Snoop Dogg e Lionel Richie si lanciano nella FOMO di NFT su Crypto.com
Snoop Dogg, Lionel Richie e Boy George si stanno muovendo nel mondo dei token non fungibili, essendosi iscritti per produrre lavoro per il nuovo mercato NFT dell’exchange di criptovalute Crypto.com. È l’ultimo esempio della mania per la tecnologia crittografica, dopo la vendita di un’opera d’arte NFT da 69 milioni di dollari all’inizio di marzo e la popolarità del mercato dei token Top Shot dell’NBA. Crypto.com – uno scambio di criptovaluta con oltre 10 milioni di…
L’articolo Snoop Dogg e Lionel Richie si lanciano nella FOMO di NFT su Crypto.com scritto da Michele Ficara Manganelli ✿ proviene da Assodigitale.
Gucci e altri marchi di moda di lusso sono pronti a lanciare NFT
Secondo quanto riferito, Gucci e una serie di altri marchi di moda di lusso sono vicini al lancio di token non fungibili (NFT). Vogue Business ha riportato la notizia lunedì, dicendo che Gucci ha recentemente confermato all’agenzia di stampa che è “solo una questione di tempo” prima che rilasci un NFT. Diversi altri marchi di moda di lusso sono vicini al rilascio di NFT, ha riferito Vogue Business, citando “molteplici fonti del settore”. La piattaforma…
L’articolo Gucci e altri marchi di moda di lusso sono pronti a lanciare NFT scritto da Michele Ficara Manganelli ✿ proviene da Assodigitale.
A Dubai arrivano gli NFT: Artifya presenta la collezione di Sophie Brussaux del valore di $ 66 milioni $
Dubai: in mezzo a molte fanfare, Artifya ha lanciato la collezione d’arte socialmente impegnata di Sophie Brussaux di 13 dipinti del valore di $ 66 milioni, alle 13:00 del 31 marzo. Il progetto è iniziato con l’asta di un dipinto chiamato ‘2020 Vision’, sulla piattaforma di social media Clubhouse e sul mercato NFT OpenSea. A testimonianza del suo successo, il lancio è stato seguito da un traffico travolgente al sito web di Artifya, che ha…
L’articolo A Dubai arrivano gli NFT: Artifya presenta la collezione di Sophie Brussaux del valore di $ 66 milioni $ scritto da Michele Ficara Manganelli ✿ proviene da Assodigitale.
Il Registro Elettronico usato da molte scuole italiane è kaputt: attacco ransomware
Ultimo aggiornamento: 2021/04/05 22:10.
“RE è basato su altissimi standard di sicurezza, i nostri server sono tutti in Italia (Arezzo), tutte le connessioni sono effettuate tramite il protocollo HTTPS e crittografia SSL con certificato dei più importanti CA al mondo: Verisign Symantec e GeoTrust. Ma non basta, prima di essere inviati tutti i dati sono crittografati a priori e questa tecnologia, unica nel suo genere, raddoppia le garanzie di sicurezza rendendo RE sicuro come nessun altro.” Così scriveva Axioscloud.it, il sito che ospita il Registro Elettronico di molte scuole italiane. Che ora è irraggiungibile.
Un attacco ransomware ha infatti buttato giù il sito “sicuro come nessun altro” e “basato su altissimi standard di sicurezza”. Questo è uno screenshot di com’era prima dell’attacco.
Secondo Quotidiano Piemontese, il problema è iniziato sabato 3 aprile ed è poi peggiorato. Il quotidiano pubblica uno screenshot di Axios Italia che dice di stare “lavorando alacremente con l’obiettivo di rendere disponibili tutti i servizi web entro pochi giorni”.
Su Facebook, Axios Italia ha dichiarato inizialmente (3 aprile) che si trattava di un “improvviso malfunzionamento tecnico occorso durante la notte” che avrebbe “reso necessario un intervento di manutenzione straordinaria”.
