Il potente router D-Link EXO AX5400 precipita al MINIMO STORICO su Amazon
Podcast RSI – Trucchi delle intelligenze artificiali; arresti Interpol rivelano tecniche dei criminali online; attacchi informatici ai dispositivi QNAP… e alle vasche idromassaggio
È disponibile subito il podcast di oggi de Il Disinformatico della Radiotelevisione Svizzera, scritto, montato e condotto dal sottoscritto: lo trovate presso www.rsi.ch/ildisinformatico (link diretto) e qui sotto.
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Buon ascolto, e se vi interessano i testi e i link alle fonti di questa puntata, sono qui sotto.
- Software “senziente”: come sapere se NON lo è
- Mettete al sicuro i vostri dati su un disco condiviso QNAP? Aggiornatelo per evitare ricatti
- Interpol, duemila arresti per truffe informatiche, 50 milioni di dollari recuperati
- Vasche da bagno a rischio attacco informatico
Questi auricolari costano una MISERIA ma valgono tanto
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Caricatore Anker da 65W: piccolo e veloce come un fulmine a prezzo WOW
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How Sales Academy helped three women founders grow
We frequently hear from startup founders that it’s difficult to acquire new customers and partners, especially when they’re just getting started. This can be even more difficult for underrepresented founders like women, who often lack the built-in connections to networks and funding needed to grow. This inequity is one of the reasons why women-led startups received just 2.3% of global venture capital funding in 2020.
We believe equipping founders of all backgrounds with critical sales skills at the beginning of their process is the best way to build confidence for lasting success. Google for Startups Sales Academy is designed to provide startup founders with essential sales skills and practices they can implement immediately to obtain new customers and partnerships and secure funding.
Most recently, we ran a Sales Academy tailored specifically to the needs of women founders in Asia Pacific, during what is a very exciting time to be building a startup in the region. Twelve entrepreneurs participated in weekly training modules based on Google and Accelerate Performance’s signature THRIVE concept, with each session focusing on a specific sales skill, like “Preparing to win with THINK” or “Asking better questions with REQUEST.”
Participating founders reported a 50% increase in overall confidence by the end of the program — exactly the kind of shift in mindset needed to help close the gender gap in startup communities around the world.
After the program’s conclusion late last month, we talked to three of the participants to hear how Sales Academy helped their business grow: Sanskriti Dawle, founder of Thinkerbell Labs, Saloni Mehta, founder of Tactopus Learning Solutions, and Shilpa Datar, founder ofSwayam Analytics.
What inspired you to apply for Google for Startups Sales Academy?
Sanskriti: I’m at the point as a founder where I need to move the business beyond individual impact. With THRIVE, now I have a framework I can use, instead of just instinct, as I grow the business.
Saloni: I’m always eager to learn. Sales Academy felt like school in the best way: combining theory and practical application. This is particularly helpful for entrepreneurs since your brain is all over the place when you’re running a business and you’re always time-poor.
Shilpa: I am not a sales person by nature. I used to struggle with reading cues and nuances in conversations. Sales Academy taught me how to gauge the interest of a person by reading what they say versus what they mean, and how to talk about the benefit of my product, rather than just the feature.
What’s the biggest takeaway you’ve had since joining Sales Academy?
Sanskriti: It made me more confident. I also notice myself having longer conversations and ending most conversations with a solid next step.
Saloni: I’m usually a very direct person and so I tend to avoid small talk. However, with help from Sales Academy, I am making more of an effort to humanize my conversations. It has not only helped me with my conversations, but also made it possible to structure things like handling objections for my entire team.
Shilpa: Sales Academy helped me understand the difference between my product’s features and its benefits very clearly, and helped me communicate that difference to my clients and colleagues in Swayam. Another wonderful benefit that I got is in addressing clients’ objections in a structured way.
How did it feel to participate in a program specifically for women founders?
Sanskriti: It was a very powerful training session. When it ended, I started a WhatsApp group to stay connected with and continue to support the other founders who went through the program.
Saloni: It was highly rewarding without being time intensive. The facilitators did a great job of being mindful and respectful of time, and structured each session incredibly well.
Shilpa: Since the whole cohort was female, it was easy to bounce a few thoughts on gender discrimination we face with clients, and I realized that I am not alone in this! Knowing others face the same issue really helped to put client interactions in a different perspective to better handle them.
Learn more about other Google for Startups programs such as ourAccelerator: Women Founders on startup.google.com.
