FAQ: “Ho comprato qualcosa online da uno sconosciuto e mi ha truffato, mi aiuti a rintracciarlo?”
Ricevo spessissimo richieste di aiuto da persone che hanno fatto acquisti da privati conosciuti online, ne sono stati raggirati e mi chiedono aiuto informatico per ritrovarli e farsi ridare il maltolto. Questa è la mia risposta standard. Perdonate la schiettezza.
Esempio di richiesta (anonimizzata e risistemata per chiarezza):
Nel mese di giugno ho acquistato un telefono su [noto sito di acquisti fra privati] un telefono che purtroppo non è mai arrivato e questa persona ha confessato di avermi truffata.
Le informazioni che ho di questa persona sono il passaporto (falso, presuppongo) un numero di telefono e via perché il pagamento è stato fatto tramite [nota piattaforma di pagamento online].
Possiedo ancora tutte le conversazioni e ho notato che dopo di me ha pubblicato altri due annunci (su [noto sito di acquisti fra privati]) quindi immagino di non esser stata l’unica ad essere fregata da questa persona.
Sono stata in polizia a fare denuncia e non sono riusciti a dirmi nulla se non “scrivile che hai sporto denuncia e vediamo se si intimorisce e magari ti ridarà i soldi”… questo messaggio non l’ho mai scritto perché a parer mio sembra ridicolo.
Vorrei riuscire a rintracciare questa persona per por fare una denuncia vera e propria o andare di persona. Si tratta di [importo pari a varie centinaia di euro].
La mia risposta standard (personalizzata per il caso specifico, ma anonimizzata):
Buongiorno,
chiedo scusa se posso sembrare cinico, ma consiglio di lasciar perdere. Se [nota piattaforma di pagamento online] non è disposta a contestare l’addebito e rimborsare, le probabilità di poter riavere i soldi sono praticamente nulle. Mi dispiace.
I dati che le ha dato il truffatore sono quasi sicuramente falsi. Il numero di telefono è probabilmente intestato a un prestanome. Rintracciarlo è quindi sostanzialmente impossibile senza un costoso investigatore privato o un’azione di polizia; io non posso aiutarla.
Anche se si dovesse riuscire a rintracciarlo, poi che si fa? È un criminale. Affrontarlo di persona sarebbe estremamente pericoloso. Vale la pena di rischiare?
Si potrebbe segnalare a [noto sito di acquisti fra privati] il truffatore, ma non servirebbe a nulla: si tratta di un professionista, cambierà identità e numero di telefono in cinque minuti e ricomincerà da capo.
La polizia interviene raramente in casi come questi perché il costo ai contribuenti di un’indagine di questo tipo (oltretutto probabilmente infruttuosa) sarebbe largamente superiore all’importo sottratto. E andare da un avvocato per promuovere un’azione legale sarebbe molto più costoso della somma che le è stata tolta.
Mi dispiace, ma posso solo consigliare di non comprare mai più nulla da sconosciuti su Internet, specialmente per importi che non ci si può permettere il rischio di perdere. Esistono ottimi telefoni che costano molto meno di [importo pari a varie centinaia di euro] anche in negozio, dove l’acquisto è protetto e garantito dalla legge; ci sono anche quelli ricondizionati e in garanzia, che costano ancora meno. Io non ho mai speso più di [metà di quell’importo] per uno smartphone.