Oggi (5 aprile) l’azienda ha scritto, sempre su Facebook, che “a seguito delle approfondite verifiche tecniche messe in atto da Sabato mattina in parallelo con le attività di ripristino dei servizi, abbiamo avuto conferma che il disservizio creatosi è inequivocabilmente conseguenza di un attacco ransomware portato alla nostra infrastruttura. Dagli accertamenti effettuati, al momento, non ci risultano perdite e/o esfiltrazioni di dati. Stiamo lavorando per ripristinare l’infrastruttura nel più breve tempo possibile e contiamo di iniziare a rendere disponibili alcuni servizi a partire dalla giornata di mercoledì. Sarà nostra cura tenervi costantemente aggiornati.”
Gli stessi messaggi sono presenti attualmente sul sito di Axios Italia.
Fonti confidenziali mi segnalano una situazione piuttosto pesante. Non pubblico altri dettagli, per il momento, in attesa di conferme e riscontri: sarebbe utile che Axios facesse una dichiarazione pubblica sullo stato dei backup, su quale infrastruttura sia stata compromessa e su eventuali negoziati con gli autori dell’attacco. Comunque stiano le cose, temo che per il DPO di Axios il ritorno dalle ferie di Pasqua sarà piuttosto impegnativo.
Questo articolo vi arriva gratuitamente e senza pubblicità grazie alle donazioni dei lettori. Se vi è piaciuto, potete incoraggiarmi a scrivere ancora facendo una donazione anche voi, tramite Paypal (paypal.me/disinformatico), Bitcoin (3AN7DscEZN1x6CLR57e1fSA1LC3yQ387Pv) o altri metodi.
How we’re working with governments on climate goals
When it comes to sustainability, we have a responsibility to work together — across governments, businesses and communities — and take action now. As the former Federal Chief Sustainability Officer for the U.S. government, I know firsthand the positive impact of technology companies and governments working together to address climate change.
I’m thrilled to see the 24/7 carbon-free energy commitment for Federal buildings in President Biden’s proposed infrastructure plan, and am heartened by localized efforts, like Des Moines City Council’s similar commitment to a 24/7 carbon-free goal. At Google, we know the hard work it takes to get there. We were the first major company to become carbon neutral in 2007, and in 2017 we became the first company of our size to match 100% of our annual electricity use with renewable energy, something we’ve achieved three years in a row. We also recently set our most ambitious goal yet: operating our data centers and campuses on carbon-free energy 24/7 by 2030.
Meeting these ambitious goals can seem daunting — especially as the urgency to act intensifies. Still, I’m confident that together we can make progress. That optimism is informed by areas where we’ve already seen significant positive impact through technology.
Creating the cleanest cloud
We have the cleanest cloud in the industry, serving governments at the federal, state and local level — a feat I’m proud of because of the impact that can have, not only on our customers here in the U.S. but around the world. In fact, International Data Corporation estimates cloud computing could save a billion metric tonnes of CO2 emissions by 2024.
We spent years making our cloud regions and data centers more efficient to reduce our carbon footprint and our customers’ carbon footprint. Today, Google data centers are twice as energy efficient as typical enterprise data centers and deliver around seven times more computing power than five years ago using the same amount of electrical power. As part of this journey, we used machine learning to reduce energy consumption for data center cooling by 30%. Now, Google Cloud and DeepMind aredeveloping an Industrial Adaptive Controls platform to deliver Machine Learning-enabled energy savings on a global scale by autonomously controlling Heating, Ventilation, and Air Conditioning (HVAC) systems in commercial buildings, data centers, and industrial facilities.
We recently became the first cloud service to share datathat helps customers to fully decarbonize apps and infrastructure, through insights on how often each Google Cloud region was supplied by carbon-free energy on an hourly basis. And already, Google Cloud helps government agencies across the U.S. lower IT costs and reduce their carbon footprints — from the Navy and the Department of Energy, to states and cities like Rhode Island, West Virginia and Pittsburgh.
