Every year, for over 12 centuries, thousands of people have gone on pilgrimage on the Camino de Santiago trail from various parts of the world to arrive at the cathedral of Santiago de Compostela. In a unique natural and cultural setting that amazes pilgrims with every step they take, the Camino has been and continues to be the oldest, most widely used and most famous pilgrimage route in Europe.
Today the ‘¡Buen Camino! project — a virtual pilgrimage along the Camino de Santiago — invites everyone to explore its most emblematic routes, the cultural, natural and architectural wonders, and the stories of the people who bring it to life. The project was created by the Regional Government of Galicia and Google Arts & Culture, in collaboration with the Regional Government of Aragon, Santiago Cathedral Foundation and the Spanish Federation of Associations of Friends of the Way of Saint James.
Thanks to over 100 online exhibitions, more than 4,700 photographs and videos and 13 360º virtual visits, you can embark on a journey to discover monuments, charming villages and even a local restaurateur ready to share his anecdotes. Best of all, the project helps you to find tips and recommendations to prepare for this great adventure.
Learn about the Path and its Pilgrims
Discover the most emblematic routes
Explore the cultural, natural and architectural wonders
‘¡Buen Camino’, which is available in 11 languages, including Spanish, Galician, English, Italian, French, German, Portuguese, Korean, Chinese, Japanese and Russian, sets out to inspire everyone around the world about the benefits of walking and connecting with nature, hopefully helping you feel the magic of walking the Camino de Santiago.
Scopri i percorsi più emblematici
Over the summer, I finally reunited with my family in France after almost two years. I live in another country, and traveling to see them has always been fairly easy. But when borders closed during the pandemic, visiting my family was no longer possible. In that moment, I realized just how essential traveling is — not only to my own life, but to the entire human experience. Travel supports everything from business opportunities to stronger bonds in families that live apart. Not being able to see my children made being far from them more unbearable — and it helped me appreciate the travel industry more than ever before.
On September 27, we celebrate World Tourism Day, and how travel helps us recharge and build meaningful connections with people around the world. And after a year of mostly social isolation, people are especially eager to take a trip. As research from Google and Kantar shows, a leading motivator for booking travel this year is visiting friends and family. Other major reasons include getting away and “treating oneself,” and disconnecting from screens and the “everyday, at-home” life.
As vaccination campaigns have advanced and countries are reopening, we’ve seen increased optimism and readiness to make up for lost time and travel. Since the beginning of the year, the top-searched European tourist destinations on Google Maps are the Eiffel Tour (France), Sagrada Família (Spain), Louvre Museum (France), Europa-Park (Germany) and Colosseum (Italy).
Con l’avanzare delle campagne di vaccinazione e la riapertura dei paesi abbiamo assistito a un aumento dell’ottimismo e della disponibilità a recuperare il tempo e i viaggi persi. Dall’inizio dell’anno, le dieci destinazioni turistiche più ricercate in Europa su Google Maps sono: Tour Eiffel (Francia), Basílica de la Sagrada Família (Spagna), Musée du Louvre (Francia), Europa-Park (Germania), Colosseo (Italia), Plitvička jezera (Croazia), Costiera Amalfitana (Italia), Energylandia (Polonia), Duomo di Milano (Italia) e Camp Nou (Spagna).
Se guardiamo ora al nostro Paese, le dieci destinazioni turistiche più ricercate in Italia su Google Maps sono: Colosseo, Costiera Amalfitana, Duomo di Milano, Gardaland, Fontana di Trevi, Torre di Pisa, Pantheon, Piazza Navona, Piazza del Popolo, Villa Borghese.
Per molte aziende del settore turistico tecnologia e insight sono diventati un’ancora di salvezza per comprendere i cambiamenti nella domanda di viaggio e connettersi meglio con i potenziali visitatori online. Nel corso dell’anno, in Italia, attraverso il progetto Italia in Digitale abbiamo continuato a fornire strumenti e corsi di formazione sulle competenze digitali per le piccole e medie imprese del turismo in Italia in modo da aiutarli a utilizzare gli strumenti online per attirare nuovi ospiti e far crescere la propria attività. Un esempio che racconta come il digitale possa essere di supporto alle attività del settore turistico nel nostro Paese è quello dell’Hotel Piazza Bellini, palazzo storico nel centro di Napoli che, grazie a Hotel Insights, uno degli strumenti senza costi di Google per il settore, ha scoperto informazioni preziose sulle preferenze dei turisti interessati alla zona, utilizzate per comunicare e promuovere la struttura online in modo sempre più preciso ed efficace.
