We’ve heard from parents, educators and experts on ways to make technology safer for kids, and we continue to incorporate that feedback into our products. Whether it’s helping them find quality content, working to protect them from online harm or teaching them how to be good digital citizens, we’re committed to building family-friendly tools to help kids safely and confidently explore the online world.
Launching our new evidence-based Be Internet Awesome curriculum
Four years ago, we launched Be Internet Awesome as a program to help educators and parents teach kids the fundamentals of digital safety and citizenship. Since then, it’s expanded to more than 30 countries in 16 languages and has helped millions of kids around the world make safer, more informed decisions online. It’s important to teach kids how to use the internet effectively, as family technology use in and outside of the classroom continues to grow — and we’re constantly looking for ways to make Be Internet Awesome even better.
To ensure Be Internet Awesome helps students comprehend online safety and digital citizenship concepts, we commissioned the University of New Hampshire’s Crimes Against Children Research Center to do a rigorous independent evaluation of our program. The researchers learned that students who went through the Be Internet Awesome program improved their comprehension in areas such as being civil online, understanding which websites are safe and responding more confidently to cyberbullying. The research also recommended opportunities where kids could benefit from more guidance, which we’ve used to update our curriculum.
In partnership with online safety experts like Committee for Children and The Net Safety Collaborative, we’ve significantly expanded the Be Internet Awesome program, including 11 new lessons and more educator and family resources. We’ve developed content tailored to specific age groups and grade levels, included more guidance around online gaming, search engines and video consumption and added social-emotional learning lessons to help students address cyberbullying and online harassment. The program also provides an array of resources for families to help discuss online safety at home. We hope the updated curriculum gives educators and parents an even more helpful tool to teach kids about these important topics.
Navigating the world of online video
Building on our digital safety and citizenship work, we’ve also created more tools and resources to help kids explore the world of online video. For example, on YouTube, we introduced supervised experiences to give parents more choice over content settings and features, including special options for tweens and teens. We’ve also developed a comprehensive family guide and PSA videos as useful starting points for kids and families to learn how to browse and watch video content responsibly.
To help kids stay informed about what they’re seeing on YouTube, including content with commercial elements, we recently launched a new disclosure feature for all content that a creator has notified us contains paid promotions, when that content is “made for kids” or being viewed on a supervised account. This disclosure appears in easy-to-understand text on the left hand corner of the screen and links to a new family-friendly video and help center article to provide additional information.
Tools and resources for families
We’ve also created more resources to help families determine how to approach kids’ technology use. Earlier this year, we launched families.google, a one-stop technology hub that includes tips and tools about how to manage tech for your family. In addition, we introduced updates to the Family Link app that lets you set digital ground rules as kids learn, play and explore online. You can now enable your kids to spend time with apps you approve of by designating them as “always allowed,” and see added details via daily, weekly and monthly activity reports. All of this work is designed to equip parents and their kids with the resources they need to foster a healthy relationship with technology in the digital age.
We want parents and kids to have the tools they need to explore the internet confidently. We are committed to helping protect children online and will continue to share information about our ongoing work in this area.
Note: The University of New Hampshire’s study used a rigorous cluster randomized controlled trial (CRCT) evaluation methodology. Fourteen elementary schools across the U.S. were randomly assigned to either an intervention condition (Be Internet Awesome implementation) or a control condition (no or delayed Be Internet Awesome implementation). The full paper is currently under peer review.
If you want to start monetizing your online content with Google AdSense but either got an initial rejection or you’re simply not sure where to start, this series will be a useful resource for you. Throughout the episodes you’ll build on your policy knowledge to get your content ready for approval with AdSense.
Sono stato invitato da Telespazio a parlare stasera alle 19 di ritorno umano alla Luna insieme ad Amedeo Balbi (astrofisico e professore universitario), Emilio Cozzi (giornalista e autore, nonché conduttore della serata), Koen Geurtz (Moonlight LCNS Program Manager di Telespazio) e Valentina Sumini (ingegnere e architetto).
Forever altered by the pandemic, which new directions is B2B marketing going, and what’s in store for marketers in 2022 and beyond?
To help answer these questions and others, we’ve tapped into our poll data to see how the pandemic has affected how B2B marketers work, their outlook for the future, and what we’ve collectively lost and gained over the past year and a half.
Audience poll data offers a valuable gauge on the pulse of B2B marketers, and for over two years we’ve run weekly social media polls on our Twitter and LinkedIn* pages.
