Privacy, il Garante: “La democrazia non diventi algocrazia”
GitHub: un “copilota” completa il codice su Visual Studio Code
BenQ Mobiuz EX3415R, un monitor 21:9 decisamente completo
Stadia Savepoint: June updates
It’s time for another update to our Stadia Savepoint series, recapping the new games, features and updates on Stadia.
In June, Tom Clancy’s Rainbow Six Siege launched with instant access to 5v5 PVP action in the latest North Star season, including support for cross-play and cross-progression with PC and Luna. Players also competed within Olympic Games Tokyo 2020: The Official Video Game, which supports Crowd Play Beta. June also gave players the chance to experiment with building new creations in Hello Engineer First on Stadia in Early Access, which includes support for State Share.
Ghost of Tsushima, arriva la versione Director’s Cut. Cosa cambia?
B2B Marketing News: B2B Demand Gen KPI Study, Edelman Trust Barometer, Instagram Gets Desktop Posting, & Gen Z For B2B Brands
Edelman Trust Barometer special report: Brands must be agents of societal change, say consumers
63 percent of consumers say they are more attracted to brands that focus on making the world a better place, while 78 percent said they believe their influence goes beyond the consumer experience to business operations — two of several statistics of interest to digital marketers in newly-released survey data from Edelman’s Trust Barometer report. PRWeek
Most Demand Gen Marketers Hit Their KPIs in 2020
43 percent of B2B demand generation marketers say they met their original key performance indicators (KPIs) in 2020, with 35 percent topping their original targets, according to recently-released survey data. The survey also showed that 18 percent expect their demand gen budgets to significantly expand in the coming 12 months, with 49 percent expected some budget growth. MarketingCharts
Focusing on gen Z: how B2B brands can hook this new generation of customers & candidates
LinkedIn’s (client) vice-president of marketing solutions Penry Price has shared insight into how B2B brands can better connect with buyers in the Gen Z demographic, including a heightening importance for live video, audio content, and brand values. The Drum
Facebook Adds New ‘Optimize Text Per Person’ Option for Automated Ad Customization
Facebook has begun rolling out a new feature that aims to deliver ads on the social platform in the format that each user most favorably responds to, bringing marketers new options for experimenting with the per-person optimization capability, the firm recently announced. Social Media Today
Brave Search Launches, Roadmaps A Privacy Search Engine Without Bias
A new search engine striving to provide greater privacy, Brave Search, launched in beta format recently, using its own search index and expecting to eventually offer ad-supported search capability, the firm announced this week. MediaPost
Instagram now lets you create and publish posts on Mac, but iPad not supported
Desktop PC and Mac systems have gained the ability to post natively to Instagram, bypassing the long-standing former mobile-only requirement, the Facebook-owned social platform recently announced, in a move that could make it easier for marketers using traditional desktop computer systems. 9to5Mac
Social Media Marketing Update: Preferred Platforms and Content Types in 2021
Some 79 percent of marketers said that they plan to maintain or increase their use of LinkedIn over the next year, making the Microsoft-owned professional social platform fourth behind Instagram’s 87 percent, Facebook’s 84 percent, and YouTube’s 83 percent, and ahead of fifth place Twitter, recently-released social media usage trend survey data of interest to digital marketers. MarketingCharts
Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
The number of brands that consumers consider when purchasing is conducted solely online is some 50 percent greater than purely offline purchase paths — one of several statistics of interest to online marketers contained in newly-released survey data. MediaPost
Facebook Tests New Reels and Rooms UI, Integrated Into the Facebook Stories Panel
Facebook has begun testing options to gain a wider audience for Instagram Reels content, offering users alternate feeds showing a variety of content types including live video, Instagram Reels clips, Stories, of audio room content, observers of display changes at the social media giant have recently discovered. Social Media Today
Here’s What B2B Content Works at Each Stage of the Funnel
In-depth white papers or e-books, customer case studies, and virtual events were the top three most effective content types for customers in the bottom funnel closest to purchasing, according to newly-released B2B technology marketing survey data. On the opposite side of the funnel, blogs, infographics, and video assets were the most effective content types to buyers beginning their purchasing journey, the survey data revealed. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at the “influencer marketing and authenticity” by Marketoonist Tom Fishburne — Marketoonist
3 Must-Know Consumer Behavior Predictions for Hot Tech Summer — Adweek
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — 10 Tips for Nurturing Business Relationships and Marketing a B2B Brand — Small Business Trends
- Lee Odden — 60 Best Marketing Quotes to Boost Your Business — Quoteistan
Have you found your own top B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.
Thanks for taking the time to join us for the TopRank Marketing B2B marketing news, and we hope that you’ll return again next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B Demand Gen KPI Study, Edelman Trust Barometer, Instagram Gets Desktop Posting, & Gen Z For B2B Brands appeared first on B2B Marketing Blog – TopRank®.
Big Tech unite per la lotta contro gli abusi online sulle donne
Google Health, la “nuova” app per la salute
Google e Microsoft, tregua finita per “colpa” della pubblicità
Windows 11, la Blue Screen of Death sarà nera
Podcast del Disinformatico RSI 2021/07/02: Rapporto UFO e testimonianze, attacco ai dischi rigidi, stranezze di Google Translate
È disponibile il podcast di oggi de Il Disinformatico della Rete Tre della Radiotelevisione Svizzera, condotto da me insieme a Tiki. Dalla settimana prossima il programma avrà una veste differente ed estiva: ci sarò io a raccontare in dettaglio una grande storia dell’informatica o della disinformazione. Questi sono gli argomenti trattati nella puntata di oggi, con i link ai rispettivi articoli di approfondimento:
- Il famoso rapporto militare sugli UFO che tutti aspettavano è stato pubblicato. Gli ufologi piangeranno, come previsto
- Perché non ci si può fidare delle testimonianze ufologiche prive di reperti a supporto? Un caso personale
- Qualcuno sta cancellando i dati dai dischi My Book Live di Western Digital connessi a Internet. Scollegateli
- Ehi Google, come si dice in inglese “salsicce e friarielli”?