Oppure ancora la storia dell’Hotel Antiche Figure di Venezia: anche in questo caso, utilizzando Hotel Insights, la struttura ha potuto monitorare le ricerche online di potenziali visitatori, interpretare le loro esigenze e ottimizzare la loro esperienza di acquisto sul sito, trovando nuovi clienti.
All’inizio di quest’anno, inoltre, abbiamo lanciato i link di prenotazione gratuiti di hotel, offrendo agli hotel e alle agenzie di viaggio una risorsa senza costi per raggiungere potenziali clienti. Finora, i link di prenotazione gratuiti di hotel hanno portato a un maggiore coinvolgimento tra partner di viaggio sia piccoli, sia grandi. Ad esempio, quest’estate gli hotel che lavorano con il motore di prenotazione greco WebHotelier hanno registrato oltre 4,7 milioni di dollari di entrate aggiuntive grazie ai link di prenotazione gratuiti. Travel Insights with Google, lanciato lo scorso giugno in Italia, è il sito dedicato al turismo che racchiude gli strumenti senza costi di Google disponibili per il settore, come Destination Insights, per monitorare e confrontare le tendenze di viaggio, e Hotel Insights che offre informazioni e risorse senza costi pensate per aiutare il settore alberghiero a intercettare la domanda turistica potenziale.
E poiché sempre più persone vogliono viaggiare in modo più sostenibile e cercano servizi eco-friendly, abbiamo recentemente annunciato che stiamo rendendo più facile per le persone trovare opzioni rispettose del pianeta quando viaggiano. Ora è possibile trovare informazioni sull’impegno in termini di sostenibilità di un hotel quando viene utilizzato il nostro strumento di ricerca di hotel su google.com/travel.
In questa Giornata Mondiale del Turismo, vogliamo rimanere ottimisti sul fatto che l’industria dei viaggi e del turismo riemergerà più forte e più sostenibile.
Scritto da: Il Team di Google Italia
Gli adblocker e le versioni più recenti dei sistemi operativi per smartphone, tablet e computer bloccano o perlomeno riducono fortemente il tracciamento pubblicitario, ossia la raccolta invisibile di informazioni sui nostri gusti, sulle nostre letture e i nostri acquisti che avviene quando sfogliamo Internet e in particolare quando usiamo i social network.
Persino gli esperti di sicurezza dell’NSA e della CIA — gente che di sorveglianza se ne intende un tantino — raccomandano (PDF) di bloccare le pubblicità potenzialmente ostili perché “nonostante la natura benigna della maggior parte del contenuto pubblicitario, la pubblicità è un noto vettore di distribuzione di malware da oltre un decennio” e la CISA (Cybersecurity and Infrastructure Security Agency) consiglia di “usare software di ad blocking sia per proteggersi contro le pubblicità ostili, sia contro la raccolta di dati da parte di terzi.”
Ma il dubbio rimane: sono davvero efficaci queste misure? Parrebbe di sì, a giudicare dai toni e dai contenuti di un annuncio pubblicato su Facebook da Graham Mudd, vicepresidente del product marketing del social network, segnalato da Gizmodo.
Mudd si rivolge ai clienti di Facebook, le aziende che pagano le inserzioni pubblicitarie sul social network, e dice che “ci aspettavamo che i venti contrari più forti derivanti dai cambiamenti delle piattaforme, in particolare i recenti aggiornamenti di iOS, avrebbero avuto un impatto maggiore nel terzo trimestre che nel secondo” e che Facebook ha saputo che “l’impatto sul vostro investimento pubblicitario è stato maggiore di quello che avevate previsto.”
Il VP di Facebook, insomma, cita esplicitamente iOS come fattore di questo impatto. Aggiunge poi un dato significativo: Facebook ammette di non poter rendicontare circa il 15% delle conversion, ossia degli scaricamenti di app o dei clic sulle pubblicità mostrate ai propri utenti.
