens that feature rotating exhibits for visitors to experience the best of our products and technologies, we’re beginning with an experience built around Google Translate and our machine learning capabilities. As you speak to the exhibit, you’ll experience real-time translation of your speech into 24 languages simultaneously, and then learn how this all happens on the back end using several Google technologies. These same capabilities are also available across many of our devices — right in the palm of your hand.
For those who want to get up close and personal, every part of the store invites hands-on interaction with our products and services. Not quite sure where to start or want to learn more about specific features? An expert store team is on hand to answer questions, offer repairs and troubleshoot issues on the spot.
Exploring the rest of the store, you’ll find new ways to experience the best of Google’s hardware and services:
We’re so incredibly proud of the work our teams have accomplished together since we first began this project almost four years ago, and we look forward to introducing Google’s first store to the world. We can’t wait for you to experience it firsthand, starting June 17 at 10 a.m. Eastern, and see all the great things we’ve been working on.
Catastrofisti, a cuccia: Betelgeuse non cambia luminosità perché sta per esplodere. C’è un altro motivo
Qualche giorno fa vi avevo preannunciato la risoluzione di un mistero astronomico che avrebbe smontato i catastrofisti: ora l’embargo alla notizia (adottato come consueto per coordinare l’uscita mediatica) è terminato e posso quindi spiegare di cosa si tratta (avevo lasciato indizi enigmistici già nel preannuncio, ma non sembra averli colti nessuno).
Ricordate il panico periodico per la stella Betelgeuse, che secondo i giornali generalisti (tipo il Corriere della sera) minaccia di esplodere tanto violentemente che la Terra potrebbe essere “illuminata e riscaldata” da “due soli nel cielo”? Sì, questa stupidaggine la scriveva davvero il Corriere nel 2011.
Ne avevo scritto anch’io nel 2010, quando era emerso lo stesso allarme. Ogni tanto questa storiella riaffiora e va, come al solito, smentita e spiegata per l’ennesima volta.
Betelgeuse è una stella gigante che dalla Terra è visibile a occhio nudo nella costellazione di Orione: è indicata dalla freccia nell’immagine qui sopra, tratta da Wikipedia. Ha una massa venti volte maggiore del nostro Sole e un diametro circa mille volte più grande: se si trovasse al posto del Sole, la Terra e Marte sarebbero al suo interno. È una delle pochissime stelle di cui i nostri attuali telescopi riescono a scorgere qualche dettaglio della superficie. Oltre a essere immensa, è anche molto luminosa: circa centomila volte più del Sole, tanto che è fra le dieci stelle più brillanti nel nostro cielo nonostante si trovi a circa 640 anni luce di distanza (circa 6 x 1015 chilometri) da noi.
Questa stella ha una particolarità: ogni tanto cambia luminosità abbastanza di colpo. La variazione è talmente marcata che è rilevabile a occhio. A fine 2019 e all’inizio del 2020 Betelgeuse ha avuto uno di questi repentini, inspiegati cali di luminosità, per poi tornare alla brillantezza consueta ad aprile 2020. Ma stavolta gli astronomi hanno usato il telescopio VLT dell’ESO (European Southern Observatory), in Cile, per esaminare in dettaglio la situazione.
L’astronomo Miguel Montargès (Observatoire de Paris e KU Leuven) e i suoi colleghi hanno cominciato ad acquisire immagini e hanno visto che la superficie di Betelgeuse era significativamente più scura, specialmente nella sua regione meridionale. Le immagini hanno mostrato un cambiamento rapidissimo, nel giro di qualche settimana, assolutamente straordinario per un oggetto celeste di dimensioni così colossali.
Le immagini pubblicate oggi sono le uniche che documentano questa variazione di luminosità in così grande dettaglio. Qui sotto potete vedere un video che mostra la variazione di Betelgeuse.
I ricercatori coordinati da Montargès hanno pubblicato su Nature i risultati delle loro indagini: l’offuscamento misterioso è causato da un velo di polvere causato da un calo della temperatura superficiale della stella.