Cordiali saluti,
Paolo
B2B Marketing News: B2B Marketers’ Biggest Buyer Challenges, LinkedIn’s New Articles For Pages, Instagram Gets Montage Feature, & YouTube Updates Analytics
LinkedIn Rolls Out Articles for Pages
Microsoft-owned LinkedIn (client) has launched a new feature that gives pages the ability to share long-form content on the professional social platform, an addition that comes amidst an array of other new features including an enhanced LinkedIn Live Events experience for creating more robust virtual events, the company recently announced. Adweek
Instagram is Developing a New ‘Montage’ Feature to Convert Stories to Reels, New ‘Favorites’ Listing
Facebook-owned Instagram has been testing a new option intended to make it easy for digital marketers to convert existing Instagram Stories content into brief Reels video clips, including automatically synced audio. New tool options for signaling favorite audience selections have also recently undergone testing on the platform — both changes that could eventually enhance how marketers use Instagram. Social Media Today
Study: Podcast Advertising Drives Sales
33 percent of podcast listeners say that podcast advertising is a good way for brands to reach them, a figure that climbs to 42 percent for the most frequent podcast listeners, while 32 percent of podcast listeners say that they have made purchases in the technology category, according to recently-released survey data. MediaPost
YouTube Adds Traffic & Revenue Data to Mobile Analytics
Google’s YouTube platform has rolled out additional analytics information that can now be found using YouTube’s Studio Mobile app, including monthly and transactional revenue reporting, along with a report showing the performance of various traffic sources, previously only available using the desktop-based dashboard, YouTube recently announced. Search Engine Journal
Reddit Launches New Updates for its Ad Platform, Including Bid Recommendations
Social news aggregator and discussion platform Reddit has added several new features to its advertising creation program as it seeks to attract more brands, including upgraded editing capabilities, the addition of ad bidding recommendations, and better bulk ad editing features, Reddit recently announced. Social Media Today
Chat App Discord Is Worth $15 Billion After New Funding
Online communications portal Discord has seen growth that has attracted an increasing number of brands, and $500 million of new financing has raised the value of Discord to some $15 billion, a figure twice that investors gave the firm in 2020 — growth that has spurred more business users and advertisers to explore the emerging platform. BNN Bloomberg
Twitter Expands Access to Professional Profiles and Ticketed Spaces
With an expanded Professional Profiles test opening to more brands, Twitter has continued its initiative to provide businesses greater exposure on the platform, a move that has also now given more users access to Twitter’s Ticketed Spaces — its Clubhouse-like voice conversation offering, the company recently announced. Social Media Today
Advertising Emerges As Fastest-Growing Source Of Recorded Music Revenues
During the first half of 2021 advertising-supported on-demand audio streaming services saw a 54.3 percent increase in revenue over the same period in 2020, a jump that makes it the fastest-growing segment of the U.S. music industry, according to recently-released data from the Recording Industry Association of America (RIAA) of interest to digital marketers. MediaPost
LinkedIn Launches ‘Dark Mode’ on Mobile and Desktop
Increased accessibility, inclusivity, and reduced eye-strain-inducing blue light are among the aims for LinkedIn’s (client) new dark mode option, being rolled out to the professional platform’s users — which numbered over 774 million according to the firm’s latest publicly-released figures. Social Media Today
What Are B2B Marketers’ Biggest Challenges with Buyers?
63 percent of B2B marketers have said that understanding the changing needs and requirements of buyers was their top challenge, followed by 57 percent who saw finding the correct time to engage on the right channel their biggest challenge — two of several statistics of interest to online marketers in newly-released survey data. MarketingCharts
ON THE LIGHTER SIDE:
A lighthearted look at the “share of voice” by Marketoonist Tom Fishburne — Marketoonist
What the Pandemic Pet Boom Means for Marketers — Adweek
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — What’s Trending: Upgrade and Enhance — LinkedIn (client)
- Lee Odden — Content Marketing 101: What It Is & What Your Content Needs to Do — Mark Armstrong
- Lee Odden — 12 Insightful Marketing Content Curation Guides — Marx Communications
Have you come across your own B2B marketing news item from the past week of industry news? Please drop us a line in the comments below.
Thank you for joining us to explore this week’s TopRank Marketing B2B marketing news, and we hope that you will again return next Friday for more of the week’s most relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B Marketers’ Biggest Buyer Challenges, LinkedIn’s New Articles For Pages, Instagram Gets Montage Feature, & YouTube Updates Analytics appeared first on B2B Marketing Blog – TopRank®.
