A.P.I. Associazione Piccole e Medie Industrie riprende gli incontri via web
Martedì 7 settembre alle 11:30 riprenderanno gli incontri della Community di imprenditori, imprenditrici e manager delle piccole medie imprese milanesi, promosso da A.P.I. e condotto da Cristina Melchiorri esperta di…
L’articolo A.P.I. Associazione Piccole e Medie Industrie riprende gli incontri via web scritto da Paolo Brambilla proviene da Assodigitale.
Stadia Savepoint: August updates
It’s time for another update to our Stadia Savepoint series, recapping the new games, features and updates on Stadia.
In August, Stadia Pro subscribers played through newly added games like PAW Patrol Mighty Pups: Save Adventure Bay, It Came From Space And Ate Our Brains, Epistory – Typing Chronicles, Killer Queen Black, Valkyria Chronicles 4 Complete Edition and GRIME. Claiming these titles within the growing Pro library of more than 20 games makes them easy to play instantly for as long as you’re a Pro subscriber. In addition, last month included Free Play Days every single weekend, with Pro subscribers getting the chance to play free games including Rainbow Six Siege, The Elder Scrolls Online and Far Cry 5.
B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn

Marketers’ Use of Digital Engagement Tactics
A new report from Salesforce shows that 9 in 10 marketing leaders believe that their digital engagement strategy has completely (48%) or somewhat (42%) changed since before the pandemic. Which tactics are they using? Social media (91%), digital ads (91%), digital content (88%), website and apps (86%), email (76%) and mobile (69%). MarketingCharts
The Hybrid Future: How B2B Events Are Evolving
Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming years, according to recent research from ON24. 79% of B2B marketers say hybrid events provide more data than purely in-person events. MarketingProfs
Publishers are much less worried about the coming cookie changes than brands and agencies
Several months of preparation for the coming cookie-pocalypse appear to have brought publishers some peace of mind. They have not had quite the same effect on brands and agencies, according to Digiday+ research. 85% of brands are worried about measurement, a view shared by just 49% of agencies and 40% of publishers, survey shows. Digiday
Instagram is Removing Swipe-Up Links for Stories, Replacing the Function with Link Stickers
As part of its ongoing effort to improve Stories interaction, Instagram is making a change to the way that external links are shared within Stories frames, with the current ‘Swipe up’ links to be removed from the process entirely, and replaced by its new ‘Link’ sticker option instead. Social Media Today
New Consumer Protection Legislation Is Making Zero-Party Data an Imperative for Brands
Brands that embrace ethical and transparent practices with respect to consumer privacy and consumer data will be in a much more advantageous position going forward. And that’s where zero-party data (ZPD) becomes an important tool for brands moving forward: it provides essential personalization while still respecting consumer privacy. CPO Magazine

LinkedIn is scrapping its Stories feature to work on short-form video
LinkedIn announced it will suspend its Stories feature and begin working on a different way to add short-form videos to the platform. “Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.” Liz Li, Senior Director of Product at LinkedIn. TechCrunch
Google to Pay Apple $15 Billion to Remain Default Safari Search Engine in 2021
t’s long been known that Google pays Apple a hefty sum every year to ensure that it remains the default search engine on iPhone, iPad, and Mac. Now, a new report from analysts at Bernstein suggests that the payment from Google to Apple may reach $15 billion in 2021, up from $10 billion in 2020. 9toMac
US B2B Digital Advertising Market Seeing Rapid Growth
Last year, eMarketer estimated that growth in US B2B digital advertising would be close to 23% over 2019. It turns out that it actually grew by a whopping 32.5% year-over-year (y-o-y) to reach $8.68 billion. This year, estimates put growth at 24.9%, with B2B advertisers spending $10.84 billion on digital ads. MarketingCharts
TikTok is Reportedly Testing 5-minute Videos
If you’re still getting used to TikTok’s longer, three-minute videos that rolled out to the masses last month, buckle up for this possible update. The company is reportedly testing videos that are up to five minutes long, according to social media commentator Matt Navarra. CNet
Twitter Publishes New Twitter Ads Checklist to Help Guide Your Approach
Twitter has published a new one-page checklist of all the key considerations for effective tweet ad campaigns, including hashtag notes, media attachment tips and targeting pointers. The checklist is an extension of Twitter’s recently published Agency Playbook, a 41-page guide that covers all aspects of Twitter marketing. Social Media Today
Google Page Experience Update is Now Rolled Out
Google confirmed that it completed the page experience update rollout today. This includes the updates to the Top Stories carousel on mobile search but the Google News app changes won’t be done for a week, say Google reps. Search Engine Land
ON THE LIGHTER SIDE:

“The Brand Onion often says more about the marketing team than it does about the brand. They can be self-indulgent, inflexible, full of jargon, indistinguishable from others, and they often over-inflate the role of the brand in actual people’s lives.” by Marketoonist Tom Fishburne — Marketoonist
Have you found your own B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.
