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Digital skills for Japan’s future
In 2001, Google opened its first overseas office in Shibuya, Tokyo. We’re proud of our contribution to Japan over the two decades since: making Google products more helpful for communities, giving Japanese businesses tools to grow, and supporting Japan’s efforts to advance technologies like AI. Today, we’re focused on ensuring technology plays a positive role in Japan’s future — and in particular, on providing opportunities as technology changes and the global economy evolves.
At this morning’s Google for Japan event, we announced a new initiative to address one of the biggest challenges facing Japan: the need to fill a gap in digital skills that has contributed to Japan’s economy lagging other nations on “digital competitiveness.” The Government of Japan aims to close this gap. With their support, we’re launching the Japan Reskilling Consortium, bringing together more than 40 partners from business, local government and the nonprofit sector.
Through a dedicated website, the JRC will offer training programs to help people learn new skills and a job-matching service where they can access a wide range of opportunities. The training programs available will include our existing Grow with Google courses focused on the basics of AI and digital marketing, and a new, intensive course to develop intermediate and advanced AI skills.
Our role in the JRC builds on the work we’re already doing with local partners to support Japanese businesses and workers. It’s part of our wider regional and global efforts to help people find jobs in growth areas, meet businesses’ need for skills, and contribute to technology-driven economic growth.
Google for Japan was also a chance to share updates on our efforts to advance Japan’s digital transformation in a wider range of areas — nurturing a new generation of startups (like Latona), supporting Japanese and global cities’ efforts to become more sustainable, and working with communities on programs to help older people get online, to name just a few.
The most important principle we bring to our work in Japan is partnership. By working closely with partners across the public and private sectors — and with the communities that we serve across the country — we hope to deepen the commitment to Japan that has guided us for the past two decades and more.
8 Tips for B2B Marketers with ADHD to Elevate the Writing Process
When you search for “jobs for people with ADHD,” nearly every list will have at least one iteration of “writer.” And, if you have ADHD and are reading this blog post, it’s probably pretty easy to understand why. Especially in B2B copywriting, the high demand for blog posts, landing pages, white papers, infographics, ebooks, and social posts means there is always something interesting to look forward to.
The flip side of this is bumping up against the mental and emotional dysregulation that comes with ADHD. When our brains get bored, overwhelmed, embarrassed, distracted, tired, or any of the other wonderful ways they like to betray us, they can shut down—and the flow of words onto the page shuts down with them.
But the words still need to be written.
As with all other aspects of our lives, there are workarounds, tools, and tips that can help make the writing process a little smoother. So whether you have diagnosed ADHD, undiagnosed ADHD, or you are simply looking for some ideas to help change things up, these 8 tips can help you elevate your writing process.
#1 Feedback is not a reprimand
This is basic stuff, but those of us with ADHD need to hear it every day: feedback is not a reprimand. Client edits, even fundamental rewrites, don’t mean you’re bad. Revisions from your colleagues are not a comment on you, your skills, or your worth as a person. The exception is this sentence right here—if it’s deleted, I will know it’s because Josh secretly hates me. It’s not a secret — ed.
You may be tempted to avoid feedback by revising and re-revising and re-re-revising until it’s “perfect.” But I’m here to tell you: no amount of wordsmithing will make you a mindreader. Edits are built into the writing process for this very reason.
Ultimately, I find it helpful to think of feedback as a gift: the person giving you edits is showing you what they want. Reading feedback from a place of curiosity will help you work together with your client or colleagues to help them feel seen and understood.
#2: Give yourself a (page) break
The blank page is a well known enemy to writers, and filling it with words is the only way to defeat it. But, for those of us with ADHD, those words can become a whole new enemy. When the blank page becomes a page filled with text, each word is its own distraction: opportunities for obsessing over word choice three paragraphs up, an interesting thought tangent, or just the complete overwhelm of all that text jumbling your brain wires.
White space can be as useful as a tool as it is destructive as an enemy. My favorite trick to keep my brain from shutting down from seeing too many words is to be very liberal with page breaks. Because I always write from an outline, it’s easy to make every section of that outline into its own page. It’s just a command-enter party whenever I go from outline to drafting. And when I’m done drafting, deleting the extraneous page breaks makes for a very satisfying reward as I watch my draft literally come together.