Working with local governments
Half of Earth’s population lives in cities, which is also where 70% of the world’s emissions originate. Local governments need access to technology that will help them build and act on climate action plans.
To help, in 2018, we partnered with the Global Covenant of Mayors for Climate and Energy to launch the Environmental Insights Explorer (EIE). EIE is a free tool that helps cities estimate emissions from buildings and transportation, understand their rooftop solar potential, and measure air quality and tree canopy coverage.
In 2020 alone, we helped 285 cities leverage EIE in their climate action planning efforts. Houston set an ambitious rooftop solar target and the City of Los Angeles used insights to inform their strategy to plant 90,000 trees. We’ve made EIE data available to more than 3,000 cities, helping them measure, plan and track progress toward climate action plans. Our goal is to help over 500 cities eliminate 1 gigaton of carbon emissions annually by 2030 and beyond, the equivalent to the annual emissions of Japan. We plan to expand EIE to thousands more cities and we’ll continue to work with local governments and share our own learnings in support of our collective decarbonization goals.
Advocating for a sustainable future
One of the areas where government agencies can lead by example is through sustainable federal procurement — something President Biden has emphasized as a critical step in tackling climate change. This will require government agencies to consider more efficient uses of energy and water in federal contracts for goods, works or services. We’re actively working with governments to help them understand how they can benefit from our clean cloud to achieve their sustainability goals and serve their citizens with the lowest environmental impact possible.
There’s also an opportunity to incorporate sustainability criteria into Congress’ oversight of government agencies through the Federal Information Technology Acquisition Reform Act (FITARA) Scorecard. This would allow agencies to learn best practices from each other, while also promoting partnerships with companies that focus on innovation and sustainability.
We’re committed to partnering with governments around the world to provide our technology and insights to drive progress in the government’s sustainability efforts. You can learn more about our sustainability efforts and join us on this mission.
Facebook: dati rubati nel 2019 ancora utilizzabili dagli hacker
Un vecchio furto di dati preoccupa gli utenti di Facebook. Secondo quanto affermano esperti e ricercatori che in queste ore stanno ottenendo grande visibilità sui media americani, nel 2019 qualcosa come 533 milioni di account del noto social network sono stati violati in 106 Paesi diversi. Nello specifico, 32 milioni di utenti si sono visti rubare dati personali negli Usa, 11 milioni in UK e 6 milioni in India. A rivelare per prima il furto di identità digitali è stata l’azienda di cyber intelligence Hudson Rock.
Advancing mobile app inventory quality with app reviews
To help create a clean and safe ads ecosystem for both developers and advertisers, we’re introducing a new app review process across AdMob and Ad Manager. The process will help enhance the mobile app inventory quality for developers who choose to monetize with either platform. Together with initiatives such as support for app-ads.txt and sellers.json, we continue to increase inventory quality and strengthen advertiser trust to create more value for publishers.
What’s the new app review process?
App review is a new process that evaluates a mobile app’s inventory quality before allowing unrestricted ad serving. In going through the process, publishers will get a unified view of all their apps’ approval status with actionable feedback. The feedback will help them resolve issues upfront and lessen the likelihood of future policy violations. App reviews will be rolled out gradually in 2021 with two features: app readiness and app claiming.
A closer look at the new Nest Hub’s design details
For the Nest Industrial Design team, details matter. Working on the new Nest Hub was no exception. “When we approached the design of the new Nest Hub, we wanted to give the product a lighter, more effortless aesthetic,” says team lead Katie Morgenroth. “We wanted it to feel evolved and refined, not reinvented.” Styling alone shouldn’t be the reason to replace a product, she says. “We want to make sure whether you have one Nest product or many, that they all compliment each other in your space.”
Because of this considered approach, you might not immediately notice some of the more subtle updates. We took some time to talk to Katie, as well as Industrial Design lead Jason Pi and Color and Material designer Vicki Chuang, about some of the new additions worth a second glance — or even a third, or a fourth, or a … you get the idea.
