Cerco una dashcam: avete consigli?
Ho deciso di installare una dashcam fronte/retro a bordo di TESS, che essendo una “vecchia” Tesla non integra direttamente questa funzione. Un giorno, magari alla prossima Cena dei Disinformatici, vi racconterò il motivo di questa decisione.
Quella che mi serve è una dashcam che registri automaticamente in HD tutto quello che avviene davanti e dietro il veicolo mentre è in marcia. Per “automaticamente” intendo che quando avvio l’auto si accende da sola e fa partire la registrazione video continua su entrambe le telecamere, in loop (sovrascrivendo la registrazione più vecchia quando esaurisce lo spazio in memoria).
Sono gradite ma non indispensabili funzioni come l’etichettatura automatica degli eventi (decelerazioni rapide, sbandate, eccetera), la localizzazione GPS e la registrazione della velocità (rilevata tramite GPS) con indicazione fissa sullo schermo (sovrimpressione). La connessione Wi-Fi al telefonino non è indispensabile: mi va benissimo poter estrarre fisicamente la schedina di memoria e leggerla con un computer.
Finora la candidata più promettente che ha tutte queste funzioni è la Blackvue DR750S-2CH (link su Amazon, stando al manuale (link alternativo), anche perché fra i tanti video che spiegano l’installazione su varie auto ce n’è uno dettagliatissimo in animazione digitale che sembra fatto appositamente per TESS (e anche questo non è male):
Però è piuttosto cara: 465 CHF, ossia circa 420 euro. Avete idee migliori e/o più a buon mercato?
“Hey Spotify”: arriva il controllo senza mani su iOS e Android
Scegliere la musica da ascoltare senza dover utilizzare le mani è ormai una consuetudine per milioni di utenti in tutto il Mondo. Le opzioni non mancano affatto: possiamo già farlo con Alexa, Siri, l’Assistente di Google e persino con Cortana, l’assistente vocale che Microsoft è sempre più vicina a mandare in pensione. Da oggi, però, anche l’app di Spotify può essere controllata soltanto con la propria voce.
Seeking aspiring designers looking to Change The Game
Though women are playing mobile games at record numbers and make up 45% of gamers, they are heavily underrepresented in the gaming industry and as protagonists in video games. At Google Play, we have a mission to make mobile gaming truly for everyone by enabling women to be celebrated and empowered as both players and creators.
In 2017, we launched the Change The Game Design Challenge to inspire teens to turn their passion for gaming into careers. The Design Challenge has grown from just a five-winner program at its start, to now educating 100 students across the U.S. and Canada this year. Since our launch, we have been humbled by the creativity and drive of the teens who have participated in the program. Some have used their Design Challenge experience as a springboard to their gaming education in college. Others have taken the path of service, using their experience to mentor the next generation of young women in gaming. As the Design Challenge grows and reaches more applicants, what remains constant is the genuine interest and commitment our participants share for driving positive change for the industry.
Starting today, we’ll be accepting submissions for our 2021 Change The Game Design Challenge. We’re calling on teens to become Game Changers by sharing an original game idea and a unique vision for the future of the gaming industry. With school being virtual for the past year, and with a lot of us spending more extra time at home than usual, we’re hoping applicants think of our challenge as a fun way to switch things up while learning something new.
Much like last year, the 2021 Design Challenge will be virtual. Participants whose game ideas are chosen will be invited to an online game development workshop hosted by our partner, Girls Make Games. The workshop will consist of four sessions that will kick off in June and run through the end of the summer. At the end of the workshop, participants can expect to have made new friends and learned skills needed to create a playable game, no coding experience required. These Game Changers will also receive the materials from the workshop, a certificate of completion, custom swag and a brand-new Chromebook to help them continue to grow in their game development journey.
For a chance to participate in this workshop and join a group of innovators, applicants should fill out this entry form and share an original game idea. We’ll be reviewing entries on a rolling basis between now and July 31. The Change the Game Design Challenge is open to U.S. and Canadian residents only, subject to exceptions. For more details on submission guidelines and how to enter, please visit g.co/ctgdesignchallenge. At Google Play, we are excited to invest in a new class of Game Changers.
SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy
Siloed and segmented SEO and content strategies work against B2B marketing success, but can they come together and work to compliment one another?
The best SEO specialists can use their skills to make even the most boring B2B content shine in the search engine spotlight — for better or worse, as the case may be.
The very top content creators can craft fantastic digital assets that are often able to rise to the heights of search success with little to no accompanying SEO.
Both of these scenarios are all-too-familiar in B2B marketing efforts, however segmented SEO and content don’t need to be so separate, and indeed the best efforts occur when both SEO and content practitioners or teams work together in harmony.