#3: Set reference documents to read only/view only
A common trait for us ADHDers is being fidgety. Fidgeting gives your busy ADHD brain something to do with all that excess energy so you can focus on the task at hand. I describe it as, “I can do two things at once but I can’t do one thing at once.” Sometimes this looks like messing around with a fidget toy, leg bouncing, or pacing.
But if you’re stuck at your computer, you may find that you start fidgeting with the cursor: rapidly clicking around, highlighting, unhighlighting, making squares by dragging the cursor—all without thought or intention. It’s a normal part of regulating the ADHD brain, but the “without thought” aspect of it puts you (and me) at risk of deleting whole sections of someone else’s document without realizing it. In fact, this tip is only on this list because it kept happening to me. And when I forget to follow this tip, it still does from time to time.
There are two approaches:
If your reference doc has a lot of notes: the best way to avoid messing up someone else’s work is to make your own local copy. Just be sure you clearly mark which one is your private copy so you don’t make changes to the shared copy.
If you can’t or don’t want to make your own copy: you can set the shared document to be uneditable (“read only” in MS Word, “viewing” in Google Docs). With editing functionality turned off, you can live your clicking dreams in peace.
#4: Remove distractions where you can
The best way to help keep yourself from getting distracted while writing is to take away as many distractions as possible. Here are three places to start:
Close all your “research” tabs. I promise you, all those pages will still be there. Keeping 35 tabs open for reference won’t help you draft, but it will help you find yourself 90 minutes in the future with nothing to show for it. Your browser will remember the websites you’ve visited. Close those tabs.
Turn off your second monitor. Do you need to reference a document or spreadsheet for your writing assignment? If yes: you are allowed to keep your second monitor on. If no: shut it down. A dual monitor setup is helpful for a lot of things. Keeping you focused on writing is not one of those things.
Turn off your wifi. The allure of typewriters and newfangled single-function word processing devices is rooted in how they force you to stay off the internet. But what if I told you that the computer you use every day has this exact same functionality?
#5 Don’t save the best for last
This one took me a long time to learn. I used to think that saving a more interesting assignment would motivate me to complete a boring assignment more quickly. But the opposite is usually true!
When you’re drafting the boring assignment, you risk being distracted by the more interesting assignment. If ideas for the interesting assignment keep popping into your head, the fastest way to get them out of there is to just do the assignment. When that’s done, you’ll have fewer distractions for the boring assignment.
#6: Be honest with yourself about when you work best.
All of the tips on this list require a fair amount of willpower, but this may be the most “you just gotta force yourself” one of them all.
Everyone has different times of day when they work best. If you work at a place that allows you to have a flexible schedule (like I do!), lean into it. For me, unfortunately, my best working hours are from about 6am to 1pm. I can write after 1pm, of course, but it takes twice the effort to produce the same output. I’m not usually up and writing at 6:00am, because that just feels unreasonable, but most days I’m at it by 7:30am, and some days closer to 7:00am. Would I prefer to sleep until 8am? Yes. Do I want to write as well as I can for our clients, my colleagues, and myself? Bigger yes.
#7: Don’t forget to eat
Hyperfocus can be one of the better aspects of ADHD, and the drafting process is very conducive to hyperfocus. This is one of the reasons why copywriting is such a great job for those of us with ADHD. But when we hyperfocus, we can lose all sense of the passage of time, and eating food becomes just one more distraction that we don’t even realize we’re ignoring.
The tip “don’t forget to eat” on its own is insufficient advice, because we technically know we’re supposed to eat. But let me tell you: it happened to me while writing this very blog post. The danger is real! What you also need is a plan for how to get food into your body as quickly as possible when you do forget to eat. I bounced back from my lapse in eating by grabbing a bowlful of trail mix. Having emergency snacks will help you get back to writing faster if (let’s be honest: when) you forget to eat lunch.
#8: Give yourself a ?
Listen. Writing is hard. When you do hard things, you deserve a reward! And for us ADHD kids, the more we feel rewarded when we write, the more excited we are to keep writing.