Working with news partners in Asia Pacific
Wake up, check the news … according to this year’s Reuters Institute Digital News Report, smartphones have become the main way people access news first thing in the morning. This is just one small example of how consumer behavior continues to change and things that seemed radical when I started working in media more than two decades ago — like instant access to always-on news sources — are now the minimum of what we expect as readers.
As we mark 20 years since Google News launched, I’ve been reflecting on the work our team does with news publishers of all sizes in Asia Pacific to support their focus on reaching audiences with the news content that matters to them. Here are some highlights of this recent work and a look at what’s coming up.
1. Local solutions for local needs
We work closely with the news industry across the region to develop solutions that work locally. In response to feedback from partners, we’ve developed bespoke programs such as Build New Local in Japan. This program is led by local newspapers to help them use technology to connect and digitally transform so they can become more sustainable and reach new audiences. We provided skills training on design and product thinking, facilitated an idea hackathon and brought local newspapers together to work on common challenges and new business ideas.
In Malaysia, we worked with The Star to conduct design thinking workshops to help determine the best way to maintain online readership and drive revenue, while in Indonesia we’ve worked with publishers like MalukuTerkini.com through the Local News Foundry to address their challenges. And in Australia, we partnered with five regional publishers as part of Project Kookaburra to experiment with new business models and strategies to thrive in the digital age.
2. Broader and deeper publisher engagement
In recent years, we’ve expanded our relationships with news partners and strengthened the way we work together, from conducting business training to providing support for publishers through activities such as the Google News Initiative (GNI) Digital Growth Program. In India, we identified more than 300 small-to-medium news publishers producing original news for local and regional communities and provided technical and product training for teams through the GNI Advertising Lab to help them grow digital ad revenues. The program also helps publishers optimize their content management systems, websites and ads.
We announced the GNI Journalism Emergency Relief Fund in 2020 to deliver urgent aid to thousands of small, medium and local news publishers globally as the news industry dealt with the economic downturn prompted by COVID-19. Many news partners in Asia Pacific benefited from this program — for example in South Korea, Jeonnam Ilbo used these funds to highlight the resilience of businesses affected by COVID-19 and connect them with support.
3. Tackling misinformation and supporting fact checking
The impact of misinformation has been top of mind during the pandemic, as people seek out reliable data, health information and updates. In this context we have worked to support local fact-checking efforts, for example investing in CekFakta, the collaborative fact-checking and verification project with the Indonesian Cyber Media Association, the Indonesian Anti-Slander Society (Mafindo) and the Alliance of Independent Journalists. The GNI was a founding supporter of CekFakta and earlier this year we announced additional investment to expand the fact-checking network.
Ahead of the Philippines’ presidential election, we supported #FactsFirstPH, a coalition of more than 100 news, civil society and business organizations to counter disinformation. They authored and amplified more than 800 fact checks and produced several studies on the nature of disinformation during the election period. We’ve also worked closely with DataLeads in India through the GNI India Training Network to train more than 35,000 journalists, media, educators, fact checkers and journalism students in fact-checking and verification skills.
4. Supporting innovation through products and programs
We work closely with news publishers across the Asia Pacific region to provide financial, technical and training support. More than 340 news publications in Asia Pacific have joined Google News Showcase since it launched in 2020, and we’re continuing discussions with even more publishers across the region. This builds upon our proud history of partnering with news businesses around the world to strengthen quality journalism, and is the basis of our continuing efforts to create a thriving news ecosystem in Asia Pacific.
Beyond products, the Google News Initiative works to encourage diversity and innovation in news. This includes partnering on innovation through programs such as the GNI Innovation Challenge, which started in APAC back in 2018. Since the launch, GNI Innovation Challenges have supported more than 200 news organizations around the world, including outlets like Busan Ilbo in Korea and Khabar Lahariya in India.
5. Supporting a diverse news community
Through all our work with the news industry, we aim to help build diversity, fairness and inclusion standards into every program that we deliver and every partnership that we create. In Australia, we partnered with Media Diversity Australia to examine diversity in the local broadcast news industry and in Japan, we launched a news-specific track of the Women Will Leadership Program to help women working in news to advance their careers and support companies seeking to drive change in the work environment. In Korea and Australia, we will welcome new cohorts to leadership programs for journalists returning to work after parental leave.
Looking forward
To further support a diverse news ecosystem, we’re opening applications for the new Global News Equity Fund, which supports news organizations that serve or are owned by members of underrepresented communities. The GNI Global News Equity Fund will provide cash awards to independent journalists and small and medium-sized news organizations producing original news for minority and underrepresented audiences. Applications are open now until July 21 and available in Japanese, Korean, Hindi, Bahasa Indonesia and Thai.
