When Keiko Lynn moved to New York City, she had $700, a fledgling fashion line and the LiveJournal blog she had written since she was 15. “I was working from home and sewing every day,” she says. “I only knew two people in New York and I never left home unless I was walking my dog.” Her home is where the modern incarnation of keikolynn.com began.
“I started documenting my outfits every day to hold myself accountable and make sure that I was getting up and getting dressed,” she says. It may have started as a simple idea, but it quickly took off. In the last 20 years, her blog has transformed from an online diary to a promotional tool to a full-time business.