Let’s take a look at why it’s important for SEO and content marketing to achieve harmony, including actionable steps to help start making the change.
SEO Specialists Gain By Reaching Out To Content Teams
Just as old-school account-based-marketing (ABM) has evolved into the type of marketing automation journey that Jon Miller, chief marketing officer at Demandbase, recently spoke about in “Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey,” savvy practitioners of SEO are also evolving their processes to learn more about the content marketing landscape.
In the ABM world it’s the sales and marketing teams that benefit from learning more about each other’s unique goals, struggles, and strengths.
Similarly, SEO and content marketing stand to see improvements when their teams can see each other with greater clarity and understanding.
Some of the ways SEO practitioners are increasing their understanding of content marketing and cross-team learning include:
- Scheduling regular formal or informal time together with content teams
- Streamlining the process of sharing between SEO and content teams
- Bringing in live or viewing taped virtual content marketing guest speaker presentations
When SEO specialists are able to work more closely with content creation teams, they’ll learn just what it is that sets the organization’s content apart from the competition, which makes it much easier when it comes time to focus SEO efforts on specific areas.
We put together a list of top SEO trends from 12 search industry influencers, which can offer insight for content marketers looking to learn more about the latest concerns than SEO professionals are facing today — you’ll find it in a recent infographic, “Infographic: SEO In 2021 — 12 Influencers Share Their Best Tips For The Road Ahead.”
Additional resources that content marketers can use to learn more about the importance of SEO include the following articles we’ve published on the subject:
- Why SEO & Influence are Critical to Pandemic Era Content Marketing
- The B2B Marketing Force Multiplier: Integrated SEO and Influencer Marketing
- 5 Unheralded SEO Tools for Content Marketers
- 12 Top B2B SEO Trends & Predictions for 2021
- Best Of B2B Search Marketing: Optimize Your 2021 With Our Top 10 SEO Posts
Audience Insights Benefit Both SEO & Content Marketing
Organizations can strengthen both SEO and content marketing efforts by giving each team accurate audience insight data, whether it’s what potential or current customers are seeking to learn more about, or demographic information that can help better inform SEO targeting efforts.
What barriers prevent this audience insight data from reaching the SEO and content teams at organizations?
Sometimes it’s simply that this data isn’t being actively collected, so often there isn’t anything new to share. Other times communication process hurdles prevent the sharing of helpful audience insight information.
Aligning interdepartmental communications is an important part of any company’s success, and not only in marketing. As Jon Miller has noted, with today’s B2B buyer journey being so complicated, a simple baton hand-off approach doesn’t work, Jon observed, and instead has encouraged a team approach more like the way a soccer team functions, passing customer engagement and insight data back and forth as needed, in a coordinated way.
Search practitioners looking to gain new insight into the world of content marketing and the concerns content professionals are facing today can learn more in the following articles we’ve published on the topic:
- 4 Ways B2B Marketers Can Spring Forward And Grow Content Marketing Success
- 5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)
- Problem Solved: Increase B2B Content Marketing Success by Conquering 4 Conundrums
- 6 Eye-Opening B2B Content Marketing Statistics for 2021
- 5 Ways to Humanize Your B2B Content Marketing – And Why It Matters
Content Teams Thrive By Making SEO A Fundamental Concern
Content creation teams at organizations with dedicated SEO departments often have a certain amount of fear when it comes to the technical intricacies of search optimization.
By nature SEO works in an ever-changing environment dictated by the ceaseless updates and refinements implemented by Google and other search engine firms, which leads many to see SEO as being more of a math and programming oriented job than the generally word-smithing and grammar-driven practice of content marketing.
When it comes down to it, however, the two aren’t so different when we consider the commonalities that both practices share. Both SEO and content marketing teams strive to:
- Increase content visibility
- Raise audience engagement levels
- Surface best-answer content
Just as SEO teams can learn more about great content marketing from occasional guest speakers or lunch-and-learn sessions, content professionals can gain newfound understanding of the search optimization process when search industry expects can share their knowledge and passion.
By demystifying the sometimes murky waters of SEO efforts, search professionals can enlighten content marketers with data and other insight that will make content marketing efforts more streamlined and ultimately more effective.
[bctt tweet=”“By demystifying the sometimes murky waters of SEO efforts, search pros can enlighten content marketers with data and other insight that will make content marketing efforts more streamlined and ultimately more effective.” @lanerellis” username=”toprank”]United SEO & Content Form A Powerful B2B Marketing Union
The more aligned your organization’s SEO and content marketing efforts can become, the greater their combined power is, to build and promote content that can reach heights that aren’t possible when using just one of these two important ingredients.