Through these and other programs we work with news partners across the region to support their goals and strengthen quality journalism. I look forward to continuing these partnerships and will have more to share on new initiatives in the coming months.
Custodie Apple Watch, con appena 15€ ne cambi una al giorno
PAGAMENTI CONTACTLESS: FUNZIONAMENTO E STANDARD DI SICUREZZA
Chiunque abbia pagato almeno una volta con carta di credito o bancomat negli ultimi anni si sarà accorto della grande novità dei pagamenti contactless. Per importi di piccola entità, è…
L’articolo PAGAMENTI CONTACTLESS: FUNZIONAMENTO E STANDARD DI SICUREZZA scritto da YOUR_DIGITAL_VOICE! proviene da Assodigitale.
AirPods che passione: tutti i modelli in sconto
Mini PC Beelink SEi8: grazie al COUPON lo paghi pochissimo su Amazon
Il mini PC di Beelink è perfetto sia per i carichi di lavoro pesanti che per l’utilizzo leggero a casa, ora in promo su Amazon ad un prezzo mai visto prima
Leggi Mini PC Beelink SEi8: grazie al COUPON lo paghi pochissimo su Amazon
Google Analytics: lo stop del Garante Privacy
Secondo il Garante Privacy l’utilizzo di Google Analytics nei siti Internet e nelle applicazioni non sarebbe conforme a quanto previsto dal GDPR
Leggi Google Analytics: lo stop del Garante Privacy
Vasche da bagno a rischio attacco informatico
Di tutte le cose che possono essere prese di mira da un attacco informatico, la vasca da bagno con idromassaggio sembrerebbe essere proprio l’ultima, ma è quello che è successo di recente. Un ricercatore californiano di sicurezza informatica, Eaton Zveare, ha trovato il modo di accedere via Internet ai dati personali degli utenti delle vasche “smart” commercializzate da Jacuzzi e da altre marche molto note del settore e prenderne il controllo.
Pochi giorni fa il ricercatore ha raccontato la bizzarra vicenda nel suo sito: ha ordinato per sé una di queste vasche aggiungendo l’opzione, denominata SmartTub, che aggiunge alla vasca un modulo ricetrasmettitore che usa la rete cellulare per mandare informazioni a un’app che permette di comandare a distanza la vasca, accendendo le luci, regolando i getti e la temperatura dell’acqua, e così via. Lo so, può sembrare una funzione extralusso, ma sono oltre 10.000 le persone che hanno scaricato l’app da Google Play e quindi, si presume, la usano.
Durante la configurazione dell’app, il ricercatore ha visto comparire sul suo schermo per un attimo una tabella piena di dati. L’ha catturata usando uno screen recorder per registrare quell’immagine fugace e ha scoperto che si trattava di un pannello di controllo per amministratori, strapieno di dati di utenti di vasche con idromassaggio di varie marche.
Da bravo informatico, ha approfondito l’indagine e ha scoperto che il pannello di controllo era accessibile a chiunque senza immettere credenziali e consentiva di vedere e modificare i dettagli dei proprietari delle vasche, con nomi, cognomi e indirizzi di mail, e anche di disabilitare completamente gli account.
In maniera molto responsabile, Eaton Zveare ha contattato il supporto tecnico dell’app di Jacuzzi per avvisare l’azienda del problema. Ha ricevuto risposta e ha fornito tutti i dettagli tecnici, ma poi non ha sentito più nulla per mesi, mentre la falla rimaneva aperta. Ha dovuto tentare vari altri indirizzi di contatto e infine rivolgersi alla società di sicurezza informatica Auth0, che gestisce il sistema di accesso alle vasche da bagno “smart”, prima di ottenere risposta. Un copione che chiunque lavori nella sicurezza informatica ha già vissuto tante volte.
Ma alla fine, dopo sei mesi, la falla è stata chiusa, senza neppure un cenno di riconoscimento o ringraziamento da parte della casa produttrice di vasche, alla quale il ricercatore ha risolto gratuitamente un guaio che avrebbe potuto avere conseguenze legali molto onerose. Anche questo silenzio fa parte del copione.
C’è di più. Secondo le leggi della California, dove ha sede la Jacuzzi, questa fuga di dati dei clienti dovrebbe essere annunciata ai clienti stessi e segnalata alle autorità, ma finora non risulta che ci sia stato alcun annuncio o segnalazione. Se questo è il modo in cui si gestiscono i dati degli utenti e i comandi remoti dei loro elettrodomestici, forse conviene cercare elettrodomestici che non siano così tanto “smart”.