La superficie di Betelgeuse, spiegano i ricercatori, cambia quando delle enormi bolle di gas si spostano o cambiano dimensioni al suo interno, e la stella ha espulso una di queste bolle giganti poco prima dell’affievolimento del 2019-2020. La superficie si è poi raffreddata (relativamente parlando) e questo calo ha consentito al gas espulso di condensarsi e formare polvere solida, come si vede nell’animazione seguente.
Questo evento ha consentito di osservare la nascita della polvere stellare e ha dimostrato che avviene molto rapidamente e nelle immediate vicinanze delle stelle stesse (“vicinanze” su scala cosmica: un paio di miliardi di chilometri). Questa polvere contiene gli elementi dai quali si formano i pianeti e, in ultima analisi, la vita.
La spiegazione degli astronomi mette a tacere le teorie secondo le quali il calo di luminosità era un’avvisaglia della morte imminente di Betelgeuse in una spettacolare esplosione (supernova).
Le future osservazioni della stella, in particolare con l’Extremely Large Telescope (ELT) dell’ESO, permetteranno di vedere direttamente Betelgeuse in notevole dettaglio e di approfondire la nostra conoscenza del fenomeno. Ma già adesso abbiamo avuto, a occhio nudo, la dimostrazione che il firmamento non è così fisso come molti pensano.
La vicenda di Betelgeuse, il catastrofismo mediatico e la sua risoluzione scientifica sono un ottimo esempio della differenza fondamentale fra inspiegabile e inspiegato. Moltissimi fenomeni vengono definiti troppo disinvoltamente “inspiegabili”, quando in realtà sono spiegabilissimi se si riescono a ottenere informazioni sufficienti. Restano inspiegati, ma non inspiegabili, se queste informazioni non emergono. Tutto qui. Qualunque riferimento alla recente mania per gli avvistamenti militari di UFO “inspiegabili” è assolutamente intenzionale.
La ricerca di Montargès e colleghi è pubblicata su Nature con il titolo “A dusty veil shading Betelgeuse during its Great Dimming” (https://doi.org/10.1038/s41586-021-03546-8).
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We’ve heard from parents, educators and experts on ways to make technology safer for kids, and we continue to incorporate that feedback into our products. Whether it’s helping them find quality content, working to protect them from online harm or teaching them how to be good digital citizens, we’re committed to building family-friendly tools to help kids safely and confidently explore the online world.
Launching our new evidence-based Be Internet Awesome curriculum
Four years ago, we launched Be Internet Awesome as a program to help educators and parents teach kids the fundamentals of digital safety and citizenship. Since then, it’s expanded to more than 30 countries in 16 languages and has helped millions of kids around the world make safer, more informed decisions online. It’s important to teach kids how to use the internet effectively, as family technology use in and outside of the classroom continues to grow — and we’re constantly looking for ways to make Be Internet Awesome even better.
To ensure Be Internet Awesome helps students comprehend online safety and digital citizenship concepts, we commissioned the University of New Hampshire’s Crimes Against Children Research Center to do a rigorous independent evaluation of our program. The researchers learned that students who went through the Be Internet Awesome program improved their comprehension in areas such as being civil online, understanding which websites are safe and responding more confidently to cyberbullying. The research also recommended opportunities where kids could benefit from more guidance, which we’ve used to update our curriculum.
In partnership with online safety experts like Committee for Children and The Net Safety Collaborative, we’ve significantly expanded the Be Internet Awesome program, including 11 new lessons and more educator and family resources. We’ve developed content tailored to specific age groups and grade levels, included more guidance around online gaming, search engines and video consumption and added social-emotional learning lessons to help students address cyberbullying and online harassment. The program also provides an array of resources for families to help discuss online safety at home. We hope the updated curriculum gives educators and parents an even more helpful tool to teach kids about these important topics.
Navigating the world of online video
Building on our digital safety and citizenship work, we’ve also created more tools and resources to help kids explore the world of online video. For example, on YouTube, we introduced supervised experiences to give parents more choice over content settings and features, including special options for tweens and teens. We’ve also developed a comprehensive family guide and PSA videos as useful starting points for kids and families to learn how to browse and watch video content responsibly.
