Giugno, 2022

Search ranking is based on many things, British politics isn’t one
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Search ranking is based on many things, British politics isn’t one

In my time at Google, UK publishers of every political leaning have asked me why they don’t rank higher in Search. My answer is always the same: search ranking is based on many things, but British politics is not one of them.

We go to great lengths to build our products and enforce our policies in ways that don’t take political leanings into account. People trust Google to deliver relevant results; distorting results for political purposes would undermine that trust and hurt our business.

This question comes down to the fundamentals of how Search works. When you type in a query, there could be thousands or even millions of webpages or other information that might be relevant. In a fraction of a second, Google’s Search automated systems sort through this to find the most relevant, useful results for what you’re looking for. There are hundreds of factors that determine which results are shown – from quality and freshness to the words of your query, expertise of sources, and the searcher’s location and settings.

We know Search can always be better. That’s why we conduct hundreds of thousands of experiments every year and get feedback from third-party Search Quality Raters, resulting in thousands of improvements, all of which are rigorously tested.

Along with our own testing, independent studies including by Stanford and The Economist have demonstrated there is no political bias in Search and News results. As the Economist concluded: “Google rewards reputable reporting, not left-wing politics”. Other UK publishers have also conducted their own research.

These questions come in from all sides and we’re always happy to explain how our systems work. As long as I keep getting these kinds of queries from every corner of the political spectrum, I’ll know we’re doing our job.

10 Giugno 2022
Samsung Galaxy A22 5G, super display super batteria a prezzo RIDICOLO
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Samsung Galaxy A22 5G, super display super batteria a prezzo RIDICOLO

Il Samsung Galaxy A22 5G vanta un display da urlo che grazie alla tecnologia FHD+, permette di guardare i tuoi contenuti in maniera incredibilmente chiara e nitida, mentre la funzione Real Smooth mantiene stabile l’immagine quando giochi o scorri lo schermo. Inoltre ha una batteria da 5.000mAh che ti consente di continuare a fare quello […]

Leggi Samsung Galaxy A22 5G, super display super batteria a prezzo RIDICOLO

10 Giugno 2022
cmo-survey-graphic-1
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B2B Marketing News: 28th CMO Survey, Growing B2B Creative Confidence, Google Core Update Completed, New LinkedIn Platform

CMO Survey Deloitte

CMO Survey Deloitte

The CMO Survey: The latest results. The 28th edition of The CMO Survey examines the issues top of mind for marketers including the latest focus for marketing activities, spending, jobs, and performance. Deloitte

Majority of B2B leaders globally say “creative confidence” is growing: LinkedIn research from B2B Institute. 81% of senior B2B marketers believe B2B brands are increasingly producing creative campaigns that rival consumer brands. What’s New in Publishing

Google is combining Meet and Duo into a single app for voice and video calls. The new unified calling app offering rolls Duo’s functionality into Google Meet – The Verge

Chasing TikTok, Meta rolls out new Reels features and expands Instagram Reels to 90 seconds. A new Sound Sync feature will be available on Facebook Reels along with support for longer Instagram Reels of up to 90 seconds, instead of 60 seconds, previously TechCrunch

B2B Influencer marketing statistic 86%

The B2B Marketing-Sales Divide: More Leads vs. Better Leads. B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2. MarketingProfs

Digital revenues skyrocket for B2B businesses – B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels compared to 28% two years ago, according to Salesforce’s State of Commerce report. MarTech 

2022 Demand Generation Benchmark Survey: Marketers Prioritizing Quality Over Quantity; Increasing Aggression Around Growth Initiatives. Demand Get Report

“In B2B, people don’t buy for pleasure. They buy to alleviate pain. Alleviating pain brings them pleasure.” Tamara McLeary, CEO at Thulium

LinkedIn Launches New ‘Business Manager’ Platform and a New B2B-Aligned Marketing Consultancy. B2B Edge will provide dedicated marketing and brand building advice based on academic research and first-party data. Social Media Today

Google May 2022 core update is finished rolling out – This update took 15 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next. Search Engine Land

Fortune 500 Marketers Say Shift Against Cookies to Lead to Increased Spend on Social, Search. Organic search and social media marketing are the most commonly used channels by Fortune 500 marketers, according to a study [pdf] from the Loyalty Research Center. MarketingCharts

ON THE LIGHTER SIDE:

Innovation Funnel - Marketoonist

the innovation funnel – “If we’re not careful, the innovation funnel leads to survival of the safest ideas.”— Marketoonist

TOPRANK MARKETING & CLIENTS IN THE NEWS:

If you’ve come across B2B marketing news stories we should know about, please don’t hesitate to share in the comments below.

Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news. We hope you’ll return again next Friday for another collection of the most relevant research and newsworthy information about the B2B and digital marketing industry. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily B2B marketing updates.

The post B2B Marketing News: 28th CMO Survey, Growing B2B Creative Confidence, Google Core Update Completed, New LinkedIn Platform appeared first on B2B Marketing Blog – TopRank®.

10 Giugno 2022