That is why I track my progress by putting a ? next to every task I have completed. However I’ve broken down the assignment, whether it’s sections of an outline, a bulleted list of edits that need to be made, or whatever else, when I finish a section, it gets a little green checkmark.
Think this sounds silly? Don’t underestimate the dopamine hit from seeing the little green guys piling up.
Conclusion
Here’s a little bonus tip for you: be kind to yourself. These tips work for me most of the time, but even I have a bad brain day every now and then. Sometimes all the page breaks in the world can’t draw 50 words out of me. But tomorrow is always another day and another opportunity to put your brilliant ADHD mind back to work.
Ready to put our beautiful minds to work for you? Contact us today.
The post 8 Tips for B2B Marketers with ADHD to Elevate the Writing Process appeared first on B2B Marketing Blog – TopRank®.
40 European startups selected for the Black Founders Fund
It has been clear for many years that Black founders do not have the same opportunities and support as many others, particularly when it comes to funding. This is despite the fact that, according to the upcoming Black Report 2022, 67% of Black-led tech startups in Europe generate revenue and create an average of 8.2 jobs each. That’s why we opened a second round of investments in the Google for Startups Black Founders Fund in Europe earlier this year, a $4 million fund and access to the best of Google — people, products and best practices.
Today we’re announcing that 40 startups from the U.K., France, Germany, Netherlands, Sweden and Spain have been selected to receive funding and support. These include Sojo, the U.K.’s first clothing alterations and repairs app; Feniska, a Berlin-based pet tech startup creating devices to help cat and dog owners track critical health data, and Kuorum in Spain which provides software for secure and legal online voting. The full list can be found on our website: https://www.campus.co/europe/black-founders-fund/.
Almost a third of the founders are women, and the selected startups cover all types of industries from health and fashion, to security, fintech and education. While we often hear the lack of diversity in tech is a pipeline problem, the variety and strength of this list for the second year running shows that this is not the case.
Established in 2020, the Google for Startups Black Founders Fund provides cash awards — without requiring equity in return — and hands-on support to help Black entrepreneurs build and grow their businesses. The Black Founders Fund has awarded more than $20 million in Europe, Brazil, Africa and the U.S. to help Black-led startups secure funding, strengthen communities and create generational change.
In addition to $100,000 (approximately 89,000 Euros) each in non-dilutive cash awards, Black Founders Fund recipients receive ongoing Google mentorship and product support to help them navigate every stage of their startup process — including up to $200,000 (approximately 179,000 euros) in Google Cloud credits. Founders will also be introduced to each other and to the global Google for Startups community of experts for leadership and growth. They will also benefit from partnerships with leading firms for technical support, plus legal, marketing and capital expertise.
Last year’s recipients went on to raise over $63 million (approximately 59 million Euros) collectively in funding, and hired more than 100 people within six months. Today these numbers continue to grow, totaling $81 million. We can’t wait to see what this next group of founders achieves – because given the right opportunities, Black founders thrive.
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5 of our favorite Android widget features
Widgets are a simple way to personalize any Home screen, putting the information that’s most important to you — your inbox, the weather, your to-do list or even a photo of your dog — front and center.
With the upcoming launch of the nearby traffic widget for Google Maps (more on that soon), 35 Google widgets will be available on Android. To celebrate, we’re spotlighting five of our favorite widget features to help everyone better organize and personalize their Home screens.
Check local traffic with a tap
Whether you’re commuting or heading out to meet friends, Google Maps’ real-time traffic predictions can help you easily plan your route. And with the new nearby traffic widget, launching in the coming weeks, you’ll see this information for your current location right from your Android Home screen. So if you’re about to leave home, work, school or anywhere else, you’ll know at a glance exactly what local traffic might be like. And because Android widgets are tappable, you can zoom in and out without opening the Maps app.
Tap to instantly archive emails
The Gmail widget is a simple way to keep your inbox organized. Just tap to archive an email when it hits your inbox, without having to open the Gmail app.