The insight you’ve shared with us during the pandemic gives us insight into what’s changed, what’s gone for good, and what may come back stronger than ever in B2B marketing.
We’ll use our own poll data to take a look at the B2B marketing trends that have emerged during this unprecedented year and a half.
Building on the insights we shared in “B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success,” our most recent poll numbers paint a sometimes-surprising picture of B2B marketing sentiment in 2021.
Let’s jump right in and take a look.
Pandemic Poll #1 — Work Volume
The first pandemic related poll we conducted was on April 14, 2020, when we asked B2B marketers how the volume of work they’ve done with influencers had changed during the first few months of the global health crisis.
At that point relatively early in the pandemic, 36 percent of our respondents noted an increase in their use of influencers in marketing efforts.
Pandemic Poll #2 — Learning New Skills
A month later on May 12, 2020, our second pandemic-related poll asked B2B marketers whether they had used their time during quarantine to learn new marketing skills online.
A sizable 63 percent of respondents said that they had indeed learned new skills online while isolating.
Pandemic Poll #3 — Pain Points
As the pandemic moved into summer, on July 7, 2020 we were curious about the pain points B2B marketers were being faced with.
Decreasing business or budgets was the top concern, with 64 percent of our Twitter poll respondents saying that was their biggest pandemic pain point, a sentiment shared by 46.2 percent of our LinkedIn respondents.
Pandemic Poll #4 — The Rise of Virtual Events
As the summer wore on, virtual marketing event options began to appear as alternatives to long-standing in-person events, and on July 20 we wondered how many such events B2B marketers were planning to attend during the second half of 2020.
Most B2B marketers planned to attend between one and five virtual events before the end of 2020, with 11 percent noting they would attend between six and ten online events.
Pandemic Poll #5 — Long-Term Remote Work Feasibility
On August 18, 2020 we wanted to learn more about how B2B marketers were feeling about the long-term feasibility of remote work.
By this time, most B2B marketers had much greater acceptance when it came to the long-term feasibility of remote work than they did before the pandemic.
This poll backed this notion, with over three quarters of respondents on both our LinkedIn and Twitter polls saying that they had either more acceptance or much greater acceptance of remote work as a long-term practice.
Hybrid work scenarios are also very much a part of continuing conversations about the future of work, as I recently explored in “Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing.”
Pandemic Poll #6 — Post-Pandemic Marketing Predictions
When autumn rolled around, on September 2, 2020 we asked B2B marketers which category of marketing they believed would be the most important in post-pandemic business marketing.
39 percent of our LinkedIn poll takers said that always-on marketing would be the most important type of post-pandemic marketing, followed by 26 percent who said search and social, 19 percent who picked marketing technology, and 16 percent who picked influencer marketing.
40 percent of our Twitter poll respondents said that search and social will be most important, 30 percent said marketing technology, 16.7 percent picking influencer marketing, and 13.3 percent for always-on marketing.
The results point to the mixed viewpoints and uncertainly surrounding just what will be the most important when the dust from the pandemic fully settles.
Our own Nick Nelson explored the topic, in “Brave New World: The Model for B2B Marketing Success, Post-Pandemic.” Optimizing our B2B marketing strategy for a post-pandemic world requires understanding where the key shifts have occurred, and how to adapt. From executive thought leadership to rethinking marketing experiences, Nick’s article explores five ways that B2B marketers can smartly adapt and thrive in our reshaped environment.
Pandemic Poll #7 — Where Influence Has Helped The Most
On October 13, 2020 we asked marketers which facet of their B2B influencer marketing program had seen the greatest success during the pandemic.
42 percent of our LinkedIn poll-takers said that inspiring trust was the area of their B2B influencer marketing program that had seen the greatest success during the pandemic, followed by thought leadership growth, raising brand awareness, and attracting customers.
Among our Twitter poll-takers thought leadership growth was the top choice, followed by inspiring trust and attracting customers.
Pandemic Poll #8 — Top Marketing Fears
As a pandemic Halloween approached, on October 29, 2020 we wanted to know what B2B marketers saw as their biggest fears in marketing.
On both LinkedIn and Twitter the biggest fear was the uncertainty of the pandemic, with some also choosing the powerful fear of failure.
I expanded on turning fear into success in a full article to accompany our poll, in “10 Horrifying Marketing Fears & How To Turn Them Into 2021 Successes.”
Pandemic Poll #9 — Success Stories
On November 17, 2020 we asked marketers which areas had benefited the most from the increased use of digital tools the pandemic had brought about.