È un cambiamento di rotta non da poco, considerata la passata riluttanza di Facebook a rendere pubblici, o almeno controllabili indipendentemente, i risultati delle sue campagne pubblicitarie, e la sua documentata tendenza a gonfiare quei risultati rispetto alla realtà.
Le tecniche anti-tracciamento, insomma, qualcosa fanno. Più gente le usa, più fanno.
Wired UK ha pubblicato un elenco delle impostazioni di protezione della privacy, particolarmente efficaci contro il tracciamento pubblicitario, presenti in iOS 15. Cito qui brevemente le principali:
- In Impostazioni – Mail – Protezione della privacy, controllate che sia attiva l’opzione Proteggi le attività di Mail. Questo riduce il tracciamento pubblicitario, impedendo ai mittenti delle mail di vedere il vostro indirizzo IP e di sapere quando aprite il loro messaggio.
- Per contrastare il tracciamento pubblicitario potete inoltre andare in Impostazioni – Safari – Nascondi indirizzo IP – Ai tracker.
- Un’altra funzione salvaprivacy molto consigliabile di iOS 15 è l’analisi di cosa fanno le app con i sensori dello smartphone, per esempio per sapere quali hanno accesso al microfono o alla localizzazione: si va in Impostazioni – Privacy – Registra attività app. Questo genererà un riepilogo di sette giorni. Se volete levarvi il dubbio, una volta per tutte, che il vostro telefonino ascolti le vostre conversazioni, questo è un buon punto di partenza.
- Un altro modo, più immediato ma un pochino più laborioso, per sapere quali app hanno accesso a microfono, fotocamera o localizzazione è andare in Impostazioni – Privacy e poi scegliere Localizzazione oppure Fotocamera oppure ancora Microfono.
- Se invece volete sapere quali app tracciano la vostra attività quando usate altre app o visitate determinati siti, andate in Impostazioni – Privacy – Tracciamento e assicuratevi che sia attiva l’opzione Richiesta tracciamento attività.
Funzionano davvero queste misure salvaprivacy? A giudicare dalla preoccupazione espressa da Facebook, parrebbe proprio di sì.
Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and even some tips on how to prepare for interviews.
Today we spoke with Dennis James, Director of Cloud Customer Experience for the US East Region and a veteran of the United States Army. Dennis talks to us about his time in the military, his transition to Google and why it’s important to keep trying — even if you don’t succeed the first time.
Can you tell us a bit about yourself?
I grew up in Long Island, New York. Both of my parents were educators, and my father was also a volunteer (and eventually Chief) firefighter and paramedic. There was always a strong theme of leadership, academics and service in our household.
That environment undoubtedly influenced my decision to attend the United States Military Academy — otherwise known as “West Point.” Once I got there, I participated in many physical activities while also pursuing my passion for electronics. I majored in electrical engineering and spent most of my downtime tinkering with gadgets at West Point’s computer lab.
After graduation, I served as an infantry officer in the US Army with the 25th Infantry Division and deployed to Iraq from December 2007 to February 2009. When I returned, I left active duty to become an IT strategy consultant in Washington DC, while also serving as a Military Intelligence Officer in the Army Reserves. I attended Columbia Business School two years later, where I was accepted to the Google MBA internship program. I started full time at Google in 2013, and have been here ever since!
What do you do at Google?
I’m on the Google Cloud Customer Experience team, which provides consulting, training, technical account management and support services to our customers and partners. One example of our work that I’m particularly proud of is how we helped the New York City Department of Education support a quick transition to remote teaching and learning with Google Classroom.
What made you decide to apply to Google?
During my deployment to Iraq, I realized I was ready for a new challenge outside of the military — ideally in the technology world. I started looking through a directory of former service members who now worked at tech companies, and connected with a Naval Academy graduate and Aviator who worked at Google. He shared helpful advice about his own journey, and helped me think about jobs I might like and what skills they required. Through his ongoing coaching and support, he became an important mentor and part of my path to joining Google.
I loved the idea of working at Google, but I hesitated to apply at first. I was worried that I wouldn’t be considered a good fit because of my background, and that it would be hard to convey my experiences to someone outside of the military. It took me a lot of time (and work!) to overcome these feelings. But by continuing to meet with my Google mentor, growing my skills in the military, and earning my MBA, I ultimately built up my confidence to apply for an internship.