An Interspecies Assembly in New York
Biodiversity is collapsing, sea levels are rising, and weather is becoming more extreme and unpredictable. Human activity is now unequivocally linked to climate change and its consequences. The question stands: Is the planet’s ecological turmoil a result of our unwillingness to listen to the wants and needs of other species?
This year at the United Nations General Assembly, the annual gathering of world leaders and representatives across humanity to address and act on our planet’s most urgent crises, we decided to open the first ever Interspecies Assembly. Created in collaboration with eight cultural organizations, the new interactive digital hub on Google Arts & Culture brings the representatives and voices of other life forms into the discussions and decisions around the changing environment. The simple mission: to foster friendly relationships among species, in the hopes of paving a way for a truly safe and sustainable future.
Interspecies Assembly by SUPERFLEX for ART 2030 will be presented in two parts. In Central Park, there will be a gathering site also entitled Interspecies Assembly, marked by a series of pink stone sculptures arranged in a broken circle. It invites visitors of all species to enter and exit from any direction. Engraved across the sculptures is an “Interspecies Contract,” which suggests a new code of conduct for humans, based on what we call Interspecies Ethics. It asks the human participant, as an example, to give a moment of their time to other species, done by ‘idling’ for five minutes to cultivate awareness for the many different life forms that surround us every day.
Firenze secondo il Sole 24 Ore
Marriott scommette sull’Italia e firma per aprire a Firenze https://t.co/ZoTcPs8eqN pic.twitter.com/2OBQht2TdX
— IlSole24ORE (@sole24ore) September 16, 2021
Però mi raccomando, ricordiamoci sempre che le fake news sono colpa di Internet.
Screenshot in caso di ravvedimento operoso:
OnePlus Serie 9, in arrivo la modalità XPan
Google at the UN General Assembly
Next week, leaders from government, civil society and the business community will convene at the United Nations General Assembly (UNGA) to discuss how we can work together to solve the world’s biggest challenges. If the past two years have shown us anything, it’s that tackling global problems like pandemics, economic inequality and climate change demand global collaboration, across borders and across sectors. At Google, we’re committed to doing our part.
Earlier this year, I wrote about how we are accelerating our partnerships with international organizations in a number of areas. For example, since the start of the pandemic, we’ve launched more than 200 new products, provided over $150 million to public health officials to promote vaccine education, and enhanced existing products like Google Search and Maps to highlight authoritative information about COVID-19 and local vaccination sites. We’ve also continued to increase our support for the UN by providing over $250 million in Ad Grants, which has enabled it to serve over 1.6 billion ads and reach people in more than 200 countries with messages about COVID-19 prevention, vaccine safety and more.
At UNGA this year, we will be deepening our collaboration with international organizations as we add our voice to critical policy discussions, share what we have learned from our partnerships, and seek out new ways to collaborate with multi-stakeholder groups.
Here are just a few events at which we’ll be participating next week around key issues.
Economic Recovery
While the pandemic has exacerbated economic inequality around the world, the data shows that nations that adopt technology are poised to recover quicker. According to recent research, 16 emerging countries could generate as much as $3.4 trillion of economic value through digital transformation by 2030.
On September 20, Google SVP of Global Affairs Kent Walker will join the Concordia Summit to discuss a new Future Readiness Index commissioned by the Portulans Institute and Google. This interactive tool is designed to help governments use key metrics and data to make sound investments in technology, infrastructure and talent.
Later next week, Kent and I will join the Leaders on Purpose Summit for conversations about how the private sector and governments can work together to help more people prepare for jobs, and how sound digital policies can help governments drive economic opportunity and growth.
Sustainability and Climate Action
Technology has an important role to play in tackling climate change, and we’ve long been committed to advancing the UN’s Sustainable Development Goals and collaborating with UN entities like the Framework Convention on Climate Change to drive progress. We were the first major company to be carbon neutral and match 100% of our annual electricity use with renewables, and now we’re working to be the first major company to operate on 24/7 carbon-free energy by 2030.