The new, cool color. The team introduced the new Mist color because it’s in the cool family, and compliments nature. It’s soothing, and almost looks like a neutral. Vicki led the color and material design, and says that atmospheric colors like Mist help express “soft feelings.” “Color enhances well-being. Mist is inspired by the sky, it compliments nature,” she says. “We started with a range of blues from light pastel to saturated blue, and the soft muted blue felt the most soothing and relaxing — a good fit for the home.”
Don’t forget the feet. Peek underneath the Nest Hub to see the silicone feet. “We try to have a little fun with color there,” Katie says. “We were inspired by the color you see when you cut into a fruit like a guava or a watermelon — it makes you smile.”
The inspiration for edgeless. Our idea for the edgeless display was the look of a piece of artwork or picture frame with a white border. The new Nest Hub has a lighter, more effortless feel, as Katie describes it. “All you see from the front is the glass. It makes the display almost feel like it’s floating.”
Jason also adds that the general construction was an upgrade. “We’re very proud of the matte finish and silky feel of the display enclosure, which is also more sustainable even though it has a premium feel to it.” In fact, the new Nest Hub was designed with 54% of its plastic part weight made with recycled material.
A new knit. The new Nest Hub uses the same sustainable yarn recycled from PET bottles that the Minis use, just slightly modified. We used a recycled monofilament yarn, which gives the device a structure that’s ideal for sound quality. “The fabric was reengineered to be not only sustainable but also optimized for great acoustic transmission,” Vicki says.
And look a little closer…and you’ll see the team color matched the device down to the yarn level, so there’s a subtle blending effect in the overall look of the speaker. “That effect is called ‘melange’ and it’s created when there are two colors of yarn knit together to create a variation in the tone,” Katie explains.
A hard switch. We first introduced the privacy switch with the Home Mini and it’s been a part of every Nest device since, including the new Nest Hub. The hard switch completely disables microphones, and the new Nest Hub also has added LED lights to the front of the display that indicate when the switch is on or off. This was important to the team to keep consistent across all Nest devices, because privacy isn’t something they wanted to overcomplicate. “From the beginning we always wanted to continue the precedence we set with the physical privacy button and include it on Nest Hub,” Jason says. “There is something definitive about having it be a physical switch. I also like the color pop that’s visible once it’s on mute — it’s a nice, clear indicator.” Plus, it’s one more place designers get to have a little fun.
Local is now digital: Understanding the new local shopper
COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to research and discover products to buy. For example, search interest for products like the “best exercise bikes,” “best ring lights” and “best air fryers” increased by 100% or more in the last year. To make it easier for consumers to discover top products and the best places to buy them, Google launched the Best Things for Everything Guide.
We’ve seen that shoppers don’t just turn to Google for things they want to buy on the web; they also use Google to find what they need nearby. Over the past year, we’ve seen a significant increase in commercial intent across Google including Google Search, Google Maps and YouTube.
Finding what’s nearby on Google Search
Whether it’s to support small businesses in their community or ensure a nearby store has the item they need in stock, consumers are using Google Search to thoughtfully research their shopping trips in advance.
- Searches for “local” + “business(es)” have grown by more than 80% year over year, including searches like “local businesses near me” and “support local businesses.”
- Searches for “who has” + “in stock” have grown by more than 8,000% year over, including searches like “who has nintendo switch in stock” and “who has gym equipment in stock.”
5 Striking Insights On Successful B2B Marketing Engagement
How important is engagement in B2B marketing?
To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we connect with customers, and a key element in the process of building trust and the desire to continue interaction with a brand.
Engagement is also a fundamental building block of content marketing, offering many innate benefits well worth the effort it often takes B2B marketers to properly achieve.
To get that process started, let’s take a look at five striking insights on successful B2B marketing engagement, from some of the top marketers in the industry today.
1 — Brian Solis
“Meaningful customer engagement starts with discovery,” Brian Solis, global innovation evangelist at Salesforce, observed in our groundbreaking 2020 State of B2B Influencer Marketing Research Report.