Thanks for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope that you will return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter or on LinkedIn or even more timely updates about what’s happening in the B2B marketing world.
The post B2B Marketing News: B2B Digital Ad Spend Soars, Digital Engagement Changes, LinkedIn Scraps Stories, Google Pays Apple $15Bn appeared first on B2B Marketing Blog – TopRank®.
Podcast del Disinformatico RSI 2021/09/03: iPhone 13 “satellitare”, criminali redenti, videogame in Cina, bannatori di professione
È disponibile il podcast di oggi de Il Disinformatico della Rete Tre della Radiotelevisione Svizzera, condotto da me insieme ad Alessio Arigoni. Questi sono gli argomenti trattati, con i link ai rispettivi articoli di approfondimento:
- Antibufala: l’iPhone 13 comunicherà via satellite!
- Ben tre bande di ransomware chiudono e rilasciano un decrittatore gratuito. Perché?
- Videogioco permesso ai minori solo nel fine settimana: succede in Cina. Ma come avviene il controllo?
- I controlli di sicurezza di Instagram si beffano con 60 dollari: il ban-as-a-service
Il podcast di oggi, insieme a quelli delle puntate precedenti, è a vostra disposizione presso www.rsi.ch/ildisinformatico (link diretto) ed è ascoltabile anche tramite feed RSS, iTunes, Google Podcasts e Spotify.
Buon ascolto!
Oggi al CICAPFest parlo di incertezze nell’esplorazione spaziale e discuteremo di Star Wars contro Star Trek
Anche oggi sarò ospite del CICAPFest 2021 a Padova: sarò a Palazzo Bo alle 17 per una chiacchierata sull’incertezza nell’esplorazione spaziale, e sarò al Centro Culturale Altinate alle 19.15 per difendere Star Trek nel dibattito Star Trek vs Star Wars.
Per sapere quali delle tante conferenze del CICAPFest sono disponibili anche in streaming video su YouTube, tenete d’occhio il canale YouTube del CICAP.
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Spotify lancia Blend, playlist per condividere le affinità musicali
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Country Press Australia titles to join Google News Showcase
For decades, Google has been a proud supporter of the Australian media industry, providing hundreds of millions of dollars to media organisations through our products and services, training programs, partnerships and assistance with digital transformation.
Earlier this year, we introduced our biggest investment to support the news industry yet – News Showcase and have signed more than 100 titles from across Australia with talks continuing with dozens more outlets of all sizes.
Today, we’re pleased to announce that we’ve significantly expanded the number of regional outlets on Showcase, having reached a new in-principle agreement with Country Press Australia.
Dozens of regional media outlets across Australia join Google News Showcase
Country Press Australia represents almost 180 independently owned regional and local newspapers and online platforms across Australia.
Under the agreement, it’s expected that Google will welcome over 70 regional Country Press Australia news publications to Google News Showcase – a product and licensing program that pays publishers to curate content and build deeper relationships with readers.
Kate Beddoe, Google’s Director of News Partnerships APAC, said the agreement would support many titles that have operated in their local communities for decades, providing vital news and information to their regions. “We are very pleased to reach this agreement and welcome Country Press Australia outlets to Google News Showcase,” Ms Beddoe said. “We are also working with Country Press Australia to support the ongoing digital transformation of its members, helping with the sustainability of these news businesses.”
“We’ve helped support the news industry for two decades and Showcase is our biggest investment yet. We look forward to continuing to build on this important work in partnership with the Australian news industry,” Ms Beddoe said.