To help kids stay informed about what they’re seeing on YouTube, including content with commercial elements, we recently launched a new disclosure feature for all content that a creator has notified us contains paid promotions, when that content is “made for kids” or being viewed on a supervised account. This disclosure appears in easy-to-understand text on the left hand corner of the screen and links to a new family-friendly video and help center article to provide additional information.
Tools and resources for families
We’ve also created more resources to help families determine how to approach kids’ technology use. Earlier this year, we launched families.google, a one-stop technology hub that includes tips and tools about how to manage tech for your family. In addition, we introduced updates to the Family Link app that lets you set digital ground rules as kids learn, play and explore online. You can now enable your kids to spend time with apps you approve of by designating them as “always allowed,” and see added details via daily, weekly and monthly activity reports. All of this work is designed to equip parents and their kids with the resources they need to foster a healthy relationship with technology in the digital age.
We want parents and kids to have the tools they need to explore the internet confidently. We are committed to helping protect children online and will continue to share information about our ongoing work in this area.
Note: The University of New Hampshire’s study used a rigorous cluster randomized controlled trial (CRCT) evaluation methodology. Fourteen elementary schools across the U.S. were randomly assigned to either an intervention condition (Be Internet Awesome implementation) or a control condition (no or delayed Be Internet Awesome implementation). The full paper is currently under peer review.
If you want to start monetizing your online content with Google AdSense but either got an initial rejection or you’re simply not sure where to start, this series will be a useful resource for you. Throughout the episodes you’ll build on your policy knowledge to get your content ready for approval with AdSense.
Sono stato invitato da Telespazio a parlare stasera alle 19 di ritorno umano alla Luna insieme ad Amedeo Balbi (astrofisico e professore universitario), Emilio Cozzi (giornalista e autore, nonché conduttore della serata), Koen Geurtz (Moonlight LCNS Program Manager di Telespazio) e Valentina Sumini (ingegnere e architetto).
Forever altered by the pandemic, which new directions is B2B marketing going, and what’s in store for marketers in 2022 and beyond?
To help answer these questions and others, we’ve tapped into our poll data to see how the pandemic has affected how B2B marketers work, their outlook for the future, and what we’ve collectively lost and gained over the past year and a half.
Audience poll data offers a valuable gauge on the pulse of B2B marketers, and for over two years we’ve run weekly social media polls on our Twitter and LinkedIn* pages.
The insight you’ve shared with us during the pandemic gives us insight into what’s changed, what’s gone for good, and what may come back stronger than ever in B2B marketing.
We’ll use our own poll data to take a look at the B2B marketing trends that have emerged during this unprecedented year and a half.
Building on the insights we shared in “B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success,” our most recent poll numbers paint a sometimes-surprising picture of B2B marketing sentiment in 2021.
Let’s jump right in and take a look.
Pandemic Poll #1 — Work Volume
The first pandemic related poll we conducted was on April 14, 2020, when we asked B2B marketers how the volume of work they’ve done with influencers had changed during the first few months of the global health crisis.
At that point relatively early in the pandemic, 36 percent of our respondents noted an increase in their use of influencers in marketing efforts.
Pandemic Poll #2 — Learning New Skills
A month later on May 12, 2020, our second pandemic-related poll asked B2B marketers whether they had used their time during quarantine to learn new marketing skills online.
A sizable 63 percent of respondents said that they had indeed learned new skills online while isolating.
Pandemic Poll #3 — Pain Points
As the pandemic moved into summer, on July 7, 2020 we were curious about the pain points B2B marketers were being faced with.
Decreasing business or budgets was the top concern, with 64 percent of our Twitter poll respondents saying that was their biggest pandemic pain point, a sentiment shared by 46.2 percent of our LinkedIn respondents.
Pandemic Poll #4 — The Rise of Virtual Events
As the summer wore on, virtual marketing event options began to appear as alternatives to long-standing in-person events, and on July 20 we wondered how many such events B2B marketers were planning to attend during the second half of 2020.