The time is right to look at engagement in new ways, and even to reinvent it, Brian has explained.
“B2B marketers now have an opportunity to re-imagine engagement to ignite a new type of connection with customers. Beyond designing for and measuring the potential for engagement, design for humans and their intentions, needs, and desired outcomes. Engagement becomes a function of intent and purpose,” Brian added.
Brian has a lot to say about engagement and how it combines with influence and thought leadership to extend beyond traditional B2B marketing, and you can learn more in the following interviews and articles we’ve authored that feature Brian:
- Inside Influence 9: Brian Solis from Salesforce on How B2B Influence Adds Value to Customers
- Brian Solis on Lifescale – How to Live a More Creative, Productive and Happy Life Plus Improve Your Marketing
- Dropping Digital Distractions With Brian Solis
2 — Jon Miller
Engagement is also a key consideration in sales and marketing alignment, and Jon Miller, chief marketing officer at Demandbase, has placed it in his “find, engage, and close” process of achieving B2B marketing and sales alignment.
“You need to engage with buyers in a trusted, relevant way on their own terms. It’s about knowing where they are in their journey and using intelligence and insights to know when and how to engage at each point,” Jon noted.
An important step in utilizing the new realities of B2B marketing and sales alignment is engagement, Jon has noted, where the identified accounts are engaged, aligning your interactions with the buyer’s journey.
Get more insight into Jon’s B2B marketing automation process in our recent article, “Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey.”
[bctt tweet=”“You need to engage with buyers in a trusted, relevant way on their own terms.” — Jon Miller @jonmiller” username=”toprank”]3 — Amisha Gandhi
Amisha Gandhi, senior vice president of marketing at Tipalti, sees the right kind of engagement as key to producing the best brand outcomes — and the kind of engagement that is often driven by utilizing the power of B2B influencer marketing.
“Working with the right influencers, you build credibility with the audience you are trying to reach,” Amisha has noted.
“Influencers can help you deliver content that solves problems, educates and inspires your intended audience. The biggest benefit is the engagement, how you can work with your influencers to create meaningful engagement that leads to the right outcomes for your brand,” Amisha shared with our CEO Lee Odden in an insightful look at, “How the Most Successful B2B Marketers Approach Influencer Marketing in 2021.”
Engaging online experiences are more important than ever in 2021, and B2B marketers need to provide them in compelling ways, Amisha has noted.
“People are looking at creating more engaging online experiences and virtual experiences now,” Amisha told Lee in an insightful and far-reaching interview in, “Inside Influence 6: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing.”
[bctt tweet=”“Influencers can help you deliver content that solves problems, educates and inspires your intended audience. The biggest benefit is the engagement.” — Amisha Gandhi @AmishaGandhi” username=”toprank”]4 — Ardath Albee
“Engagement and experiences are critical for company growth,” Ardath Albee, interim vice president of marketing at Modus, observed when looking ahead towards the top trends B2B marketers can expect in 2021, in “Top B2B Marketers Share their Content Marketing Predictions for 2021.”
“Interactive content will become a mainstay in demand gen and sales enablement programs in 2021 and beyond,” Ardath explained.
“From virtual product tours to 3D virtual experiences, to value assessments and Digital Sales Rooms – marketers who want to facilitate the end-to-end buying experience with outcomes that prove contribution to revenue will increase focus on interactive content. They’ll up their game, moving beyond quizzes and surveys to content that resonates by getting buyers to actively pursue conversations with the companies that get them involved in what it takes to buy with confidence,” Ardath added.
Along with engagement, personalization is now more a part of the equation for success than ever.
“In B2B, we don’t need to know their shoe size and we don’t need to talk about their gender. We don’t need to know they live in the suburbs and have a wife, two kids, and a dog, and they drive a red Corvette,” Ardath noted.
[bctt tweet=”“Engagement and experiences are critical for company growth.” — Ardath Albee @ardath421″ username=”toprank”]5 — Lee Odden
Engagement is especially important when in comes to executive thought leadership in today’s B2B marketing landscape, which often leads to a challenge, our CEO and co-founder Lee Odden recently observed.