Influencer marketing was seen by both our LinkedIn and Twitter poll-takers as the greatest beneficiary when it came to areas that grew during the pandemic. Content marketing was the second choice, followed by always-on and then values-driven marketing.
Pandemic Poll #10 — What Marketers Look Forward To
As 2020 wound to a close, with glimmers of post-pandemic hope starting to form, we wondered what B2B marketers were most looking forward to in 2021.
What were B2B marketers most looking forward to in 2021?
Post-pandemic life was by far the top choice of both our Twitter and LinkedIn poll-takers, followed by in-person events and physical meetings.
Pandemic Poll #11 — Top Tactics For 2021
Our first poll of 2021 on January 5 asked B2B marketers which business marketing tactic they were the most optimistic about for the year ahead.
When we asked which business marketing tactic poll-takers were most optimistic about, on LinkedIn 36 percent chose content marketing, 29 percent search and social, 21 percent influencer marketing, and 14 percent who selected always-on marketing.
Among our Twitter poll-takers some 50 percent chose content marketing, 25 percent search and social, followed by 16.7 percent who picked influencer marketing, and 8.3 percent who chose always-on marketing.
Pandemic Poll #12 — Permanent Remote & Hybrid Work
Our latest completed pandemic-related poll, on June 8 asked simply how do B2B marketers want to work during post-pandemic life.
Among 88 poll takers on LinkedIn, 52 percent said that wanted a hybrid mix of remote and office work types, 43 percent wanted fully remote work, and just 3 percent a full return to office work.
On Twitter, 75 percent of B2B marketers preferred a hybrid scenario, 15 percent fully remote, and 10 percent a full return to the office.
Pandemic Poll #13 — Returning To In-Person Marketing Events
Our newest poll asks, “B2B marketers, do you plan to attend an in-person marketing event during the second half of 2021?”
A Bright Future For B2B Marketers
Keeping your eyes open to the pulse of your audience — whether it’s from poll results, questionnaires, surveys or other types of feedback — can go a long way indeed when it comes to making your B2B marketing efforts more grounded and authentic. It can also help make your communication more of a two-way street, and not only a publish-and-forget effort.
We hope you’ve found this peek into some of our own poll results eye-opening as you navigate the uncertain marketing landscape 2021 has given us, as we forge ahead towards a post-pandemic world.
To learn more from poll data insight, not limited solely to the pandemic, check out our “B2B Marketing Poll Sentiment: 15+ Eye-Opening Insights To Fuel Summer Success,” and “Show Me The Numbers: 20 B2B Marketing Insights From Audience Poll Data.”
Creating award-winning B2B marketing with an artful mixture of influence takes considerable time and effort, which is why many firms choose to work with a top digital marketing agency such as TopRank Marketing. Contact us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
* LinkedIn is a TopRank Marketing client.
The post What Pandemic Poll Data Reveals About The Future of B2B Marketing appeared first on B2B Marketing Blog – TopRank®.
In 2016, I met an inspiring entrepreneur named Jasmine Crowe who was looking for ways to expand her startup, Goodr, which helps eliminate food waste and food insecurity. Through my business relationships with the city, I helped her secure a contract with the Atlanta International Airport, a deal that was huge for her business’s growth and a big win for Georgia’s startup ecosystem. Since then, I’ve met with over 2,500 underrepresented entrepreneurs around the country and made it my life’s mission and the mission of my nonprofit, Goodie Nation, to help them succeed.
As part of a series of racial equity commitments Google made last year, Goodie Nation was tapped to provide community support for the 76 recipients of their inaugural $5 million Google for Startups Black Founders Fund. The Black Founders Fund was created to spur economic opportunity for Black entrepreneurs who are consistently locked out of access to capital. The results have exceeded my expectations. Within six months of distributing these awards, Google has seen the Black Founders Fund help Black led startups create more jobs, raise more capital and increase revenues. Here are some of our findings along with what the fund’s recipients had to say about the impact of these awards on their startups:
82% of recipients have used the awards to hire new employees
81% of recipients reported that these awards have directly helped their ability to accelerate conversations with investors.
Founders have reported that they have gone on to raise $38M+ post-award.
78% of recipients report the fund has immediately helped grow their revenues
Now, Goodie Nation is teaming up with Google again to support the launch of the second $5 million Google for Startups Black Founders Fund in the U.S., providing $100,000 in non-dilutive funding to startups from Google for Startups U.S. programs and partner communities or through nominations from past Black Founders Fund recipients. In addition to the unrestricted funding, selected founders will receive up to $120,000 in Google Ads credits and as much as $100,000 in Google Cloud credits. Google for Startups will also continue to connect recipients to tools and teams across Google, providing technical and business mentorship.
