Exhibits and experiments that are music to your ears
Today is World Music Day, also known as “Fête de la musique.” It’s an annual celebration of music that encourages amateur and professional musicians to play and perform outside in parks or in the streets. At Google Arts & Culture we took the name “Fête de la musique,” which translates to “music party,” literally, and made sure the internet also will celebrate, with music created by you.
Our artists in residence at the Google Arts & Culture lab created two new experiments, “Paint with Music” and “Assisted Melody,” to offer you an easy and fun way to get creative with sound.

Paint with Music is an interactive experience that connects two major forms of artistic expression: painting and musical composition. That means – with the help of machine learning – you can turn a paintbrush into a musical instrument that translates the movement of your brushstrokes into musical notes performed by an instrument of your choice. A wide range of canvases, from the sky to the ocean, are ready to take your composition to the next level by incorporating special sound effects unique to each setting. Try it now on your desktop or Android device.

Over a year ago we launched Assisted Melody, an experiment that helped you compose your own tune on a virtual sheet of music, and with the click of a button make it sound like Bach. For World Music Day, a new version of Assisted Melody invites you to play classical music and compose your own melody in the signature style of the maestros Mozart and Beethoven. Not only will you be able to compose directly on each maestro’s favorite instrument (Mozart’s harpsichord, for example), but also you can hear your stylized output on a wide range of modern instruments, from the flute to the synthesizer.
And while you transform your melodies, you can also check out some fun facts about each maestro or dive deeper into the rich music-themed stories and online exhibitions our newest partners are also launching today on Google Arts & Culture.
MILA, a French association fostering the local scene, steps into the stories of a true Parisian gem, the “Rue de la Musique” – the street of music. Nestled in Paris’ Montmartre district, independent music makers, record labels and record shops have transformed an entire neighborhood into an effervescent music scene. One example: Record Makers, one of the most influential French Touch labels, settled in an old bakery where French pop legend Joe Dassin used to buy his croissants.
In Pune, India, the Baithak Foundation publishes its collection of rare archival interviews and recordings of Indian classical music. They’re also launching new stories about Indian ragas and the correct time to sing them, and exhibits on maestros like Pandit Vijay Sardeshmukh or Ustad Amir Khan, founder of Indore gharana.
Banglanatak is showcasing folk musicians from western Rajasthan (like Langas and Manganiyars), theirunique instruments and their informal and organic way of training the next generation. And last but not least, the Salar Jung Museum is launching an exhibit on theragamala paintings from their collection, which are visual representations of Indian ragas.
Got into the groove? Check out our Performing Arts collection online and via our free app for iOS or Android, or try some of our most recent experiments such as AR Synth or Blob Opera.
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A new destination for creative and media collaboration
Captivating creatives remind us that great advertising is an art form and a competitive advantage for brands. Technology is fundamental to the creative process, but designers, agencies, brands and media planners are looking for better ways to work together to create beautiful ads and effective campaigns.
We’re introducing Ads Creative Studio, a unified home for Google’s creative advertising tools, to help you build compelling experiences for video, display and audio ads. Ads Creative Studio will allow creative teams to build and innovate together while increasing productivity and simplifying the overall process to bring a great ad to life.
A unified home for creative tools
In the past, you may have had to work with multiple Google teams and products to get the creative tools you need. Now, Ads Creative Studio will bring together a number of creative tools previously found across products like YouTube, Display & Video 360 and Campaign Manager 360.
Specific features include:
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Director Mix, previously available to a limited group of advertisers, will allow you to customize your creative for different audiences by building out multiple versions of a YouTube video ad with swappable elements.
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Dynamic display and HTML5 are tools that allow you to generate customized and interactive creatives for Display & Video 360 and Campaign Manager 360.
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Audio Mixer and the recently announced dynamic audio offering allow you to build tailored audio ads for Display & Video 360 quickly and efficiently at scale.
Over time we’ll continue to add additional creative capabilities.
Creating one process across display, video and audio
Ads Creative Studio aims to streamline the many processes creative teams are accustomed to when building out different ad types. We’re introducing a new project library that centralizes creative asset construction and management. From the project library, you can create and manage video, display and, soon, audio creatives. You can collaboratively organize and use assets of all types from the asset library, allowing one team to maintain the creatives while another utilizes them in display and video campaigns.