Il podcast di oggi, insieme a quelli delle puntate precedenti, è a vostra disposizione presso www.rsi.ch/ildisinformatico (link diretto) ed è ascoltabile anche tramite feed RSS, iTunes, Google Podcasts e Spotify.
Buon ascolto!
Diritti d’Autore, cosa cambia con la sentenza su YouTube?
How competing unlocked this intern’s coding passion
Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.
Today we spoke with Livia Seibert, a software engineer intern working virtually in Pennsylvania. Find out how a fun coding competition with her dad led her to becoming an intern at Google.
What do you do at Google?
I’m a software engineering intern. I’m working on a command line tool that automates the creation of experiments to make it safer, easier and faster for engineers to try out new changes. I like my project because I’m able to have a positive impact on other engineers by helping to speed up their workflow.
What made you decide to apply to Google?
At the beginning of my sophomore year of college, I decided to apply to software engineering internships for the first time. I had taken classes the summer before, but I did not have any internship experience at that point. Many internships I saw listed at other companies only took junior-year interns or were unlikely to consider applicants without experience, so I was really excited when Google talked about the STEP internship during a recruiting visit on campus, and I decided to apply for it.
How would you describe your path to Google?
I was first introduced to computer science when I was 13 because my dad had seen a YouTube video about the importance of coding and the lack of computer science education in schools across the U.S. I was pretty resistant to learning how to code at the time, since I went to a small all-girls school where coding wasn’t a super popular course of study. My dad ended up challenging me to see which of us could finish an online Python class fastest, and after a week he had given up on it and I ended up being super interested in the material. I taught myself how to code using online resources throughout middle school, and when I got to high school I was able to take CS classes. Since then, I’ve always known that I want to go into software engineering.
How did the application and interview process go for you?
I applied to Google directly. I was very nervous about the technical interview process because it was completely new to me, but it ended up being a much less stressful experience than I had anticipated. The engineers who conducted my interviews were incredibly kind and supportive, and each interview felt more like a conversation than the interrogation I was expecting.
What’s one thing you wish you could go back and tell yourself before applying?
One thing I wish I could go back and tell myself before applying is to have more confidence. I think that it’s easy to get intimidated by the large number of very talented people that apply to Google every year, and to experience imposter syndrome even once you’ve gotten the job. Instead, it’s important to focus on your own accomplishments and avoid comparing yourself to others.
Complete the following: “I [choose one: code/create/design/build] for…”
Inclusivity. As a woman in tech, I value making sure that underrepresented groups are able to have their voices heard in order to create tech that works for everyone.
25 anni di Quake, rivoluzione 3D nei videogiochi
Sono già passati 25 anni dal debutto di uno dei videogiochi più importanti di sempre. Per i pignoli, la data esatta era il 22 giugno 1996. Quel giorno la iD software presentò Quake, uno sparatutto in soggettiva cupo e labirintico che fu il primo a offrire grafica interamente tridimensionale, personaggi compresi, su un normale PC dell’epoca (che quando andava bene era un Pentium a 75 MHz, come racconta in dettaglio Howtogeek).
Prima di Quake, i giochi per PC offrivano al massimo spostamenti su un piano bidimensionale. Quake, invece, consentiva al giocatore di saltare e di guardarsi intorno facilmente grazie al mouselook (l’uso del mouse, joystick o simile per cambiare l’orientamento del protagonista). Questa maggiore libertà di movimento fu rivoluzionaria e completamente immersiva, perlomeno per gli standard dell’epoca, che prevedevano risoluzioni oggi imbarazzanti (320 x 200, per esempio, roba che nel 2021 neppure il più misero dei telefonini oserebbe proporre).
Quake fu il terzo successo tecnicamente rivoluzionario della iD software, dopo Wolfenstein 3D (1992) e Doom (1993). Come bonus offriva inoltre una colonna sonorafirmata da Trent Reznor dei Nine Inch Nails. Bonus nel bonus: Reznor è anche la voce del personaggio principale, il Ranger.
Watch With Me on Google TV: Laverne Cox’s watchlist
Movies and TV can make us laugh, cry and even shape who we are. Our watchlists can be surprisingly revealing. We’re teaming up with entertainers, artists and cultural icons on a new Watch With Me series on Google TV to share their top picks and give you a behind-the-scenes look at the TV and movies that inspired them.
Laverne Cox is an Emmy-nominated actress and LGBTQ+ advocate. Despite spending plenty of time on camera, she’s also a fan of being in the audience. “I love movies, I love television,” she says. “I still watch television and film as a way to learn, to escape, to be moved, to laugh, to cry.”
We recently had a chance to sit down with Laverne to learn more about what she likes to watch — and what her own Google TV watchlist looks like. “My watchlist is all of who I am and everything that has shaped me or helped me understand myself better,” she says. “Understand humanity better. Understand the craft of acting and filmmaking better. And, it makes me smile.”