Most B2B marketers planned to attend between one and five virtual events before the end of 2020, with 11 percent noting they would attend between six and ten online events.
Pandemic Poll #5 — Long-Term Remote Work Feasibility
On August 18, 2020 we wanted to learn more about how B2B marketers were feeling about the long-term feasibility of remote work.
By this time, most B2B marketers had much greater acceptance when it came to the long-term feasibility of remote work than they did before the pandemic.
This poll backed this notion, with over three quarters of respondents on both our LinkedIn and Twitter polls saying that they had either more acceptance or much greater acceptance of remote work as a long-term practice.
Hybrid work scenarios are also very much a part of continuing conversations about the future of work, as I recently explored in “Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing.”
Pandemic Poll #6 — Post-Pandemic Marketing Predictions
When autumn rolled around, on September 2, 2020 we asked B2B marketers which category of marketing they believed would be the most important in post-pandemic business marketing.
39 percent of our LinkedIn poll takers said that always-on marketing would be the most important type of post-pandemic marketing, followed by 26 percent who said search and social, 19 percent who picked marketing technology, and 16 percent who picked influencer marketing.
40 percent of our Twitter poll respondents said that search and social will be most important, 30 percent said marketing technology, 16.7 percent picking influencer marketing, and 13.3 percent for always-on marketing.
The results point to the mixed viewpoints and uncertainly surrounding just what will be the most important when the dust from the pandemic fully settles.
Our own Nick Nelson explored the topic, in “Brave New World: The Model for B2B Marketing Success, Post-Pandemic.” Optimizing our B2B marketing strategy for a post-pandemic world requires understanding where the key shifts have occurred, and how to adapt. From executive thought leadership to rethinking marketing experiences, Nick’s article explores five ways that B2B marketers can smartly adapt and thrive in our reshaped environment.
Pandemic Poll #7 — Where Influence Has Helped The Most
On October 13, 2020 we asked marketers which facet of their B2B influencer marketing program had seen the greatest success during the pandemic.
42 percent of our LinkedIn poll-takers said that inspiring trust was the area of their B2B influencer marketing program that had seen the greatest success during the pandemic, followed by thought leadership growth, raising brand awareness, and attracting customers.
Among our Twitter poll-takers thought leadership growth was the top choice, followed by inspiring trust and attracting customers.
Pandemic Poll #8 — Top Marketing Fears
As a pandemic Halloween approached, on October 29, 2020 we wanted to know what B2B marketers saw as their biggest fears in marketing.
On both LinkedIn and Twitter the biggest fear was the uncertainty of the pandemic, with some also choosing the powerful fear of failure.
I expanded on turning fear into success in a full article to accompany our poll, in “10 Horrifying Marketing Fears & How To Turn Them Into 2021 Successes.”
Pandemic Poll #9 — Success Stories
On November 17, 2020 we asked marketers which areas had benefited the most from the increased use of digital tools the pandemic had brought about.
Influencer marketing was seen by both our LinkedIn and Twitter poll-takers as the greatest beneficiary when it came to areas that grew during the pandemic. Content marketing was the second choice, followed by always-on and then values-driven marketing.
Pandemic Poll #10 — What Marketers Look Forward To
As 2020 wound to a close, with glimmers of post-pandemic hope starting to form, we wondered what B2B marketers were most looking forward to in 2021.
What were B2B marketers most looking forward to in 2021?
Post-pandemic life was by far the top choice of both our Twitter and LinkedIn poll-takers, followed by in-person events and physical meetings.
Pandemic Poll #11 — Top Tactics For 2021
Our first poll of 2021 on January 5 asked B2B marketers which business marketing tactic they were the most optimistic about for the year ahead.
When we asked which business marketing tactic poll-takers were most optimistic about, on LinkedIn 36 percent chose content marketing, 29 percent search and social, 21 percent influencer marketing, and 14 percent who selected always-on marketing.
Among our Twitter poll-takers some 50 percent chose content marketing, 25 percent search and social, followed by 16.7 percent who picked influencer marketing, and 8.3 percent who chose always-on marketing.