Scroll through your to-do list
Lots of you love the scrollable to-do list in the Keep widget. It’s an easy way to keep track of your tasks for the day, and there’s nothing quite as satisfying as crossing them off when you’re done — except maybe scrolling back up to see everything you accomplished.
Skim through your favorite translations
The Google Translate widget’s scrolling feature can help you stay organized, too. If you need to keep certain phrases handy while you’re traveling or speaking with friends and family, you can set them up to always appear on your Home Screen. Just star your favorite translations in the app and you’ll see them right on the widget.
Resize widgets to fit your needs
Android widgets are easy to resize and even change shape to help you declutter your Home screen — while keeping helpful features intact. For example, if you make the Drive widget smaller, it’ll turn into a toolbar so you can still quickly search for your files.
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What we learned in studying the most effective founders
Startups face many existential risks, from their finances to their technologies. But there is one risk which some research indicates is the biggest of all: 55% of startups fail because of people problems, according to researchers at Harvard, Stanford and the University of Chicago. What do you do when the team argues over the direction of the company, how cash is spent or how much equity is fair? How do you fire a loyal friend who’s not up to par with industry expertise? How do you get your team to work as hard as you do?
We led an effort at Google for Startups to assess the leadership capabilities of more than 900 startup founders, CEOs and CTOs across more than 40 countries to build one of the deepest and broadest sets of data on founder capabilities ever assembled. Our goal: put the most effective entrepreneurs under a microscope to understand their best leadership strategies.
We’ve summarized our findings in The Effective Founders Project report, which contains detailed analysis, references from the most robust research done on these people issues and, most importantly, practical tips. Here are our seven key findings :
- Treat people like volunteers.
Whether they’re fresh graduates or experienced, world-class talent, the best people want to do great work for a challenging, meaningful mission. Inspiring your team with purpose gives you a chance to hire and retain the best talent; for example, many talented engineers want a unique challenge, rather than another old project that just wants to crowd out the market. - Protect the team from distractions.
While CEOs are often seen as distracted by new ideas, the best ones create focus and clarity on what really matters. But we understand this is difficult: when a startup is finding its way, everything can feel like an opportunity, making it hard to keep the team focused. Set clear goals and priorities to build momentum for your team. This in turn fuels better performance and morale. It’s also important to create some kind of closure ritual for when great ideas go to the graveyard. - Minimize unnecessary micromanagement.
While our data shows micromanaging can be helpful in certain situations, the most effective leaders aim to delegate work in order to grow both themselves and their businesses. Our data suggests micromanaging can be a major derailer, especially for CEOs. Recognize which teammates need to be closely supervised, and which you can empower to make good decisions and operate independently. - Invite disagreement.
Our data suggests founders consistently undervalue inviting opinions that are different from their own, while cofounders and teammates rate it highly. Yet some studies have shown that though it might not always feel that way, disagreement among diverse teams actually leads to more effective outcomes. In turn, that could mean more innovative and inclusive products. - Preserve interpersonal equity.
Violated expectations are the main source of conflict among cofounders. Our data suggests many founders keep track of their cofounder’s duties, but unknowingly define expectations for themselves more minimally. The most effective cofounders openly discuss and document what they expect from each other and constantly check for what we call “interpersonal equity.” Do both of you feel expectations are fair? Is what you give and receive in return fair compared to your cofounders? - Keep pace with expertise.
While you can’t be an expert in everything, leaders need to know enough about each role to hire the right people and help develop their team. Ninety-three percent of the most effective founders have the technical expertise to effectively manage the work, and make time to stay ahead of their industry. - Overcome discouragement.
While most people would expect self-confidence to grow with time, our data suggests the most effective founders are not nearly as confident as the least effective founders are. This observation aligns with what is known as the Dunning-Kruger effect, where overconfidence at the start of the journey helps founders get started, but discouragement and self-doubt set in soon after. That in turn can give you the inner challenge you need to reach further. For some, that self-doubt comes as a setback. If that’s you, remember it is likely a signal of growth, and not of inevitable failure. Seek out a support system, focus on the positive, and know how to ask for help when they need it.
Head to startup.google.com to download the full Effective Founders Project report—and avoid the pitfalls of the most common people problems.
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