Ver abajo versión en español
Whether you’re learning, practicing or a native Spanish speaker, getting help around the house just got a little easier with the latest updates en español on Nest Hub and Hub Max in the U.S.
Starting today, Spanish on Nest Hub and Hub Max gets even better, with more queries and display text in Spanish. To add or switch to Spanish, just go to Languages in Assistant settings in the Google Home app. Now you can do more in Spanish – whether that’s enjoying music, video chatting with your family, watching your favorite sports teams or controlling your smart home devices.
Rock out to your favorite music legends by simply saying “Hey Google, reproduce Rock en Español.” Choose to listen from several free and subscription-based music services. Just ask Google for your favorite artists, songs, albums or genres — todo en español.
Now, with a YouTube TV subscription, you can also stream Univision to watch your favorite live shows and sports. Just say, “Hey Google, quiero ver Univision en YouTube TV” and enjoy.
Google’s Threat Analysis Group tracks actors involved in disinformation campaigns, government backed hacking, and financially motivated abuse. Understanding the techniques used by attackers helps us counter these threats effectively. This blog post is intended to highlight a new evasion technique we identified, which is currently being used by a financially motivated threat actor to avoid detection.
Attackers often rely on varying behaviors between different systems to gain access. For instance, attacker’s may bypass filtering by convincing a mail gateway that a document is benign so the computer treats it as an executable program. In the case of the attack outlined below, we see that attackers created malformed code signatures that are treated as valid by Windows but are not able to be decoded or checked by OpenSSL code — which is used in a number of security scanning products. We believe this is a technique the attacker is using to evade detection rules.
Code signatures on Windows executables provide guarantees about the integrity of a signed executable, as well as information about the identity of the signer. Attackers who are able to obscure their identity in signatures without affecting the integrity of the signature can avoid detection longer and extend the lifetime of their code-signing certificates to infect more systems.
OpenSUpdater, a known family of unwanted software which violates our policies and is harmful to the user experience, is used to download and install other suspicious programs.The actor behind OpenSUpdater tries to infect as many users as possible and while they do not have specific targeting, most targets appear to be within the United States and prone to downloading game cracks and grey-area software.
Groups of OpenSUpdater samples are often signed with the same code-signing certificate, obtained from a legitimate certificate authority. Since mid-August, OpenSUpdater samples have carried an invalid signature, and further investigation showed this was a deliberate attempt to evade detection. In these new samples, the signature was edited such that an End of Content (EOC) marker replaced a NULL tag for the ‘parameters’ element of the SignatureAlgorithm signing the leaf X.509 certificate.
EOC markers terminate indefinite-length encodings, but in this case an EOC is used within a definite-length encoding (l= 13).
Bytes: 30 0D 06 09 2A 86 48 86 F7 0D 01 01 0B 00 00
Decodes to the following elements:
SEQUENCE (2 elem)
OBJECT IDENTIFIER 1.2.840.1135184.108.40.206 sha256WithRSAEncryption (PKCS #1)
Security products using OpenSSL to extract signature information will reject this encoding as invalid. However, to a parser that permits these encodings, the digital signature of the binary will otherwise appear legitimate and valid. This is the first time TAG has observed actors using this technique to evade detection while preserving a valid digital signature on PE files.
As shown in the following screenshot, the signature is considered to be valid by the Windows operating system. This issue has been reported to Microsoft.
Lisa Mensah works to make sure business owners who “don’t get a fair shake” can get the capital they need to grow. She’s the president and CEO of the Opportunity Finance Network(OFN), which provides capital, advocacy, and capacity building to community development financial institutions (CDFIs). Driven by a mission to serve rural, urban and Native communities underserved by mainstream finance, CDFIs lend to small businesses and community developers who build thriving communities.
Lisa brings her experience working at the crux of finance and advocacy to the Google.org Impact Challenge for Women and Girls. As one of our expert panelists, she helps us decide what organizations will receive funding from Google.org to help women and girls reach their full economic potential. I recently sat down with her to learn more about her path to OFN and why supporting women-led businesses is crucial.
What got you started on your path?
I’m from a bi-racial, bi-cultural family, and lived in Ghana as a young kid. I always thought I would do something in international relations.
