Maggio, 2022

Microsoft Dev Box è un servizio della Casa di Redmond basato sul Cloud di Azure e pensato per gli sviluppatori che operano da remoto

WhatsApp, è allarme per la nuova pericolosa frode che ruba gli account delle vittime tramite una semplice telefonata.

The Growing Innovation Gap Is Costing B2B Brands
Despite 68 percent of B2B marketers noting that they considered themselves “advanced,” a mere four percent achieved scoring at that level, according to newly-released report data, also showing some of the reasons that fostering innovation can be more difficult for B2B marketers, creating an innovation gap. ANA

How Well Do B2B Firms Handle Routing Sales Leads? [Report]
Some 32 percent of B2B professionals said that greater automation was the lead management capability they most desired, while 60 percent noted that leads were occasionally assigned to the incorrect owner within their organization — two of several statistics of interest to B2B marketers contained within recently-published survey data. MarketingProfs

US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
A 2021 rise of 35.4 percent in digital advertising spending from those seen in 2020 was the swiftest since 2006, with digital audio the top performer when it came to growth rate, while search remained the dominant digital ad format, garnering 41.4 percent of total digital ad revenues, according to newly-released report data. MarketingCharts

Gartner: Marketing budgets up, focused on hybrid channels
Organizations have dedicated an average of 9.5 percent of total company revenue to marketing budgets, a figure that was up significantly from the 6.4 percent rate observed in 2021, while average budgets remained behind pre-pandemic levels, according to recently-published CMO survey data. SmartBrief

Trust Barometer: Geopolitics Becomes Top Priority For Business [Edelman Trust Barometer]
59 percent of adults surveyed in 14 countries said that they wanted businesses to add geopolitical issues to their agendas, with CEOs being seen as the role expected to shape such issues, while journalists saw the biggest gains in trust, according to newly-released Edelman data of interest to B2B marketers. PRovoke Media

[bctt tweet=”“Great marketing isn’t about who arrives. It’s about who stays. No amount of awareness matters if you can’t earn affinity. This is a game of trust, and it’s a long one. Play it the right way, or not at all.” — Jay Acunzo @JayAcunzo” username=”toprank”]

How Are Execs Measuring UX? [Survey]
63 percent of digital experience professionals have said that customer satisfaction is tops when it comes to measuring user experience (UX) performance, with some 60 percent pointing to sales retention business metrics, and 51 percent identifying product or site analytics, according to recently-published survey data. MarketingCharts

Report: Google Showing More Search Results With FAQ Rich Results
Some 27 percent of Google search query results now feature Google’s frequently asked questions (FAQ) snippets, a figure that represents a five percent rise during less than a week, and could portend a push to even greater expansion of the FAQ-rich result format, new report data suggests. SEO Roundtable

Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Some 18.5 percent of the U.S. gross domestic product (GDP) can trace its roots from advertising, with $7.1 trillion in 2021 sales attributed to advertising, while also supporting 28.5 million jobs in the U.S., according to recently-released report data of interest to digital marketers. MediaPost

Meta’s Adding More Ad Targeting Information to its Ad Library Listings
Facebook parent firm Meta has made more targeted advertising information available via its Ad Library feature, with additional ad usage data that could help B2B marketers detect trends and conduct competitive analysis, Meta recently announced. Social Media Today

Advertising to Gen Z? Personalize it
81 percent of the Gen Z demographic have said that they liked personalized digital ads — an amount that was nearly double that noted by baby boomers, while a leading 43 percent of consumers said that being relatable was the top characteristic of a good ad — two of numerous findings of interest to digital marketers contained in newly-released survey data. SmartBrief

ON THE LIGHTER SIDE:

A lighthearted look at “False Choice Between Brand and Performance” by Marketoonist Tom Fishburne — Marketoonist

Man Paying $15 A Month For Streaming Service to Listen to Same Five Songs — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Joshua Nite — This Week in Marketing: Content Marketing Evolution — LinkedIn (client)
• TopRank Marketing — B2B Influencer Marketing – How to Embrace the Future — Marx Communications

Have you found your own favorite B2B marketing news for the week? If so, please don’t hesitate to let us know in the comments below.

Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope that you will return again next Friday for another selection of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post B2B Marketing News: B2B’s Innovation Gap, Marketing Budgets Rise, New Trust Barometer Report, & Google Showing More FAQ Snippet Results appeared first on B2B Marketing Blog – TopRank®.

L’attesissima serie Obi-Wan Kenobi debutta finalmente oggi su Disney+ con due lunghi e avvincenti episodi.

In offerta al 72% di sconto il corso completo per imparare a utilizzare in modo professionale Adobe Photoshop.

Abbiamo provato la Radeon RX 6950 XT, ultima top di gamma di casa AMD. La nuova arrivata, forte di una memoria più veloce, vede salire le prestazioni ma anche i consumi. Il prezzo non troppo lontano dalla 6900 XT la rende competitiva con l’offerta NVIDIA, ma c’è un problema: le schede video di nuova generazione sono ormai dietro l’angolo.

Con soli 23 euro puoi portarti a casa un ottimo decoder per il nuovo Digitale Terrestre con in più inclusi un cavo HDMI e una chiavetta WiFi.

Questo set di TP-LINK contiene 3 range extender ad un prezzo mai visto prima, ora in promo su Amazon

La tua resistente e capiente mini chiavetta USB da 64GB ti aspetta in questo momento su Amazon a soli 7€ circa. a fai in fretta, pochi pezzi.

Su Amazon c’è una di quelle occasioni perfette per acquistare una capiente chiavetta USB. Non lasciartela sfuggire.

È disponibile subito il podcast di oggi de Il Disinformatico della Radiotelevisione Svizzera, scritto, montato e condotto dal sottoscritto: lo trovate presso www.rsi.ch/ildisinformatico (link diretto) e qui sotto.

I podcast del Disinformatico sono ascoltabili anche tramite feed RSS, iTunes, Google Podcasts e Spotify.

Buon ascolto, e se vi interessano i testi e i link alle fonti di questa puntata, sono qui sotto.

• Come fanno i truffatori a rubare soldi dai conti correnti? Ce lo spiega FluBot
• Videogiocare rende più intelligenti, secondo uno studio; stare sui social no
• Apple, il malware funziona anche a smartphone spento
• Aggiornate Zoom, fino alla versione 5.10.0 basta un messaggio in chat per infettare PC, Mac e telefoni

Dopo la presentazione al Mobile World Congress, HONOR annuncia ufficialmente l’arrivo in Italia dei prodotti.

Vi sveliamo quali sono i migliori mini PC da acquistare in questo periodo, utili per tutte le attività quotidiane.

Questi ottimi auricolari true wireless marchiati OPPO, compatibili con assistenti vocali e batteria fino a 24 ore: tuoi su Amazon a 29€.

Karma Metrix Karma Metrix è il primo strumento che misura l’impatto ambientale dei siti internet calcolando l’emissione di CO2 delle pagine web, con l’obiettivo di aumentarne l’efficienza energeticae ridurre l’anidride carbonica…

L’articolo Il consumo energetico sul web può essere molto migliorato scritto da Paolo Brambilla proviene da Assodigitale.