Pandemic Poll #12 — Permanent Remote & Hybrid Work
Our latest completed pandemic-related poll, on June 8 asked simply how do B2B marketers want to work during post-pandemic life.
Among 88 poll takers on LinkedIn, 52 percent said that wanted a hybrid mix of remote and office work types, 43 percent wanted fully remote work, and just 3 percent a full return to office work.
On Twitter, 75 percent of B2B marketers preferred a hybrid scenario, 15 percent fully remote, and 10 percent a full return to the office.
Pandemic Poll #13 — Returning To In-Person Marketing Events
Our newest poll asks, “B2B marketers, do you plan to attend an in-person marketing event during the second half of 2021?”
A Bright Future For B2B Marketers
Keeping your eyes open to the pulse of your audience — whether it’s from poll results, questionnaires, surveys or other types of feedback — can go a long way indeed when it comes to making your B2B marketing efforts more grounded and authentic. It can also help make your communication more of a two-way street, and not only a publish-and-forget effort.
We hope you’ve found this peek into some of our own poll results eye-opening as you navigate the uncertain marketing landscape 2021 has given us, as we forge ahead towards a post-pandemic world.
To learn more from poll data insight, not limited solely to the pandemic, check out our “B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success,” and “Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data.”
Creating award-winning B2B marketing with an artful mixture of influence takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
* LinkedIn is a TopRank Marketing client.
The post What Pandemic Poll Data Reveals About The Future of B2B Marketing appeared first on B2B Marketing Blog – TopRank®.
In 2016, I met an inspiring entrepreneur named Jasmine Crowe who was looking for ways to expand her startup, Goodr, which helps eliminate food waste and food insecurity. Through my business relationships with the city, I helped her secure a contract with the Atlanta International Airport, a deal that was huge for her business’s growth and a big win for Georgia’s startup ecosystem. Since then, I’ve met with over 2,500 underrepresented entrepreneurs around the country and made it my life’s mission and the mission of my nonprofit, Goodie Nation, to help them succeed.
As part of a series of racial equity commitments Google made last year, Goodie Nation was tapped to provide community support for the 76 recipients of their inaugural $5 million Google for Startups Black Founders Fund. The Black Founders Fund was created to spur economic opportunity for Black entrepreneurs who are consistently locked out of access to capital. The results have exceeded my expectations. Within six months of distributing these awards, Google has seen the Black Founders Fund help Black led startups create more jobs, raise more capital and increase revenues. Here are some of our findings along with what the fund’s recipients had to say about the impact of these awards on their startups:
82% of recipients have used the awards to hire new employees
81% of recipients reported that these awards have directly helped their ability to accelerate conversations with investors.
Founders have reported that they have gone on to raise $38M+ post-award.
78% of recipients report the fund has immediately helped grow their revenues
Now, Goodie Nation is teaming up with Google again to support the launch of the second $5 million Google for Startups Black Founders Fund in the U.S., providing $100,000 in non-dilutive funding to startups from Google for Startups U.S. programs and partner communities or through nominations from past Black Founders Fund recipients. In addition to the unrestricted funding, selected founders will receive up to $120,000 in Google Ads credits and as much as $100,000 in Google Cloud credits. Google for Startups will also continue to connect recipients to tools and teams across Google, providing technical and business mentorship.
As we’ve done over the past six months with the 2020 Black Founders Fund recipients, Goodie Nation will offer 2021 recipients ongoing support through weekly small group check-ins. Our advisors will be there to discuss business pain points with the founders, offer introductions to customers and investors and provide regular therapy sessions and forums to support recipients emotionally and professionally. I asked our first class of founders to share how the award impacted them and their businesses:
I’ve always felt that if we could fill the relationship and financial gaps that exist for entrepreneurs of color, we could not only bring about great businesses, but also catalyze job creation and wealth generation for entire communities. The work doesn’t stop here. Google will continue to invest in the Black Founders Fund abroad in Brazil, Europe and more locations soon to be announced.