While I was getting my master’s degree, I was most interested in helping refugees and women in developing countries. But I felt I was missing out on powerful conversations — often led by men — on how nations develop. These conversations were frequently about money. So, my path pointed me to the financial industry, where I could be involved in strategic decision-making that would ultimately affect issues surrounding women.
I began my career in commercial banking at Citibank. From there I moved to the Ford Foundation where I used my banking knowledge to help the Foundation build its program in microfinance and development finance. That’s where I fell in love with CDFIs, and I’ve worked with them ever since. Life’s twists pointed me to my true north, which is a combination of finance and advocating for change for people in poverty.
What sparked your interest in inclusion for women in finance?
From an early time, I was interested in the economy at the grassroots. That’s usually the economy that women inhabit. I wanted to understand: Who is really feeding everyone? Who is keeping kids healthy? Who is providing income to families? Women across the world, often in informal employment, were leading this.
Poverty in the U.S. is a phenomenon that is quite gendered, often women-led households are lower income. By getting involved in development finance, I was able to see who controls the money and found that women-led enterprises and activities were being left out.
How have CDFIs been transformative for female-led businesses?
Female and minority entrepreneurs have a harder time accessing affordable bank financing than their male counterparts. This is where CDFIs shine: where others see risk, we see opportunity. CDFIs take time to understand our clients and tailor products for them. This played out again and again during the pandemic when CDFIs provided great relief to women-owned small businesses.
Why did you get involved with the Google.org Impact Challenge for Women and Girls?
The Google.org Impact Challenge will surface leaders that are flying under the radar in their countries and areas of work. We’ll resource them to operate at a new level, like a venture capitalist finding the next big company. There aren’t enough philanthropic dollars for all the ideas that are out there in the world, but Google.org’s intention is to find efforts that are benefitting women and girls and support them at scale. That’s powerful, and I’m really pleased to be a part of it.
Pretend you have a megaphone to reach every little girl around the world. What’s your message for them?
Your dreams are yours and they are real. They’re in you for a reason. You’ve got your contribution to make to this world — don’t ever let anyone tell you otherwise. And even if your path changes, like mine did, you’ll find your way. Along your journey, look for your cheerleaders and helpers — find the people who believe in you and will support you in your dreams and ambitions.
The Google.org Impact Challenge for Women and Girls
Learn more about the Google.org Impact Challenge for Women and Girls, and the 29-woman expert panel who is supporting the effort.
With Android, you can look forward to your device getting better and better throughout the year. From accessibility to Android Auto to features that make your life just a little easier, like Assistant and Gboard, we’re rolling out new features that help you do more, stay secure and have more fun with your Android phone.
Do you drive with your phone clipped to your air vent? Or does your car have the latest built-in infotainment system? No matter what kind of car you own, Google is ready to make your drive better. We’re bringing updates to Google Assistant driving mode, Android Auto and cars with Google built-in (welcome Honda!) to help every driver find their way around, stay entertained, and keep in touch.
Google Assistant driving mode on Android phones gets a new dashboard
Millions of people in more than 12 countries use Google Assistant driving mode every day, by offering voice-activated help via your Android phone in older cars. We originally launched it for active navigation in Google Maps, helping drivers manage tasks, like answering a call or responding to text messages with minimal distraction.
Thanks to early feedback, we heard how important it is to have your go-to apps handy for your drive, even when you don’t need turn-by-turn navigation. So coming soon, you’ll be able to say “Hey Google, let’s drive” (or connect your phone to your car’s Bluetooth) to open the new driving mode dashboard, reducing the need to fiddle with your phone while also making sure you stay focused on the road. With glanceable, tappable cards, the basics you’ll need for the road are available with a single tap — no scrolling required: Start your navigation, see who called or texted recently and quickly resume media from Amazon Music, Audible, iHeartRadio, JioSaavn, Pandora, Podcast Addict, SoundCloud, Spotify, YouTube Music and more providers. Plus, there’s a new messaging update: Just say “Hey Google, turn on auto read” to hear new messages read aloud as they come in and to respond by voice.
Driving mode will be the primary experience for Android phones going forward and will fully roll out in the next few weeks for Android phones in English (U.S., Australia, Canada, Ireland, India, Singapore and U.K.), German, Spanish (Spain, Mexico), French and Italian.