As we’ve done over the past six months with the 2020 Black Founders Fund recipients, Goodie Nation will offer 2021 recipients ongoing support through weekly small group check-ins. Our advisors will be there to discuss business pain points with the founders, offer introductions to customers and investors and provide regular therapy sessions and forums to support recipients emotionally and professionally. I asked our first class of founders to share how the award impacted them and their businesses:
I’ve always felt that if we could fill the relationship and financial gaps that exist for entrepreneurs of color, we could not only bring about great businesses, but also catalyze job creation and wealth generation for entire communities. The work doesn’t stop here. Google will continue to invest in the Black Founders Fund abroad in Brazil, Europe and more locations soon to be announced.
La Ricerca Google è lo strumento che molte persone utilizzano ogni giorno per rispondere istantaneamente a qualsiasi domanda possa sorgere: in una frazione di secondo il motore di ricerc è in grado di scansire triliardi di pagine web per trovare i risultati più utili e rilevanti. Anche così, il modo più veloce per trovare esattamente quello che state cercando non è sempre ovvio e, a volte, le persone trovano risultati di ricerca che non erano quelli che si aspettavano. Come mai?
- Limitarsi a una sola ricerca: è consigliabile effettuare almeno due o tre ricerche, soprattutto se si tratta di un argomento complesso. In questo modo possiamo godere di una prospettiva più ampia sul tema e individuare fonti il più possibile credibili.
- Dimenticare di controllare la credibilità delle fonti: assicuratevi che i siti a cui vi rivolgete siano la migliore fonte di informazioni per quello che state cercando. E’ importante trovare informazioni affidabili e credibili, soprattutto in momenti come quello attuale a causa dell’emergenza sanitaria.
- Non definire a priori i termini di ricerca: le parole chiave sono la più importante delle domande che vengono poste al motore di ricerca, quindi prima è meglio definire bene quali parole usare. Un modo utile per farlo è “navigare in parallelo”, cioè provare diverse varianti della ricerca in diverse schede del browser e confrontare i risultati ottenuti.
- Limitarsi alle ricerche per parola: oltre alla ricerca per parole chiave, Google permette anche di cercare attraverso le immagini e i video. Può essere utile utilizzare le altre funzionalità di Ricerca, oltre alla semplice ricerca sul Web, soprattutto quando si desidera trovare contenuti intrinsecamente visivi.
- Evitare i risultati di ricerca con parole che non riconoscete: se un risultato di ricerca che sembra promettente include termini con cui non avete familiarità, è consigliabile non saltarlo. Questo perché così facendo potreste perdere informazioni preziose che potrebbero includere le risposte che state cercando. Invece di ignorarlo, provate un’altra ricerca su Google per le parole non riconosciute.
- Il simbolo @ per cercare sui social media: usate il simbolo @ davanti a una parola per cercare sui social media. Ad esempio: @twitter.
- Le virgolette per cercare una corrispondenza esatta: l’inserimento di virgolette nella parola o nella frase limiterà la ricerca a ciò che vi interessa davvero. Ad esempio: “edificio più alto”
- I trattini per escludere parole dalla ricerca l’aggiunta di trattini prima di una parola esclude quel termine dai risultati visualizzati. Ad esempio: velocità automobili -formula 1
- L’operatore di barra per abbinare le ricerche: inserendo una barra verticale – come questa “|” – tra i termini di ricerca, verranno visualizzati i siti Web che contengono alcuni o tutti i termini poiché l’operatore di barra verticale significa sostanzialmente “oppure” per Google. Ad esempio: maratona|gara
- Due puntini per cercare con un intervallo di numeri: sul motore di ricerca è possibile cercare con un intervallo numerico, basta inserire due puntini tra i numeri e verranno visualizzati i risultati all’interno di tali intervalli. Ad esempio: fotocamera €50..€100
Gli snippet in primo piano
Le schede informative
Rimozioni legali e basate sulle norme
Rispetto della legge
Norme per la rimozione volontaria
Risoluzione dei problemi su vasta scala
Un Web in evoluzione
1. Lotta allo spam
2. Crittografia delle ricerche
3. Più informazioni sui risultati prima di fare clic
4. Esplorare in sicurezza
5. Protezione da annunci ingannevoli