“Peer engagement can be difficult for busy executives and connecting with others at the top of their game can be mutually valuable and energizing for all involved,” Lee noted in a fascinating look at “Brandfluence – Why Growing Executive Influence is Essential for B2B Marketing.”
Lee has also advocated for creating trusted B2B content that is findable, credible, and experiential, as he recently predicted:
- Findable — SEO is more important than ever for B2B content marketers as buyers increasingly rely on digital channels like search to find the information they need across the entire sales journey. Fresh topic research to reflect new buyer preferences plus content and link optimization will raise the bar on being the best answer for customers at the very moment of need.
- Credible — Buyers’ increasing distrust of brand marketing and messaging plus the shift towards digital channels has accelerated the impact that subject matter experts are having with content credibility, quality and distribution. B2B brands will raise the bar on content credibility by partnering with external influencers while building the internal influence of their executives through content collaborations.
- Experiential — Video has become the price of entry for B2B customer attention but there’s more to creating great marketing experiences and in 2021 successful B2B brands will raise the bar on customer experience with better virtual events, personalization, episodic brand content, more interactive content and increasingly collaborative content.
Engage: Your Unexplored Galaxy of B2B Marketing Success Awaits
Engagement is broad in scope yet can take pinpoint precision to master in B2B marketing, and we hope that the five examples we’ve shared from Brian, Jon, Amisha, Ardath, and Lee will help propel your own efforts to engage to newfound levels of success.
Creating engaging and award-winning B2B marketing takes significant effort, which leads many firms to choose working with a top digital marketing agency such as TopRank Marketing. Engage with us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post 5 Striking Insights On Successful B2B Marketing Engagement appeared first on B2B Marketing Blog – TopRank®.
LG dice addio al settore degli smartphone
Gli ultimi smartphone prodotti da LG non hanno sortito l’effetto sperato, complice anche l’idea di sperimentare e provare a cambiare un settore già saturo da tempo, e così, dopo aver accumulato perdite su perdite, LG Electronics ha deciso di chiamarsi fuori.
Facebook è il social più usato in Italia, ma occhio a TikTok
Nel 2020, anno purtroppo caratterizzato dalla terribile pandemia da Covid-19, i social network hanno fatto registrare un forte incremento in percentuale a livello di frequentatori attivi. In Italia il podio per la piattaforma più utilizzata spetta a Facebook, usato da oltre 36,7 milioni di italiani. Al secondo posto si piazza invece YouTube, con 35,5 milioni di spettatori mensili, seguito al terzo posto da Instagram, che con 28 milioni e una crescita di circa il 9%, chiude la classifica nelle sue prime posizioni.
Martedì 6 aprile alle 21 parleremo di conservazione dei dati digitali
Martedì prossimo, 6 aprile, sarò ospite di CICAP Live per una chiacchierata-conferenza intitolata Memorie digitali. Dove finiranno le nostre testimonianze? insieme all’informatico Francesco Sblendorio, socio attivo del CICAP dal 2009, coordinatore del gruppo Lombardia dal 2011 al 2012, e webmaster del sito del CICAP Lombardia.
I dati di 533 milioni di utenti di Facebook finiscono online
I dati sensibili di ben 533 milioni di utenti di Facebook sono stati diffusi online alla portata di tutti, malintenzionati inclusi. Dati riservati come nome e cognome, data di nascita, ID di Facebook, numeri di telefono e molto altro, tutto quello che abbiamo detto a Facebook di noi come il genere, dove viviamo e dove lavoriamo.
Supercell annuncia tre nuovi giochi dell’universo di Clash
La popolare serie di videogiochi “Clash”, sviluppata e pubblicata da Supercell per sistemi iOS e Android, si espanderà in futuro grazie a tre nuovi titoli attualmente in lavorazione. Lo ha annunciato lo stesso publisher, ovverosia il team finlandese Supercell, attraverso un comunicato stampa.