Most B2B efforts include both SEO and content marketing elements, yet until both teams have truly understood what each does, campaigns will likely suffer from a lack of a cohesive and united marketing front.
We hope that the ideas and practices we’ve shared here will help unite and harmonize your own search and B2B content marketing efforts.
Creating harmonious and award-winning B2B marketing takes significant effort, which leads more firms than ever to choose working with a top digital marketing agency such as TopRank Marketing. Engage with us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy appeared first on B2B Marketing Blog – TopRank®.
Pac-Man 99 sbarca su Nintendo Switch Online
Chiusa la parentesi Super Mario Bros. 35, gli utenti di Nintendo Switch iscritti al servizio Online posso prepararsi ad un altro tuffo nel passato col sempre attuale Pac-Man. Nintendo ha annunciato oggi l’arrivo su Nintendo Switch Online di Pac-Man 99 che, al pari di Tetris 99, metterà gli utenti l’uno contro l’altro di una epica battaglia senza esclusione di colpi.
Russia e Turchia, accordo di cooperazione spaziale
La Turchia potrebbe firmare presto un accordo con la Russia per un progetto di cooperazione legato allo spazio. A rivelarlo è stato il capo dell’agenzia spaziale turca Serdar Huseyn Yildirim in un’intervista riportata dall’agenzia di stampa ufficiale russa TASS, in vista del 60° anniversario del volo spaziale di Yuri Gagarin.
YouTube affina il filtro per i video inappropriati
YouTube sempre più attento alla qualità e all’attendibilità dei propri contenuti. A tal proposito, Google ha introdotto un nuovo parametro tramite il quale viene valutato il lavoro di filtro dei video. I dati più recenti, infatti, evidenziano che si sono ridotte le visualizzazioni dei filmati non in linea con le norme del portale. Nello specifico, il VVR (Violative Video Rate) rappresenta il tasso di visualizzazioni inappropriate, ovvero la percentuale delle riproduzioni ottenute dalle clip inappropriate, prima che siano rimosse.
Conservazione dei dati a lungo termine: le trappole del digitale
La chiacchierata di ieri sera Memorie digitali: dove finiranno le nostre testimonianze?, organizzata dal CICAP con il sottoscritto come ospite e relatore, è a vostra disposizione qui.
Facebook, il Garante chiede un servizio per la verifica del furto dei dati
Il Garante per la protezione dei dati personali ha chiesto a Facebook di rendere immediatamente disponibile un servizio che consenta a tutti gli utenti italiani di verificare se la propria numerazione telefonica o il proprio indirizzo mail siano stati interessati dalla recente violazione di dati sensibili di ben 533 milioni di utenti del noto social network. L’Autorità suggerisce inoltre alcuni rimedi per limitare i problemi che possono derivare dal furto e dalla diffusione online delle informazioni personali.
Smart Home: ecco come l’ecosistema Philips Hue si adatta alle nostre abitudini
Arriva in Italia il nuovo Nest Hub
Il Nest Hub che amate, ma migliorato
Nuove funzionalità per riposare meglio
Un design sostenibile che si integra in qualsiasi ambiente
Iliad entra in Unieuro e diventa il socio di maggioranza
Iliad, la nota società francese che opera nel campo delle telecomunicazioni, ha annunciato ufficialmente di aver acquisito circa il 12% del capitale sociale di Unieuro S.p.A., l’azienda italiana che opera in Italia come catena di elettronica di consumo ed elettrodomestici, prima nel Paese per numero di negozi e volume d’affari con una quota di mercato del 20%. Grazie a questa operazione, l’operatore transalpino diventa il primo azionista dell’azienda.
Allarme privacy per 500 milioni di utenti di Linkedin
Rischio truffe per gli utenti di Linkedin: dati personali dei profili in vendita online su un forum di hacker Secondo quanto comunicato dall’Associazione FederPrivacy, un enorme archivio contenente dati presumibilmente trafugati da 500 milioni di profili Linkedin è stato messo in vendita online, con altri 2 milioni di record esibiti come campione di prova di autenticità dall’autore del post. (Nella foto: Nicola Bernardi, presidente di Federprivacy) Dato che il numero dei profili coinvolti si avvicina…
L’articolo Allarme privacy per 500 milioni di utenti di Linkedin scritto da REDAZIONE TRENDIEST proviene da Assodigitale.
TikTok multato dal governo russo per post su proteste illegali
Non solo Twitter e Facebook: a finire sulla lista nera delle autorità russe ora c’è anche TikTok, multato dal governo di Mosca per non aver cancellato sulla piattaforma una serie di messaggi che invitavano a riunirsi e a manifestare in favore di Alexei Navalny, il controverso politico oppositore di Putin, in carcere da inizio febbraio.