On September 24 at theUN High Level Dialogue on Energy, our CFO Ruth Porat will call on other companies and governments to join the Sustainable Energy for All-Google 24/7 Carbon Free Energy Compact. Ruth will also speak at the kickoff of Climate Week on September 20 to discuss how we are working to achieve sustainability at scale and fulfill our commitment to offer 1 billion people new ways to live more sustainably by 2022 via our core products.
Music and Culture
In celebration of Beethoven’s 250th birthday, Google Arts & Culture and YouTube collaborated with other worldwide partners on the Global Ode To Joy project. Through this initiative, which is a fitting contribution to the UN’s International Year of the Creative Economy for Sustainable Development, thousands of users, top-tier artists, and orchestras from more than 70 countries came together to create and share videos of Beethoven’s music. On September 22, Kent will host a panel during the Concordia Summit with participants from the Ode to Joy campaign to discuss how music is bringing people together during the pandemic.
To be sure, with many events this year again virtual, UNGA 2021 will be a little different from years past. But the opportunities it presents for engagement with partners from around the world remain rich, and the need for collaboration substantial. Whether in person or over a screen, Google is “all in” when it comes to supporting the UN’s vision of multilateral and multi-stakeholder approaches to confronting the world’s biggest challenges.
Microsoft Office 2021 ha una data d’uscita: ecco quando
Facebook e l’algoritmo che favorì contenuti discutibili e dannosi
WhatsApp, in arrivo una funzione simile alle Pagine Gialle
Podcast del Disinformatico RSI 2021/09/17: Apple da aggiornare, moto scassano iPhone, backup cifrati per Whatsapp, ProtonMail non così riservato come sembra
È disponibile il podcast di oggi de Il Disinformatico della Rete Tre della Radiotelevisione Svizzera, condotto da me insieme ad Alessio Arigoni. Questi sono gli argomenti trattati, con i link ai rispettivi articoli di approfondimento:
- Aggiornate immediatamente i vostri dispositivi Apple: sono usciti aggiornamenti d’emergenza
- Apple: non fissate l’iPhone alle moto
- Finalmente backup cifrati per WhatsApp
- ProtonMail non è così riservato come sembrava
Il podcast di oggi, insieme a quelli delle puntate precedenti, è a vostra disposizione presso www.rsi.ch/ildisinformatico (link diretto) ed è ascoltabile anche tramite feed RSS, iTunes, Google Podcasts e Spotify.
Buon ascolto!
L’approccio di YouTube in materia di copyright: il nostro impegno e i nostri timori, con un particolare sguardo all’Italia
Sviluppo dei piani di conformità
Content ID per una gestione più efficace dei diritti legati alla creatività
Copyright Match Tool
Com’è la situazione in Italia?
Microsoft “saluta” il sistema delle password per l’autenticazione
PAUSE 0
Sir Clive Sinclair è morto oggi a 81 anni.
Grazie ai suoi ZX81 e ZX Spectrum ho mosso i primi passi in informatica. Ricordo ancora la prima notte insonne passata a programmare sullo Spectrum, appena acquistato a Milano dando fondo ai pochi soldi che avevo messo da parte. Fu inebriante, e quell’amore non è mai scemato.
Come me, milioni di persone in tutto il mondo devono la propria passione e le proprie carriere alle idee di quest’uomo, capace di rendere economicamente abbordabile un prodotto che sembrava riservato soltanto a chi era pieno di soldi.
Thank you, sir.
(Per chi è troppo giovane per ricordarsi i comandi dello Spectrum, lo spiegone del titolo)
4 tips to grow your blog’s audience
Christina Galbato may have started as a travel blogger, but her career as a content creator has taken her on a different journey – helping other creators achieve their goals. “I started to notice a lot of the questions I was getting were less about ‘What are your travel tips for this?’ and more ‘How can I do what you do?” she shares. Galbato has made it her mission to help other bloggers and influencers earn success while remaining authentic and relatable. She sat down with us recently to share her top tips for attracting readers to a new blog.