Andrew Manuel, President of Country Press Australia, said the agreement recognises the vital importance of local news media to their communities. “Country Press Australia member newspapers provide an essential service to local communities and are vital to the local democracies being able to assist in holding those responsible to account,” Mr Manuel said.
“Local newspapers are often the only source of local news and provide a platform for informed public debate. This agreement will help sustain public interest journalism across regional Australia well into the future with a monetary exchange, innovation changes as well as enabling a sustainable online model for traditional newspaper publishers,” Country Press Australia President Andrew Manuel said.The CPA members bring the total number of publications on Showcase globally to nearly 1000.
Lessons from our first Community News Summit
“It’s hard being tiny on the internet,” S. Mitra Kalita,URL Media founder and former CNN Digital vice president, said during the inaugural Google News Initiative Community News Summit. “What it takes for me to get a dollar on local news versus a dollar in national news [is] so different.”
Google was thrilled to bring together such a diverse and insightful group of community news leaders from the U.S. and Canada many of whom echoed this sentiment from Mitra during the two-day event (Aug. 17 – 18), which focused on the challenges and opportunities local publishers face when growing and monetizing their audiences.
“Local news is where the rubber meets the road,” said summit host and GNI director Olivia Ma, in her opening remarks to a virtual audience of 495 publishers. “Those of us working on news here at Google take our responsibility to help people find trusted, authoritative local journalism very seriously.”
The COVID-19 pandemic accelerated the need for community news outlets to diversify revenue streams and innovate to find sustainable business models. “The reality was, I needed to get on the digital game plan or die,” Sonny Giles, CEO of the Houston Defender Network, said during a session on mythbusting digital advertising.
Rebekah Monson, the co-founder of Letterhead and Where.by.us, built on that thought in a conversation about entrepreneurial strategies for maximizing audiences. She noted that local news entrepreneurs have to rally limited resources to succeed. “I don’t know any news orgs that hustle and embrace innovation change and interaction faster or more totally than local news outlets,” Monson said.
Over the two days, publishers also talked about the wins and lessons learned from connecting with their audiences. While figuring out pricing structures for The Juggernaut, founder Snigda Sur said she was so afraid to charge a subscription fee at first and when she did, priced it too low. “What I wish I had known is (to) ask and ask for more,” Sur said. “Some of your earliest users are your biggest champions and your biggest ambassadors.”
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Small gestures, big impact: Google ATAP’s latest work
Google is dedicated to making tech accessible for everyone, and our hardware innovation division, Google ATAP, is working on this as well. As part of a Jacquard (a connected apparel platform) research project, we at ATAP worked closely with members and advocates of the disability community to understand how advanced wearable technologies, like smart textiles, gesture interfaces and on-device AI can help more people.
Earlier this year, we worked with members of Champions Place, a shared living residence for young adults with disabilities, to better understand why existing technologies sometimes fall short of meeting the full needs of people with mobility and dexterity disabilities.
This research inspired us to use Jacquard technology to create a soft, interactive patch or sleeve that allows people to access digital, health and security services with simple gestures. This woven technology can be worn or positioned on a variety of surfaces and locations, adjusting to the needs of each individual.
We teamed up with Garrison Redd, a Para powerlifter and advocate in the disability community, to test this new idea.
Garrison’s feedback has been invaluable, and he’s shared some of his favorite functions. “The selfie option is helpful as far as creativity,” Garrison says. “If I’m in the gym and have the armband on I can capture images from a proper angle for my coach and the training staff, without having to wheel into position, which isn’t ideal. So that does increase my independence, which is important for individuals who have disabilities.” He also pointed out areas where we could improve. “It’s important that the surface can be sensitive to one or two fingers for people who may have more needs than I have.”
We hugely benefited from Garrison’s background and expertise, and implemented his feedback into our work. For example, we’re now developing machine learning models for gesture recognition that adapt over time to each person’s unique dexterity. This will allow people with different levels of motor disabilities to use simple gestures to do things like call someone, or order a rideshare service. These might seem like incremental steps forward, but as Garrison says, “It’s the small things that make a difference between being dependent and independent.”












